Nurture Imvelo Trust

What Nurture Imvelo Trust does

Nurture Imvelo Trust is a non-profit, non-governmental youth organization founded in 2021 and headquartered in Esigodini, Matabeleland South Province, Zimbabwe. The organization is dedicated to improving animal welfare and biodiversity conservation through a One Health framework that integrates human, animal, and environmental health. It operates a portfolio of seven core programs: a Rabies Awareness Campaign (community dog vaccination and education), a Working Animal Welfare Project (donkey deworming and care education), the "A Good Cage Is an Empty Cage" cage-free advocacy campaign, the Buddy Bath Friday community dog-care program, a Research program studying pig stall and battery cage use, One Health Education seminars covering antimicrobial resistance and environmental cleanliness, the Gender in Animal Spaces women's empowerment initiative, and the Students' Voices for Animal Welfare university outreach program.

The organization's underlying delivery model is community-led, providing all services free of charge through direct field outreach in rural communities, mobile clinics, and educational seminars in schools and agricultural colleges. There is no proprietary technology platform; the core "technology" is the One Health educational framework, structured field campaigns, and a WordPress-based website with social media channels (Facebook, Instagram, Twitter) used for awareness and advocacy. A research function generates evidence on farming practices to inform interventions.

Nurture Imvelo Trust does not generate revenue from beneficiaries. It is funded by grants (notably from The Pollination Project), donations collected via the PayNow platform, and in-kind support from its coalition partners including the Open Wing Alliance, Sibanye Animal Welfare and Conservancy Trust, Humane Africa Trust, and Animal Advocates International. The organization is governed by a seven-member board led by Managing Director and founder Sanele Ndlovu, with a small staff of approximately seven including a Community Programs Coordinator, an intern, and volunteers. Geographic operations are concentrated in Matabeleland South, with advocacy linkages extending to national and multinational corporate stakeholders in the hospitality supply chain.

Name

Nurture Imvelo Trust

Legal name

Nurture Imvelo Trust

Website

https://nurtureimveloorg.wordpress.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Nurture Imvelo Trust is a Zimbabwe-based non-profit founded in 2021 that delivers free animal welfare services — rabies vaccination, donkey deworming, dog care, and One Health education — to rural communities in Matabeleland South, supported by grants and a global advocacy coalition.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Veterinary Services (54194)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industries

Vaccination, Parasite Control & Immunization Programs (AFACADAG), Spay/Neuter & Population Control Programs (BPAGAIAE)

Keywords

• Animal welfare programs
• Community veterinary services
• Rabies vaccination campaigns
• Working animal care
• Cage-free farming advocacy

Headquarters

HQ city

Esigodini

HQ country

Zimbabwe

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Grants and Donations: The organization operates as a non-profit relying on grants from organizations like The Pollination Project and membership fees from the Open Wing Alliance. Donations are accepted through PayNow platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Nurture Imvelo Trust is a non-profit that delivers community-based animal welfare services and education in rural Zimbabwe, including rabies vaccination campaigns for dogs, deworming of working donkeys, dog bathing and external parasite treatment under Buddy Bath Friday, and One Health educational seminars. The organization also runs advocacy campaigns such as A Good Cage Is an Empty Cage to promote cage-free egg production, alongside research, women's empowerment, and student engagement programs targeting rural communities, farmers, students, and women in Matabeleland South.

Product overview

Nurture Imvelo Trust is a non-profit organization offering a portfolio of animal welfare programs and advocacy initiatives in Zimbabwe. The core offerings include community health programs (Rabies Awareness Campaign, Buddy Bath Friday), working animal welfare services (deworming and care for donkeys), and advocacy campaigns (A Good Cage Is an Empty Cage for cage-free farming). Educational initiatives span One Health Education seminars, Research programs, and the Students' Voices for Animal Welfare program. The Gender in Animal Spaces initiative specifically targets women's empowerment in animal welfare. These programs work together to address animal welfare from multiple angles: direct care, education, research, and policy advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Rabies Awareness Campaign Community education and vaccination initiative that vaccinates dogs against rabies and educates dog owners in rural communities on rabies prevention, vaccination schedules, and bite response protocols.
• Working Animal Welfare Project Project that doses working donkeys for internal parasites and educates rural communities on proper care, feeding, watering, and shelter of working animals.
• A Good Cage Is an Empty Cage Campaign Social media and seminar-based advocacy campaign that raises awareness about the effects of battery cages on layer hen welfare and promotes cage-free farming alternatives, partnering with universities.
• Buddy Bath Friday Regular community program that bathes dogs, treats them for external parasites such as ticks and fleas, feeds them, deworms them, and provides basic veterinary care for injuries.
• Research Program Research initiative studying animal welfare practices in communities, including levels of pig stall and crate use on farms and levels of cage use in egg production, to inform evidence-based interventions.
• One Health Education Project Seminar-based educational program promoting the interconnectedness of human, animal, and environmental health, covering environmental cleanliness, disease treatment, and anti-microbial resistance.
• Gender in Animal Spaces Empowerment initiative that improves women's participation in animal welfare through skills development in engagement, advocacy, and education, including career day participation at schools.
• Students' Voices for Animal Welfare Program that empowers university and college students to become advocates for layer hen welfare through education on battery cage issues and humane alternatives.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Animal Advocates InternationalcoreStrategic or Co-development Partner · 1 September 2023Collaboration partner in cage-free campaigns. Actively engages with Zimbabwe government to raise awareness about battery cage problems and explore potential government assistance. Partner in the Zimbabwe Caged Hens Country Campaign.
• Open Wing Alliance (OWA)coreStrategic or Co-development PartnerGlobal coalition working to end the abuse of chickens worldwide. Nurture Imvelo Trust is a member organization, participating in global cage-free campaigns and receiving support, resources, and network access through this partnership. The alliance includes nearly 100 animal protection organizations in 70 countries.
• Sibanye Animal Welfare and Conservancy Trust (SAWCT)coreStrategic or Co-development PartnerCollaboration partner in the Zimbabwe Caged Hens Country Campaign (September 2023 - April 2024). SAWCT provided cage free campaigns coordination and participated in farmer summit activities. Long-term partner in animal welfare initiatives.
• Humane Africa Trust (HAT)coreStrategic or Co-development PartnerCollaboration partner in the Zimbabwe Caged Hens Country Campaign. HAT is an organization dedicated to animal welfare in Africa, working with Nurture Imvelo on advocacy and education initiatives.
• Humane Society InternationalminorStrategic or Co-development PartnerInternational animal welfare organization with visible presence in the partnership page, indicating collaborative relationship in animal welfare advocacy.
• ACE (Animal Charity Evaluators)minorStrategic or Co-development PartnerOrganization visible in partnership logos, suggesting collaborative relationship in animal welfare evaluation and promotion.
• SPCBA (Society for the Prevention of Cruelty to Animals)minorStrategic or Co-development PartnerVisible in partnership logos, indicating collaborative relationship in animal welfare advocacy.
• Animal Advocacy AfricaminorStrategic or Co-development PartnerRegional organization working to advance animal welfare in Africa. Partnership provides network and collaborative opportunities.
• Frame 69minorOthersPartner organization visible in the partnerships page, relationship details not fully specified.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sibanye Animal Welfare and Conservancy Trust: Zimbabwe-based animal welfare NGO that co-leads cage-free campaigns with Nurture Imvelo Trust and shares overlapping working-animal and community-education programs. It is explicitly a core strategic partner, making it the most directly comparable peer.
• The Donkey Sanctuary: International NGO focused on donkey and mule welfare, directly comparable to Nurture Imvelo's working-animal deworming and care program. Comparable in mission area for the working-animal line of service.
• SPANA (Society for the Protection of Animals Abroad): International working-animal welfare charity delivering veterinary care, vaccination, and education to working animals in low-income communities. Strongly comparable to Nurture Imvelo's working animal and community veterinary services.
• Zimbabwe SPCA (Society for the Prevention of Cruelty to Animals): National animal welfare organization operating in Zimbabwe with companion-animal, cruelty prevention, and education mandates. Listed among Nurture Imvelo's partner logos and operates in overlapping rural and urban geographies.
• Humane Africa Trust: African animal welfare organization partnering with Nurture Imvelo on the Zimbabwe Caged Hens Country Campaign and broader advocacy/education. Closely aligned in mission, geography, and program mix.

Others

• Animal Charity Evaluators: Listed in Nurture Imvelo's partner logos. ACE evaluates and promotes effective animal-welfare charities, making it a comparable ecosystem player that influences funder allocation to organizations like Nurture Imvelo.

Broad incumbents

• Four Paws International: Global animal welfare organization with active companion-animal, farm-animal, and One Health programming. Comparable mission and program breadth, though operating at much greater scale and geographic reach.
• Humane Society International: Global animal welfare organization with active cage-free and farm-animal welfare work; visible as a Nurture Imvelo partner logo. Comparable in mission, vastly larger in resources and geographic footprint.
• Open Wing Alliance: Global coalition of nearly 100 animal protection organizations across 70 countries running the corporate cage-free campaigns that Nurture Imvelo executes locally. It is a parent-network rather than a direct competitor, but defines the campaign playbook.
• Animal Advocacy Africa: Regional umbrella advancing animal welfare across Africa and listed as a partner of Nurture Imvelo. Operates at a continental rather than country level and provides network and capacity support to member NGOs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ImveloTrust
• Facebookfacebook.com/Nurture-Imvelo-Trust-100479578644166
• Instagraminstagram.com/nurture_imvelo_trust
• LinkedInlinkedin.com/company/nurture-imvelo-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurture Imvelo Trust