NXTGenCup
NXT Gen Cup organises the world's first 100% electric junior touring car racing series for drivers aged 14-25, charging €60,000 per season for an arrive-and-drive package built around the proprietary LRT NXT1 electric race car.
- Company typePrivate
- Founded2023
- HeadquartersSweden, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NXTGenCup does
NXT Gen Cup is a Swedish-founded motorsport operator that runs the world's first 100% electric junior touring car racing series, established in 2023 by Fredrik Lestrup and Lestrup Racing Team. The company organises a championship for drivers aged 14-25 who compete in identical LRT NXT1 race cars, a purpose-built electric platform developed from the MINI Cooper SE with a 30kWh battery, 190-230hp output, push-to-pass functionality, and FIA certification. The 2025 calendar comprises four DTM-aligned race weekends in Germany (Oschersleben, Norisring, Nürburgring, Sachsenring) plus a new Swedish Junior Championship event at Mantorp Park, with an 18-car grid drawn from at least a dozen European countries.
The business operates on an "arrive and drive" model in which drivers pay a €60,000 full-season fee covering two test days, four race weekends, car maintenance, pit setup, VIP hospitality, branding exposure on the car and race suit, and a structured education programme covering sponsor relations, financial literacy, media, and racing technology. Commercial revenue is supplemented by a broad partner ecosystem including ABB E-mobility (charging), Hankook (tyres), Swedbank (education), OMP (safety equipment), VARTA (battery), Öhlins (suspension), SCHUNK (automation), and MEYLE (parts), providing both technical infrastructure and cross-marketing reach. The championship's distribution strategy relies on YouTube live broadcasts, newsletters, social media, and co-location with DTM events for spectator visibility.
NXTGenCup firmographics
Firmographics- Name
- NXTGenCup
- Website
- https://nxtgencup.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NXT Gen Cup organises the world's first 100% electric junior touring car racing series for drivers aged 14-25, charging €60,000 per season for an arrive-and-drive package built around the proprietary LRT NXT1 electric race car.
- Ownership category
- akta.pro rank
NXTGenCup industry classification
Industry- Product category
- Electric Motorsport Racing Championship
- NAICS
- Automobile Driving Schools (611692)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)
- akta.pro secondary industries
- Motorsports Leagues & Series (MPAKAAAH), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Where NXTGenCup is headquartered
LocationHeadquarters
- HQ city
- Sweden
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
NXTGenCup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Driver Entry Fees: Full season costs 60,000€ per driver, which includes two test days, four race weekends, VIP catering and tickets, exposure on car doors and race suit, education and media programme. Revenue is generated through participant fees in the arrive-and-drive racing programme.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Complete Season Package - 60,000€ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
NXTGenCup product offering
Product offeringCore offering
NXT Gen Cup operates the world's first 100% electric junior touring car racing championship for drivers aged 14-25, using the proprietary LRT NXT1 electric race car based on the MINI Cooper SE. The core commercial offering is a full arrive-and-drive season package at 60,000€ per driver, which includes two test days, four race weekends, vehicle maintenance, pit setup, VIP catering, exposure on car doors and race suit, and a driver education programme covering sponsor relations, racing economics, PR/media, and social media.
Product overview
NXT Gen Cup is the world's first 100% electric junior touring car cup operating as a single, unified championship offering. The core product is the LRT NXT1 electric race car, a purpose-built racing vehicle based on the MINI Cooper SE. The championship is delivered through an 'arrive and drive' package that includes the race car, car maintenance, pit setup, VIP catering, and a comprehensive driver education programme covering sponsor relations, media skills, and racing technology. Drivers aged 14-25 compete across multiple race weekends in Germany and Sweden, with the programme designed to create a foundation for professional racing careers.
Differentiator
Problem solved
Functional benefit
Products and services
- NXT Gen Cup Championship The world's first 100% electric junior touring car racing series for drivers aged 14-25, featuring identical LRT NXT1 electric race cars and racing alongside DTM at major European circuits.
- LRT NXT1 Electric Race Car Proprietary purpose-built 100% electric junior touring car based on the MINI Cooper SE, with 190-230hp, push-to-pass (+60hp), 30kWh battery, front-wheel drive, 1150kg weight, FIA certified.
- Arrive-and-Drive Season Package Comprehensive 60,000€ full-season entry package including car provision and maintenance, pit setup, two test days, four race weekends, VIP catering/tickets, exposure on car doors and race suit, and the driver education programme.
Quantifiable outcome
- Inaugural 2023 season: 6 race weekends, 12 race heats
- +2 more outcomes
Companies that use NXTGenCup
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
NXTGenCup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NXTGenCup partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ABB E-mobilitycoreOfficial charging partner providing Terra DC wallbox portable chargers for the electric race cars. ABB E-mobility enables zero-emission mobility as a global leader in EV charging solutions, providing the critical charging infrastructure for electric race car competition.
- HankookcoreExclusive tyre supplier using Hankook Ventus TD tyres specifically developed for MINI John Cooper Works GP road car. Partnership extended for 2025 season with ongoing technical support at race weekends.
- SwedbankcoreEducational programme partner supporting driver education in financial literacy and business skills as part of the comprehensive education programme for junior drivers.
- OMPcoreOfficial race wear and safety equipment supplier, Italian company established 1973, world leader in racing safety components with over 2,000 products mostly FIA homologated.
- Åsbo HusminorInnovative home constructor and first in Sweden to introduce solar panels as standard, supporting sustainability mission.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NXTGenCup competitors and assessment
Company assessmentEmerging players
- Pure ETCR / FIA ETCR: An electric touring car championship focused on premium-manufacturer machines — overlapping with NXT in the electric touring car category but targeting a higher professional-tier customer rather than junior drivers.
- MINI Challenge (JCW): A touring car championship racing MINI John Cooper Works road-car-based race cars — directly comparable product DNA (MINI Cooper-based vehicles) and a potential upstream/downstream adjacency for NXT drivers as MINI's own customer motorsport ladder.
Direct peers
- W Series: The W Series was a directly comparable arrive-and-drive junior single-make championship aimed at developing female racing talent using identical machinery — the closest analogue in business model and target market to NXT Gen Cup's electric junior touring car concept.
- FIA Formula 4 (e.g., Italian F4, ADAC F4): FIA-certified junior single-make/regional championships designed as feeder steps into F3 and professional motorsport — overlapping customer (junior drivers aged 15-25), same FIA-certification angle, and comparable education/career-development positioning.
- TCR Europe Touring Car Series: TCR is the leading global touring car platform and directly overlaps NXT's touring-car DNA, customer profile (professional/amateur pay drivers), and European circuit footprint — making it the closest combustion-engine reference point for an electric junior touring car series.
- ADAC Stellantis Cup (formerly ADAC TCR Germany): A junior touring car championship in the same ADAC/DTM ecosystem where NXT races — directly comparable in customer age, vehicle format, and German venue footprint, and a potential substitute or upstream feeder for NXT drivers.
- Formula Regional European Championship: Stepping-stone junior single-make championship for drivers progressing from karting/F4 toward F3 — competes for the same junior-driver development wallet and uses similar arrive-and-drive style operations at European circuits.
Broad incumbents
- Formula E: The flagship electric single-seater championship — shares the electric motorsport thesis and partner ecosystem (ABB, Hankook, FIA), operates at a much higher professional tier, and sets the long-term direction of the electric-racing category NXT sits beneath.
- Porsche Carrera Cup Germany: A long-standing premium one-make touring car championship co-racing with DTM — operates in the same venue footprint as NXT and competes for junior touring car drivers and sponsor attention, but with combustion powertrains and at a higher cost tier.
- Lamborghini Super Trofeo Europe: A premium manufacturer-backed one-make series for gentleman and aspiring pro drivers using identical Lamborghini Huracán race cars — directly comparable arrive-and-drive format, similar European circuit calendar, and overlapping junior/gentleman-driver target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
NXTGenCup social profiles
Digital presenceNXTGenCup financial estimates
Financial estimateRevenue estimate
Valuation estimate
NXTGenCup leadership team
Management profileNumber of profiles
Profiles3 records
NXTGenCup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NXTGenCup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NXTGenCup
What does NXTGenCup do?
NXT Gen Cup operates the world's first 100% electric junior touring car racing championship for drivers aged 14-25, using the proprietary LRT NXT1 electric race car based on the MINI Cooper SE. The core commercial offering is a full arrive-and-drive season package at 60,000€ per driver, which includes two test days, four race weekends, vehicle maintenance, pit setup, VIP catering, exposure on car doors and race suit, and a driver education programme covering sponsor relations, racing economics, PR/media, and social media.
Is NXTGenCup a public or private company?
NXTGenCup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NXTGenCup founded?
NXTGenCup was founded in 2023. It employs 11 to 50 people.
Where is NXTGenCup based?
NXTGenCup is headquartered in Sweden, Sweden, in the Europe region.
How does NXTGenCup make money?
One revenue line is on record: driver Entry Fees.
Who are NXTGenCup's main competitors?
Emerging players on record are Pure ETCR / FIA ETCR and MINI Challenge (JCW). Direct peers are W Series, FIA Formula 4 (e.g., Italian F4, ADAC F4), TCR Europe Touring Car Series, ADAC Stellantis Cup (formerly ADAC TCR Germany) and Formula Regional European Championship. Broad incumbents are Formula E, Porsche Carrera Cup Germany and Lamborghini Super Trofeo Europe.
Does NXTGenCup have an API?
No public API is recorded for NXTGenCup.
What industry is NXTGenCup in?
NXTGenCup's product category is Electric Motorsport Racing Championship. Its primary akta.pro industry code is MPAKAGAH, Motorsports Support & Feeder Series (Developmental Championships), with a secondary code of MPAKAAAH, Motorsports Leagues & Series. Its NAICS code is 611692 and its SIC code is 7948.