NVOO

What NVOO does

NVOO (Nederlandse Vereniging voor Overgewicht en Obesitas) is a Dutch non-profit patient association founded in 2022 and headquartered in Utrecht, with a staff of approximately 8. It represents and advocates for the roughly 51% of Dutch adults living with overweight or obesity (BMI > 25), serving individuals with related conditions such as type 2 diabetes, cardiovascular disease, sleep apnea, and binge eating disorder, including those who have undergone or are considering bariatric surgery. The association is governed by a board that mixes clinical authority — Ömrüm Aydin, an internist-in-training and chair of founding organization Stichting Over Gewicht (NSOG) — with patient lived-experience members including Natasja Wijling, Norbert Essink, and Jamie Wiegertjes.

Name

NVOO

Legal name

Nederlandse Vereniging voor Overgewicht en Obesitas

Website

https://nvoo.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

NVOO is a Dutch non-profit membership association founded in 2022 that advocates for the ~51% of Dutch adults living with overweight or obesity through a community platform, evidence-based knowledge bank, events, and policy/media engagement.

Ownership category

akta.pro rank

Product category

Patient Advocacy Association

NAICS

Voluntary Health Organizations (813212), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHLALADAJ

Care Navigation, Advocacy & Benefits Guidance Platforms

Healthcare & Life Sciences/Telehealth Platforms/Employer-Sponsored Virtual Care Platforms

Keywords

• Patient advocacy association
• Obesity support community
• Health knowledge platform
• Peer support programs
• Lifestyle intervention resources

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: NVOO is a membership-based association. Individuals pay annual membership fees to join the community and access member benefits including the community platform, programs, events, and the knowledge bank. Membership renews automatically on a yearly basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

NVOO is a Dutch membership-based patient association that sells annual memberships giving individuals with overweight or obesity access to a members-only online community platform, an independently refereed knowledge bank of evidence-based articles, a podcast, a BMI calculator, an O-buddy peer-support network, and a calendar of programs and events. The organization also conducts policy advocacy and public-awareness work on behalf of its members in the Netherlands.

Product overview

NVOO (Nederlandse Vereniging voor Overgewicht & Obesitas) is a membership-based patient advocacy association, not a traditional software product company. The organization offers a suite of member services including a community platform for peer support, a knowledge bank with evidence-based articles on obesity and related topics, a podcast series, a BMI calculator tool, and organizes events and programs. The core offering is the Community Platform combined with the Knowledge Bank, which together provide peer support and reliable health information for people living with overweight and obesity in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• NVOO Community Platform Members-only social platform where people with overweight and obesity can safely communicate in groups or privately, share experiences, ask questions, and participate in community discussions on topics such as bariatric surgery and healthy eating.
• Kennisbank (Knowledge Bank) Reliable, expert-refereed information resource covering obesity, treatments, science, lifestyle and nutrition, medical care, bariatric surgery, obesity medications, guidelines, and experience stories, organized into categorized articles.
• BMI Calculator Free interactive web tool that allows users to enter gender, age, height, and weight to calculate their Body Mass Index and see the result immediately.
• NVOO Podcast Podcast series covering overweight and obesity, including interviews and expert opinions, published on the NVOO website.
• O-buddy Peer Support Program Peer-support volunteer program in which O-buddies share personal experiences living with obesity—including GLI programs, binge eating disorder, post-bariatric surgery life, and lifestyle changes—through blogs, interviews, and community engagement.
• Programma (Programs and Events) NVOO-organized program of activities and events for members, including documentary film evenings near Den Bosch, the Groot Obesitasdebat (Major Obesity Debate), and other in-person member gatherings.

Quantifiable outcome

• Over 50% of Dutch adults have overweight (BMI > 25) — source: CBS & RIVM
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stichting Over Gewicht (NSOG)coreStrategic or Co-development PartnerStichting Over Gewicht (NSOG) collaborates with NVOO on building the knowledge bank. The NSOG founder, Dr. Ömrüm Aydin, serves as chair of NVOO, linking the two organizations. NSOG is the founding organization behind NVOO's establishment in 2022.
• Partnerschap Overgewicht Nederland (PON)coreStrategic or Co-development PartnerPartnerschap Overgewicht Nederland (PON) co-developed content with NVOO, including the FAQ article on the reimbursement of weight-loss medications (July 2023). PON focuses on overweight-related topics in the Netherlands and contributes expertise to NVOO's evidence-based resources.
• Dutch Audit for Treatment of Obesity (DATO)minorOthersDATO is a Dutch quality registration system that tracks results of different forms of bariatric surgery. All 19 bariatric centers in the Netherlands are affiliated with DATO. While not a formal partnership with NVOO, NVOO references DATO data in its knowledge bank articles about bariatric surgery.
• Loketgezondleven.nlminorOthersNVOO's knowledge bank links to Loketgezondleven.nl for GLI program locations and FAQs. This is an informational reference relationship rather than a formal partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• European Association for the Study of Obesity (EASO): European professional association focused on obesity research, education, and policy. Shares NVOO's policy advocacy goals but operates at a continental level and is clinician/researcher-led rather than patient-led.
• Patiëntenfederatie Nederland: Umbrella Dutch patient federation representing collective patient interests in policy and care quality. Comparable advocacy function but operating across all conditions rather than specializing in obesity.
• World Obesity Federation: Global obesity advocacy and knowledge organization aligned with NVOO's mission. Operates internationally and focuses on policy, data, and cross-sector collaboration rather than direct patient services.
• Hartstichting (Dutch Heart Foundation): Established Dutch health charity addressing cardiovascular disease, which is closely linked to obesity. Comparable donation- and advocacy-driven nonprofit model at significantly larger scale.
• Diabetesvereniging Nederland (DVN): Major Dutch patient association serving people with diabetes, a closely related chronic condition. Comparable membership model and advocacy footprint, but addresses a different (though overlapping) patient population.
• Lange Foundation (LONG Fonds): Dutch patient and research foundation for lung disease. Comparable Dutch nonprofit membership/advocacy model in an adjacent chronic-disease category.

Direct peers

• Obesity Action Coalition (OAC): U.S.-based nonprofit advocating for individuals affected by obesity. Closest direct peer in mission and member-services model — patient education, community support, and policy advocacy — though operating at greater scale in a different geography.
• Partnerschap Overgewicht Nederland (PON): Dutch partnership organization focused on overweight-related topics, which has co-developed content with NVOO (e.g., reimbursement FAQ for weight-loss medications). Operates in the same niche on policy and education.
• Stichting Over Gewicht (NSOG): Dutch foundation co-founded by NVOO's chair, Ömrüm Aydin, focused on obesity awareness and knowledge-building in the Netherlands. Tightly linked to NVOO via shared leadership and content collaboration.

Regional players

• Obesity UK: UK-based patient charity dedicated to people affected by obesity. Closest international functional analog to NVOO — peer support, advocacy, and information — but serving a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nederlandse-vereniging-overgewicht-obesitas
• Instagraminstagram.com/n_v_o_o

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NVOO