Child Care Aware of Northwest Arkansas
Child Care Aware of Northwest Arkansas is a 501(c)(3) nonprofit founded in 1994 that delivers child care referrals, parenting education, and provider professional development training to families and early childhood providers across 18 Northwest Arkansas counties.
- Company typePrivate
- Founded1994
- HeadquartersRogers, Arkansas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Child Care Aware of Northwest Arkansas does
Child Care Aware of Northwest Arkansas is a 501(c)(3) nonprofit organization founded in 1994 (formal nonprofit status since 1996) and headquartered at 1401 S. 8th Street in Rogers, Arkansas. It operates as the Northwest Arkansas Child Care Resource and Referral Center, serving families, early childhood providers, and at-risk teen and young parents across 18 Arkansas counties (Benton, Boone, Carroll, Cleveland, Crawford, Drew, Franklin, Johnson, Lincoln, Logan, Madison, Newton, Pope, Sebastian, Scott, Washington, and Yell). The organization is led by Director Carolene Thornton, Ed.D. and Co-Director Michelle Wynn, with an 11-person staff that includes program coordinators, family support specialists, and a Local Lead Captain for Benton County.
The organization's core services span the entire early childhood ecosystem. On the demand side, it provides personalized child care referrals, parenting classes in English and Spanish (currently paused due to funding changes), and resources for parents. On the supply side, it delivers professional development training to early care providers in topics such as behavior guidance, classroom management, emergency preparedness, and kindergarten readiness, with delivery split between in-person and Zoom formats. Sub-branded programs include the Healthy Families of Benton County home visiting program for at-risk families with children under 3, the Local Lead agency designation for Benton County, the Resilient Children/Resilient Communities disaster preparedness initiative, and the annual Diaper Drive, which set a 26,000 diaper goal for 2026. There is no proprietary technology platform, mobile app, or AI/ML capability; the digital stack is limited to a content website, email newsletter, and Facebook/Instagram social presence.
The business model is a community-sourced nonprofit operating model. Core services are provided free of charge; revenue is generated through individual donations (with preset tiers from $10 to $500 directed either to the general organization or the Healthy Families Program), government grants and contracts through the Arkansas Office of Early Childhood, the Benton County Local Lead Agency designation, and nominal fees of $5-$6 for parenting class certificate replacement. The organization relies on a broad ecosystem of community partners — including Central Bank, the Rogers/Lowell Chamber, Bryan Lewis State Farm, NAEYC, Better Beginnings, and the Arkansas Professional Development Registry — for referrals, co-hosted events, and diaper drop-off locations.
Child Care Aware of Northwest Arkansas firmographics
Firmographics- Name
- Child Care Aware of Northwest Arkansas
- Legal name
- Child Care Aware of Northwest Arkansas
- Website
- https://nwachildcare.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Child Care Aware of Northwest Arkansas is a 501(c)(3) nonprofit founded in 1994 that delivers child care referrals, parenting education, and provider professional development training to families and early childhood providers across 18 Northwest Arkansas counties.
- Ownership category
- akta.pro rank
Where Child Care Aware of Northwest Arkansas is headquartered
LocationHeadquarters
- HQ city
- Rogers, Arkansas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Child Care Aware of Northwest Arkansas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Monetary donations from individuals and organizations supporting the organization's mission. Donations range from $10 to $500 and are used to purchase resources for families, host group events, and support parenting classes and referrals at no cost.
- Government Grants and Contracts: Funded through government programs including Arkansas Office of Early Childhood and Local Lead Agency designation for Benton County. Changes in funding have impacted program availability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free community services including childcare referrals and training |
| One time/ perpetual license | Pay-as-you-go | Certificate replacement service |
| Other | Pay-as-you-go | Monetary donations to support families and programs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Child Care Aware of Northwest Arkansas product offering
Product offeringCore offering
Child Care Aware of Northwest Arkansas is a 501(c)(3) nonprofit that operates as the Northwest Arkansas Child Care Resource and Referral Center. It provides free personalized childcare referrals to families, parenting classes in English and Spanish, professional development training for early childhood providers, and home-based family support through the Healthy Families program, serving 18 counties across Northwest Arkansas.
Product overview
Child Care Aware of Northwest Arkansas is a 501(c)(3) nonprofit organization that serves as the Northwest Arkansas Child Care Resource and Referral Center, providing a comprehensive suite of child care support services since 1994. The organization operates as a service-focused nonprofit rather than a technology company, offering its core services through multiple programs: child care referral services that help families find quality facilities, parenting classes (currently paused), professional development training for early care providers, and the Healthy Families of Benton County home visiting program. Additional programs include the Local Lead agency for Benton County, the annual Diaper Drive, volunteer opportunities, and the Resilient Children/Resilient Communities disaster preparedness initiative. The organization does not offer a digital product, API, or technology platform; instead, it provides direct community services across 18 Arkansas counties.
Differentiator
Problem solved
Functional benefit
Brands
- Local Lead: Child Care Aware is Benton County's Local Lead Agency that works to expand access to high-quality early childhood care and education, strengthen community partnerships, and improve kindergarten readiness.
- Healthy Families of Benton County
Products and services
- Child Care Referrals Provides families with personalized lists of quality child care facilities across the counties served, helping parents find appropriate child care options for their children.
- Parenting Classes Free parenting education classes available in English and Spanish to help parents navigate their parenting journey. Currently paused due to funding changes.
- Professional Development Training Training resources and professional development opportunities for early child care providers covering behavior guidance, classroom management, emergency preparedness, and kindergarten readiness.
- Healthy Families of Benton County Free home-based support program for underserved parents with children under 3 years old, offering parent education, child development screenings, behavior management guidance, nutrition support, and connection to community resources.
- Local Lead Agency Program Benton County's Local Lead Agency program that expands access to high-quality early childhood care and education, strengthens community partnerships, and improves kindergarten readiness.
- Annual Diaper Drive Annual diaper donation program that collects and distributes diapers to families enrolled in the Healthy Families program.
- Resilient Children/Resilient Communities Initiative Disaster preparedness initiative focusing on improving emergency readiness for children and families, including resources from the RCRC Toolbox.
- Certificate Replacement Service Replacement certificates for parenting classes offered to attendees who need proof of completion.
Quantifiable outcome
- Provides personalized child care referrals to families across 18 counties in Northwest Arkansas
- +1 more outcomes
Companies that use Child Care Aware of Northwest Arkansas
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Child Care Aware of Northwest Arkansas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Child Care Aware of Northwest Arkansas partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- Arkansas Office of Early ChildhoodcoreAffiliated state agency overseeing early childhood programs. Child Care Aware NWA connects families to OEC resources and serves as Local Lead Agency for Benton County implementing state early childhood plans.
- Arkansas Professional Development Registry (PDR)coreStatewide professional development tracking system for early childhood professionals. Child Care Aware NWA utilizes PDR for provider training registration and professional development tracking.
- Better BeginningscoreArkansas quality improvement initiative helping early child care providers elevate care quality through training, curriculum, and resources. Child Care Aware NWA supports providers in accessing Better Beginnings.
- Arkansas Early Childhood AssociationsecondaryProfessional association supporting early childhood education in Arkansas. Child Care Aware NWA provides resources linking providers to this association.
- National Association for the Education of Young Children (NAEYC)secondaryNational professional organization for early childhood educators. Resources provided through Child Care Aware NWA's provider support services.
- Child Care Aware of AmericacoreNational network member since 2012. Child Care Aware of Northwest Arkansas is part of this statewide Child Care Aware network providing resources and support.
- Resilient Children/Resilient Communities InitiativesecondaryDisaster preparedness initiative focused on children's unique needs in emergencies. Provides RCRC Toolbox resources to help communities build child-focused resilience.
- School Readiness Assistance (Vouchers)coreState voucher program for low-income families to access childcare. Child Care Aware NWA helps families navigate and access voucher programs for childcare subsidies.
- Community Partners (Various)secondaryMultiple community partners including local businesses, banks, insurance agencies, and organizations that serve as diaper drop-off locations and support community events. Includes Central Bank, Rogers/Lowell Chamber, Bryan Lewis State Farm, and others.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Child Care Aware of Northwest Arkansas competitors and assessment
Company assessmentDirect peers
- Nurse-Family Partnership: National home visiting program serving first-time at-risk parents; mission-aligned with Healthy Families in supporting vulnerable families with young children through structured home-visit interventions.
- Parents as Teachers: National evidence-based home visiting model closely aligned with CCA NWA's Healthy Families program; both serve at-risk families with young children through structured parent education and home visits.
- Child Care Aware of America: National umbrella organization of which CCA NWA is a state affiliate; operates the same resource & referral and parent-education mission at the federal level and provides network infrastructure, training, and advocacy support to local affiliates.
- Help Me Grow National: National child development system that helps families connect to early childhood services; overlaps mission with CCA NWA's referral, parenting education, and developmental screening work.
- Child Care Aware of Missouri: Adjacent-state Child Care Aware affiliate delivering the same mix of family referrals, parenting education, and provider training programs for families and early childhood professionals.
- Child Care Aware of Minnesota: Sister state-level Child Care Aware affiliate providing the same combination of family referrals, parenting education, and provider professional development services in Minnesota.
- Child Care Aware of Kansas: Another Child Care Aware state affiliate offering comparable child care resource & referral, parent classes, and provider training across Kansas, with similar parent-organization alignment.
- Child Care Resource Center: California-based child care resource & referral agency offering the same combination of family referrals, provider training, and early childhood support services at a larger regional scale.
Broad incumbents
- Zero to Three: Established national nonprofit focused on early childhood (birth to three); adjacent mission to CCA NWA's infant-toddler focus and provides broader policy, research, and training infrastructure relevant to the affiliate's work.
Regional players
- Smart Start: North Carolina's statewide early childhood initiative providing comparable referral, training, and kindergarten-readiness programs but operating in a different state geography; useful as a comparable in size and mission scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Child Care Aware of Northwest Arkansas social profiles
Digital presenceChild Care Aware of Northwest Arkansas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Child Care Aware of Northwest Arkansas leadership team
Management profileNumber of profiles
Profiles6 records
Child Care Aware of Northwest Arkansas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Child Care Aware of Northwest Arkansas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Child Care Aware of Northwest Arkansas
What does Child Care Aware of Northwest Arkansas do?
Child Care Aware of Northwest Arkansas is a 501(c)(3) nonprofit that operates as the Northwest Arkansas Child Care Resource and Referral Center. It provides free personalized childcare referrals to families, parenting classes in English and Spanish, professional development training for early childhood providers, and home-based family support through the Healthy Families program, serving 18 counties across Northwest Arkansas.
Is Child Care Aware of Northwest Arkansas a public or private company?
Child Care Aware of Northwest Arkansas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Child Care Aware of Northwest Arkansas founded?
Child Care Aware of Northwest Arkansas was founded in 1994. It employs 1 to 10 people.
Where is Child Care Aware of Northwest Arkansas based?
Child Care Aware of Northwest Arkansas is headquartered in Rogers, Arkansas, United States, in the North America region.
How does Child Care Aware of Northwest Arkansas make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are government Grants and Contracts.
Who are Child Care Aware of Northwest Arkansas's main competitors?
Direct peers on record are Nurse-Family Partnership, Parents as Teachers, Child Care Aware of America, Help Me Grow National, Child Care Aware of Missouri, Child Care Aware of Minnesota, Child Care Aware of Kansas and Child Care Resource Center. Zero to Three is listed as a broad incumbent. Smart Start is listed as a regional player.
Does Child Care Aware of Northwest Arkansas have an API?
No public API is recorded for Child Care Aware of Northwest Arkansas.