Nutrali Nutrição Animal

What Nutrali Nutrição Animal does

Nutrali Nutrição Animal is a Brazilian animal nutrition company founded in June 2010 by zootecnist Cássio Gaudêncio Martins and headquartered in Sinop, Mato Grosso. The company formulates, manufactures, and distributes a portfolio of more than 50 beef cattle nutrition supplements organized across seven categories — Núcleos (mineral nuclei), Proteinados (protein supplements), Proteico Energéticos (protein-energy supplements), Rações (ready-to-use rations), Recria e Engorda (rearing and fattening), Cria (breeding), and Adensados (concentrated supplements). Production is anchored at owned factories in Sinop-MT and Novo Progresso-PA, with additional branch offices in Juara, Guarantã do Norte, and Cotriguaçu, and an authorized reseller network in Pará including Geneforte Reprodução Animal, Boi Forte Agropecuária, and Agroconfiança.

The company's underlying technology stack combines physical nutrition formulations with proprietary software tools: the Sistema Gestor de Confinamento (a feedlot management system), Planilhas de Customização (exclusive customer-only customization spreadsheets), and Fazenda Experimental (a company-run experimental farm for product R&D). The technical moat rests on an in-house team of zootechnists and veterinarians who deliver on-site farm diagnosis, customized nutrition programs, and ongoing advisory support — a consultative, expertise-led model rather than pure product distribution.

Nutrali operates a hybrid sales-led and channel-partner go-to-market motion. A network of 12+ independent dedicated sales representatives covers specific territories across Mato Grosso and Pará, complemented by the reseller/dealer network and direct WhatsApp-based ordering. Revenue is generated primarily through one-time product sales of mineral and protein supplements, protein-energy supplements, and complete rations, bundled with technical consulting included in the value proposition. The customer base consists of mid-market beef cattle producers (pecuaristas) across roughly 50 municipalities; cumulative disclosed outcomes include 1 million head of cattle treated in confined/semi-confined systems and 7 million arrobas produced in intensive systems over the company's 15-year history. The company is privately held and founder-controlled, with no external institutional investors, funding rounds, or M&A activity disclosed.

Name

Nutrali Nutrição Animal

Legal name

NUTRALI

Website

https://nutralimt.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutrali Nutrição Animal is a Brazilian animal nutrition company that formulates, manufactures, and distributes beef cattle supplements across Mato Grosso and Pará. It serves mid-market cattle ranchers through direct sales, a 12+ rep network, and resellers, bundling proprietary software tools with technical consulting.

Ownership category

akta.pro rank

Product category

Animal Feed Supplements

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFADAAAC

Beef Cattle Feed (Stocker, Finishing, Feedlot Rations)

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAAAF

Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks)

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAAAH

Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends)

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAAAI

TMR/Complete Rations & Pelleted Ruminant Feeds

Agriculture & Food Production/Animal Feed Manufacturing/Ruminant Feed (Cattle, Sheep, Goats)

SECONDARYAFADAMAG

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health)

Agriculture & Food Production/Animal Feed Manufacturing/Custom Feed Formulation Services

Keywords

• Beef cattle nutrition
• Animal feed supplements
• Mineral nucleus products
• Protein supplements cattle
• Feedlot management

Headquarters

HQ city

Sinop

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Animal Nutrition Supplements: Sale of animal nutrition products including mineral supplements, protein supplements, protein-energy supplements, nucleus products (núcleos), and complete rations for beef cattle. Products are sold through direct sales, representatives, and resellers.
2. Technical Consulting Services: On-site technical consulting provided to cattle producers as part of the value proposition. Technical team visits farms to diagnose situations, suggest improvements, and teach producers how to increase productivity.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nutrali Nutrição Animal manufactures and sells a portfolio of 50+ beef cattle nutrition supplements — including mineral supplements, protein supplements, protein-energy supplements, core mineral nuclei, and complete rations — tailored to each production phase (cria, recria, engorda, confinamento) and seasonal condition. The company pairs physical products with on-site technical consulting delivered by zootechnicians and veterinarians, plus proprietary feedlot management software and customization spreadsheets exclusive to customers.

Product overview

Nutrali Nutrição Animal operates as an animal nutrition company specializing in beef cattle supplements, founded in June 2010 in Sinop, Mato Grosso, Brazil. The company offers a diversified portfolio of more than 50 products across seven main categories: Núcleos (Core Mineral Nuclei including Proflint, Próconf Max, Próconf Flint, Próconf, Maxconf, Profeed, 500 S, 40 Seca, 40 Água, Nutricampo), Proteinados (Protein Supplements including 2G, Proteico Seca Crescimento, Proteico Seca Terminação, Água Proteico Crescimento, Proteico Água Terminação, Pró Seca), Proteico Energéticos (Protein-Energy Supplements including 4G Seca, 4G Água, 3G Seca, 3G Água, Prime Seca, Prime), Rações (Ready-to-Use Rations including Creep, Top Leite, Semi 20, Semi 18, Semi 16, 7G Plus), Recria e Engorda (Rearing and Fattening including Engorda, Engorda Aditivado, Recria, Recria Aditivado, Recria Aditivado ADE), Cria (Breeding including Reprodução, Reprodução Extensivo, Reprodução Aditivado, Pró Embrio), and Adensados (Concentrated Supplements including 20 A NAZ, 20 A, Ranch). Beyond physical products, Nutrali also offers technology solutions including the Sistema Gestor de Confinamento (proprietary feedlot management software) and Planilhas de Customização (customization spreadsheets) for exclusive customer use, plus research services through its Fazenda Experimental (experimental farm) that conducts studies on cattle nutrition and diet optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema Gestor de Confinamento Proprietary feedlot (confinamento) management software developed for cattle producers to maximize operational results; exclusive to Nutrali customers.
• Planilhas de Customização Proprietary customization spreadsheets developed to maximize customer results with Nutrali products; exclusive to customers.
• Nutrali Proflint Mineral nucleus with ionophore for preparing rations for beef cattle in confinement and semi-confinement systems; recommended intake 270g/head/day.
• Nutrali Próconf Max Mineral nucleus for preparing rations for beef cattle in confinement and semi-confinement systems.
• Nutrali Próconf Flint Mineral nucleus with ionophore for preparing beef cattle rations in confinement and semi-confinement; recommended intake 270g/head/day.
• Nutrali Próconf Mineral nucleus with additive for preparing beef cattle rations in confinement and semi-confinement; recommended intake 270g/head/day.
• Nutrali Maxconf Mineral nucleus with performance-enhancing additive for beef cattle confinement rations; recommended intake 140g/head/day.
• Nutrali Profeed Mineral nucleus for preparing beef cattle rations; recommended intake 200g/head/day.
• Nutrali 500 S Protein mineral nucleus for mixing, indicated for beef cattle in growing and fattening phase during the dry season; contains urea and ionophores; recommended intake 500g/head/day.
• Nutrali 40 Seca Protein mineral nucleus for mixing for beef cattle in growing and fattening during the dry season; mixed with energy ingredients at 40% nucleus + 60% ground corn/sorghum; intake 80-120g/head/day.
• Nutrali 40 Água Protein mineral nucleus for mixing for beef cattle in growing and fattening during the rainy season; mixed with energy ingredients at 40% nucleus + 60% ground energy ingredient; intake 80-120g/head/day.
• Nutrali Nutricampo Mineral nucleus for preparing mineral supplements, protein mineral supplements, and rations for beef cattle; intake 40-80g/head/day.
• Nutrali Proteico Água Terminação Ready-to-use protein mineral supplement for beef cattle in fattening and termination; contains urea; intake 100-150g per 100kg body weight.
• Nutrali Água Proteico Crescimento Protein mineral supplement for beef cattle in growth phase; contains urea requiring prior adaptation.
• Nutrali Proteico Seca Terminação Ready-to-use protein mineral supplement for beef cattle in termination; contains urea; intake 100-200g per 100kg body weight.
• Nutrali Proteico Seca Crescimento Protein mineral supplement for beef cattle in growth phase during the dry season; contains urea requiring prior adaptation.
• Nutrali 2G Ready-to-use protein mineral supplement for beef cattle in growth phase; contains urea; intake 200-250g per 100kg body weight.
• Nutrali Pró Seca Ready-to-use mineral supplement for beef cattle in reproduction, growth, and termination; contains urea; intake 150-200g per Animal Unit.
• Nutrali 4G Seca Ready-to-use protein-energy mineral supplement for beef cattle in growth and termination during the dry season; contains urea.
• Nutrali 4G Água Ready-to-use protein-energy mineral supplement for beef cattle in growth and termination during the rainy season; contains urea; estimated consumption 0.4% body weight.
• Nutrali 3G Seca Protein-energy mineral supplement for beef cattle during the dry season; contains urea requiring adaptation period.
• Nutrali 3G Água Ready-to-use protein-energy mineral supplement for beef cattle in termination; contains urea requiring adaptation.
• Nutrali Prime Seca Ready-to-use protein-energy mineral supplement for beef cattle during the dry season; contains urea requiring adaptation.
• Nutrali Prime Protein-energy mineral supplement for beef cattle; estimated consumption 0.3% body weight; contains urea requiring adaptation.
• Nutrali Engorda Ready-to-use mineral supplement for beef cattle in the fattening phase.
• Nutrali Engorda Aditivado Ready-to-use mineral supplement for beef cattle in fattening; contains additives; intake 80-100g per Animal Unit.
• Nutrali Recria Mineral supplement for beef cattle in the growing phase; intake 70-80g per Animal Unit per day.
• Nutrali Recria Aditivado Ready-to-use mineral supplement for beef cattle in growth phase; includes additives for enhanced performance.
• Nutrali Recria Aditivado ADE Ready-to-use mineral supplement for beef cattle in growth phase with ADE vitamin additives.
• Nutrali Reprodução Mineral supplement for cows and heifers in reproduction; provided in covered salt troughs for 80 head per trough.
• Nutrali Reprodução Extensivo Mineral supplement for cows and heifers in extensive reproduction systems; intake 100-130g per Animal Unit.
• Nutrali Reprodução Aditivado Ready-to-use mineral supplement for cows and heifers in reproduction with performance-enhancing additives.
• Nutrali Pró Embrio Mineral supplement for reproductive support in cattle; intake 80-100g per Animal Unit.
• Nutrali 20 A NAZ Ready-to-use protein mineral supplement for beef cattle in reproduction, growth, and termination; contains urea requiring adaptation.
• Nutrali 20 A Protein mineral supplement for beef cattle in reproduction, growth, and termination; contains urea; estimated consumption 150-300g per Animal Unit.
• Nutrali Ranch Concentrated mineral supplement for beef cattle; contains urea; intake 70-100g per 100kg body weight.
• Nutrali Creep Ready-to-use ration for optimal development of calves in the lactation phase; provided year-round via creep feeding system with exclusive trough access; estimated consumption 0.3-0.5% body weight.
• Nutrali Top Leite Ready-to-use ration for medium to high-producing dairy cattle; contains urea; consumption 1.0-1.5% body weight or 1kg per 2.5-3 liters of milk produced.
• Nutrali Semi 20 Ready-to-use ration for beef cattle in fattening and termination; contains urea; estimated consumption 1.0-1.5% body weight.
• Nutrali Semi 18 Ready-to-use ration for beef cattle in fattening and termination; contains urea; estimated consumption 1.0-1.5% body weight.
• Nutrali Semi 16 Ready-to-use ration for beef cattle in fattening and termination; contains urea; estimated consumption 1.5-2.0% body weight.
• Nutrali 7G Plus Ready-to-use ration for beef cattle in growth and termination; contains urea requiring adaptation; estimated consumption 0.7-1% body weight.
• Fazenda Experimental (Experimental Farm) Experimental farm operated by Nutrali to conduct research on cattle nutrition, including studies on additive combinations and confinement diets with and without roughage; supports product development and validation.

Quantifiable outcome

• 1 million head of cattle confined/semi-confined treated with Nutrali products
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Research InstitutionscoreStrategic or Co-development PartnerPartnership with research institutions for product development and validation. Nutrali maintains relationships with academic and research entities to stay current with animal nutrition science and apply new technologies to their product lines.
• Technical Events OrganizersminorOthersParticipation in technical nutrition events and dialogue with researchers to stay informed about new technologies and research developments applicable to cattle nutrition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premix: Premix is a Brazilian animal nutrition company specializing in mineral supplements and premixes for beef cattle, dairy, sheep, and horses. Highly comparable to Nutrali in product mix and beef cattle producer target market, though with a broader national footprint.
• Minerthal: Minerthal is one of Brazil's leading beef cattle nutrition and mineral supplement brands, offering mineral supplements, proteinados, and núcleos. Direct peer to Nutrali given its focus on the same beef cattle producer segment and product categories across Brazilian cattle states.
• Rações Total: Rações Total produces complete feeds, mineral supplements, and protein supplements for beef cattle in Brazil. Direct competitor to Nutrali's beef cattle product lines with similar go-to-market via regional resellers and direct sales.
• Alisul Alimentos: Alisul is a Brazilian animal nutrition manufacturer focused on beef cattle supplements and rations, with sales primarily in southern and central Brazil. Comparable to Nutrali in core beef cattle supplement categories and producer customer profile.
• Matsuda: Matsuda is a traditional Brazilian manufacturer of animal nutrition products for beef cattle, including mineral supplements and proteinados. Direct peer with overlapping cattle nutrition portfolio and similar mid-market producer customer base.

Broad incumbents

• Nutron (Cargill): Nutron is Cargill's premix and animal nutrition brand in Brazil, serving multiple species with deep technical service. Comparable in mineral and protein supplement offerings but operates at much broader scale across species and geographies than Nutrali.
• Agroceres Multimix: Agroceres Multimix is a Brazilian animal nutrition company producing premixes, supplements, and complete feeds for multiple livestock species. Overlaps with Nutrali on beef cattle supplements and premixes but serves a much broader national and multi-species customer base.
• DSM Animal Nutrition (Brazil): DSM is a global animal nutrition and health company with a strong presence in Brazil across vitamins, premixes, and performance additives. Comparable to Nutrali in additive and nutritional technology but operating at much larger, multi-species scale.
• Tortuga (Cargill Animal Nutrition): Tortuga, now part of Cargill, is a major Brazilian beef cattle nutrition brand with deep R&D and national distribution. Comparable in product categories (mineral supplements, núcleos) but vastly larger in scale, brand, and resources than Nutrali.

Emerging players

• Vittalis Nutrição Animal: Vittalis is a Brazilian animal nutrition company focused on beef cattle supplements and premixes, often operating in regional markets similar to Nutrali. Comparable emerging player with overlapping product lines and cattle-producer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nutralinutricaoanimal
• Facebookfacebook.com/nutralinutricaoanimal
• Instagraminstagram.com/nutralinutricaoanimal
• LinkedInlinkedin.com/company/nutralinutricaoanimal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrali Nutrição Animal