NUMERIPHOT
Panajou Toulouse Numeriphot is a specialty retailer and rental provider of photography, video, and drone equipment in Toulouse, France, serving professional photographers and passionate amateurs with new/used sales, equipment rental, studio rental, and trade-in services under the historic Panajou brand.
- Company typePrivate
- Founded1980
- HeadquartersBordeaux, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NUMERIPHOT does
NUMERIPHOT, now operating as Panajou Toulouse Numeriphot, is a specialty retailer and rental provider of photography, video, and drone equipment based in Toulouse, France. Founded in 1980 and integrated into Panajou Maison de la Photographie (itself dating to 1865) in 2024, the business serves professional photographers and videographers as well as passionate amateur enthusiasts across the greater Toulouse region and, through the parent brand, France more broadly. The company does not build proprietary technology; its offering rests on curated third-party brands, in-house expertise, and physical-plus-digital service infrastructure.
The core offering spans new and used equipment sales, equipment rental, studio rental (an 82m\u00b2 professional space), trade-in and buyback with 12-month warranty, sensor cleaning, and extended-warranty premium services. Distribution is omnichannel: a physical showroom in Toulouse (24 boulevard Matabiau) plus the parent group's Bordeaux, Paris, and Nice locations, integrated with an e-commerce platform (panajou.fr) that supports real-time stock visibility, online reservation, Click & Collect, and consumer financing of up to 84 installments. Marketing combines an ambassador network of professional photographers, Salon de la Photo participation, editorial content (La Gazette), and podcasts.
The business model is predominantly transactional retail (one-time equipment sales, both new and refurbished) supplemented by transaction-fee services (equipment rental, studio rental, trade-in) and consumer financing. Revenue is not publicly disclosed, and the Toulouse entity operates with approximately 5 employees. The company is privately held, with no external venture, private equity, or public shareholders identified; ownership sits within the Panajou family-owned group structure. There are no disclosed funding rounds, patents, awards, or strategic partnerships beyond the parent-internal integration.
NUMERIPHOT firmographics
Firmographics- Name
- NUMERIPHOT
- Legal name
- Panajou Toulouse Numeriphot
- Website
- https://numeriphot.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Panajou Toulouse Numeriphot is a specialty retailer and rental provider of photography, video, and drone equipment in Toulouse, France, serving professional photographers and passionate amateurs with new/used sales, equipment rental, studio rental, and trade-in services under the historic Panajou brand.
- Ownership category
- akta.pro rank
NUMERIPHOT industry classification
Industry- Product category
- Photography & Video Equipment Retail
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)
- akta.pro secondary industries
- Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE), Consumer Drones for Imaging (Camera Drones) (CRACAPAD)
Keywords
Where NUMERIPHOT is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
NUMERIPHOT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - New Equipment: Sale of new photography, video, and drone equipment including cameras, lenses, accessories, lighting, and studio equipment. Products are sold through physical stores and e-commerce platform.
- Used Equipment Sales (Occasions): Sale of reconditioned used and pre-owned photography and video equipment. The company takes trade-ins, refurbishes them with a 12-month warranty, and resells.
- Equipment Rental: Short-term rental of photo and video equipment including cameras, lenses, lighting, stabilizers, audio equipment, and studio gear. Flexible rental periods offered (half-day, full day, weekend).
- Studio Rental: Rental of professional photo studio space (82m² with 11×8m plateau, plus 22m² makeup/cabin area) near Toulouse city center. Can be rented bare or with equipment.
- Trade-In/Reprise Services: The company buys back used equipment from customers, refurbishes it, and resells. Customers receive valuation and payment for their gear.
- Financing Services: Flexible payment solutions allowing customers to spread purchases over up to 84 installments, enabling higher-ticket purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Studio rental - Half Day |
| Unit Pricing | Pay-as-you-go | Studio rental - Full Day |
| Unit Pricing | Pay-as-you-go | Studio rental - Weekend |
| Usage-based | Pay-as-you-go | Equipment rental |
Distribution channels3 records
Marketing channels6 records
NUMERIPHOT product offering
Product offeringCore offering
NUMERIPHOT (operating as Panajou Toulouse Numeriphot) is a specialized photography and video equipment retailer based in Toulouse, France. The company sells new and used cameras, lenses, lighting, video/audio accessories, drones, and studio equipment across physical showrooms and an e-commerce site, and offers equipment rental, a professional photography studio, trade-in/buyback, sensor cleaning, and flexible financing for both professional photographers and passionate amateurs.
Product overview
NUMERIPHOT (Panajou Toulouse) is a specialized photography and video equipment retailer and rental service operating since the 1980s as an expert-focused business, later expanded to serve passionate amateurs. The company offers a comprehensive portfolio of products and services: (1) Retail sales of cameras (mirrorless, DSLR, compact, medium format, rangefinder, instant), lenses for all major mount systems, lighting equipment (studio flashes, LED continuous lights), video/audio gear (stabilizers, monitors, microphones, recorders), accessories (bags, tripods, filters, batteries, storage), printing solutions, binoculars, and extensive film/analog photography supplies including various film formats; (2) Professional rental services for equipment (cameras, lenses, lighting, video gear, studio equipment) with flexible scheduling; (3) A 82m² professional photography studio with makeup area available for rent; (4) Used equipment services including trade-in and buyback with warranty; (5) Sensor cleaning and premium extended warranty services. The business serves both professionals and passionate amateurs in the greater Toulouse area.
Differentiator
Problem solved
Functional benefit
Companies that use NUMERIPHOT
Customer profileSegments3 records
Ideal customer profiles3 records
NUMERIPHOT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NUMERIPHOT partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights2 records
NUMERIPHOT competitors and assessment
Company assessmentBroad incumbents
- Le Bon Coin: France's largest general classifieds and second-hand goods marketplace. While not a direct competitor on premium new equipment, it heavily competes on used photo/video equipment and peer-to-peer transactions in the French market.
- Adorama: US-based specialty retailer for cameras, video, audio, and electronics with rental and used equipment arms. Comparable across product categories and services, though broader in scope.
- B&H Photo Video: US-based mega specialty retailer for photo, video, audio, and electronics. Although much larger, it competes in the same core category and represents the scale benchmark for specialty photo/video retail.
Regional players
- Digidirect: Australian specialty photography and electronics retailer with retail and online channels. Comparable in specialty product focus and customer segments, though serves a different geography.
- Henry's: Canada's largest specialty photography retailer with stores, online sales, and trade-in programs. Comparable specialist retailer model, though geographically distinct from France.
Direct peers
- MPB: UK-headquartered platform specializing in used photography and video equipment with trade-in, buyback, and a 6-month warranty. Directly comparable to Numeriphot's 'Occasion' reconditioned equipment business with warranty.
- Wex Photo Video: UK-based specialty photography and video equipment retailer with omnichannel model, used equipment trade-in, and educational content. Comparable in product breadth, professional customer focus, and service-oriented retail approach.
- Jessops: UK specialty photography retailer with physical stores and online sales across cameras, lenses, and accessories. Comparable multi-channel retail model for photo/video equipment targeting enthusiasts and professionals.
- Calumet Photographic: European specialty photography retailer with physical stores, online sales, rental services, and used equipment programs. Closely comparable as a multi-channel photo equipment specialist serving both professionals and enthusiasts.
- Foto Erhardt: German specialty photography retailer with physical stores, e-commerce, rental, and a wide product range including premium brands. Comparable family-run specialty retailer with omnichannel model and B2C/B2B customer mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NUMERIPHOT social profiles
Digital presenceNUMERIPHOT financial estimates
Financial estimateRevenue estimate
Valuation estimate
NUMERIPHOT leadership team
Management profileNumber of profiles
NUMERIPHOT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NUMERIPHOT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NUMERIPHOT
What does NUMERIPHOT do?
NUMERIPHOT (operating as Panajou Toulouse Numeriphot) is a specialized photography and video equipment retailer based in Toulouse, France. The company sells new and used cameras, lenses, lighting, video/audio accessories, drones, and studio equipment across physical showrooms and an e-commerce site, and offers equipment rental, a professional photography studio, trade-in/buyback, sensor cleaning, and flexible financing for both professional photographers and passionate amateurs.
Is NUMERIPHOT a public or private company?
NUMERIPHOT is a private company. It is classified as family owned and is currently operating.
When was NUMERIPHOT founded?
NUMERIPHOT was founded in 1980. It employs 1 to 10 people.
Where is NUMERIPHOT based?
NUMERIPHOT is headquartered in Bordeaux, France, in the Europe region.
How does NUMERIPHOT make money?
Six revenue lines are on record. Retail Sales - New Equipment is the primary driver. The others are used Equipment Sales (Occasions), equipment Rental, studio Rental, trade-In/Reprise Services and financing Services.
Who are NUMERIPHOT's main competitors?
Broad incumbents on record are Le Bon Coin, Adorama and B&H Photo Video. Regional players are Digidirect and Henry's. Direct peers are MPB, Wex Photo Video, Jessops, Calumet Photographic and Foto Erhardt.
Does NUMERIPHOT have an API?
No public API is recorded for NUMERIPHOT.
What industry is NUMERIPHOT in?
NUMERIPHOT's product category is Photography & Video Equipment Retail. Its primary akta.pro industry code is CRACAHAA, Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories), with a secondary code of CRACAHAB, Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs). Its SIC code is 3861.