Nurul Fikri Islamic School

What Nurul Fikri Islamic School does

Nurul Fikri Islamic School (SIT Nurul Fikri) is a private, non-profit integrated Islamic educational institution operating under the YPPU Nurul Fikri (Yayasan Pendidikan dan Pemberdayaan Umat Nurul Fikri) foundation in Tugu, Cimanggis, Depok, Indonesia. The school runs a continuous K-12 pathway across four units — TKIT (Kindergarten), SDIT (Elementary), SMPIT (Middle School), and SMAIT (High School) — supplemented by NFBS Bogor (Nurul Fikri Boarding School) and a dedicated Digital Center. Its curriculum combines the Indonesian national curriculum with the SMART character framework (Sholeh, Muslih, Cerdas, Mandiri, Terampil), bilingual Arabic/English instruction, and Islamic character-building programs such as Bina Pribadi Islami, Tahajud Call, and ImPrUF language immersion. The high-school unit (SMAIT) is certified to ISO 21001:2018 for Educational Organization Management System, the first such certification in Depok, and ranked 29th in West Java on the TKA 2025/2026 national assessment with all students exceeding the national average.

The school is supported operationally by SIMMSIT (Sistem Informasi Manajemen Mutu Sekolah Islam Terpadu), a school management information system developed in partnership with OpenThink Labs, which handles administration across all units for the 2026/2027 academic year. The technology stack is administrative rather than pedagogical-AI driven; there is no disclosed machine learning, no proprietary AI models, and no API or SDK platform. Revenue is generated primarily through recurring tuition and enrollment fees across the four units, augmented by specialty programs (Umroh + Sanad pilgrimage, Umroh Plus QCC, immersion, Market Day entrepreneurship, NF English Competition) and ancillary programs (catering, extracurricular activities, trial classes). Pricing is not publicly disclosed; enrollment is conducted through the PPDB portal and trial-class funnels.

The go-to-market is direct-to-consumer: parents enroll children directly, with community reputation, word-of-mouth, social media presence (YouTube, Instagram, TikTok, Facebook, X), the school website, and monthly trial classes serving as the primary demand-generation channels. The institution is governed by a foundation chairman (Dr. Fahmy Alaydroes), a Director of Operations (Rahmat Saripudin), and unit-level principals, with no outside equity investors, no funding rounds, and no M&A activity disclosed. The school has no app, no public pricing, and operates exclusively within the Indonesian domestic market, primarily in the Greater Jakarta (Jabodetabek) region.

Name

Nurul Fikri Islamic School

Legal name

Nurul Fikri Islamic School

Website

https://nurulfikri.sch.id

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Nurul Fikri Islamic School is a private, non-profit integrated Islamic K-12 institution in Depok, Indonesia, operating TKIT through SMAIT under the YPPU Nurul Fikri foundation. It serves Muslim families with a bilingual curriculum, ISO 21001:2018-certified management, and SIMMSIT digital administration.

Ownership category

akta.pro rank

Product category

Private Islamic K-12 Education

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industries

Preschool Programs within Private K–12 Schools (EDACABAM), International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• Integrated Islamic education
• K-12 private schooling
• Islamic character education
• Bilingual Islamic curriculum
• Indonesian Islamic schools

Headquarters

HQ city

Depok

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Enrollment Fees: Primary revenue from tuition fees charged across four educational units: TKIT (Kindergarten), SDIT (Elementary), SMPIT (Middle School), and SMAIT (High School). Additional revenue from special programs including Umroh + Sanad, Umroh Plus QCC, immersion programs, and extracurricular activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nurul Fikri Islamic School provides integrated K-12 Islamic education across four levels — TKIT (Kindergarten), SDIT (Elementary), SMPIT (Middle School), and SMAIT (High School) — combining the Indonesian national curriculum with Islamic character formation, bilingual English/Arabic instruction, and specialized programs such as the ImPrUF immersion program, Umroh + Sanad pilgrimage, and Market Day entrepreneurship training. The institution generates revenue primarily through tuition and enrollment fees charged to families in the Depok/Jabodetabek region.

Product overview

Nurul Fikri Islamic School is a comprehensive Islamic educational institution operating as an integrated school system (SIT - Sekolah Islam Terpadu) with four levels: TKIT (Kindergarten), SDIT (Elementary), SMPIT (Junior High), and SMAIT (Senior High). The school is supported by SIMMSIT, a school management information system developed with OpenThink Labs, and offers various programs including ImPrUF language immersion, Umroh + Sanad pilgrimage programs, Market Day entrepreneurship training, NF English Competition, Student Achievement Expo, and character-building initiatives like Tahajud Call and Bina Pribadi Islami. The school is ISO 21001:2018 certified for its Educational Organization Management System.

Differentiator

Problem solved

Functional benefit

Brands

• ImPrUF (Immersion Program Nurul Fikri): Immersion language program for English and Arabic proficiency
• Umroh + Sanad
• Umroh Plus QCC
• SIMMSIT
• NF Peduli
• NF English Competition

Quantifiable outcome

• 125+ graduates admitted to public universities across multiple admission pathways
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Yayasan Pendidikan Al Qalam KendariminorStrategic or Co-development Partner · 9 February 2023Seven board members of the Al Qalam Education Foundation from Southeast Sulawesi conducted a benchmarking visit to SIT Nurul Fikri to study organizational structure, business operations, and foundation center models for quality improvement. The delegation included Chairman Andi Mansyur, Board Members Hidayat and Suherman, Supervisors Muh. Poli and Achmad Sunarko, Chair Erni Qomariyah, and Treasurer Restu A Utami.
• UIN Syarif Hidayatullah Jakarta (Jurusan Pendidikan Matematika)minorStrategic or Co-development Partner · 13 November 2021UIN Syarif Hidayatullah Jakarta's Mathematics Education Department organized OPTIKA 21 (Olimpiade Matematika) in 2021, a national mathematics competition attended by 874 students from SD, SMP, and SMA levels. SMPIT Nurul Fikri participated with two teams representing West Java Region III. The event was chaired by Dr. Gelar Dwirahayu, M.Pd.
• Abak AcademyminorStrategic or Co-development Partner · 12 November 2021Abak Academy partnered with SDIT Nurul Fikri to deliver a virtual Japan tour experience for grade 1 students. The partnership provided educational content and guided virtual visits to Japanese landmarks including Sesoji Temple, Miraikan National Museum, Islamic School Japan, Tokyo Camii Mosque, Disneyland Tokyo, Hitachi Seaside Park, and Gala Yuzawa Snow Resort, along with cultural activities like onigiri-making.
• Edu Brain IndonesiaminorStrategic or Co-development Partner · 2 October 2021Edu Brain Indonesia organized the Indonesia Math and Sains Olympiade 2021, a virtual competition that challenged students across Indonesia in mathematics and science. Sausan Naila Althaf (SMAIT Nurul Fikri) won 1st place and Muhammad Orkhan (SMPIT Nurul Fikri) won 1st Runner-up at national level, with results announced on Heroes Day, November 10, 2021.
• Toko MantanminorStrategic or Co-development Partner · 22 November 2017Toko Mantan, a charity shop that sells and collects secondhand goods to fund education projects for underprivileged students, partnered with SMPIT Nurul Fikri for the English Market Day event. Purchased items were donated to Toko Mantan's dropbox to support children in remote areas continuing their education to high school. The shop also operates an Instagram account (@tokomantan_) for ongoing charitable sales.
• JSIT Assalam ThailandminorStrategic or Co-development Partner · 19 October 2017A network of 63 Islamic schools across Thailand with over 2000 member institutions visited SIT Nurul Fikri for a study visit to observe the school's integrated Islamic education system and curriculum. The visit was part of broader JSIT Southeast Asia collaboration following a 2017 congress in Lombok. The delegation included 12 teachers and school principals from schools in Narathiwat, Pattani, Jala, Krabi, Songkhla, Pukhet and other provinces.
• NFBS BogorminorOthersNFBS (Nurul Fikri Boarding School) Bogor is a related institution within the Nurul Fikri Islamic School network, mentioned alongside other branches including TKIT, SDIT, SMPIT, and SMAIT. It is referenced in navigation as an affiliated campus.
• OpenThink LabscoreTechnology or IntegrationOpenThink Labs developed and powers SIMMSIT (Sistem Informasi Manajemen Mutu Sekolah Islam Terpadu), the integrated school management information system used by SIT Nurul Fikri since 2007. SIMMSIT serves as the primary administrative and academic technology platform for managing the 2026/2027 academic year across all school units.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cikal: Premium private K-12 chain in Indonesia offering multiple curricula including Islamic and international tracks. Broader incumbent operating across the same premium private school segment without specializing exclusively in Islamic education.
• Binus School Serpong: Premium private K-12 school under the Binus Group with national and international curriculum offerings. Comparable as a broader premium private school incumbent competing for the same middle-to-upper-income family segment in greater Jakarta.
• Global Sevilla School: Premium private K-12 school in Jakarta offering international-standard education with bilingual programs. Broader incumbent positioned against Islamic-track schools in the same upper-tier private school market.

Direct peers

• Riyadh Islamic School Jakarta: Integrated Islamic K-12 institution in Jakarta with bilingual English-Arabic curriculum. Comparable as a private Indonesian Islamic school pursuing university-prep outcomes with religious character formation.
• Al-Azhar Islamic Schools Indonesia: One of Indonesia's largest Islamic K-12 school networks with multi-city campuses combining national curriculum with Islamic values. Directly comparable to Nurul Fikri's integrated Islamic K-12 model and serves the same Muslim-family segment across Indonesia.
• Muhammadiyah Schools: Indonesia's largest Islamic education network operating thousands of madrasahs and K-12 schools nationwide. Highly comparable as a faith-based K-12 competitor pursuing integrated Islamic curriculum at scale.
• Al-Irsyad Schools: Indonesian Islamic K-12 network with multiple city campuses combining Islamic values with modern academic curriculum. Direct competitor in the integrated Islamic school segment with broader geographic reach.
• Labschool Jakarta: UNJ-affiliated K-12 laboratory school in Jakarta with strong academic reputation and university-track outcomes. Comparable as a premium private K-12 institution focused on measurable academic performance.
• Al-Muayyad Islamic Boarding School Solo: Integrated Islamic K-12 institution in Solo combining academic curriculum with intensive Quranic studies. Comparable as a private SIT (Sekolah Islam Terpadu) model targeting Muslim families.

Others

• JSIT Indonesia (Jaringan Sekolah Islam Terpadu): National association/network of integrated Islamic schools (SIT) that Nurul Fikri is a member of. Not a competitor but a supporting ecosystem organization that enables member schools through curriculum frameworks, training, and international partnerships such as the Thailand school visits.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SIT_NurulFikri
• YouTubeyoutube.com/@NurulFikri_IslamicSchool
• Facebookfacebook.com/nurulfikri.islamicschool
• Instagraminstagram.com/nurulfikri_islamicschool
• TikToktiktok.com/@nurulfikri_islamicschool
• LinkedInlinkedin.com/company/nurulfikri-islamicschool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurul Fikri Islamic School