NZPPI (New Zealand Plant Producers Inc.)

What NZPPI (New Zealand Plant Producers Inc.) does

NZPPI (New Zealand Plant Producers Inc.) is a non-profit industry association founded in 2016 that serves New Zealand's plant nursery and propagation sector. It represents nursery businesses that grow seedlings and rootstock for revegetation, food and wine, homes and gardens, and public amenity plantings, with core member segments including plant nurseries, native plant producers, grapevine suppliers, garden retailers, and a broader set of industry partners. The organisation is headquartered in Wellington with a presence at Lincoln University, and operates with a small staff of 6, led by Chief Executive Matthew Dolan and a board chaired by Nick Hoskins since May 2025.

NZPPI's product portfolio combines member services, certifications, and digital tools. Flagship offerings include Plant Pass, a voluntary biosecurity certification scheme co-developed with MPI and nine plant sectors; the Plant Trolleys hire scheme for plant transportation; Go Gardening, a consumer-facing magazine and website; Plant Careers, a workforce development programme; the annual Young Plant Producer competition; and the PENNZ peer-learning network for native plant producers, delivered with Te Uru Rākau. Technical services include an online disease management platform and a weekly disease risk forecast service built in partnership with HortPlus and integrating NIWA national weather maps.

Revenue is generated primarily through turnover-based membership subscriptions: Producer Members pay 0.3% of fee-relevant turnover (minimum NZD 350 + GST), Industry Partner Members pay NZD 385–770 + GST based on turnover, and Contracting Parties pay 0.3% of gross income via an independent subscription agent. The annual conference, workshops, publications, and a proposed 2026 sector-wide levy are additional revenue and engagement channels. NZPPI monetises its regulatory position, particularly its GIA signatory status and its role as Plant Pass scheme manager, as a value driver that is not easily replicated by competing entities.

Name

NZPPI (New Zealand Plant Producers Inc.)

Legal name

NZ Plant Producers Incorporated

Website

https://nzppi.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

NZPPI is a non-profit industry association founded in 2016 that represents New Zealand plant nurseries and propagation businesses, providing biosecurity certification (Plant Pass), workforce programmes, technical disease forecasting, and advocacy through its GIA signatory role.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Producer Membership Fees: 0.3% of fee relevant turnover based upon a validated producer declaration. Minimum annual fee of $350 plus GST. Turnover is gross income from plant sales produced in New Zealand, excluding royalties and GST.
2. Industry Partner Membership Fees: Annual fees based on turnover for nursery and garden industry products and services. Minimum $385 plus GST, maximum $770 plus GST.
3. Contracting Party Fees: Contract rate of 0.3% of gross income derived from sale of plants produced in New Zealand, paid to independent subscription agent.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

NZPPI is a non-profit industry association that supports New Zealand plant nurseries and related businesses through advocacy, biosecurity certification (Plant Pass), technical advisory services, and workforce development. It operates member subscription programmes, the Plant Trolleys hire scheme, the Go Gardening consumer magazine, the Plant Careers workforce programme, and an online disease management platform with weekly risk forecasts. Its core function is to represent and serve the New Zealand plant production sector through policy advocacy, biosecurity schemes, training, and networking.

Product overview

NZPPI operates as an industry association providing a portfolio of services, certifications, and programmes to support New Zealand's plant production sector. The core offerings include Plant Pass (a biosecurity certification scheme), the Plant Trolleys hire scheme for logistics efficiency, Go Gardening consumer magazine, Plant Careers workforce development, and the annual Young Plant Producer competition. Technical services include an online disease management platform with weekly risk forecasts developed in partnership with HortPlus, and Plant Production Science journal. NZPPI also delivers the PENNZ peer learning network for native plant producers in partnership with Te Uru Rākau, and coordinates National Gardening Month promotional campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Plant Pass: The voluntary biosecurity certification scheme for nurseries and their supply chain.
• Go Gardening
• Plant Careers
• Plant Trolleys
• Young Plant Producer
• PENNZ (Producer Extension Network New Zealand)

Products and services

• Producer Membership
• Industry Partner Membership
• Contracting Party Membership
• Plant Pass Biosecurity Certification Scheme
• Plant Trolleys Hire Scheme
• Disease Management Platform with Weekly Risk Forecasts An online disease management platform providing weekly disease risk forecast updates, protocols, and best practice guidelines. Developed in partnership with HortPlus, with NIWA national maps integration. Helps nurseries manage diseases such as myrtle rust, black spot, and downy mildew, optimising spraying practices and reducing chemical use.
• PENNZ (Producer Extension Network New Zealand)

Quantifiable outcome

• Weekly disease risk forecasts helping nurseries better anticipate disease risks, improving precision of biosecurity measures and reducing plant losses
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TomatoesNZcoreStrategic or Co-development Partner · 28 August 2025NZPPI developed comprehensive hygiene guidelines specifically tailored for tomato nursery operations, working closely with TomatoesNZ following detection of Tomato Brown Rugose Fruit Virus in Australia. Includes pathogen testing services and plant hygiene protocols.
• Te Uru Rākau – New Zealand Forest ServicecoreStrategic or Co-development Partner · 2 April 2025Delivered Producer Extension Network New Zealand (PENNZ) in partnership with Te Uru Rākau to help native plant nurseries scale up, improve productivity and adopt innovative practices. Connects native plant producers with specialists, advisers and one another to drive business growth and production capability across the sector.
• HortPluscoreTechnology or IntegrationNZPPI partnered with HortPlus to develop weekly disease risk forecast service providing seven-day forecasts for nurseries to manage diseases such as myrtle rust, black spot, and downy mildew. Includes NIWA national maps integration.
• MPI (Ministry for Primary Industries)coreStrategic or Co-development PartnerGIA signatory partner since 2021. NZPPI participates in biosecurity decision-making through Government Industry Agreement, managing Plant Pass scheme as collaboration between MPI and nine plant sectors.
• Lincoln UniversitycoreStrategic or Co-development PartnerNZPPI has office at Lincoln campus with People Capability Advisor Alice Schofield providing South Island presence. Science Sub-Committee includes Associate Professor Clive Kaiser. Partnership for conferences, research collaboration, and vocational education.
• Plant & Food ResearchcoreStrategic or Co-development PartnerCrown Research Institute partner in fertility testing research for Japanese cherry exemptions (Project Sakura) and other scientific initiatives. Science Sub-Committee includes Biota Portfolio Leader Dr Geoff Ridley.
• EECA (Energy Efficiency and Conservation Authority)minorOthersEECA provides funding for sustainability surveys and sponsors the NZPPI Sustainable Futures Award. Works with NZPPI on encouraging sector decarbonisation and covered cropping programmes.
• Government Industry Agreement (GIA) PartnerscoreStrategic or Co-development PartnerGIA brings together 26 primary industries with government for biosecurity readiness and response. NZPPI signed deed in 2021. Partners include MPI and other primary industry sectors across horticulture and forestry.
• ScionminorStrategic or Co-development PartnerCrown Research Institute partner included in Science Sub-Committee with Science Leader Heidi Dungey. Collaborates on forestry genetics and establishing indigenous forests research.
• Food and Fibre Centre of Vocational Excellence (CoVE)minorStrategic or Co-development PartnerNZPPI participates in Food and Fibre CoVE workforce development initiatives including the new employer toolkit for attracting and retaining employees in food and fibre sectors.

Scale indicators4 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• AmericanHort: The largest US horticulture trade association, representing breeders, growers, distributors, and retailers. Comparable in advocacy, education, and certification scope, but at substantially larger absolute scale.
• Canadian Nursery Landscape Association (CNLA): Canadian national trade association for nursery growers, garden centres, and landscape professionals. Direct peer in mandate of advocacy, certification, and industry development across the plant production value chain.
• Horticultural Trades Association (HTA): UK trade body representing garden retailers, growers, and manufacturers. Direct peer in member services, advocacy, and workforce development focus in a regional (UK) market.
• Horticulture New Zealand (HortNZ): NZ peak industry body for fruit and vegetable growers, providing levy-funded advocacy, biosecurity, and policy services. Most direct NZ peer in mandate and member-funded structure, though serving a different downstream segment of the horticulture value chain.
• Greenlife Industry Australia: Australian nursery and garden industry trade association, providing advocacy, biosecurity, and member services to Australian plant producers. The most direct international counterpart in mandate, structure, and member base.

Others

• Foundation for Arable Research (FAR): NZ levy-funded applied research organization for arable growers. Operates under the same industry-levy funding model that NZPPI is currently consulting members on adopting, making it a structural peer in funding mechanism and governance.
• TomatoesNZ: NZ product group representing commercial tomato growers, partnered with NZPPI on tomato nursery hygiene guidelines following ToBRFV risk. Adjacent in horticulture industry-body model but serving a different production sector.
• New Zealand Winegrowers: NZ wine industry body representing a key end-customer segment for NZPPI's grapevine-producing members (Riversun, Ormond). Partner organization, not a direct competitor, with similar member-funded advocacy structure.
• New Zealand Forest Owners Association: NZ industry body for commercial forest owners, partnered with NZPPI on the PENNZ native afforestation programme. Comparable primary industry association structure with related forestry biosecurity concerns.
• New Zealand Apples & Pears: NZ product group representing pipfruit growers. Adjacent NZ horticulture industry organization under a similar HortNZ-affiliated product group structure, with comparable advocacy and biosecurity focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nzppi
• LinkedInlinkedin.com/company/nzppi

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZPPI (New Zealand Plant Producers Inc.)