New York Bagels `N Bialys

What New York Bagels `N Bialys does

New York Bagels 'N Bialys is a multi-unit bagel and deli operator that has been serving New York-style fare in the Scottsdale and Phoenix, Arizona metros since 1987. The business is owned by C & L Rush LLC and has been co-operated by Shelley Curtis and Ruth Leatherman since 2005. It runs four dine-in restaurants — three in Scottsdale (Skysong, Shea, Hayden Peak) and one in Phoenix (Cactus Rd) — all open daily from 6:30 AM to 3:00 PM, with takeout, delivery, and a mobile app for ordering and rewards. The food program centers on bagels, bialys, deli sandwiches (pastrami, roast beef, turkey, ham), and traditional breakfast items (eggs, omelettes, pancakes, French toast, biscuits and gravy), with one publicly disclosed price point of $15.99 for a breakfast feast.

The company monetizes through four channels: in-store dine-in and takeout, direct online ordering for pickup and delivery via its website and mobile app, catering services for corporate and event clients (processed through the ToastTab platform), and a wholesale program distributing bagels and baked goods to other businesses. Customer segments are local Arizona residents as the primary buyer (breakfast, brunch, lunch dining plus takeout/delivery), and corporate/event catering clients as a secondary stream. The value proposition rests on heritage — "since 1987" with stated origins in Chicago and New York City — and product authenticity, supplemented by dog-friendly patios, vegetarian and gluten-free options, and early-morning hours.

There is no evidence of venture funding, institutional ownership, M&A activity, or external capital. The entity is a privately held, family-operated LLC with no public ticker, no disclosed revenue, and no disclosed headcount. Technology adoption is limited to standard commerce tooling (ToastTab, branded mobile app, online ordering), with no AI, API, or proprietary platform capabilities disclosed.

Name

New York Bagels `N Bialys

Legal name

C & L Rush LLC

Website

https://nybbaz.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

New York Bagels 'N Bialys is a four-location New York-style bagel and deli operator in Scottsdale and Phoenix, Arizona, founded in 1987 and run by co-owners Shelley Curtis and Ruth Leatherman. It serves local residents through dine-in, takeout, delivery, catering, and wholesale channels.

Ownership category

akta.pro rank

Product category

Bagel Shop & Deli Restaurant

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Limited-Service Restaurants (722513), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Bagel bakery
• Deli sandwiches
• Breakfast restaurant
• Catering services
• Wholesale baked goods

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and Takeout: Traditional restaurant revenue from customers dining in or taking food to go at 4 Arizona locations.
2. Delivery: Food delivery orders placed through the company website and mobile app for home or office delivery.
3. Catering Services: Catering menu featuring breakfast platters, sandwich trays, pastries for events and gatherings. Orders processed through ToastTab platform.
4. Wholesale: Wholesale bagel and bialy products available through dedicated wholesale page.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

New York Bagels 'N Bialys operates four traditional New York-style deli and bagel restaurant locations in Scottsdale and Phoenix, Arizona, selling freshly baked bagels, bialys, deli sandwiches, and breakfast items to walk-in customers. Beyond dine-in, takeout, and delivery, the company offers full-service catering for events and corporate orders, plus a wholesale program distributing bagels and baked goods to other businesses.

Product overview

New York Bagels 'N Bialys is a traditional deli and bagel restaurant operating four locations in Scottsdale and Phoenix, Arizona. Founded in 1987 and operated by co-owners Shelley Curtis and Ruth Leatherman since 2005, the company offers a focused menu of New York-style bagels, bialys, deli sandwiches, and breakfast items. The business provides services including on-site dining, catering for events, wholesale distribution of baked goods, and online ordering for pickup and delivery. The core product portfolio centers on bagels and bialys as the anchor offerings, complemented by deli items and breakfast dishes, with catering and wholesale programs extending distribution beyond the restaurant locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bagels and Bialys

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panera Bread: National cafe-bakery chain with a broad menu including bagels, breakfast, soups, and sandwiches. Overlaps with New York Bagels 'N Bialys on bakery-cafe positioning, though serves a wider portfolio of categories.
• Tim Hortons: Canadian-origin cafe-bakery chain with bagels, breakfast sandwiches, coffee, and catering across thousands of North American locations. Comparable cafe-bakery model though with broader daypart and product mix.

Direct peers

• Manhattan Bagel: Bagel chain offering New York-style bagels and breakfast items across multiple locations. Direct peer in the bagel-specialty category with similar daypart and menu structure.
• Noah's NY Bagels: West Coast bagel chain positioned around authentic New York-style bagels and deli offerings. Directly comparable to New York Bagels 'N Bialys on heritage positioning and menu.
• Bruegger's Bagels: Bagel-specialty chain with locations across the U.S., offering New York-style bagels, breakfast items, and catering. Closely comparable to New York Bagels 'N Bialys in product category and customer base.
• Original Pancake House: Established breakfast-specialty chain with multi-decade heritage focused on breakfast and brunch items. Comparable on heritage positioning, breakfast/lunch daypart, and family-style dining experience.
• Big Apple Bagels: Bagel franchise specializing in New York-style bagels, breakfast sandwiches, and catering. Closely comparable concept and menu to New York Bagels 'N Bialys.
• Einstein Bros Bagels: Largest U.S. bagel chain with hundreds of locations nationwide. Direct competitor offering bagels, breakfast sandwiches, and catering, competing head-to-head with New York Bagels 'N Bialys on menu and use case.
• First Watch: Daytime breakfast, brunch, and lunch cafe chain with a multi-location footprint. Comparable on daypart (breakfast/lunch focus), menu structure, and dine-in plus catering model.
• Another Broken Egg: Breakfast and brunch cafe chain specializing in elevated daytime fare. Comparable concept to New York Bagels 'N Bialys in daypart focus, menu positioning, and full-service cafe experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-york-bagels-n-bialys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Bagels `N Bialys