Oayouth Kenya

What Oayouth Kenya does

OAYouth Kenya (Organisation of African Youth-Kenya) is the Kenya chapter of a continental, member-based non-profit registered in 11 African countries and operating through 35 chapters. Founded in 2009 and headquartered in Nairobi, the organization provides a platform for youth-led programmes spanning four strategic areas: Health and Well-Being, Socio-economic Empowerment, Environment and Climate Change, and Partnerships and Collaborations. It serves young people aged 15-35, youth-led organizations, and adjacent vulnerable groups (notably young women and teenage mothers in informal settlements) through programs including the Tunzabora early childhood care initiative, the NairoGreen environmental reporting microsite, the SUN Youth Network-Kenya nutrition platform, the Erasmus+ 'Our World, Our Planet' cross-border exchange, and grassroots advocacy projects such as Sheria Ya Vijana.

The technology footprint is modest and centered on web platforms rather than proprietary systems. The NairoGreen microsite provides community-driven environmental hazard reporting with GIS mapping and dustbin location suggestions, while the Tunzabora website serves as a centralized daycare directory with location-based search, service details, and working hours. The main site hosts blog content, publications (including the Youth Green Manifesto), video resources, and event registration. The only third-party integration explicitly disclosed is M-Pesa for mobile-money donations. The Kenya Youth Climate Advisory Council and Top 30 Under 30 Youth Green Innovators awards, launched at the inaugural 2025 Climate Action Innovation Summit, anchor the organization's convening role alongside County Youth Forums feeding into national policy advocacy.

Revenue is generated entirely through non-commercial channels: M-Pesa-integrated individual donations, nominal membership fees for eligible youth and associate youth-led organizations and businesses, and project-specific institutional grants from donors including Global Affairs Canada (with implementation partner WUSC for Tunzabora) and the Erasmus+ programme (with We World, Südwind, Young and Alive Initiative, and Environmental Alert). Services are provided free to beneficiaries, and no commercial pricing model exists. Scale signals include 40 counties covered in Kenya, 1000+ members, 150 completed projects, and program-level outputs such as 43 daycares trained with 34.4% quality improvement and 3789 parents reached via Tunzabora.

Name

Oayouth Kenya

Legal name

Organisation of African Youth-Kenya

Website

https://oayouthkenya.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

OAYouth Kenya is a Nairobi-based non-profit and Kenya chapter of the continental Organisation of African Youth, providing youth-led programs across climate action, early childhood care, nutrition advocacy, and socio-economic empowerment for youth aged 15-35 and grassroots organizations.

Ownership category

akta.pro rank

Product category

Youth Development & Advocacy Services

NAICS

Child and Youth Services (624110), Social Assistance (624)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGADAD

Youth Mentoring & Positive Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGABAA

Rural Livelihoods & Economic Empowerment

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYBPAGABAG

Child Protection & Child Rights

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

Keywords

• Youth empowerment programs
• Climate action advocacy
• Childcare capacity building
• Nonprofit youth services
• Community development initiatives

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The organization is sustained by donations from partners, members, and donor organisations. Website features M-Pesa integration for mobile money donations.
2. Membership Fees: Youth membership program with eligibility for ages 15-35 years. Organizations and businesses led and owned by youths can join as associate members.
3. Donor/Partner Funding: Funding from institutional donors such as Global Affairs Canada, Erasmus+, and other development partners to support specific programs and projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

OAYouth Kenya is a non-profit youth empowerment organization that runs youth-led programmes and advocacy initiatives across four strategic areas: Health and Well-Being, Socio-economic Empowerment, Environment and Climate Change, and Partnerships/Leadership. Its core offerings include the NairoGreen environmental reporting microsite, the Tunzabora early childhood care project and daycare directory, the Our World Our Planet Erasmus+ international youth exchange, and the SUN Youth Network-Kenya nutrition advocacy network, all delivered free to youth beneficiaries aged 15-35.

Product overview

OAY (Organization of African Youth) Kenya operates as a platform-based youth empowerment organization offering multiple interconnected programs and initiatives. The core offerings include: NairoGreen (environmental/climate microsite platform), Tunzabora (early childhood care development with web platform), Our World Our Planet (Erasmus+ international youth exchange), SUN Youth Network-Kenya (nutrition advocacy), the annual Kenya Youth Climate Action Innovation Summit, the Kenya Youth Climate Advisory Council, and the Top 30 Under 30 Youth Green Innovators awards program. These programs are unified under four strategic areas: Health and Well-Being, Socio-economic Empowerment, Environment and Climate Change, and Partnerships and Collaborations. The organization also publishes the Youth Green Manifesto as a policy advocacy document.

Differentiator

Problem solved

Functional benefit

Brands

• NairoGreen: Environmental and climate action microsite focused on Nairobi's environmental challenges including river conservation and waste management
• Tunzabora
• Sheria Ya Vijana

Products and services

• NairoGreen An environmental and climate awareness initiative under OAYouth Kenya's Environment and Climate Change strategic area, delivered through a microsite (nairogreen.oayouthkenya.org) that enables community members to report illegal dumpsites, sewage leaks, and environmental hazards, and suggest dustbin points. It serves Kenyan citizens and youth climate advocates engaged in local environmental action.
• Tunzabora A project strengthening Early Childhood Care and Development (ECCD) to enhance employment of young women, especially teenage mothers, in informal settlements of Nairobi and Kisumu. It supports daycare centres with quality and business-management training and a web-based directory that connects parents with childcare providers. Funded by Global Affairs Canada in partnership with WUSC.
• Our World, Our Planet An Erasmus+ cross-border initiative empowering youth from Italy, Austria, Kenya, Tanzania, and Uganda to tackle climate change and gender inequality through virtual exchanges, training sessions, and advocacy. It is delivered in partnership with We World (Italy), Südwind (Austria), Young and Alive Initiative (Tanzania), and Environmental Alert (Uganda).
• SUN Youth Network-Kenya Kenya chapter of the global Scaling Up Nutrition (SUN) movement, convening and building the capacity of youth organizations to champion nutrition and food security advocacy across Kenya.
• Sheria Ya Vijana A grassroots project working with youth-led organizations to strengthen youth participation, innovation, and advocacy in policy and governance processes across counties.

Quantifiable outcome

• 43 daycares trained with 34.4% quality improvement and 115% increase from baseline
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• We WorldcoreStrategic or Co-development Partner · 1 July 2023Italian-Kenyan-Tanzanian organization collaborating on the Erasmus+ 'Our World, Our Planet' project. Jointly implements virtual exchanges, training workshops, and advocacy on climate change and gender equality across partner countries.
• SüdwindcoreStrategic or Co-development Partner · 1 July 2023Austrian development organization partnering on the Erasmus+ initiative. Contributes to intercultural dialogue and mutual understanding between Global North (Italy, Austria) and Global South (Kenya, Tanzania, Uganda) youth.
• Young and Alive Initiative (Tanzania)coreStrategic or Co-development Partner · 1 July 2023Tanzanian youth organization collaborating on cross-border climate and gender equality initiatives. Engages youth in virtual exchanges and local awareness campaigns.
• Environmental Alert (Uganda)coreStrategic or Co-development Partner · 1 July 2023Ugandan environmental organization participating in the Erasmus+ project. Supports youth engagement on climate action and sustainability advocacy across East Africa.
• World University Service of Canada (WUSC)coreStrategic or Co-development Partner · 1 January 2022Canadian organization supporting the Tunzabora project implementation. Works alongside OAY to strengthen daycare ecosystems and empower young women in informal settlements.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WeWorld GVC: Italian-Kenyan-Tanzanian NGO partnering with OAY on the Erasmus+ project. Comparable as a youth-focused, multi-country African-European organization with similar programs on climate, gender, and youth empowerment.
• Restless Development: Youth-led development NGO operating across Africa and Asia with similar programs in youth leadership, climate action, and livelihoods. Directly comparable as a member-driven, chapter-based youth empowerment platform with similar donor mix (FCDO, EU, private foundations).
• Moving Minds Kenya: Kenyan youth-led nonprofit focused on climate action, civic engagement, and youth employment. Closely comparable to OAY's NairoGreen and Kenya Youth Climate Action Innovation Summit activities in target segment and geography.

Broad incumbents

• Plan International: International NGO with extensive Africa footprint focusing on children, youth rights, and gender equality. Comparable on Tunzabora-like early childhood care and youth empowerment, but with global reach and a broader programmatic mandate.
• Save the Children: Global NGO with major Kenya operations covering early childhood development, youth livelihoods, and nutrition (SUN movement partner). Overlaps with OAY's ECD, nutrition, and youth empowerment portfolios but operates at significantly greater scale.
• YALI (Young African Leaders Initiative): US State Department initiative to invest in African youth leadership across 49 African countries. Comparable in mandate to develop next-generation African leaders, with significantly larger funding and institutional backing.
• UNICEF Generation Unlimited: Global UN-led initiative focused on youth skills, education, and engagement, with significant Africa programs. Comparable mission and target demographic, but operates at a much larger scale as part of UNICEF rather than as an independent African youth platform.

Others

• WUSC (World University Service of Canada): Canadian development organization and current OAY partner on Tunzabora. Comparable as an implementing partner for youth employment and education in Kenya, and a likely model for similar donor-partner relationships OAY could pursue.

Emerging players

• African Youth Climate Assembly: Continental youth-led platform coordinating African youth voices in climate negotiations. Directly comparable to OAY's Kenya Youth Climate Advisory Council and Youth Green Manifesto work, but operates at continental rather than country level.

Regional players

• African Leadership Academy: Pan-African institution developing African youth leaders through secondary and gap-year programs. Comparable target demographic (15-35) and leadership development mission, though more selective and educational rather than advocacy-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Oayouthkenya
• Facebookfacebook.com/OAYouthKenya
• Instagraminstagram.com/oayouth_kenya
• LinkedInlinkedin.com/company/organization-of-african-youth-kenya

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Oayouth Kenya