O2 Design
O2 Design is a privately held Minneapolis-based landscape architecture firm (with a Chicago office) that provides master planning, site design, and environmental design services to enterprise, institutional, sports, data center, and high-net-worth clients across the U.S. and selectively abroad.
- Company typePrivate
- Founded1998
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What O2 Design does
O2 Design (formerly oslund.and.assoc.) is a privately held landscape architecture firm founded in 1998 by Thomas Oslund in Minneapolis, Minnesota, with a secondary office in Chicago. The firm provides professional landscape architecture, master planning, and environmental design services across a deliberately broad typology — from 800-acre master plans and university campuses to corporate headquarters, professional sports venues, data center campuses, cultural institutions, and high-end private residences. Its book of work reads as a curated set of blue-chip commissions, including projects for General Mills, Medtronic, Allianz Life, UnitedHealth Group, Target Field, US Bank Stadium, Marquette University, Carleton College, Harley Davidson Museum, and the Minnesota Department of Transportation. The firm has accumulated over 65 local, national, and international awards, and selective international work has extended to Moscow, Odense, Beijing, Seoul, and Vietnam.
The practice is structured around a principal-and-partnership model. Founding principal Thomas Oslund serves as Director of Design and is supported by Managing Principal Jay Coatta (operations and finance) and Principal Tadd Kreun (FASLA, large-project lead), with additional Principals Sandra Rolph (ASLA, LEED AP) and Han Zhang (PLA, LEED AP BD+C) extending the leadership bench. The firm employs 29 people in total, including roughly 20 designers, associates, and senior associates who graduate from programs including Harvard GSD, University of Minnesota, University of Pennsylvania, and leading international schools. Service delivery relies on collaborative design processes with architects, engineers, fabricators, and artists, and the firm positions itself as treating landscape architecture as an art form rather than a conventional site-planning discipline.
Revenue mechanics are professional services: project-based, custom fees for landscape architecture and master planning work, with publicly disclosed pricing not available. The go-to-market motion is sales-led and relationship-driven, channeled through a portfolio website and direct client engagement with enterprise, institutional, and high-net-worth clients. The firm is private, founder/partner-owned, with no external institutional investors, subsidiaries, or parent company disclosed.
O2 Design firmographics
Firmographics- Name
- O2 Design
- Legal name
- O2 Design
- Website
- https://o2.design
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- O2 Design is a privately held Minneapolis-based landscape architecture firm (with a Chicago office) that provides master planning, site design, and environmental design services to enterprise, institutional, sports, data center, and high-net-worth clients across the U.S. and selectively abroad.
- Ownership category
- akta.pro rank
O2 Design industry classification
Industry- Product category
- Landscape Architecture Services
- NAICS
- Landscape Architectural Services (541320)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
Keywords
Where O2 Design is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
O2 Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Landscape Architecture Services: Professional design services for landscape architecture, master planning, and environmental design projects ranging from 800-acre master planning efforts to small-scale rooftop gardens and private residences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
O2 Design product offering
Product offeringCore offering
O2 Design is a landscape architecture firm providing professional landscape architecture, master planning, and environmental design services. The firm delivers projects across a wide range of scales—from 800-acre master planning efforts to 5,000-square-foot rooftop gardens—for discerning local, national, and global clientele. Services span mission-critical data center sites, corporate campuses, university master planning, public open spaces, and bespoke residential gardens, executed through collaborative design with clients, architects, engineers, fabricators, and artists.
Product overview
O2 Design (formerly oslund.and.assoc.) is a landscape architecture firm that provides landscape architecture, master planning, and environmental design services. The firm does not offer a unified software product or platform-based architecture with modules. Their service offerings are organized by portfolio categories including Mission Critical (data centers), Master Planning (university and institutional campuses), Open Space (public parks and gardens), Site Design (commercial and corporate environments), Private Gardens (residential), and Concept projects. Projects range from 800-acre master planning efforts to 5,000-square-foot rooftop gardens, serving local, national, and global clientele. The firm has received over 65 local, national, and international awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Mission Critical Landscape Design
- Master Planning
- Open Space Design
- Site Design
- Private Gardens
- Concept Projects
Companies that use O2 Design
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
O2 Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
O2 Design partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
O2 Design competitors and assessment
Company assessmentDirect peers
- OLIN: OLIN is a landscape architecture, urban design, and planning studio with a strong art-influenced design philosophy. Closely comparable to O2 on aesthetic positioning, corporate/institutional client mix, and award-winning brand.
- Design Workshop: Design Workshop is a landscape architecture and urban design firm serving private, public, and institutional clients across the U.S. Comparable to O2 on services scope, mixed-use and campus project mix, and boutique design positioning.
- Andropogon Associates: Andropogon is an ecological landscape architecture firm with strong sustainability credentials. Comparable to O2 on LEED/sustainability expertise, corporate and campus work, and high-design positioning.
- LSG Landscape Architecture: LSG is a Texas-based landscape architecture firm with strong corporate, healthcare, and higher-education practices. Comparable to O2 on enterprise client mix, campus master planning, and large-scale site design.
- Hoerr Schaudt Landscape Architecture: Hoerr Schaudt is a Chicago-based landscape architecture firm with a strong art-driven design philosophy. Highly comparable to O2 on Midwest footprint, cultural institution and corporate work, and design-led brand positioning.
- SWA Group: SWA is one of the largest landscape architecture and urban design firms in the U.S., working on corporate campuses, university master plans, public parks, and waterfronts. Highly comparable to O2 Design on project type, client profile (enterprise + institutional), and design-led positioning.
- Sasaki Associates: Sasaki is an integrated design firm with strong landscape architecture, planning, and master planning practices. Comparable to O2 on university master planning, corporate campus work, and large-scale site design projects.
- LandDesign: LandDesign is a national landscape architecture, civil engineering, and planning firm with strong corporate and institutional practices. Comparable to O2 on master planning, campus, and mixed-use site design.
- Coen+Partners: Coen+Partners is a Minneapolis-based landscape architecture and urban design firm. Direct geographic and service-line peer to O2 with overlapping Midwest corporate, institutional, and public-sector client base.
- James Corner Field Operations: James Corner Field Operations is a leading landscape architecture and urban design firm known for high-profile public and private projects. Directly comparable to O2 on design-led positioning, project scale, and enterprise/cultural client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
O2 Design social profiles
Digital presenceO2 Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
O2 Design leadership team
Management profileNumber of profiles
Profiles20 records
O2 Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O2 Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O2 Design
What does O2 Design do?
O2 Design is a landscape architecture firm providing professional landscape architecture, master planning, and environmental design services. The firm delivers projects across a wide range of scales—from 800-acre master planning efforts to 5,000-square-foot rooftop gardens—for discerning local, national, and global clientele. Services span mission-critical data center sites, corporate campuses, university master planning, public open spaces, and bespoke residential gardens, executed through collaborative design with clients, architects, engineers, fabricators, and artists.
Is O2 Design a public or private company?
O2 Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was O2 Design founded?
O2 Design was founded in 1998. It employs 11 to 50 people.
Where is O2 Design based?
O2 Design is headquartered in Minneapolis, United States, in the North America region.
How does O2 Design make money?
One revenue line is on record: landscape Architecture Services.
Who are O2 Design's main competitors?
Direct peers on record are OLIN, Design Workshop, Andropogon Associates, LSG Landscape Architecture, Hoerr Schaudt Landscape Architecture, SWA Group, Sasaki Associates, LandDesign, Coen+Partners and James Corner Field Operations.
Does O2 Design have an API?
No public API is recorded for O2 Design.
What industry is O2 Design in?
O2 Design's product category is Landscape Architecture Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design. Its NAICS code is 541320.