OAKWOOD MOTOR COMPANY LIMITED

What OAKWOOD MOTOR COMPANY LIMITED does

Oakwood Motor Company Limited is a privately held UK used car and van retailer headquartered in Bury, Greater Manchester, with a second showroom in Adlington (Chorley), Lancashire. The company retails over 400 pre-owned vehicles across 35+ manufacturers (Audi, BMW, Mercedes-Benz, Volkswagen, Tesla, Ford, Land Rover, Jaguar, and others) at price points ranging from approximately £3,500 to £60,000, alongside a used commercial van line. All stock is bought, prepared, serviced, and MOT-tested in-house before resale, and every vehicle undergoes an AA 128-point inspection; an in-house designed 'Platinum Plus+' non-insurance backed extended warranty is offered as an attach product.

The business operates on a sales-led, omnichannel go-to-market model combining two physical showrooms with a Click Dealer-powered website that supports online vehicle search, online finance applications, online reservations, and part-exchange valuations. Marketing is multi-channel and centred on the website, SEO for regional North West queries, third-party automotive marketplaces (AutoTrader, Cargurus), Trustpilot reviews, a £50 refer-a-friend voucher programme, and promotional finance campaigns (e.g., zero deposit, 9.9% APR starting rates, 'no payments until April 2026').

Revenue is generated through four streams: (1) one-time sales of used vehicles and vans, (2) transaction-based commission earned as an FCA-authorised credit broker (FCA No. 650436) introducing customers to a panel of high street lenders and specialist finance houses, (3) professional services revenue from in-house MOT, servicing, bodywork, and tyres, and (4) part-exchange and direct vehicle acquisitions. Customer base is exclusively individual consumers, distributed across a long tail of buyers in the North West of England. Reported headcount is 9, which appears materially understated relative to the described operational footprint across two showrooms and an in-house garage.

Name

OAKWOOD MOTOR COMPANY LIMITED

Legal name

Oakwood Motor Company Limited

Website

https://oakwoodmotorcompany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oakwood Motor Company Limited is a privately held UK used car and van dealership based in Bury and Chorley, retailing 400+ vehicles from 35+ manufacturers to individual consumers across the North West, with in-house servicing, FCA-regulated finance brokerage, and a proprietary extended warranty.

Ownership category

akta.pro rank

Product category

Used Car Dealership Services

NAICS

Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Used car sales
• Vehicle finance brokerage
• Extended warranty products
• MOT and servicing
• Part exchange services

Headquarters

HQ city

Bury

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Used Vehicle Sales: Primary revenue stream from the sale of pre-owned cars and vans. The dealership purchases, prepares, services, and MOTs all vehicles in-house before resale. Stock spans over 400 vehicles across 35+ manufacturers, with price points ranging from approximately £3,500 to £60,000.
2. Finance Commission: The company acts as a credit broker (FCA authorised, No. 650436), introducing customers to carefully selected finance providers and high street lenders. Commission is received from lenders (fixed fee or percentage of amount borrowed) on each finance agreement originated, without affecting the rate offered to the customer.
3. After-sales Services: MOT, servicing, body work, and tyres are offered under one roof as a one-stop dealership. Revenue generated from service, maintenance, and repair work on vehicles sold and potentially other vehicles.
4. Part Exchange and Vehicle Purchase: Customers can sell their car or part-exchange it when purchasing a vehicle. The dealership acquires vehicles for resale through these trade-in mechanisms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oakwood Motor Company is a used car and van dealership operating from two showrooms in Bury and Chorley, North West England, selling over 400 pre-owned vehicles from 35+ manufacturers. The dealership buys, prepares, services, and MOTs vehicles in-house before resale, offers FCA-authorised car finance brokerage, and provides after-sales MOT, servicing, body work, and tyres alongside its proprietary Platinum Plus+ extended warranty. Part exchange and vehicle purchase services enable customers to trade in or sell their existing cars.

Product overview

Oakwood Motor Company Ltd operates as a used car dealership with a one-stop-shop model, offering over 400 quality used cars and vans from 35+ manufacturers (including Audi, BMW, Mercedes-Benz, Volkswagen, Tesla, Ford, and Land Rover) alongside integrated services including MOT/servicing, extended warranty (Platinum Plus+), finance options, and part exchange. The company prepares, services, and MOTs all vehicles in-house, with AA 128-point inspections providing quality assurance. Finance products range from zero deposit to zero APR deals with representative 12.9% APR, all provided through FCA-approved arrangements with multiple credit providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Cars Retail sale of over 400 quality pre-owned cars from 35+ manufacturers including Audi, BMW, Mercedes-Benz, Volkswagen, Tesla, Land Rover, Jaguar, Ford, and many others. Each vehicle is bought, prepared, serviced, and MOTed in-house and inspected under the AA 128-point standard. Vehicles are offered with optional extended warranty and flexible finance options including zero deposit. Targeted at individual consumer buyers in the UK.
• Used Vans Retail sale of used commercial vans from manufacturers including Citroen, Ford, Mercedes-Benz, Peugeot, Renault, and Volkswagen. Targeted at individual consumer and small business buyers seeking pre-owned commercial vehicles.
• Finance Options FCA-authorised car finance brokerage (FCA No. 650436) acting as a credit broker not a lender, introducing customers to a panel of carefully selected high street lenders and specialist motoring finance houses. Offers range from zero deposit to zero APR deals, with representative 12.9% APR and competitive rates starting from 9.9% APR. Available online, by phone, or in-showroom. Targeted at individual consumers financing a used vehicle purchase.
• Platinum Plus+ Extended Warranty Proprietary extended warranty package designed in-house by Oakwood Motor Company, described as a non-insurance backed guarantee offering protection against unexpected repair costs. Offered as an add-on to used vehicle purchases.
• MOT and Servicing In-house MOT testing, vehicle servicing, body work, and tyre replacement carried out by qualified mechanics at Oakwood's garage facility. Provides a one-stop after-sales service supporting car ownership for vehicles purchased from Oakwood and potentially other vehicles.
• Part Exchange Vehicle valuation service that enables customers to trade in their existing vehicle against the purchase of a used car from Oakwood Motor Company, reducing out-of-pocket cost. Free no-obligation valuation is offered online and in-showroom.
• Sell Your Car Standalone hassle-free car selling service with free valuations for customers who want to sell their vehicle directly to Oakwood Motor Company without purchasing another vehicle.

Quantifiable outcome

• Over 500 quality used cars ready to drive away within 1 hour
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• AA (Automobile Association)coreStrategic or Co-development PartnerAll vehicles undergo AA 128-point inspection as part of the quality assurance process. The AA inspection provides an independent, recognised vehicle check that builds customer confidence in the quality of vehicles sold.
• Click DealercoreTechnology or IntegrationThe dealership website is powered by Click Dealer platform, which provides the vehicle search, inventory management, finance application, and online sales functionality. The website footer credits 'Website powered By Click Dealer'.
• TrustpilotminorGTM or Marketing PartnerCustomer reviews collected and displayed via Trustpilot platform, building social proof and credibility for prospective customers researching the dealership online.
• AutoTradercoreChannel Partner/ Reseller/ DistributorVehicle inventory listed on AutoTrader marketplace, reaching a large audience of UK car buyers. Awarded 'Highly Rated' status on the platform in 2023.
• CarguruscoreChannel Partner/ Reseller/ DistributorVehicle inventory listed on Cargurus automotive marketplace, reaching additional UK car buyer audiences. Awarded 'Top Rated' status on the platform in 2022.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Carwow: Online car-buying comparison and marketplace platform in the UK. Comparable to Oakwood as a digital channel for used-car discovery and acquisition, though its marketplace model positions it as an enablement layer rather than a direct retailer competitor.
• Auto Trader Group: UK's largest automotive marketplace; comparable to Oakwood as a primary channel partner and indirect competitor. Oakwood lists inventory on AutoTrader and was awarded 'Highly Rated' there in 2023, making it both a customer-acquisition platform and a structural alternative to Oakwood's own used-car retail model.
• Motorway: Online used-car marketplace connecting sellers to a network of dealers via daily auctions. Comparable to Oakwood as an alternative acquisition channel for part-exchange stock, but operates a different model as a digital auction platform.

Direct peers

• Cinch: Online used-car retailer owned by Constellation Automotive Group, selling used vehicles with home delivery and a 14-day money-back guarantee. Same end-customer segment as Oakwood but with a fully digital, national proposition.
• CarShop: UK used-car supermarket chain operating large-format retail sites. Directly comparable to Oakwood as a multi-brand used-vehicle retailer with physical showrooms, finance offerings and part-exchange services.
• Cazoo: Online used-car retailer offering fully digital purchase and home delivery across the UK. Directly comparable to Oakwood's used-car proposition but at national scale and with materially larger marketing and logistics budgets.

Broad incumbents

• Inchcape UK: Global automotive distributor and retailer with UK operations across multiple premium and volume franchises. Overlaps with Oakwood on used-vehicle sales but primarily competes through new-car franchise representation.
• Vertu Motors: UK motor retailer operating franchised dealerships and used-car outlets across the country. Comparable to Oakwood in used-vehicle retail but as part of a wider national group with manufacturer franchise agreements.
• Sytner Group: Large UK multi-franchise dealer group owned by Constellation Automotive. Overlaps with Oakwood on used-vehicle retail but operates predominantly franchise new-car sales at scale, with a broader portfolio including premium and luxury brands.
• Pendragon: One of the UK's largest dealer groups with franchised new and used vehicle operations nationwide. Comparable to Oakwood on used-vehicle retail but at much greater scale and with new-car franchise relationships that Oakwood does not hold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oakwood-motor-company-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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