NYOMDA

What NYOMDA does

NYOMDA (nyomda.lap.hu) is a curated web directory of Hungarian printing service providers, operated as part of the Lap.hu directory network owned by Central Médiacsoport Zrt. The portal was established on November 11, 2004 and aggregates links to hundreds of printing companies organized by geographic location (Budapest districts I through XXIII and regional Hungarian cities) and by specialty (offset, digital, screen printing, pad printing, quick-print, and pre-press services). The site is editor-managed by Mezei Gy\u00f6rgy and supplemented with RSS-driven industry news and user-submitted ratings.

The underlying technology is a standard Lap.hu directory platform with thematic categorization, geographic sub-pages, RSS syndication, and a community rating layer. Listings are free for basic inclusion, with a paid featured-listing tier (k\u00e9pes kiemel\u00e9s) priced at 12,000 HUF net per year. Distribution is primarily through Startlap search integration and the broader Lap.hu network of over 9,000 themed pages.

The business serves two user groups: Hungarian consumers and small businesses searching for local printing services (end users), and printing companies seeking directory visibility (listing customers). Revenue is generated almost exclusively through low-ARPU featured listings advertising. The operation is small (approximately 6 employees), privately held, and structurally a sub-product of Central Médiacsoport Zrt.'s broader media portfolio rather than a standalone venture.

Name

NYOMDA

Legal name

Central Médiacsoport Zrt.

Website

https://nyomda.lap.hu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

NYOMDA (nyomda.lap.hu) is a curated Hungarian web directory of printing companies, organized by Budapest districts and regional cities, operated within the Lap.hu network by Central Médiacsoport Zrt. since 2004.

Ownership category

akta.pro rank

Product category

Online Printing Services Directory

NAICS

Directory and Mailing List Publishers (51314), Directory and Mailing List Publishers (513140)

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

Keywords

• Printing services directory
• Web directory platform
• Hungarian business listings
• Printing company directory
• Online link directory

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Featured Link Listings: The platform generates revenue through featured/promoted link listings (képes kiemelés) priced at 12,000 Ft per year, allowing printing companies to have prominent visibility on the directory.
2. Standard Link Submissions: Free basic link submission for qualifying printing companies, with standard placement in the curated directory.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NYOMDA operates nyomda.lap.hu, a curated web directory that aggregates links to Hungarian printing companies organized by Budapest districts (I–XXIII kerület) and regional cities across Hungary. The directory provides categorized listings for offset, digital, screen/tampon, quick-print, and pre-press services, supplemented by industry news feeds, events, and Facebook pages. Revenue is generated through annual featured/promoted link listings sold to printing companies, alongside free standard inclusion.

Product overview

Nyomda.lap.hu is a curated web directory platform, not a product company. It aggregates and categorizes links to Hungarian printing service companies organized by geographic location (Budapest districts I-XXIII and regional cities), with specialized sub-categories including screen printing (szita nyomás), pad printing (tampon nyomás), quick/digital printing services, pre-press/blanket exposure (levilágítás), news/events, and Facebook pages related to the printing industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Nyomda.lap.hu Directory Curated web directory aggregating links to Hungarian printing service companies, organized by Budapest districts (I–XXIII kerület), regional Hungarian cities, and printing service categories including offset, digital, screen printing (szita), pad/tampon printing, quick printers, and pre-press/blanket exposure (levilágítás). Includes industry news, events, and Facebook pages related to the printing industry.
• Featured Link Listing (Képes kiemelés) Paid annual promoted listing for printing companies, priced at 12,000 Ft net per year (approximately 15,240 Ft with VAT), providing company logo, description, and prominent positioning within relevant geographic and service-type category boxes on nyomda.lap.hu.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Central Médiacsoport Zrt.coreOthers · 11 November 2004NYOMDA (nyomda.lap.hu) is operated as part of the Lap.hu web directory network owned and managed by Central Médiacsoport Zrt., Hungary's major media group. Central Médiacsoport provides the platform infrastructure, advertising sales, and corporate oversight for the directory operation.

Scale indicators3 records

Recent moves5 records

Expansion highlights1 record

Broad incumbents

• Yellow Pages: Yellow Pages is the traditional incumbent business directory, originally print-based and now operating digitally with category-organized listings and paid placements. It represents the same directory-and-categorization model NYOMDA uses, but at far larger scale and across all industries.
• Tripadvisor: Tripadvisor is a category-organized review and discovery platform that monetizes via featured listings and business subscriptions — the same freemium-directory-with-promoted-placement model NYOMDA uses, albeit in hospitality rather than printing services.
• Yelp: Yelp is a global business directory and review platform with the same core model as NYOMDA — listing local service providers, organizing them by category and geography, and monetizing through featured/advertised placements. It is a much larger incumbent operating the same directory-plus-paid-placement playbook at scale.
• Google Business Profile: Google's free local business listing product is the dominant destination for users searching for printers and other local services. It competes directly with NYOMDA's directory value proposition but does not require print-specific curation or paid Hungarian-locale placements.

Direct peers

• 1188.hu (Hungarian directory): 1188.hu is a long-running Hungarian business directory that organizes local service providers by category and geography. It is a direct domestic peer to NYOMDA — same country, same directory model, same local search use cases, competing for the same Hungarian SMB and consumer audience.

Regional players

• Thomson Local: Thomson Local is a UK-based local business directory offering categorized listings with paid enhanced placements. It mirrors NYOMDA's directory-plus-paid-listing model in a different geography, making it a comparable regional directory peer rather than a direct competitor.
• TrustATrader: TrustATrader is a UK-focused directory of vetted local tradespeople and service providers, organized by geography and specialty with paid listing tiers. It parallels NYOMDA's model of vetting local service firms and offering premium placements, but in a different geography and trade verticals.

Others

• Startlap / Lap.hu: Startlap/Lap.hu is the parent Hungarian web directory network operated by Central Médiacsoport Zrt., of which NYOMDA is one themed sub-page. It is the platform enabler and infrastructural peer rather than a direct competitor, sharing the same directory-and-category taxonomy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/startlap
• LinkedInlinkedin.com/company/nyomda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYOMDA