Al Ashriyyah Nurul Iman Islamic Boarding School

What Al Ashriyyah Nurul Iman Islamic Boarding School does

Al Ashriyyah Nurul Iman Islamic Boarding School is a private nonprofit Islamic foundation (Yayasan Al Ashriyyah Nurul Iman) headquartered in Parung, Bogor, West Java, Indonesia, founded in 1998 to deliver free quality Islamic education and student welfare (meals, housing, healthcare) with the stated mission of eradicating ignorance and poverty. It operates a continuous educational pathway from early childhood (PAUD, TK) through elementary (SD), junior high (SMP), senior high (SMA), and higher education (STAI Nurul Iman), currently serving 15,000+ active students (santri) across 31 dormitories and 10 schools, with geographic reach across all 34 Indonesian provinces and 107 employees on staff.

The institution runs a distinctive social entrepreneurship model in which students participate in 30+ business units producing consumer goods and services, including convection, offset printing, Pabrik Roti (bread), Madu Murni (honey), black garlic, Kopi Sepertiga Malam, Rainbow Rice, paving blocks, biofloc fisheries, and animal feed (dried crickets). Branded product lines include NICARE (cleaning/personal care), Shimmer and Shine (skincare, BPOM-registered), SABNI (herbal soaps), Habib Saggaf Perfume (registered with Dirjen HAKI), and Umi Waheeda Parfum, sold through the Nurul Iman Store e-commerce storefront and major Indonesian marketplaces (Shopee, Tokopedia, Bukalapak, Lazada, Blibli). The foundation is governed by founder Habib Saggaf Bin Mahdi Bin Syekh Abu Bakar Bin Salim, co-founder Umi Waheeda, and Chairman of business units Habib Hasan Ayatullah.

Revenue is generated from three streams: (1) Wakaf/donations — an Islamic monetary endowment (Wakaf Nurul Iman) where donor funds are preserved and professionally managed to support the educational mission; (2) social enterprise product sales through the cooperative (Koperasi Nurul Iman Sejahtera / Nurul Iman Store) and marketplace channels; and (3) registration and educational contributions from students and guardians, with 2026-2027 registration opened in May 2026. Marketing is primarily community-led and digital, leveraging a website, Facebook, Instagram, YouTube, Twitter, TikTok, and earned media coverage including state-level recognition (MUI joint prayer event at Masjid Istiqlal, 2026; Sea Games 2023 silver medalist student).

Name

Al Ashriyyah Nurul Iman Islamic Boarding School

Legal name

Yayasan Al Ashriyyah Nurul Iman Islamic Boarding School

Website

https://nuruliman.or.id

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Yayasan Al Ashriyyah Nurul Iman is a nonprofit Islamic boarding school in Bogor, Indonesia, founded in 1998, providing free end-to-end education (PAUD through STAI) to 15,000+ students and funding it via a Wakaf endowment and 30+ student-run social enterprise units selling branded consumer goods online.

Ownership category

akta.pro rank

Product category

Islamic Religious Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAKAI

Islamic Colleges & Sharia/Fiqh Institutes

Education/Higher Education (Colleges & Universities)/Religious & Theological Colleges

Keywords

• Islamic boarding school
• Religious education
• Social entrepreneurship training
• Wakaf endowment
• Vocational education

Headquarters

HQ city

Parung, Bogor

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Wakaf/Donations: The school operates primarily through Islamic endowment (wakaf) donations and charitable contributions from donors. Wakaf Uang involves donors providing monetary funds that are preserved and professionally managed to generate returns supporting the institution's educational mission and student welfare.
2. Social Enterprise Product Sales: Revenue generated from over 30 student-run business units including convection, offset printing, cosmetics/skincare (Shimmer and Shine), food production (bread, noodles, honey, rice), cleaning products (NICARE), and various retail operations. Products are sold through the online store, multiple marketplace platforms, and physical outlets.
3. Educational Tuition and Registration: Registration fees and educational contributions from students, with the 2026-2027 academic year registration opening in May 2026 for SD, SMP, SMA, and STAI Nurul Iman levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Al Ashriyyah Nurul Iman Islamic Boarding School (Yayasan Al Ashriyyah Nurul Iman) provides free, integrated Islamic education from early childhood (PAUD) through higher education (STAI Nurul Iman) combined with hands-on social entrepreneurship training across 30+ student-run business units producing personal care products, food items, construction materials, fragrances, and printed materials. The institution also operates a wakaf (Islamic endowment) program and the Nurul Iman Store e-commerce platform to fund and distribute its products.

Product overview

Al Ashriyyah Nurul Iman Islamic Boarding School operates an integrated educational ecosystem combining formal education (from early childhood through higher education with PAUD, TK, SD, SMP, SMA, and STAI Nurul Iman) with comprehensive entrepreneurship training. The school implements a distinctive education model that combines religious studies with practical business skills. Students produce a diverse portfolio of products including NICARE personal care items (hand soap, body wash, hand sanitizer), Shimmer And Shine skincare products (by Byla Beauty), SABNI herbal soaps, religious products (Buku Wirid, perfumes), food products (honey, black garlic, bread, rice, coffee), construction materials (paving blocks), and agricultural products. These products are distributed through the Nurul Iman Store e-commerce platform and major marketplace channels. The school also operates a wakaf (endowment) program to support free education.

Differentiator

Problem solved

Functional benefit

Brands

• Nurul Iman Store: Official online store operated by the school's cooperative, selling various products including skincare (Shimmer and Shine), food products, books, and merchandise produced by students
• NICARE
• SABNI
• Shimmer and Shine
• Habib Saggaf Perfume
• Tabani
• OINTIKA
• ANISA

Products and services

• Pendidikan Anak Usia Dini (PAUD) Nurul Iman Early childhood education program for young children as part of the formal Islamic education pathway at the boarding school.
• Taman Kanak-Kanak (TK) Nurul Iman Kindergarten level education as part of the comprehensive Islamic educational system from early childhood through higher education.
• Sekolah Dasar (SD) Nurul Iman Elementary school level education part of the integrated Islamic education system.
• Sekolah Menengah Pertama (SMP) Nurul Iman Junior high school level education as part of the comprehensive Islamic education pathway.
• Sekolah Menengah Atas (SMA) Nurul Iman Senior high school level education as part of the formal Islamic education system.
• STAI Nurul Iman Islamic college/university level education (Sekolah Tinggi Agama Islam) offering higher education programs in Islamic studies.
• Nurul Iman Store Official online e-commerce store operated by Nurul Iman Sejahtera Cooperative selling various products produced by students including skincare, food products, fragrances, books, and merchandise.
• Wakaf Nurul Iman Wakaf (Islamic endowment) donation program for supporting free quality Islamic education and student welfare including food, housing, and healthcare.
• NICARE Products Personal care product line including hand soap, body wash, facial wash, hand sanitizer, and dish soap produced by students as part of the entrepreneurship program.
• Shimmer and Shine Skincare Skincare product line by Byla Beauty featuring facial wash, toner, essence, day cream, sunscreen, and night cream in brightening and acne variants, registered with BPOM (Indonesian FDA).
• SABNI - Sabun Nurul Iman Traditional herbal soap line including variants with lemongrass, moringa leaves, and bidara extract.
• Habib Saggaf Perfume Premium perfume produced every Friday night using authentic Arabian oil imported from Mecca; registered as a trademark with the Indonesian Ministry of Law and Human Rights.
• Umi Waheeda Parfum Non-alcoholic roll-on perfume made from authentic Arabian oil, suitable for prayer and daily wear.
• Pabrik Roti (Roti Barakat) Bread factory producing 'Roti Barakat' with various flavor variants, free from preservatives and chemicals.
• Madu Murni Nurul Iman Pure honey products including varieties from Sumbawa, Acacia, Sialang, Odeng, White, and Black honey.
• Black Gani Black Garlic Fermented black garlic product known for boosting immune system and preventing cardiovascular diseases.
• Kopi Sepertiga Malam Special coffee produced by boarding school students, designed to accompany night worship.
• Rainbow Rice (Beras Pelangi) Colored rice blend consisting of red rice, corn, and white rice, high in fiber and nutrients.
• PAVING BLOCK NURUL IMAN Paving blocks made with quality materials and modern machines for durability.
• Tabungan Al Ashriyyah Nurul Iman (Tabani) Savings program for students' allowances managed by the school administration.
• Qurban Bersama Al Ashriyyah Nurul Iman Qurban (sacrifice) animal program providing quality livestock that meets Islamic requirements.
• Buku Wirid Nurul Iman Complete collection of wirid (Islamic recitations) compiled by Habib Saggaf Bin Mahdi Bin Syekh Abu Bakar Bin Salim, including Maulid Ad Diba'i, Rotibul Hadad, and Sholawat collections.
• ANISA - Al Ashriyyah Nurul Iman Salon Beauty salon service operated by students as part of vocational training and entrepreneurship program.
• NIC Barbershop Barbershop service operated as part of the student entrepreneurship program.
• Lembaga Kursus dan Pelatihan Komputer (LKP ANIKOM) Computer training institution providing technology skills to students as part of vocational education.
• Konveksi Nurul Iman Clothing manufacturing unit producing various apparel items as part of the school's entrepreneurship program.
• Nurul Iman Offset Printing and publishing unit producing various printed materials as part of the school's business entrepreneurship division.
• JAMKRIK KERING - Dried Crickets Nurul Iman Dried cricket product used for high-protein animal feed and breeding supplements, produced as part of the entrepreneurship program.
• Jamur Tiram Nurul Iman Fresh oyster mushrooms produced by students as part of agricultural entrepreneurship activities.

Quantifiable outcome

• 15,000+ students educated across all levels from PAUD to university
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• NITV Nurul Iman TelevisicoreOthersTelevision network partner broadcasting content related to the Al Ashriyyah Nurul Iman Islamic Boarding School activities, educational programs, and community engagement initiatives
• Koperasi Al Ashriyyah Nurul ImancoreStrategic or Co-development PartnerThe cooperative entity managing the school's social entrepreneurship operations and student-run business units including various production and retail activities
• OINTIKAcoreStrategic or Co-development PartnerBusiness unit partner within the school's social entrepreneurship ecosystem, contributing to the self-sustaining economic model supporting free education
• BERNI Beras Nurul ImancoreStrategic or Co-development PartnerRice production business unit operating within the school's social entrepreneurship framework to support educational operations
• Nurul Iman Offset PercetakancoreStrategic or Co-development PartnerPrinting and offset business unit within the school's social entrepreneurship ecosystem producing various printed materials

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pondok Modern Darussalam Gontor: Indonesia's most prominent modern Islamic boarding school network (pesantren), operating multiple campuses with integrated religious and secular education from secondary through university level. Directly comparable as a large-scale Indonesian Islamic boarding school with formal educational programs and community-driven funding model.
• Ma'had Al-Zaytun: Large Indonesian Islamic boarding school in Indramayu with extensive campus, integrated educational programs, and significant commercial agricultural operations. Comparable for scale of infrastructure and self-sufficiency model.
• Yayasan Daarut Tauhiid: Major Indonesian Islamic boarding school and community foundation in Bandung, offering integrated religious education with social entrepreneurship and empowerment programs for students. Comparable for combining Islamic education with practical business training and community-based funding.
• Dompet Dhuafa: One of Indonesia's largest Islamic philanthropic organizations operating education, healthcare, and economic empowerment programs funded by zakat, wakaf, and donations. Comparable for combining donor-funded free services with social enterprise revenue and integrated community programs.
• Yayasan Islam Al-Azhar Indonesia: Network of K-12 Islamic schools across major Indonesian cities offering integrated national and religious curriculum. Comparable as a large multi-level Islamic educational institution with broad geographic footprint in Indonesia.
• Rumah Zakat: Major Indonesian Islamic charity operating education, health, and economic programs across Indonesia funded through zakat, infaq, and wakaf. Comparable for non-profit Islamic education and community empowerment model with national reach.

Others

• BAZNAS (Badan Amil Zakat Nasional): Indonesia's national zakat management agency funding education, health, and social programs across the country. Comparable as an Islamic charitable institution that channels donor funds to free education programs, though operates at a policy/distribution level rather than direct schooling.

Broad incumbents

• Yayasan Pendidikan Islam (Various Nahdlatul Ulama Institutions): Broad network of Nahdlatul Ulama-affiliated Islamic boarding schools (pesantren) across Indonesia, the largest traditional Islamic education ecosystem in the country. Comparable as a major incumbent in Indonesian Islamic boarding school education, though more traditional and less focused on social enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nuruliman_98
• YouTubeyoutube.com/channel/UC2uFzhPgznhp1N0MfsSnmnA
• Facebookfacebook.com/AlAshriyyahNurulImanIslamicBoardingSchool
• Instagraminstagram.com/al_ashriyyahnuruliman
• TikToktiktok.com/@nuruliman_98
• LinkedInlinkedin.com/company/al-ashriyyah-nurul-iman-islamic-boarding-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Ashriyyah Nurul Iman Islamic Boarding School