Oakwood Dog Rescue

What Oakwood Dog Rescue does

Oakwood Dog Rescue is a registered UK charity (Charity Number 1165221) founded in 2009 and headquartered at Lake Enterprise Park in Hull, East Yorkshire. The organisation rehomes rescue dogs—primarily ex-street dogs imported from Romania via a partnership with International Dog Rescue, alongside UK strays—and also rehomes cats. Its stated 'One Home Only' philosophy prioritises careful matching over rehoming speed, requiring adopters to be over 21, have secure gardens, and complete a multi-stage screening process including suitability questionnaires, virtual home checks, garden photo assessments, and in-person or remote viewings. The comprehensive rehoming package includes neutering, vaccinations, microchipping, behaviour assessment, 5 weeks of free Agria insurance, plus Royal Canin food and Noah's Ark grooming vouchers, and lifetime post-adoption support.

The rescue generates revenue across seven streams: tiered adoption fees (£50-£350 by dog age, £100 for cats), a charity shop on King Edward Street in Hull, two wholly-owned social enterprises launched in 2020 (Happy Paws Spa grooming and The Dog Hub daycare/training facility at Hull Sports Centre), a Unity Lottery (£1 per play, 1 in 63 odds), a Rep a Rescue monthly sponsorship scheme (£5-£15), business sponsorships (leaflet and collection tin tiers), and donations via PayPal, easyfundraising, MyGivingCircle, Amazon Wishlist, and Vinted. Go-to-market is sales-led for adoptions (10-step process for local families, accelerated 48-hour process for long-distance adopters via the Direct Adoption transport service), and community-led for fundraising through active Facebook and Instagram channels, 4-5 annual events at The Dog Hub, and collection tins in local venues.

The organisation operates with 9 employees, cares for approximately 40 dogs on-site at any time, recorded its best adoption year in 2020 with 172 dogs rehomed to homes across England and Scotland, and runs on monthly operating costs exceeding £14,000. There is no parent company, no institutional funding, and no disclosed reserves; the charity explicitly states it operates on a 'month-by-month basis' reliant on continuous public donations.

Name

Oakwood Dog Rescue

Legal name

Oakwood Dog Rescue

Website

https://oakwooddogrescue.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Oakwood Dog Rescue is a Hull-based UK charity (founded 2009, Charity No. 1165221) that rehomes rescue dogs—mainly Romanian ex-street dogs and UK strays—through a thorough matching and adoption programme, supported by a charity shop, dog daycare and grooming social enterprises, lottery, and recurring donations.

Ownership category

akta.pro rank

Product category

Animal Rescue and Rehoming Services

NAICS

Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Animal Welfare & Advocacy Organizations (AFAEALAC), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal rescue services
• Dog rehoming
• Pet adoption
• Charity fundraising
• Animal welfare

Headquarters

HQ city

Hull

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Adoption Donations: One-time adoption fees ranging from £50-£350 depending on dog age. Dogs under 1 year: £350, 1-6 years: £250, 7-9 years: £180, 10+ years: £50, pure/rare breeds up to £350. Cat adoption: £100.
2. Charity Shop Sales: Charity shop at 45 King Edward Street, Hull selling donated items. Open Monday-Saturday 10am-4:30pm, Sunday 11am-3pm.
3. The Dog Hub Services: Indoor dog play area available for private hire in 50 or 20 minute slots. Puppy play sessions at £7 per puppy (£5 for members). Youth Club sessions for older puppies. All proceeds support the rescue.
4. Lottery: Weekly lottery through Unity Lottery. £1 per play with 1 in 63 chance of winning. Minimum 50% of each £1 played goes to caring for dogs.
5. Donations and Fundraising: Relies entirely on public donations and fundraising activities. Monthly operating costs exceed £14,000. Accepts donations via PayPal, direct transfers, and physical donation bins.
6. Rescue Sponsorship Scheme: Monthly recurring donations of £5, £10, or £15 per month. Sponsors receive exclusive monthly videos showing long-stay dogs and their progress.
7. Business Sponsorships: Leaflet sponsorship at £160 for 10,000 leaflets with company logo. Collection tin sponsorship at £250 for 50 tins with company branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Oakwood Dog Rescue is a registered animal welfare charity that rescues, rehabilitates, and rehomes dogs (primarily ex-street dogs from Romania and UK strays) and cats. Its core service is dog adoption, supported by a comprehensive rehoming package including neutering, vaccinations, microchipping, behaviour assessment, grooming voucher, Royal Canin food voucher, and 5 weeks free insurance with Agria. The charity supplements this with cat adoption, The Dog Hub (dog daycare and training), Happy Paws Spa (grooming), a charity shop, sponsorship schemes, and lottery programmes.

Product overview

Oakwood Dog Rescue operates as a charitable animal welfare organisation offering dog and cat adoption services alongside supplementary fundraising programmes. The core offering is the Dog Adoption Service, which includes a comprehensive rehoming package covering full vaccinations, microchipping, neutering, behaviour assessment, and 5 weeks free insurance. Cat Adoption operates as a parallel service for both UK and Romanian cats. The Dog Hub provides puppy socialisation sessions, youth club training, and private hire facilities for dog exercise. Additional revenue streams include a Rep a Rescue Sponsorship Scheme (monthly donations from £5), a Rescue Lottery, and a Charity Shop. The organisation also facilitates fundraising through Easy Fundraising partnerships, Amazon Wishlist donations, and regular fundraising events.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Paws Spa: Dog grooming spa services at Oakwood Dog Rescue, with proceeds supporting the charity's dog care operations
• The Dog Hub

Products and services

• Dog Adoption Service Dog rehoming service that matches rescue dogs with suitable adopters. Includes comprehensive adoption package with full vaccinations, microchipping, neutering, behaviour assessment, grooming voucher, 5 weeks free insurance with Agria, Royal Canin food voucher, and free lifetime telephone/email advice support. Tiered pricing by age: puppies under 1 year £350, adult dogs 1-6 years £250, senior dogs 7-9 years £180, geriatric dogs 10+ years £50.
• Cat Adoption Service Cat and kitten rehoming service for both UK stray cats and Romanian cats rescued from kill shelters. Includes neutering, vaccinations, microchipping, flea/worm treatment, disease testing, and 5 weeks free insurance. Flat adoption fee of £100.
• The Dog Hub Dog daycare and training facility offering puppy play sessions (£7 per puppy / £5 for members), youth club sessions for older puppies, private hire of all-weather indoor dog play area with cushioned foam flooring in 50 or 20 minute slots, and structured socialisation activities. Located at Hull Sports Centre, Chanterlands Avenue.
• Charity Shop Retail charity shop selling donated items including clothing and household goods to raise funds for the rescue, located at 45 King Edward Street, Hull. Open Monday-Saturday 10am-4:30pm, Sunday 11am-3pm. Acts as a donation drop-off point.
• Rep a Rescue Sponsorship Scheme Monthly recurring sponsorship programme allowing donors to contribute £5, £10, or £15 per month towards care of long-stay rescue dogs requiring extra rehabilitation. Sponsors receive exclusive monthly video updates showing long-stay dogs and their progress.
• Rescue Lottery Weekly lottery operated through Unity Lottery. £1 per play with 1 in 63 chance of winning. Minimum 50% of each £1 played goes to caring for rescue dogs. Players must be 16+ to participate.
• Happy Paws Spa Dog grooming spa offering grooming services for dogs. All proceeds support the rescue operations of Oakwood Dog Rescue.
• Direct Adoption Remote Service Direct Adoption service for remote families more than 30 miles from Hull. Includes a £50 non-refundable deposit, virtual home check, viewing, and transport of the dog to the adopter's home. Transport costs vary by location.

Quantifiable outcome

• 172 dogs rehomed in 2020 - record year
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Agria Pet InsurancecoreGTM or Marketing PartnerProvides 5 weeks free insurance with every dog adoption. Oakwood requires all adopters to insure their dogs as part of the rehoming package, ensuring dogs have backup coverage if needed.
• Noah's Ark Dog GroomingminorGTM or Marketing PartnerProvides discount grooming vouchers to adopters as part of the rehoming package.
• Royal CaninminorGTM or Marketing PartnerProvides food vouchers to adopters as part of the rehoming package.
• Pets at HomeminorGTM or Marketing PartnerVIP membership scheme allows customers to support Oakwood through purchases. Card earns points for the charity based on spending. Includes Vets4Pets and Companion Care Vets.
• International Dog RescuecoreStrategic or Co-development PartnerPartnership to source Romanian rescue dogs facing euthanasia. International Dog Rescue identifies dogs in kill shelters; Oakwood provides rehabilitation and rehoming in the UK.
• easyfundraisingminorGTM or Marketing PartnerOnline shopping donation platform with 4,000+ retailers. Oakwood receives free donations when supporters shop through the platform. Bonus £5 donation when £5 is reached.
• Unity LotterycoreGTM or Marketing PartnerExternal lottery platform hosting Oakwood's weekly lottery. £1 per play with minimum 50% to the charity. 1 in 63 chance of winning.
• The Dog HubcoreOthersBusiness venture opened in 2020 offering puppy play sessions, youth club, training, and private hire. All proceeds support the rescue. Located at Hull Sports Centre.
• Happy Paws Spa at Oakwood Dog RescuecoreOthersDog grooming spa business venture opened in 2020. All proceeds support caring for dogs at the rescue and helping the centre grow.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Dogs Trust: The UK's largest dog welfare charity, operating a national network of rehoming centres. Directly comparable as a UK dog rescue and adoption charity, but at significantly greater scale and with broader geographic reach than Oakwood.
• RSPCA: The UK's leading animal welfare charity, with national branches and rehoming centres. Operates in the same dog rescue and adoption space as Oakwood but with significantly broader species scope and institutional backing.
• Blue Cross: National UK pet charity providing rehoming, veterinary care, and behavioural support. Overlaps with Oakwood's adoption-plus-aftercare proposition, but operates at significantly greater scale across multiple pet species.
• The Mayhew: London-based animal welfare charity offering dog and cat rehoming, veterinary services, and community education programmes. Comparable in the integration of rehoming with veterinary preparation and post-adoption support.
• Battersea Dogs & Cats Home: Iconic UK animal rescue charity with multiple centres and a strong post-adoption support model. Comparable mission and operational structure, though substantially larger and London-centric.

Direct peers

• All Dogs Matter: London and Hertfordshire-based dog rescue focused on rehoming UK and overseas strays. Comparable in intake of overseas rescue dogs and adoption-driven revenue model.
• Hopefield Animal Sanctuary: Essex-based animal rescue charity operating kennels, visitor-funded income streams, and adoption services. Comparable in combining rescue operations with community-facing revenue activities at a similar regional scale.
• Many Tears Animal Rescue: Wales-based rescue that, like Oakwood, specialises in rehoming ex-street dogs from Romania. Highly comparable in intake model, dog profile, and reliance on public donations to fund veterinary preparation.
• Woodside Animal Rescue Trust: Devon-based rescue charity that rehomes dogs and operates charity retail outlets to fund operations. Closely comparable in charity-shop-plus-adoption-fee revenue mix and regional UK footprint.
• Jerry Green Dog Rescue: Regional UK dog rescue charity with multiple centres, focused on dog rehoming with comprehensive adoption packages. Operates a similar adoption-fee-based model with veterinary preparation included.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/oakwooddogrescuehull
• Facebookfacebook.com/oakwooddogrescuehull
• LinkedInlinkedin.com/company/oakwood-dog-rescue

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakwood Dog Rescue