National Museum of Agriculture

What National Museum of Agriculture does

The National Museum of Agriculture (Národní zemědělské muzeum, s. p. o.) is a Czech state contributory organization founded in 1918 that operates as the national institution for preserving and presenting the country's agricultural heritage. It runs a network of seven specialized branches across the Czech Republic—Prague (headquarters, agricultural history), Kačina (castle and park), Ostrava (food and machinery), Ohrada (forestry, hunting, fishing), Čáslav (agricultural technology), Valtice (viticulture and horticulture within the UNESCO Lednice-Valtice area), and Znojmo (brewing)—each with permanent exhibitions and rotating displays. The museum employs 40 staff and is funded primarily through the Czech state budget with supplementary self-generated revenue.

The institution's core technology is the Matterport platform, which it applies to produce 3D virtual tours of multiple branches, supplemented by panoramic 3D tours of the Ohrada site, and an online portal hosting virtual exhibitions, an open library of the Kačina Castle collection, digitized historical maps, collection objects, and online educational resources. Beyond exhibitions, the museum generates revenue and serves audiences through a diversified portfolio: gastronomy courses at the Prague Gastrostudio, school educational programs (kindergarten through secondary), venue rentals for corporate events, weddings, and celebrations, summer camps, hospitality (cafés, accommodation at Kačina apartments, costume/equipment rentals), publications including the scientific journal 'Prameny a studie', and research services for scholars (archive access, library, reproductions).

Go-to-market is event-driven and primarily domestic, with the museum reaching visitors through physical footfall at its seven branches, structured school outreach, seasonal events, and digital channels including the website (nzm.cz), Matterport-based virtual tours, and social media. Customer segments are diversified across schools and students (primary), families and the general public (primary), corporate/private event organizers, and academic researchers. Notable strategic initiatives include the Ruchadlo 2027 program commemorating the 200th anniversary of the Czech plow invention and a partnership with the City of Žatec for a UNESCO-affiliated hop landscape exhibition.

Name

National Museum of Agriculture

Legal name

Národní zemědělské muzeum, s. p. o.

Website

https://nzm.cz

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Museum of Agriculture is a Czech state-owned cultural institution operating seven specialized branches across the Czech Republic. It preserves and presents agricultural heritage—food, forestry, viticulture, and brewing—through exhibitions, educational programs, venue rentals, and digital offerings for schools, families, researchers, and event clients.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), History Museums (THAJADAB), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Libraries, Archives & Special Collections (BPAGAHAF)

Keywords

• Agricultural heritage preservation
• Museum exhibitions
• Cultural education programs
• Historical venue rentals
• Agrarian research archives

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Museum Admissions: Ticket sales for museum entry to permanent exhibitions and temporary exhibitions across all 7 branches.
2. Venue Rentals: Rental of museum spaces including multifunctional halls, gastro studios, terraces, theaters, chapels, and outdoor areas for events, celebrations, weddings, and corporate functions.
3. Publications and Merchandise: Sale of professional and popularizing publications, magazine 'Prameny a studie', educational materials, and gift tickets.
4. Event Tickets and Programs: Revenue from event admissions including summer programs, theatrical performances, workshops, cooking classes, and educational events.
5. Hospitality Services: Cafés, catering services, accommodation at Kačina apartments, and rental of costumes and equipment.
6. Research Services: Services for researchers including archive access, library services, reproductions, and reproduction fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The National Museum of Agriculture operates seven specialized museum branches across the Czech Republic preserving and presenting Czech agricultural heritage through permanent and temporary exhibitions, supplemented by educational programs for schools, virtual tours using Matterport technology, cooking courses, venue rentals, publications, and research services. The museum covers themes spanning agriculture, food production, agricultural machinery, forestry, hunting, fishing, viticulture, horticulture, and brewing, with each branch focused on a specific subject area.

Product overview

The National Museum of Agriculture (Národní zemědělské muzeum, NZM) operates as a network of seven museum locations across the Czech Republic offering both physical and digital experiences. The core offering consists of seven regional museum branches—NZM Praha (agriculture history), NZM Kačina (castle and park), NZM Ostrava (food and machinery), NZM Ohrada (forestry and hunting), NZM Čáslav (agricultural technology), NZM Valtice (viticulture), and NZM Znojmo (brewing)—each with permanent exhibitions and rotating displays. Supplementary services include virtual tours using Matterport technology, cooking courses at the Gastrostudio, guided educational programs for schools, rental venues for events, an online digital collection platform, publications including an academic journal, and summer camp programs. The museum also organizes temporary exhibitions, seasonal events like 'Summer at Kačina,' and special programs such as the Ruchadlo 2027 commemoration of the 200th anniversary of the plow invention.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Exhibitions Across Seven Branches

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• City of ŽateccoreStrategic or Co-development PartnerStrategic partnership with the city of Žatec to create a modern exhibition dedicated to the Žatec hop phenomenon and landscape, which is inscribed on the UNESCO World Heritage List. This exhibition represents a unique collaboration between the museum and municipal government.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Canada Agriculture and Food Museum: Operating museum under Ingenium (Canada Museums of Science and Innovation) focused on the science and history of agriculture in Canada. Direct peer offering living exhibits, demonstrations, and school programming similar to NZM's lector offerings.
• Deutsches Landwirtschaftsmuseum (German Agricultural Museum): University of Hohenheim's German agricultural museum focused on rural history, farming technology, and food heritage. Direct thematic peer with comparable academic-museum hybrid operating model and technology-focused exhibitions.
• Norsk Landbruksmuseum (Norwegian Museum of Agriculture): Norway's national museum of agriculture showcasing rural history and farming heritage. Direct peer in European agricultural-heritage curation, school programming, and public engagement around food and rural culture.
• National Agricultural Museum (USA): U.S. federally chartered museum dedicated to preserving the history and heritage of American agriculture. Direct peer in agricultural-heritage curation, collections management, and educational programming across multiple visitor-facing themes.
• Australian National Museum of Rural Life: Museum of Applied Arts and Sciences (Sydney) operation dedicated to Australian rural and agricultural history. Comparable as a specialty museum with school programming and curated agricultural-heritage collections in a different geography.
• Museum of English Rural Life (MERL): University of Reading museum dedicated to the history of food, farming, and the countryside. Comparable as a specialty museum using innovative digital engagement and educational programming around agricultural heritage.
• Technical Museum in Prague (Národní technické muzeum): Czech state museum focused on technical history including industrial machinery and transport. Direct overlap with NZM's Čáslav and Ostrava branches (agricultural machinery and food technology) and similar state-funded operating model.

Broad incumbents

• Swedish National Museum of Science and Technology (Tekniska museet): Sweden's national technology and industrial heritage museum with broad thematic scope including agricultural and food technology. Broader incumbent with overlapping technology-museum positioning relative to NZM's Čáslav and Ostrava branches.

Regional players

• Národní muzeum (National Museum, Prague): Czech Republic's largest general-purpose national museum, also state-funded and based in Prague. Comparable as a state cultural institution serving overlapping school and public visitor segments, but with broader (non-agricultural) historical scope.
• Moravian Museum (Moravské zemské muzeum): Second-largest museum in the Czech Republic, operating multiple sites across Moravia. Comparable multi-branch state museum model with similar educational outreach and event programming in the same domestic geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nzm.cz
• LinkedInlinkedin.com/company/n%C3%A1rodn%C3%AD-zem%C4%9Bd%C4%9Blsk%C3%A9-muzeum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Museum of Agriculture