New Zealand Business Roundtable in China (NZBRiC)

What New Zealand Business Roundtable in China (NZBRiC) does

New Zealand Business Roundtable in China (NZBRiC) is a Shanghai-based, member-led not-for-profit platform (legally "The NZBRiC Limited") founded in August 2018 by leading New Zealand companies operating in China to provide in-market collaboration, unified industry representation, and advocacy on NZ-China trade matters. After a 24-month trial phase, the organization formalized its structure and now runs a multi-tier membership program (Individual, Associate, Corporate, Associate Platinum, and Industry Representative) with annual fees ranging from RMB 1,000 to RMB 50,000. Its membership spans major NZ exporters and China-based supporters including Zespri, Fonterra, Silver Fern Farms, The Warehouse Group, ANZ Bank, a2 Milk Company, Tatua, MitoQ, Sparks Partners, and Primary Collaboration New Zealand (PCNZ).

NZBRiC's core offerings center on a yearly events program (executive networking, educational sessions, government relations engagements), proprietary research including Quarterly Industry Reports and the annual Business Outlook Survey Report, the "Reports From Around the Roundtable" podcast on Spotify, a free Trademark Health Check service, and a CIIE-aligned Business Matching program. The technology stack is comparatively lean: a Wix-hosted website, an internal CRM governed by NZBRiC's Executive Team and Board, and Glueup for membership applications. Tools such as Semrush, Wincher, and Wordtune support digital marketing operations, but the platform relies primarily on content, relationships, and events rather than software differentiation.

Revenue is generated almost exclusively through recurring annual membership subscriptions, augmented by free and discounted event access, sponsor-attractive programming, and ancillary services such as the Trademark Health Check. The organization reports member and survey counts of 60 NZ companies (2025 outlook) and 51 (2023 outlook), supports an 8-person team, and is recognized by the New Zealand Consulate General in Shanghai. Distribution is direct, community-led, and concentrated in mainland China with a complementary Oceania footprint tied to member headquarters.

Name

New Zealand Business Roundtable in China (NZBRiC)

Legal name

The NZBRiC Limited

Website

https://nzbric.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NZBRiC is a not-for-profit, member-led platform founded in 2018 that represents New Zealand businesses operating in China, delivering advocacy, networking events, industry reports, and trade support through tiered membership. It serves major NZ exporters and Chinese partners engaged in bilateral commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees at multiple tiers ranging from Individual (RMB 1,000) to Industry Representative (RMB 50,000). Membership is open to individuals and entities who share the objectives of NZBRiC.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

NZBRiC is a not-for-profit membership-based association that represents New Zealand businesses operating in China. It delivers tiered membership programs (Industry Representative, Corporate, Associate Platinum, Associate, and Individual) alongside advocacy, industry insights, networking events, business matching services, quarterly industry reports, and a trademark health check service for NZ-China trade.

Product overview

NZBRiC is a not-for-profit representational platform offering a unified suite of membership-based services for New Zealand businesses operating in China. The core offering centers on multi-tier membership programs (Industry Representative, Corporate, Individual, Associate Platinum, and Associate) that provide access to networking events, board representation, and promotional opportunities. Key products include Quarterly Industry Reports providing China-specific sector insights (dairy, horticulture, FMCG, tourism), Annual Business Outlook Survey Reports based on member company surveys, the Reports From Around the Roundtable Podcast, Trademark Health Check services, Event Programming covering executive networking and government relations, Business Matching Services aligned with CIIE, Tourism Marketing Playbooks, and Company Law Update Insights. These offerings work together to serve as the primary voice and advocate for New Zealand-China trade relations.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Sparks PartnerscoreStrategic or Co-development Partner · 1 July 2024Partnership with Sparks Partners (Chinese and foreign licensed lawyers) to provide key updates on China Company Law changes effective July 2024. Topics covered include capital contribution periods, shareholder responsibilities, debt repayment, audit committees, and director duties.
• New Zealand Consulate General in ShanghaicoreOthers · 1 January 2024NZ Consulate General in Shanghai contributes reflections on NZ-China relationship in NZBRiC Q4 2025 report. Active engagement in government relations activities and bilateral representation.
• China International Import Expo (CIIE)majorGTM or Marketing PartnerNZBRiC organizes Business Matching Program aligned with CIIE, connecting Chinese distributors and buyers with NZ brands. Featured in 2024 with digital brochure and ongoing engagement.
• ZespricoreOthersIndustry Representative Member - world's largest marketer of kiwifruit selling into 59+ countries. Actively participates in NZBRiC governance and events.
• FonterracoreOthersIndustry Representative Member - world's largest exporter of dairy products. Board representation and leadership in NZBRiC activities.
• Silver Fern FarmscoreOthersIndustry Representative Member - NZ's leading red meat processor and exporter. Founder of PCNZ WFOE in Shanghai. Active in NZBRiC governance.
• The Warehouse GroupmajorOthersIndustry Representative Member - NZ's largest general merchandise retailer. Has sourcing offices in China and India. Board participation.
• ANZ BankmajorOthersIndustry Representative Member - operating in China since 1986, ANZ China established 2010 as first Australian bank locally incorporated in China. 7 branches across China.
• a2 Milk CompanymajorOthersIndustry Representative Member - dairy nutritional company exporting to Australia, US, Europe, and China. Active member of NZBRiC industry representation.
• Tatua Co-Operative Dairy CompanymajorOthersIndustry Representative Member - global leader in specialised dairy ingredients for medical, wellbeing, and food manufacturing. Featured in Q4 2025 report introduction to Tatua in China.
• MitoQminorOthersCorporate Member - NZ-based consumer health company exporting to 140+ countries with distribution centers in China, US, and Europe.
• Kea New ZealandminorOthersPartnership for community events - collaborated with NZBRiC on ANZAC Day Drinks alongside AustCham Shanghai.
• AustCham ShanghaiminorOthersPartnership for community events - collaborated with NZBRiC on ANZAC Day Drinks alongside Kea New Zealand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AmCham China: American Chamber of Commerce in China, a large bilateral business chamber that advocates for US commercial interests in China via membership tiers, policy white papers, events, and government engagement. Directly comparable in mission and operating model to NZBRiC, just at significantly larger scale.
• AustCham Shanghai: Australian Chamber of Commerce in Shanghai, the most directly comparable bilateral business chamber to NZBRiC. Already a partner on community events (ANZAC Day Drinks), AustCham serves Australian companies operating in China via membership, events, advocacy, and government-relations programming — the same model NZBRiC runs for New Zealand companies.
• European Union Chamber of Commerce in China: The EU Chamber represents European businesses in China through working groups, position papers, events, and advocacy. Comparable to NZBRiC as a foreign-business chamber operating in China with membership-based funding and a policy-advocacy focus.
• BritCham China: British Chamber of Commerce in China, a bilateral business chamber representing UK companies in China through events, advocacy, and member services. Closely comparable to NZBRiC in structure, with multi-tier membership and policy focus on UK-China commercial relations.
• CanCham China: Canadian Chamber of Commerce in China, representing Canadian business interests via membership, events, and bilateral advocacy. Highly comparable to NZBRiC in scale, mission, and country-pairing logic given the similarly sized Canadian commercial presence in China.

Broad incumbents

• New Zealand Trade and Enterprise (NZTE): NZTE is the New Zealand government's international trade development agency. Comparable to NZBRiC in advancing NZ commercial interests abroad, but government-funded and globally focused rather than a China-specific member association.
• Kea New Zealand: Kea New Zealand is a globally-focused NZ diaspora and business network that connects Kiwi professionals worldwide. Already partnered with NZBRiC on community events, Kea overlaps in mission (NZ business promotion) but operates globally rather than China-specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nzbric

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Business Roundtable in China (NZBRiC)