New Wave Group SA
- Company typePrivate
- Founded-
- HeadquartersGrenchen, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
New Wave Group SA firmographics
Firmographics- Name
- New Wave Group SA
- Legal name
- New Wave Group SA
- Website
- https://nwgroup.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where New Wave Group SA is headquartered
LocationHeadquarters
- HQ city
- Grenchen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
New Wave Group SA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels3 records
New Wave Group SA product offering
Product offeringCore offering
New Wave Group SA is a Swiss B2B distributor of sportswear, workwear, and promotional apparel, operating a multi-brand portfolio (Clique, Cottover, Cutter & Buck, Craft, J.Harvest, J.Harvest & Frost, Projob, Printer, Tenson, Untagged Movement) sold through an own B2B e-commerce platform with 24-hour delivery from a Swiss warehouse. The company also operates showrooms, a dealer network, and a customer loyalty program running until 2026.
Product overview
New Wave Group SA is a Swiss B2B distributor and e-commerce platform for workwear, sportswear, and promotional apparel. The company operates a multi-brand portfolio consisting of ten sub-brands: Clique, Cottover, Cutter & Buck, Craft, J.Harvest, J.Harvest & Frost, Projob, Printer, Tenson, and Untagged Movement. These brands are sold through the company's B2B online shop (nwgroup.ch) which offers 24-hour delivery from a Swiss warehouse, a loyalty program running until 2026, and additional services including showrooms, dealer networks, and return processing.
Differentiator
Problem solved
Functional benefit
Brands
- Clique: Brand under New Wave Group portfolio
- Cottover
- Cutter & Buck
- Craft
- J.Harvest (James Harvest)
- J.Harvest & Frost
- Projob
- Printer
- Tenson
- Untagged Movement
Products and services
- Clique (apparel brand) Clique is a sub-brand under the New Wave Group portfolio sold through the B2B shop for corporate apparel and teamwear customers.
- Cottover (apparel brand) Cottover is a sub-brand under the New Wave Group portfolio distributed to B2B customers seeking corporate apparel.
- Cutter & Buck (apparel brand) Cutter & Buck is a sub-brand under the New Wave Group portfolio sold through the B2B channel for sportswear and corporate apparel.
- Craft (apparel brand) Craft is a sub-brand under the New Wave Group portfolio distributed through the B2B shop for sportswear and teamwear buyers.
- J.Harvest (James Harvest) (apparel brand) J.Harvest (James Harvest) is a sub-brand under the New Wave Group portfolio sold via B2B channels to corporate apparel buyers.
- J.Harvest & Frost (apparel brand) J.Harvest & Frost is a sub-brand under the New Wave Group portfolio sold via the B2B shop for corporate apparel customers.
- Projob (workwear brand) Projob is a workwear sub-brand under the New Wave Group portfolio distributed to B2B customers for corporate and occupational apparel.
- Printer (apparel brand) Printer is a sub-brand under the New Wave Group portfolio sold via B2B channels for corporate apparel and promotional use.
- Tenson (apparel brand) Tenson is a sub-brand under the New Wave Group portfolio distributed to B2B buyers for sportswear and apparel.
- Untagged Movement (apparel brand) Untagged Movement is a sub-brand under the New Wave Group portfolio sold via B2B channels for sportswear buyers.
- New Wave Group B2B e-commerce platform An e-commerce storefront (nwgroup.ch) available 24/7 that aggregates the company’s multi-brand apparel portfolio for corporate B2B customers, with 24-hour delivery from the Swiss warehouse and a return processing service.
- Treueprogramm (loyalty program) A customer loyalty program for B2B buyers offering quarterly prize drawings for participants, scheduled to run through 2026.
Companies that use New Wave Group SA
Customer profileSegments1 record
Ideal customer profiles1 record
New Wave Group SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Wave Group SA partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
New Wave Group SA competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Customer concentration
New Wave Group SA social profiles
Digital presenceNew Wave Group SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Wave Group SA leadership team
Management profileNumber of profiles
New Wave Group SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Wave Group SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Wave Group SA
What does New Wave Group SA do?
New Wave Group SA is a Swiss B2B distributor of sportswear, workwear, and promotional apparel, operating a multi-brand portfolio (Clique, Cottover, Cutter & Buck, Craft, J.Harvest, J.Harvest & Frost, Projob, Printer, Tenson, Untagged Movement) sold through an own B2B e-commerce platform with 24-hour delivery from a Swiss warehouse. The company also operates showrooms, a dealer network, and a customer loyalty program running until 2026.
Is New Wave Group SA a public or private company?
New Wave Group SA is a private company. It is classified as unknown and is currently operating.
When was New Wave Group SA founded?
New Wave Group SA was founded in -1. It employs 11 to 50 people.
Where is New Wave Group SA based?
New Wave Group SA is headquartered in Grenchen, Switzerland, in the Europe region.
Does New Wave Group SA have an API?
No public API is recorded for New Wave Group SA.