Oakwood Financial Services

What Oakwood Financial Services does

Oakwood Financial Services is an independent financial advisory firm registered in England & Wales as Oakwood Financial Services 2015 Ltd (company number 09331666), authorised and regulated by the Financial Conduct Authority (Register number 676461). Founded in 1996 by Stewart Jones, the firm operates from a single headquarters at Oakwood House in Market Deeping, Peterborough, and serves individual clients in England. The company employs around five people, including two named financial advisers (David Guntrip and Sam Downes), and also operates Oakwood Insurance Brokers (a trading style of Oakwood Consultants 2015 Ltd) as a related insurance broking arm.

The firm's core offering is a unified suite of independent financial planning services covering wealth management advice, retirement planning, investment management, inheritance tax planning, and protection services (income protection, life cover, critical illness, and private medical cover). A structured "Advice Journey" takes clients from initial meeting through to ongoing reviews. The firm is not tied to any specific fund or product provider, and positions impartiality as its core differentiator. No proprietary technology platform is disclosed; client engagement is delivered through in-person consultations at the Market Deeping office, supplemented by telephone (01778 341 658), email ([email protected]), a WordPress website, and social media channels (Facebook, Twitter, Google) plus a Yell.com listing.

The revenue model is professional-services-based, with advisory fees generated from financial planning engagements on a quote-based engagement model with annual billing cadence; specific pricing is not publicly disclosed. The regulatory dependency on FCA authorisation is fundamental to operations, and no institutional investment, venture capital, or private equity backing is indicated. The firm is founder-led, with no parent company and no disclosed M&A activity, representing a small, stable, locally-focused IFA practice.

Name

Oakwood Financial Services

Legal name

Oakwood Financial Services 2015 Ltd

Website

https://oakwoodfinancialservices.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Oakwood Financial Services is an independent UK financial advisory firm based in Market Deeping, England, providing wealth management, retirement, investment, inheritance tax, and protection planning to individual clients across England, with insurance broking via Oakwood Insurance Brokers.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Finance and Insurance (52)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)

Keywords

• Independent financial advice
• Retirement planning
• Wealth management
• Investment management
• Inheritance tax planning

Headquarters

HQ city

Market Deeping

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: The firm provides independent financial planning services including wealth management advice, retirement planning, investment management, inheritance tax planning, and protection services. Revenue is generated through advisory fees for financial planning engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oakwood Financial Services is an independent financial advisory firm that provides personalised financial planning services to individuals and families across England. Its core offerings include wealth management advice, retirement planning, investment management, inheritance tax planning, and protection products (income protection, life cover, critical illness, and private medical cover). The firm also operates Oakwood Insurance Brokers, an FCA-regulated insurance broking trading style offering general insurance products.

Product overview

Oakwood Financial Services is an independent financial advisory firm offering a unified suite of financial planning services. The core offering includes Wealth Management Advice, Retirement Planning, Investment Management, Inheritance Tax Planning Advice, and Protection Services. These services are delivered through the company's main financial advisory brand alongside its insurance broking sub-brand, Oakwood Insurance Brokers. The firm is based in Market Deeping, Peterborough, and was founded in 1996 by Stewart Jones, expanding in 2006 with the establishment of Oakwood House.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Advice
• Retirement Planning
• Investment Management
• Inheritance Tax Planning Advice

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Financial Conduct Authority (FCA)coreOthersOakwood Financial Services is authorised and regulated by the Financial Conduct Authority (Financial Services Register number 676461). This regulatory authorization is fundamental to operating as a financial services firm in the UK, enabling the provision of regulated financial advice on pensions, investments, and insurance products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Quilter plc: UK-listed wealth manager with a national IFA and platform business serving retail and mass-affluent clients with investment, pension, and protection solutions. Overlaps with Oakwood's wealth, retirement, and investment management offerings, but operates at national scale with proprietary platforms.
• St. James's Place: One of the largest UK wealth management and advisory networks, offering pensions, investments, and protection through a nationwide partner adviser model. Comparable to Oakwood in service scope (wealth, retirement, IHT, protection) but vastly larger in scale and partner-led rather than owner-operated.
• Hargreaves Lansdown: Largest UK direct-to-consumer investment platform offering ISAs, pensions, funds, and shares. Competes with Oakwood for retail investment and retirement flows but is a self-directed platform rather than a personalised advisory firm, though it increasingly offers guided advice.
• Interactive Investor: UK flat-fee investment platform offering ISAs, SIPPs, trading, and funds to retail investors. Competes with Oakwood for DIY retirement and investment flows, especially among cost-conscious UK mass-affluent clients.
• Rathbones Group: UK wealth manager offering discretionary investment management, financial planning, and inheritance tax advice to individuals, families, and charities. Comparable to Oakwood in the IHT and investment planning verticals, but serves a more affluent client base nationally.
• Charles Stanley: UK wealth manager and stockbroker offering investment management, financial planning, and retirement/inheritance advice to individuals and intermediaries. Directly overlaps with Oakwood in investment management, retirement, and IHT planning, but operates nationally via multiple offices.
• Brewin Dolphin (part of Royal Bank of Canada): UK wealth manager providing investment management and financial planning to private clients, charities, and intermediaries. Comparable to Oakwood's wealth and investment management services, but with a much larger adviser footprint and institutional backing.

Direct peers

• Killik & Co: Independent, owner-operated UK financial adviser offering wealth management, retirement planning, and bespoke investment advice to individuals. Closely comparable to Oakwood in independent, personalised advisory model and service mix, albeit with a London-centric footprint and larger client base.
• Redmayne Bentley: UK stockbroker and independent financial adviser providing investment management, retirement, and estate planning to private clients. Comparable to Oakwood in independent advisory positioning and individual client focus, with a regional Northern England branch network.

Emerging players

• True Potential LLP: Tech-enabled UK wealth management and IFA platform offering pensions, investments, and protection via a proprietary app and partner adviser network. Adjacent to Oakwood in service mix but differentiated by its digital/impulseSave proposition and connected platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oakwood-financial-services-2015

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakwood Financial Services