New York State School Counselor Association

What New York State School Counselor Association does

New York State School Counselor Association (NYSSCA) is a non-profit professional association founded in 2005 and headquartered in Leicester, New York, serving certified school counselors working in K-12 schools across New York State. NYSSCA's mission is to unite, represent, and support professional school counselors as they provide academic, personal/social, and career services to students. The organization operates a membership-based model organized around 10 geographic regions (Regions I through X, spanning Long Island to New York City), with a volunteer board structure including a President, President Elect, segment-specific Vice Presidents (Elementary, Middle, Secondary, Directors and Supervisors, Counselor Educators), 10 Regional Governors, and a small paid operational staff led by an Executive Director and Operations Manager.

NYSSCA delivers value through advocacy at the state level, professional development programs (annual conference, Champ Camp Express, webinars including free public and members-only sessions), publications (NYSSCA Edge journal, NYSSCA Today weekly newsletter), awards and recognition, a mentorship program, and an advocacy toolkit. Its technology stack consists of standard association platforms: Wild Apricot for membership management, The Events Calendar for event scheduling, Zoom for virtual meetings, and Lightspeed for the e-commerce store. The organization maintains an active multi-channel social presence across Facebook, Instagram, LinkedIn, YouTube, and Bluesky.

Revenue is generated through three streams: recurring membership dues, annual conference and event registrations, and direct-to-consumer branded merchandise sales (apparel, drinkware, accessories, and outerwear priced $6.99–$99.00) via its Lightspeed-powered online store. NYSSCA maintains institutional partnerships with ASCA (the American School Counselor Association) as a state affiliate, with the New York State Education Department (NYSED) for policy engagement, with NYSUT on broader education advocacy, and with NYSCEA on legal and policy matters. The organization is governed independently, with no parent company or external ownership identified.

Name

New York State School Counselor Association

Legal name

New York State School Counselor Association

Website

https://nyssca.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New York State School Counselor Association is a New York-based non-profit professional association serving K-12 school counselors statewide through membership, advocacy, professional development, publications, and a branded merchandise store, organized across 10 regional chapters.

Ownership category

akta.pro rank

Headquarters

HQ city

Leicester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for professional school counselors in New York State to join and maintain affiliation with NYSSCA
2. Merchandise Sales: Sale of branded merchandise through the NYSSCA online store including apparel, drinkware, accessories, and gear. Products range from $6.99 (office coaster) to $99.00 (Columbia soft shell jacket).
3. Conference Revenue: Annual conference registrations and related professional development events for school counselors

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

NYSSCA is a nonprofit professional membership association that unites, represents, and supports school counselors across New York State. It delivers membership services, advocacy at the state level, professional development programs (conferences, webinars, Champ Camp Express), recognition/awards, mentorship, and regional chapter coordination across 10 NYS regions. It also sells branded merchandise through an online store.

Product overview

NYSSCA operates a unified member services platform comprising its primary website (nyssca.org) for advocacy, professional development, and membership management; an e-commerce store (store.nyssca.org) for branded merchandise; a members-only community platform; and various programs including Champ Camp Express training, annual conferences, webinars, awards, and mentorship initiatives. The organization also publishes the NYSSCA Edge journal and weekly email newsletter to keep members informed.

Differentiator

Problem solved

Functional benefit

Products and services

• NYSSCA Membership Annual professional association membership providing school counselors across New York State with advocacy, professional development, networking, publications (NYSSCA Edge), awards, mentorship, and member-only webinars.
• Annual NYSSCA Conference Annual conference offering professional development, continuing education, and networking opportunities for school counselors across New York State.
• Champ Camp Express Training and educational program for school counselors providing professional development resources and instructional content.
• NYSSCA Edge Publication Professional publication providing articles, updates, and resources for school counseling professionals in New York State.
• NYSSCA Today Weekly Emails Weekly email newsletter keeping members informed about news, events, and developments in school counseling.
• NYSSCA Online Store (Branded Merchandise) E-commerce platform selling branded NYSSCA merchandise including apparel, drinkware, accessories, bags, and office supplies, with items priced from $6.99 to $99.00.
• NYSSCA Community Portal Member-only online community platform for professional networking, resource sharing, and collaboration among school counselors.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, moderate and minor.

• ASCA (American School Counselor Association)coreStrategic or Co-development PartnerNYSSCA works closely with ASCA as the national parent organization for school counselors. They promote ASCA conferences and align their professional development with national standards. NYSSCA coordinates state-level activities under the ASCA umbrella and references ASCA programs such as RAMP (Recognition of Academic, Social/Emotional, and Career Counseling Programs).
• NYSED (New York State Education Department)coreStrategic or Co-development PartnerNYSSCA maintains active participation in NYSED committees and liaisons, representing the interests of school counselors in state education policy discussions. They provide input on graduation requirements and other NYSED regulations affecting school counseling.
• NYSUT (New York State United Teachers)moderateStrategic or Co-development PartnerNYSSCA maintains NYSUT liaisons as part of their advocacy and public policy efforts, coordinating with the broader teachers' union on issues affecting education professionals.
• NYSCEA (New York State Council of School Attorneys)minorStrategic or Co-development PartnerNYSSCA has NYSCEA Liaisons as part of their advocacy structure, suggesting collaboration on legal and policy matters affecting schools.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCscIXUO3EBuwCh4lk-omofw
• Facebookfacebook.com/NYSSCA
• LinkedInlinkedin.com/company/nyssca
• Instagraminstagram.com/nyssca

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York State School Counselor Association