New Zealand Community Trust

What New Zealand Community Trust does

New Zealand Community Trust (NZCT) is a charitable gaming trust established in 1998 and headquartered in Wellington, with additional offices in Auckland and Christchurch. It operates as a licensed corporate society under New Zealand's Gambling Act 2003, raising funds through Class 4 gaming machines (pokies) hosted in partnership with hospitality venue operators — publicans, hotels, and bars — throughout the country. The organization returns 100% of its net profits, after taxes, levies, and operating costs, to community organizations, distributing funds back into the same geographic areas in which they were raised. In FY2024/25, NZCT generated $36.334 million and distributed $38.244 million across 1,992 grants to community sport, rescue services, youth development, arts and culture, health support, education, and welfare organizations, bringing lifetime distributions to approximately $1 billion.

NZCT's product surface consists of two core offerings — gaming room operations via venue partnerships and a community grants program — supported by a harm-prevention service line (venue staff training, exclusion order management, facial recognition in some venues, and online monitoring tools). Grant applications are managed through the Fluxx Grants Portal, an online system for submission and tracking, and reviewed by six Regional Advisory Committees and two Net Proceeds Committees (NPC1 for larger applications, NPC2 for smaller). The organization also contributes approximately $1.4 million annually to the Ministry of Health's Preventing and Minimising Gambling Harm Strategic Plan and holds AS/NZS ISO 9001:2008 accreditation (achieved in 2006, the first charitable gaming society in Australasia to do so).

Commercially, NZCT runs a regulated transactional model in which gaming machine play generates revenue that is redistributed to community grantees free of charge; no products or services are sold to customers. The trust operates with 21 employees, supported by a regional field account team (Central and Southern Regional Managers, Key Account Managers, and Account Managers). Its governing board includes prominent New Zealand figures such as Alan Isaac (Board Chair, former KPMG national chairman and past ICC president) and Dame Kerry Prendergast (former Wellington mayor), reflecting community-oriented rather than commercial ownership. As a private, non-profit entity with no parent company and no subsidiaries, NZCT does not raise external funding rounds or pursue equity returns.

Name

New Zealand Community Trust

Legal name

New Zealand Community Trust

Website

https://nzct.org.nz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

New Zealand Community Trust (NZCT) is a Wellington-headquartered charitable gaming trust, founded in 1998, that operates Class 4 gaming machines in partnership with hospitality venues and redistributes 100% of net profits — about $38M annually across ~2,000 grants — to community organizations throughout New Zealand.

Ownership category

akta.pro rank

Product category

Charitable Gaming Trust

NAICS

Grantmaking and Giving Services (81321), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Philanthropic & Charitable Trust Services (FSAAANAI)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Charitable gaming trust
• Community grantmaking
• Class 4 gaming
• Harm minimisation services
• Hospitality venue partnerships

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Class 4 Gaming Machine Revenue: NZCT raises funds through responsible gaming (pokies) partnerships with hospitality venues including hotels, bars, and pubs. All net proceeds from gaming machine operations, after taxes, levies, and operating costs, are returned to community organizations. The organization distributes funds back into the geographic areas where they were raised.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

NZCT is a licensed charitable gaming trust that operates Class 4 gaming machines in partnership with hospitality venues across New Zealand, raising funds through responsible gambling play. It returns 100% of net proceeds (after taxes, levies, and operating costs) to community organisations via a year-round contestable grants programme administered through Regional Advisory Committees and Net Proceeds Committees using the Fluxx Grants Portal.

Product overview

NZCT operates as a gaming trust with two core offerings: gaming room partnerships with hospitality venues hosting Class 4 gaming machines, and a community grants program that distributes funds to sporting, cultural, rescue, and charitable organisations. The organisation also provides harm prevention and minimisation services including staff training and exclusion order management. Grant applications are managed through the Fluxx Grants Portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaming Room Operations

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Hospitality Venue Operators (Publicans, Hotels, Bars)coreChannel Partner/ Reseller/ DistributorNZCT partners with hospitality venue operators (publicans, hotels, bars) who host Class 4 gaming machines in their venues. These venue partners are essential to NZCT's fundraising model — they provide the physical space for gaming machines and assist with day-to-day venue operations. In return, venue operators benefit from gaming machine revenue and NZCT provides harm minimisation resources, training, and compliance support.
• Department of Internal Affairs (DIA)coreOthersThe Department of Internal Affairs is NZCT's regulator, responsible for monitoring the class 4 gambling industry to ensure adherence to relevant rules, regulations and legislative requirements. NZCT routinely shares information with DIA for venue licence applications and must notify the DIA of key persons associated with venue operations under the Gambling Act 2003.
• Ministry of HealthcoreStrategic or Co-development PartnerNZCT pays approximately $1.4 million annually as a problem gambling levy to the Ministry of Health, which contributes to the Preventing and Minimising Gambling Harm Strategic Plan including public health services, intervention services, research, evaluation, and workforce development.
• Health Promotion Agency (HPA)coreStrategic or Co-development PartnerNZCT uses the Health Promotion Agency's resources to guide venue staff in recognising signs of harmful gambling and acting to support problem gamblers. HPA provides resources including posters, wallet cards, prompt cards, and guidance materials used in all NZCT venues.
• Regional Advisory CommitteescoreOthersNZCT has Regional Advisory Committees covering: Auckland (Northern), Waikato/Bay of Plenty, Gisborne and Hawkes Bay, Taranaki, Horizons, and Southern regions. These committees provide local knowledge and recommendations on grant applications before final decisions are made by Net Proceeds Committees.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nzct

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Community Trust