Kim Dong Publishing House

What Kim Dong Publishing House does

Kim Dong Publishing House (Nhà xuất bản Kim Đồng) is a state-affiliated Vietnamese publishing house headquartered at Số 55 Quang Trung, Phường Hai Bà Trưng, Hanoi, operating under Publishing License No. 517/GP-BTTTT issued by Vietnam's Ministry of Information and Communications on October 6, 2015. The company publishes and sells a broad catalog of Vietnamese and foreign literature, children's books, fairy tales, comics, manga, and educational materials through age-segmented collections spanning preschool (0-6) through adult readers. Its portfolio is anchored by official licensed franchises (Doraemon, Detective Conan) and reinforced by co-publishing partnerships with Korean publishers for science comics and with Vietnamese authors for original works. The company also operates two sub-brands: Wings Books (young adult literature, light novels) and 2045 Books (modern topics including AI and technology).

The company's commercial stack centers on a direct-to-consumer e-commerce platform at nxbkimdong.com.vn (built on Bizweb/DKT infrastructure) featuring shopping cart, wishlist, and customer account functionality, complemented by a nationwide physical bookstore network (Hệ thống nhà sách), a phone-order hotline, and regular livestream sales events. Pricing is unit-based, with children's books priced from 18,000 VND and manga/comics up to 262,000 VND, and promotional discounts up to 50% during seasonal campaigns such as "Tháng sách Kim Đồng."

The business model is direct-to-consumer retail of physical and digital book products, with a state-level Government of Vietnam recognition (Khen thưởng của Nhà nước) signaling cultural-policy alignment. Revenue is generated through one-time purchases via owned channels rather than subscription or licensing-revenue streams, and the company has no disclosed funding, no app, no public API, and no M&A activity. Customers are segmented horizontally by age (children, parents, general readers/youth) and served through a multi-channel marketing strategy combining organic social, email, website content, and livestream events.

Name

Kim Dong Publishing House

Legal name

Nhà xuất bản Kim Đồng

Website

https://nxbkimdong.com.vn

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Kim Dong Publishing House (Nhà xuất bản Kim Đồng) is a state-affiliated Vietnamese publisher in Hanoi selling children's literature, educational comics, manga, and Vietnamese literature directly to consumers through owned e-commerce, physical bookstores, phone sales, and livestream events.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Young Adult (YA) Publishing (MPAJAFAD)

akta.pro secondary industries

Adult/Seinen/Josei Comics Publishing (MPAJAGAJ), Manga Publishing (Japanese & Global) (MPAJAGAA), Manhwa Publishing (Korean Comics) (MPAJAGAE), General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Children's book publishing
• Manga and comics
• Educational publications
• Vietnamese literature
• Online bookstore

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Licensing, Technology or R&D, Others

Revenue model

1. Book and publication sales: Traditional publishing revenue from selling books, comics, manga, and educational materials directly to consumers through both online and physical retail channels

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kim Dong Publishing House (Nhà xuất bản Kim Đồng) is a Vietnamese publishing house that publishes and sells children's books, Vietnamese and foreign literature, manga, comics, educational science materials, and licensed franchises (Doraemon, Conan). It operates its own e-commerce website (nxbkimdong.com.vn) and a physical bookstore network across Vietnam, selling directly to end consumers including children, parents, and young adults.

Product overview

Kim Dong Publishing House (Nhà xuất bản Kim Đồng) is a Vietnamese publishing house offering a diverse portfolio of books across multiple categories. The company's product offerings include: Vietnamese and foreign literature, history books, educational science comics (Quiz! Khoa học kì thú series), children's fairy tales (Cổ tích Việt Nam cho bé), licensed products (Doraemon line), sub-brands (Wings Books for young adult lifestyle content, 2045 Books for modern topics like AI), manga/comics (Manga - Comic), and historical biography series (Những anh hùng trẻ tuổi). The company operates primarily as a traditional book publisher and online retail platform serving readers from preschool age through adulthood.

Differentiator

Problem solved

Functional benefit

Brands

• Wings Books: A book imprint/publishing line by Kim Dong Publishing House featuring various book titles including novels, light novels, and general literature
• 2045 Books

Products and services

• Wings Books A publishing imprint under Kim Dong Publishing House featuring young adult literature, light novels, and lifestyle books targeted at readers aged 15-18 and above.
• 2045 Books A publishing imprint of Kim Dong Publishing House focused on contemporary topics including AI, technology, and modern social issues for young adult readers.
• Doraemon Product Line A comprehensive line of officially licensed Doraemon manga, storybooks, coloring books, and educational materials including movie stories, full-color comics, and learning books for children.
• Văn học Việt Nam (Vietnamese Literature) Classic Vietnamese literature masterpieces adapted for children, including works by renowned Vietnamese authors such as Tô Hoài, curated by Kim Dong Publishing House.
• Manga - Comic Manga and comic products including Japanese manga imports and original comic publications sold through the Kim Dong Publishing House online and physical retail channels.
• Quiz! Khoa học kì thú (Quiz! Science Series) Educational science comics in quiz format that teach children about various scientific topics through Q&A style storytelling with colorful illustrations.
• Cổ tích Việt Nam cho bé (Vietnamese Fairy Tales for Kids) Vietnamese fairy tale adaptations for preschoolers, featuring shortened stories with colorful illustrations suitable for children aged 0-6.
• Những anh hùng trẻ tuổi (Young Heroes Series) Illustrated biography series featuring stories of young Vietnamese heroes and historical figures for children and teenagers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Ministry of Information and Communications (Vietnam)coreOthers · 6 October 2015Government licensing body that issued publishing license 517/GP-BTTTT authorizing the establishment and operations of Kim Dong Publishing House
• Various Vietnamese authorscoreStrategic or Co-development PartnerPartnerships with Vietnamese authors for publishing original works including Hiếu Minh, Phạm Thị Thu Trang, Kim Ngọc, and Cloud Pillow for children's books and fairy tales
• Foreign publishers (Korea)coreStrategic or Co-development PartnerLicensing and co-publishing partnerships with Korean publishers and authors including An Guang-hyun, Shin Hye-young, Joo Seong-yoon, Choi Dong-yin, Kwon Chan Ho, Cha Hyun-jin for science comics and educational content

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walker Books: Independent children's book publisher with strong picture-book and middle-grade lists. Closely comparable in editorial focus on age-graded children's literature and curated foreign-rights licensing for translated titles.
• Usborne Publishing: UK-based children's book publisher specializing in age-segmented educational and activity books. Comparable product taxonomy (educational science comics, activity books, licensed tie-ins) and direct-to-consumer channel.
• Nhà xuất bản Trẻ (Youth Publishing House): Vietnamese peer publisher headquartered in Ho Chi Minh City with a parallel mandate in children's, youth, and general literature. Directly competes with Kim Dong across Vietnamese-language original fiction, translated titles, and young-adult imprint; both serve Vietnamese schools and the same 0–18 readership.

Broad incumbents

• VIZ Media: English-language manga publisher that licenses and localizes Japanese titles for international markets. Comparable in translation/licensing workflow, age-segmented catalog, and direct-to-consumer e-commerce for the same Japanese IP base.
• Bonnier Books (children's imprints): European publisher with established children's and YA imprints comparable to Wings Books and Kim Dong's picture-book catalog. Publishes translated fiction and educational content for similar age cohorts.
• Kodansha: Japanese manga publisher with a deep catalog of manga series localized into Vietnamese. Comparable in licensing model and product mix (manga volumes, boxsets, spin-offs) to Kim Dong's manga/comic business.
• Scholastic Corporation: Global children's book publisher with comparable curriculum-aligned titles, school book fairs, and licensed properties. Substantially larger but uses the same playbook of exclusive IP licensing, age-segmented catalogs, and direct-to-consumer e-commerce.
• Shueisha: Major Japanese manga publisher (home of Shōnen Jump/Conan properties). Kim Dong's official Vietnamese licensing relationships for Detective Conan and similar titles route through Shueisha-adjacent rights holders, making it the most relevant upstream IP peer.
• Penguin Random House Children's Books: Global children's trade publisher with YA and middle-grade imprints (e.g., PenguinTeen). Competes directly with Kim Dong's Wings Books sub-brand for YA/light-novel readers and Vietnamese translated YA titles.

Regional players

• Nhà xuất bản Hội Nhà văn (Vietnam Writers' Association Publishing House): Vietnamese peer publisher of Vietnamese literature, including children's adaptations of classic works. Comparable in original Vietnamese fiction and children's literature catalogs, serving the same domestic school and household market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kim-dong-publishing-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kim Dong Publishing House