New York City Writing Project

What New York City Writing Project does

The entity operates as Pinco (legal name: nycwritingproject.org kazino), an online casino and sports betting platform launched in 2016 and serving users primarily in Azerbaijan. The platform offers 8,000+ casino games sourced from 120+ third-party providers, covering slots, table games, and live dealer formats, alongside sports wagering on football, basketball, and tennis. It operates under a Curacao international gaming license and supports both traditional payment methods (Visa, Mastercard, Binance Pay) and 15+ cryptocurrencies including BTC, ETH, USDT, SOL, TON, and ADA. Access is provided via desktop web, a directly distributed Android APK, and an iOS PWA web bookmark — the platform has no presence on Google Play or the Apple App Store.

Revenue is generated exclusively through the house edge on player gambling activity (no subscription fees). Players deposit between 8 and 50,000 AZN per day, with weekly withdrawals capped at 100,000 AZN. The company runs VIP loyalty tiers (Premium, Royal, Elite), deposit-match bonuses of 100-160%, free spins, and cashback up to 30%. Acquisition and retention rely on a Telegram channel (for promo codes and mirror links used to circumvent domain blocking), email support, and organic search presence.

A significant data-integrity flag: firmographic data characterizes the entity as "New York City Writing Project," a non-profit founded in 1978 in Bronx, New York, with 7 employees — a description that is wholly inconsistent with the actual online gambling operation hosted on nycwritingproject.org. The domain appears to be repurposed as a hosting front for the Pinco platform, and ownership and beneficial-control information for the operating entity are not disclosed.

Name

New York City Writing Project

Legal name

nycwritingproject.org kazino

Website

https://nycwritingproject.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinco is an online casino and sports betting platform operating under a Curacao license, serving Azerbaijan-based consumers with 8,000+ games from 120+ providers, sports wagering, and crypto and fiat payment support across web and mobile.

Ownership category

akta.pro rank

Product category

Online Casino and Sports Betting

NAICS

Casinos (except Casino Hotels) (71321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Casinos (MPAEABAD)

akta.pro secondary industries

Crypto Payments & Digital Asset Settlement for Gaming (MPAEALAL), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

Keywords

• Online casino gaming
• Sports betting platform
• Live dealer casino
• Mobile gambling apps
• Slot games

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Casino gaming transactions: Platform acts as house in casino games (slots, table games, live dealer). Revenue generated through house edge on player losses. Also offers sports betting with margin built into odds.
2. Sports betting margin: Platform takes margin on sports wagers through odds pricing. Users bet on sports events (football, basketball, tennis) with live and pre-match options.
3. Player deposits and bonuses: Players deposit funds (8-50,000 AZN daily) to play. Bonuses (100-160% matches, free spins, cashback up to 30%) are funded from player activity. VIP loyalty tiers provide escalating perks to retain high-value players.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pinco is an online casino and sports betting platform licensed in Curacao, offering more than 8,000 games (slots, table games, live dealer, crash, TV games) from over 120 providers together with a sportsbook covering 30+ sports in pre-match and live formats. The platform targets users in Azerbaijan, is accessible via web, Android app, and iOS PWA, and supports both fiat and cryptocurrency deposits/withdrawals.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinco Online Casino Online casino product offering more than 8,000 games (slots, table games, live dealer, crash, and TV games) from 120+ providers, targeting individual adult players in Azerbaijan.
• Pinco Sportsbook Online sports betting product covering pre-match and live wagering across 30+ sports, available to registered Pinco users in Azerbaijan.
• Pinco Android Mobile App Standalone Android application (APK) that delivers the full Pinco casino and sportsbook experience to mobile users.
• Pinco iOS PWA Browser-based Progressive Web App that provides iOS users with a mobile-installed version of the Pinco casino and sportsbook.

Quantifiable outcome

• Withdrawal processing: crypto within 1 hour, cards within 1-3 days

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Expansion highlights4 records

Direct peers

• 1xBet: Large online casino and sportsbook operating across CIS, Eastern Europe, and emerging markets. Operates under Curacao license, accepts crypto, and targets similar player demographics to Pinco across the former-Soviet region.
• Mostbet: Online casino and sportsbook with strong CIS and emerging-market presence. Offers similar bonus-heavy acquisition, multi-currency support, and mobile-first product. Direct head-to-head competitor for Azerbaijani and regional players.
• Betwinner: Online casino and sportsbook with broad CIS and emerging-market footprint. Operates under Curacao license, accepts crypto, and offers a comparable product experience to Pinco.
• Pin-Up Casino: Online casino and sportsbook operating across CIS and Latin America with Curacao licensing. Very similar product mix — slots, live dealer, sportsbook, crypto payments, and aggressive bonus mechanics.
• Melbet: Curacao-licensed online casino and sportsbook targeting CIS and emerging markets. Comparable customer acquisition playbook and product surface.
• 1win: Direct-to-consumer crypto-friendly casino and sportsbook popular across CIS and emerging markets. Comparable acquisition economics, anonymous sign-up, and aggressive welcome bonuses.

Emerging players

• BC.Game: Crypto-native online casino with no KYC onboarding and broad alt-coin support. Less geographic concentration than Pinco but overlapping value proposition on crypto payments and frictionless registration.
• Roobet: Crypto-native online casino with proprietary games and strong alt-coin support. Comparable product ethos (crypto-only focus) though serving different geographies than Pinco.

Broad incumbents

• Stake.com: Global crypto-casino and sportsbook leader. Comparable crypto-first payments architecture, though operates at vastly larger scale and with mainstream licensing (Curacao, etc.).
• Parimatch: Established CIS-rooted sportsbook and casino operator with deeper brand recognition and broader licensing footprint. Comparable product (casino + sports) and overlapping target customer base across Eastern Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-york-city-writing-project

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York City Writing Project