Oasyhotel

What Oasyhotel does

Oasyhotel is a privately held luxury eco-resort operated by Oasi Dynamo Società Agricola Srl, located within Oasi Dynamo Nature Reserve, Italy's first WWF-affiliated reserve, in the Tuscan Apennine Mountains of Pistoia province. Founded in 2019 with a staff of 11, the property operates 17 sustainably designed Scandinavian-style lodges (16 of 64 m² plus one 55 m² Loft in the Forest) built from oak and birch, distributed across 1,000+ hectares of protected wilderness approximately 80 minutes from Florence and Pisa airports. The core offering is a direct-to-consumer luxury wilderness retreat combining accommodation with five F&B venues (Le Felci Restaurant, Le Felci Bistrot, Casa Luigi Restaurant, The Bar, and The Kiosk), a curated catalog of nature experiences (foraging, wildlife tours, guided bike tours, orienteering, bushcraft, cooking classes, kayaking and paddleboarding), wellness programs (forest bathing, grounding rituals, massage, yoga, Pilates), exclusive-use corporate events and weddings, and an integrated contemporary art program (OCA) featuring installations by internationally renowned architects and artists.

The business model is hospitality-anchored and multi-stream. The primary revenue driver is overnight accommodation at 17 keys, supplemented by on-site F&B, pay-as-you-go experience and wellness add-ons (priced EUR 60-500 per unit), and episodic exclusive-use buyouts for corporate retreats and celebrations. Go-to-market is predominantly direct via the proprietary booking engine (reservations.oasyhotel.com), phone, and email, augmented by the Small Luxury Hotels of the World affiliation for global distribution. Distribution is supported by content marketing on Instagram, a newsletter subscription program, and a direct-booking incentive stack (early check-in, welcome cocktail, flexible cancellation, and a multi-year 12% prepaid discount for 2026). Customer segments are diversified across HNW nature travelers, couples, families, adventure/outdoor enthusiasts, digital nomads (via the Workation package), and corporate groups; no large enterprise contracts or named institutional customers are disclosed. The company is a single-asset operator with capacity structurally capped at 17 lodges, making product and pricing innovation the primary growth levers rather than geographic or unit expansion.

Name

Oasyhotel

Legal name

Oasi Dynamo Società Agricola Srl

Website

https://oasyhotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oasyhotel operates a 17-lodge luxury eco-resort within Italy's first WWF-affiliated nature reserve in the Tuscan Apennines, serving affluent leisure travelers, couples, families, and corporate groups seeking nature-immersive stays, farm-to-table dining, wellness, and curated outdoor experiences.

Ownership category

akta.pro rank

Product category

Luxury Wilderness Resort & Eco-Hotel

NAICS

Other Traveler Accommodation (72119), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Alpine Lodges (THAGAIAE)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Nature Lodges & Eco-Resorts (THAAAAAI)

Keywords

• Luxury eco hotel
• Nature reserve resort
• Farm-to-table dining
• Wellness hospitality
• Wilderness experiences

Headquarters

HQ city

San Marcello Piteglio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Luxury Accommodation: Revenue from 17 eco-lodges (16 Double/Twin lodges of 64m² and 1 Loft in the Forest of 55m²) scattered across meadows and woodland in the nature reserve. Pricing varies by season with flexible and non-refundable rate options.
2. Dining Services: Multiple dining venues including Le Felci Restaurant (main restaurant), Le Felci Bistrot (light lunches), Casa Luigi Restaurant (spectacular location), The Bar, and The Kiosk lakeside café. Farm-to-table Italian/Tuscan cuisine using ingredients from the estate's kitchen gardens, orchards, and farm.
3. Experiences and Activities: Curated outdoor activities including foraging (EUR 90/lodge), wildlife tours (EUR 180/lodge), guided bike tours (EUR 110/lodge), orienteering (EUR 140/lodge), bushcraft, cooking classes (from EUR 500/couple), kayaking, and paddleboarding.
4. Wellness and Spa Treatments: Wellbeing treatments including massages (EUR 110-150 for 50 minutes), forest bathing (EUR 180/lodge), grounding rituals (EUR 220-330), yoga and Pilates sessions (EUR 110-140/lodge), and complete wellness programs.
5. Meetings, Events and Exclusive Use: Corporate retreats, team building events, family reunions, and weddings. Full property exclusive use available for high-end events.
6. Gift Vouchers and Packages: Gift vouchers with open value or specific date options, plus curated packages including Summer Special, Direct Booking perks, Prepaid Offers (12% discount for 2026), Workation packages, Couple Getaways, and Solo Traveller packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oasyhotel operates a luxury wilderness resort within the 1,000+ hectare Oasi Dynamo Nature Reserve in Tuscany's Apennine Mountains, offering 17 sustainably designed eco-lodges (oak and birch Scandinavian style), five farm-to-table dining venues, and a curated portfolio of bookable nature-based experiences (wildlife tours, foraging, guided bike tours, kayaking, cooking classes) and wellness services (forest bathing, massages, yoga). The property also hosts corporate retreats, weddings, and exclusive-use events, and features the Oasy Contemporary Art and Architecture (OCA) outdoor sculpture program.

Product overview

Oasyhotel is a contemporary wilderness resort offering luxury eco-friendly accommodations within the Oasi Dynamo Nature Reserve in Tuscany's Apennine Mountains. The property features 17 accommodations (16 Eco-Lodges of 64 m² and one Loft in the Forest of 55 m²) crafted from oak and birch in Scandinavian style, complemented by five dining venues (Le Felci Restaurant, Le Felci Bistrot, Casa Luigi Restaurant, The Bar, and The Kiosk). The resort offers curated nature-based experiences including guided bike tours, wildlife observation, foraging, kayaking, floating bio-swimming pool, bushcraft, orienteering, and cooking classes. Wellbeing services encompass forest bathing, grounding rituals, various massages (Four Elements, Tree, Honey, and Peat therapies), yoga, Pilates, and deep relaxation sessions. Additional offerings include Oasy Contemporary Art and Architecture (OCA) sculpture park, meeting/events facilities for corporate retreats and weddings, and themed stay packages such as Workation in Nature, Couple Getaway, and Solo Traveller. The integrated portfolio combines sustainable luxury accommodation with nature immersion experiences, wellness services, and culinary offerings centered on farm-to-table cuisine.

Differentiator

Problem solved

Functional benefit

Brands

• Le Felci Restaurant: Main restaurant serving traditional Tuscan cuisine with seasonal and local ingredients, open for breakfast and dinner.
• Le Felci Bistrot
• Casa Luigi Restaurant
• The Bar
• The Kiosk
• Oasy Contemporary Art and Architecture (OCA)
• Oasyhotel Wellbeing

Products and services

• Double Lodge A 64m² accommodation designed with sustainability in mind, crafted from oak and birch in a contemporary Scandinavian style, featuring panoramic windows, a private terrace, en-suite bathroom, and views over the nature reserve. Sold to individual guests, couples, and small families.
• Twin Lodge Family-friendly accommodation with two bedrooms featuring bunk beds (4 single beds total), two bathrooms, living area, and private terrace — ideal for groups and families. Sold to families and small groups seeking connecting-lodge configurations.
• Loft in the Forest A 55m² exclusive accommodation immersed in the woodland beyond the main area, featuring original stone charm combined with contemporary design, floor-to-ceiling windows, and a veranda for wildlife observation. Sold to individual guests and couples seeking the most secluded accommodation.
• Le Felci Restaurant The main restaurant serving breakfast and dinner daily, offering traditional Tuscan cuisine using ingredients from the estate's kitchen gardens, orchards, and farm. Sold to overnight guests and external diners.
• Le Felci Bistrot A casual dining venue perfect for light lunches and aperitifs, located in the main building with traditional dishes prepared from fresh local ingredients. Sold to overnight guests and walk-in diners.
• Casa Luigi Restaurant A typical Tuscan trattoria set in a restored farmhouse among the pastures, offering a convivial and relaxed atmosphere with local dishes. Sold to overnight guests and external diners seeking an authentic rural trattoria experience.
• The Bar An informal bar offering a wide selection of cocktails and drinks in a relaxed setting for guests to unwind and socialize. Sold to overnight guests and external visitors.
• The Kiosk A lake-side café and bar providing refreshing daytime food and drink options for guests enjoying the private lake. Sold to overnight guests and external visitors.
• Guided Bike Tour Guided e-bike tours through the reserve's hidden trails, including introductory sessions and routes through beech forests to panoramic viewpoints. Sold per lodge at EUR 110. Sold to overnight guests and external visitors seeking active outdoor experiences.
• Wildlife Tour Expert-guided exploration of over 1,000 hectares of pristine wilderness seeking wolves, deer, and other protected species, including video from wildlife camera traps. EUR 180 per lodge for 2 hours. Sold to overnight guests and external wildlife enthusiasts.
• Foraging Guided tour teaching the ancient art of gathering wild foods and medicinal plants from the estate's gardens and forest. EUR 90 per lodge for 1 hour. Sold to overnight guests and external visitors interested in wild foods and herbalism.
• Kayak & SUP Water sports activities on Lake San Vito including kayaking and stand-up paddleboarding, available complimentary for guests. Sold to overnight guests and external day visitors.
• Bushcraft Survival skills workshops including building emergency shelters, filtering river water, and creating natural tools. EUR 180 per lodge. Sold to overnight guests, families, and team-building groups.
• Orienteering Navigation activity using map and compass to locate hidden orienteering flags among meadows and woodland. EUR 140 per lodge for 2 hours. Sold to overnight guests, families, and corporate team-building groups.
• Cooking Classes Culinary workshops in an old farmhouse teaching fresh pasta, traditional Tuscan cuisine, and pastry under the guidance of Chef Daniele Baccianti. From EUR 500 per couple for 2.5 hours. Sold to overnight guests, couples, and culinary enthusiasts.
• Floating Bio-Swimming Pool A floating wooden structure within the lake that channels cool, clear waters into a controlled natural swimming area, purified without chemicals. Available to overnight guests and external day visitors.
• Forest Bathing (Shinrin Yoku) Japanese therapeutic practice involving immersion in the forest on trails mapped and selected by eco-designer Marco Nieri, guided by wellbeing facilitator Lia Defilippi, to reduce stress and improve wellbeing. EUR 180 per lodge for 120 minutes. Sold to overnight guests and external day visitors.
• Grounding / Rituale di Radicamento Wellbeing experience combining forest walk, breathwork, warm foot bath with heated stones, and foot massage with defatigating oils. EUR 220 for 1 person (120 min) or EUR 330 for 2 persons (180 min). Sold to overnight guests and external visitors.
• Wellbeing Treatments Various massages and treatments including Four Elements massage (EUR 110-150), Tree massage (EUR 90-150), Honey rituals (EUR 120), Peat therapy (EUR 150), and outdoor massages under the trees. Sold to overnight guests and external wellness visitors.
• Yoga Sessions Yoga practice sessions held both indoors and at panoramic outdoor locations within the nature reserve. EUR 140 per lodge for 60 minutes. Sold to overnight guests and external visitors.
• Pilates Sessions Outdoor or lodge-based Pilates sessions combining strength, control, and breath in harmonious flow to improve core strength and posture. EUR 140 per lodge for 60 minutes. Sold to overnight guests and external visitors.
• Deep Relaxation Sessions Individual wellness experience with slow movements, mindful breathing, and deep release techniques guided by the wellbeing facilitator. EUR 110 per lodge for 60 minutes. Sold to overnight guests and external visitors.
• Meeting & Events with Exclusive Use Corporate retreats, team building activities, family gatherings, and weddings with exclusive use of the entire property. Sold to corporate event planners, HR/people operations teams, and wedding/family celebration organizers.
• Oasy Contemporary Art and Architecture (OCA) Outdoor sculpture park featuring works by world-renowned artists exploring themes of nature and conservation, including installations by Alejandro Aravena, Kengo Kuma, and Matteo Thun, curated by Artistic Director Emanuele Montibeller. Open to overnight guests and external visitors.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Small Luxury Hotels of the WorldcoreStrategic or Co-development PartnerOasyhotel is affiliated with Small Luxury Hotels of the World, an exclusive collection of independently owned luxury hotels. This affiliation provides global distribution, marketing visibility, and credibility within the luxury hospitality segment.
• Oasi Dynamo (WWF Affiliated Nature Reserve)coreStrategic or Co-development PartnerOasyhotel is located within Oasi Dynamo Nature Reserve, Italy's first WWF-affiliated nature reserve spanning over 1,000 hectares. The reserve provides the foundation for all nature-based experiences and is managed with a focus on conservation and rewilding.
• OCA - Oasy Contemporary Art and ArchitecturecoreStrategic or Co-development PartnerA dedicated art and architecture initiative featuring outdoor sculptures and installations by world-renowned artists. Curated by Emanuele Emanuele Montibeller, the program includes works by Alejandro Aravena, Kengo Kuma, and other notable architects and artists.
• Dynamo CampminorOthersAn associated organization focused on 'Right to Happiness' - a therapeutic recreation camp for children with serious illnesses, part of the broader Oasi Dynamo Foundation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aman Resorts: Ultra-luxury global operator of small-unit resorts in remote natural and cultural settings. Represents the high-end template of low-density, location-driven luxury that Oasyhotel aspires to at smaller scale.
• COMO Hotels and Resorts: Global luxury hospitality group with strong wellness, holistic health, and nature-retreat brands (e.g., COMO Maalifushi, COMO Shambhala). Comparable on integrated wellness programming and destination-resort model with curated experiences.
• Six Senses Hotels Resorts Spas: Global luxury brand specializing in wellness-focused, nature-immersive resorts with sustainable design and curated experiences. Closest large-scale incumbent brand archetype for Oasyhotel's positioning.

Direct peers

• Lefay Resort & Spa Dolomiti: Italian luxury wellness resort in the Dolomites combining eco-design, forest-based spa treatments, and organic cuisine. Comparable on luxury positioning, Italian mountain setting, and integration of forest bathing and wellness.
• Singita Lodges: African luxury safari lodge brand combining conservation estate access, wildlife experiences, fine dining, and wellness in small-unit properties. Direct comparable on reserve-based luxury with curated nature-led experiences.
• The Brando: Luxury eco-resort on a private atoll with villas, spa, fine dining, and nature experiences, widely cited as a model for sustainability-led luxury. Comparable on luxury-reserve positioning, sustainability messaging, and immersive nature activities.
• Adler Lodge Ritten: Luxury alpine wellness lodge in South Tyrol with small unit count, nature-immersion design, and integrated spa program. Directly comparable to Oasyhotel as an Italian mountain lodge combining Scandinavian-influenced architecture, forest wellness, and curated experiences.
• Whitepod: Swiss luxury eco-resort offering individually designed pods in pristine alpine nature with curated outdoor activities and a sustainability ethos. Direct comparable in small-unit, nature-immersive luxury with paid experiences layered on lodging.

Regional players

• Borgo Pignano: Boutique Tuscan estate with farm-to-table dining, wellness, and nature-based activities. Comparable on Tuscan setting, organic cuisine from estate gardens, and rural immersive experience, though less mountain-focused.
• Castello di Casole, A Belmond Hotel: Tuscan luxury resort set in a 10th-century estate with spa, dining, and curated experiences. Operates in the same Tuscan luxury market as Oasyhotel but with a heritage estate proposition rather than a wilderness/reserve focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oasyhotel
• LinkedInlinkedin.com/company/oasyhotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oasyhotel