OAB/SC

What OAB/SC does

OAB/SC (Ordem dos Advogados do Brasil, Seccional de Santa Catarina) is the constitutionally-mandated bar association for the state of Santa Catarina, Brazil, founded in 1933 as part of the national OAB system established in 1930. It serves approximately 50,000 registered lawyers through a combined regulatory, representational, and service mandate, overseeing licensing, professional discipline, and defense of lawyers' rights (prerrogativas) across the state. The organization is funded primarily through mandatory annual membership fees (anuidades) and delivers additional services through its affiliated entities, CAASC (health, insurance, benefits) and ESA (Escola Superior da Advocacia, the law school for continuing education).

The organization's digital platform includes the OAB Digital portal, the App da Ordem mobile application (with a marketplace of 25,000+ partner establishments enabling cashback to reduce or eliminate annual fees), the Calculadora de Honorários (fee calculator), a 24/7 AI-powered virtual assistant, and the Sociedade Já system integrated with REDESIM for law firm registration. Service delivery is hybrid: physical headquarters in Florianópolis, regional subsections across 40+ municipalities, 124 active committees, the 24-hour Defesapp hotline for rights defense, and digital channels including apps, web, and WhatsApp. Pricing is membership-based (anuidade, courses at R$20–R$60 per event for lawyers, postgraduate programs at R$749/month) plus a flagship social program (OAB Por Elas) supporting women victims of domestic violence in partnership with TJSC and state police.

The business model is a mandated subscription/membership regime anchored by statutory authority, supplemented by educational services, event fees, and partner-driven marketplace economics. OAB/SC is governed by an elected board (currently led by President Juliano Mandelli) and operates as a private nonprofit professional association, with no external investors, parent company, or capital-raising activity. The 2026 strategic agenda emphasizes digital transformation (App da Ordem, OAB Sem Papel, Calculadora de Honorários) and continued expansion of social initiatives and member benefit partnerships.

Name

OAB/SC

Legal name

Ordem dos Advogados do Brasil, Seção de Santa Catarina

Website

https://oab-sc.org.br

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OAB/SC is the constitutionally-mandated bar association for Santa Catarina, Brazil, regulating and serving approximately 50,000 registered lawyers through licensing, rights defense, continuing education, and a digital platform with mobile app, AI assistant, and marketplace cashback.

Ownership category

akta.pro rank

Headquarters

HQ city

Florianópolis, Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Annual Fees (Anuidade): Mandatory annual fees charged to registered lawyers. The 'Anuidade Zero' program allows members to reduce or eliminate these fees through cashback accumulated via the App da Ordem marketplace purchases.
2. Bar Exam Fees (Exame de Ordem): Fees collected from law graduates taking the Bar Examination to become licensed lawyers
3. Course and Event Fees: Revenue from professional development courses, seminars, and events organized by ESA (Escola Superior da Advocacia) with varying pricing tiers for students, young lawyers, and regular participants

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

OAB/SC regulates the legal profession in Santa Catarina by licensing lawyers, defending their professional prerogatives, providing continuing legal education through ESA, and delivering digital services to approximately 50,000 registered members. The organization operates a digital platform with AI-powered support, a mobile app with cashback marketplace, electronic service request systems, and a 24/7 hotline for rights defense.

Product overview

OAB/SC operates a unified digital platform providing services to over 50,000 lawyers in Santa Catarina. The core offering includes the OAB Digital portal with electronic request systems (Requerimento Eletrônico) for registrations and the Sociedade Já system for law firm registration via REDESIM. Key digital products include the App da Ordem (mobile app with cashback marketplace), the Calculadora de Honorários (fee calculator), and a 24/7 AI-powered Virtual Assistant. Additional services include the Defesapp 24-hour prerogative defense hotline and the AdvCast podcast. ESA provides professional development courses, while programs like Anuidade Zero and OAB Por Elas offer specialized support.

Differentiator

Problem solved

Functional benefit

Brands

• App da Ordem: Mobile application launched by OAB/SC and CAASC enabling lawyers to reduce or zero their annual fees through cashback from online purchases, with integrated services and benefits.
• Anuidade Zero
• OAB Por Elas
• OAB Sem Papel
• Defesapp
• ADV Cast
• Calculadora de Honorários

Products and services

• App da Ordem Mobile application launched by OAB/SC and CAASC providing a marketplace with 25,000+ partner establishments for cashback to reduce or eliminate annual fees, plus access to health services and discounts. It is for registered lawyers in Santa Catarina.
• Calculadora de Honorários (Fee Calculator) Online tool developed internally by OAB/SC to help lawyers calculate service fees based on minimum values from the official Fee Table, with document generation capabilities. It is for lawyers in Santa Catarina.
• Assistente Virtual OAB/SC (Virtual Assistant) 24/7 AI-powered chatbot providing guidance on procedures, documents, referrals, and institutional information for lawyers. It is for registered lawyers and the public seeking OAB/SC services.
• Anuidade Zero Program Cashback program allowing lawyers to earn rebates from purchases at partner establishments that can be applied to reduce or eliminate their annual OAB/SC fees. It is for registered OAB/SC lawyers.
• Defesapp (Prerrogativas 24h) 24-hour hotline and app for immediate defense of lawyer prerogatives and rights, with 1,247 call-ins and 892 registered occurrences in 2024. It is for OAB/SC registered lawyers facing rights violations.
• Requerimento Eletrônico Electronic system for lawyer and intern registration applications, eliminating paper submission requirements. It is for lawyers and law students seeking registration with OAB/SC.
• Sociedade Já Universal request system integrated with REDESIM for opening, altering, and dissolving law firm societies through the REGIN platform. It is for lawyers establishing or modifying law firms in Santa Catarina.
• ESA - Escola Superior de Advocacia Law school offering professional development courses in all Santa Catarina subsections in both in-person and online formats, with pricing tiers for students, young lawyers, and regular participants. It is for OAB/SC lawyers and law students.
• OAB Digital Digital platform for lawyer services including member login, document requests, and process tracking. It is for registered OAB/SC lawyers.
• OAB Por Elas Project providing free legal assistance to women victims of violence, implemented in approximately 40 Santa Catarina cities with 10,000+ women supported. It is for women affected by domestic violence in Santa Catarina.

Quantifiable outcome

• 50,000+ lawyers served with annual registration and ongoing services
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• CAASC (Caixa de Assistência dos Advogados de Santa Catarina)coreStrategic or Co-development PartnerCAASC provides health assistance, insurance, and discount programs to OAB/SC members. Joint initiatives include the App da Ordem with Anuidade Zero program and the Carteira VIP for lawyer dependents. President Pedro Miranda leads CAASC with focus on member benefits.
• ESA (Escola Superior da Advocacia)coreStrategic or Co-development PartnerESA is OAB/SC's law school dedicated to professional development. It organizes courses, events, and certifications across all subsections in both in-person and online formats. Directed by Ezair José Meurer Junior.
• AMATRA 12 (Associação dos Magistrados da Justiça do Trabalho da 12ª Região)coreStrategic or Co-development PartnerPartnership for postgraduate education in Labor Law offered in conjunction with UNIPLAC university, with 360 class hours and 50 vacancies. Includes 5 full scholarships for Black candidates.
• UNIPLAC (Universidade do Planalto Catarinense)minorStrategic or Co-development PartnerUniversity partner for postgraduate programs in Labor Law and Process, with 360 hours and 50 student capacity.
• UNICESUSCminorStrategic or Co-development PartnerPartnership offering 25% discount on postgraduate and MBA courses for lawyers through OAB/SC.
• UNIVALI (Universidade do Vale do Itajaí)minorStrategic or Co-development PartnerUniversity partner hosting events and courses at Biguaçu campus. Free access for UNIVALI students to OAB/SC events.
• UNOESC (Universidade do Oeste de Santa Catarina)minorStrategic or Co-development PartnerPartner university hosting OAB/SC events including AI in advocacy course at Pinhalzinho campus.
• Fenalaw 2026minorGTM or Marketing PartnerPartnership guaranteeing 20% discount for Santa Catarina lawyers at the Fenalaw 2026 legal event.
• SICOOB AdvocaciaminorGTM or Marketing PartnerFinancial services partnership offering banking and credit solutions for OAB/SC members.
• Polícia Civil de Santa CatarinacoreStrategic or Co-development PartnerPartnership for the OAB Por Elas initiative providing legal support to domestic violence victims in police stations. First sala implemented in Balneário Camboriú in 2018.
• Tribunal de Justiça de Santa Catarina (TJSC)coreStrategic or Co-development PartnerPartner in OAB Por Elas initiative and various legal reform discussions. Joint initiatives include human rights conferences and environmental law improvements.
• Polícia Militar de Santa CatarinacoreStrategic or Co-development PartnerPartner in OAB Por Elas initiative for domestic violence victim support and protection network.
• LIDEminorGTM or Marketing PartnerPartnership for organizing debate between candidates to the Federal Senate of Santa Catarina.
• 25,000+ Marketplace EstablishmentsminorGTM or Marketing PartnerRetail and service establishments participating in the App da Ordem cashback program enabling Anuidade Zero for lawyers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ordem dos Advogados do Brasil - Seccional de São Paulo (OAB/SP): Largest Brazilian state bar association serving roughly 350,000+ lawyers in São Paulo under the same federal regulatory framework. Most directly comparable entity in terms of mandate, member-funded subscription model, ESA-equivalent continuing education, and digital service delivery.
• Barreau de Paris: Paris bar association governing lawyers in the Île-de-France jurisdiction, with combined regulatory and member-services mandate, continuing education programs, and prerrogativas-style rights defense. Comparable structural role in the French legal profession.
• Ordem dos Advogados do Brasil - Seccional do Paraná (OAB/PR): Neighboring Southern Brazilian state bar with similar lawyer population dynamics and parallel programs including ESA, prerrogativas defense, and digital transformation initiatives. Highly comparable geography, scale, and member demographics to OAB/SC.
• Ordem dos Advogados do Brasil - Seccional do Rio Grande do Sul (OAB/RS): Other neighboring Southern Brazilian state bar with directly comparable mandate, scale, and operating environment. Offers a near-substitute for member services benchmarking given shared regional characteristics.
• Ordem dos Advogados do Brasil - Seccional do Rio de Janeiro (OAB/RJ): Rio de Janeiro state section of OAB, another major seccional operating under identical regulatory authority with substantial membership, similar committee structure, ESA-equivalent education subsidiary, and analogous member services portfolio.
• Law Society of England and Wales: Statutory professional body for solicitors in England and Wales with regulatory authority, member services, continuing education, and rights defense functions. Closest international analog to OAB/SC's combined regulatory and member-service mandate.
• Ordem dos Advogados do Brasil - Seccional de Minas Gerais (OAB/MG): Minas Gerais state section of OAB with comparable scale and mandate. Operates parallel programs in licensing, continuing education, prerrogativas defense, and digital member services for its lawyer base.
• American Bar Association (ABA): U.S. national voluntary professional association for lawyers providing membership benefits, continuing legal education, ethics guidance, and advocacy. Highly comparable membership organization model and CLE-focused subsidiary structure to OAB/SC and its ESA.

Broad incumbents

• Conselho Federal da Ordem dos Advogados do Brasil (CFOAB): National governing body of the OAB system, which sets nationwide standards, administers the unified Bar Examination, and coordinates among all 27 state seccionais. Functions as the parent regulatory authority relative to OAB/SC.

Others

• CAASC - Caixa de Assistência dos Advogados de Santa Catarina: Related mutual-benefit entity controlled jointly with OAB/SC providing health, insurance, and discount programs to Santa Catarina lawyers. Functions as an extension of OAB/SC's member benefits ecosystem rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/oabsc
• YouTubeyoutube.com/user/telematicaoab
• Facebookfacebook.com/oabsc
• Instagraminstagram.com/oabsantacatarina
• LinkedInlinkedin.com/company/oab-sc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OAB/SC