OB Elettronica

What OB Elettronica does

OB Elettronica (legal entity O.B. srl) is a privately held Italian electronics retailer and multi-operator telecom service provider founded in 1996 and headquartered in Brescia, Lombardia. The company operates 9 retail stores across Northern Italy (Brescia, Orzinuovi, Cremona, Parma, Novara, Verona, Varese, Mantova, Milano; the Lodi location has been migrated online) and sells consumer electronics, satellite TV equipment, security and video surveillance systems, antenna products, cabling, telephony, audio/visual, and hobby/workshop components. It is an authorized service center for six major Italian operators — Sky, WindTre, Enel, Fastweb, Tiscali, and Linkem — generating commission and service revenue from subscriptions, device sales, and installations, supplemented by a financing partnership with Compass (Mediobanca Group) for consumer credit at retail points.

The company's core product surface combines physical retail, the Prontoelettronica.it e-commerce platform launched in 2022 (12 product categories, registered-user pricing), the Scuola Tecnica Installatori technical training program for installers, and affiliation with two external networks: the Professional Group (30+ associated businesses providing collective technical services) and the GBC Electronic Store franchise under Kon.El.Co. Spa (~550 commercial entities nationwide). Technology is conventional: a WordPress-based marketing site and a standard e-commerce storefront, with no disclosed proprietary platform, API, or AI/ML capabilities. Underlying operations rest on long-standing service agreements with telecom partners rather than differentiated technology.

Revenue is generated through three streams: one-time retail sales of electronics components and consumer devices, affiliate/commission revenue from telecom and energy operator partnerships, and professional services (assembly, cable cutting, remote control duplication, UPS battery replacement, video surveillance and network installation). Pricing is not publicly disclosed; the e-commerce platform offers special prices and exclusive conditions for registered users. The customer base is split horizontally between private consumers seeking satellite TV, security, and consumer electronics, and professional installers requiring specialized components and training, with SMBs and large organizations addressed through the Professional Group network. The company is led by Andrea Erranti and has approximately 27 employees.

Name

OB Elettronica

Legal name

O.B. srl

Website

https://obelettronica.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

OB Elettronica is a privately held Italian electronics retailer operating 9 stores across Northern Italy and the Prontoelettronica.it e-commerce platform, serving consumers and professional installers as an authorized service center for Sky, WindTre, Enel, Fastweb, Tiscali, and Linkem.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (449210)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Consumer Electronics & Appliances Omnichannel (CRAFAEAC)

akta.pro secondary industries

Consumer Electronics & Appliances Marketplaces (CRAFABAD), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

Keywords

• Consumer electronics retail
• Satellite TV equipment
• Security systems installation
• Telecom authorized dealer
• Electronic components distribution

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Electronics Sales: Sale of electronic components, consumer electronics, satellite TV equipment, security systems, cables, accessories, and related products through physical stores and e-commerce platform.
2. Telecom Services Partnership: Revenue from partnership commissions and service fees as authorized reseller and service center for telecom operators (Sky, Wind3, Enel, Fastweb, Tiscali) including subscriptions, device sales, and installation services.
3. Technical Services: Assembly services, cable cutting, remote control duplication, UPS battery replacement, video surveillance installation, and network installation services.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

OB Elettronica sells consumer electronics, electronic components, satellite TV equipment, security/surveillance systems, telephony, audio/PA/DJ gear, and accessories through nine physical retail stores across northern Italy and the Prontoelettronica.it e-commerce portal. It also operates as an authorized service center and reseller for major Italian telecom operators (Sky, WindTre, Fastweb, Tiscali, Enel, Linkem) and delivers technical installation, assembly, and after-sales services for both consumers and professional installers.

Product overview

OB Elettronica is a retail electronics chain operating 9+ physical store locations across northern Italy, specializing in consumer electronics, satellite TV systems, security/surveillance equipment, and telecommunications services. The company operates through multiple sub-brands including Prontoelettronica.it (e-commerce platform launched 2022), Sky Service (authorized service center), GBC Electronic Store (franchise format), and Professional Group (installer association network). The product portfolio spans cables and adapters, computing/networking equipment, security systems, antenna products, car electronics, lighting solutions, electrical materials, power supplies, batteries, telephony, office equipment, audio/visual products, and professional PA/DJ equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Prontoelettronica.it E-commerce Storefront Online e-commerce platform operated by OB Elettronica that sells electronic products across 12 main categories with exclusive conditions and special prices for registered users.
• Consumer Electronics Retail (Physical Stores) Retail sales across OB Elettronica's nine northern Italy stores of consumer electronics, cables, computing equipment, security systems, antenna products, car electronics, lighting, electrical materials, power supplies, batteries, telephony, office equipment, TV mounts, televisions, multimedia/audio devices, professional PA and DJ equipment, lighting fixtures, torches, outdoor and hobby products, workshop tools, measurement instruments, and remote controls.
• Sky Service Center Authorized Sky service center providing subscription services, decoder/smart-card/remote-control replacement, satellite dish installation, and comprehensive technical support for Sky satellite TV customers.
• GBC Electronic Store Franchise Franchise retail format operated within OB Elettronica locations as part of the Kon.El.Co. Spa GBC Electronic Store network of approximately 550 distributors, wholesalers, and franchise stores nationwide, offering qualified consumer electronics.
• Professional Group Technical Services Network Network of over 30 associated businesses providing specialized technical consulting, technology assessment, and comprehensive installation and support services for end-users, businesses, and large organizations, in which OB Elettronica is a participating member.
• Scuola Tecnica Installatori (Technical Installer School) Technical training school for professional installers offering courses on DTT/LTE coexistence, IPTV technology, and broadband connectivity solutions to support continuous professional development.
• Technical Installation and Assembly Services On-site and in-store technical services including assembly, cable cutting, remote control duplication, UPS battery replacement, video surveillance installation, and network installation.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• SkycoreChannel Partner/ Reseller/ DistributorOB Elettronica operates authorized Sky Service centers providing subscription services, equipment replacement, decoder exchanges, smart card services, satellite dish installation, and comprehensive satellite TV technical support across their retail locations.
• EnelcoreChannel Partner/ Reseller/ DistributorPartnership for Enel's energy and internet services including electricity and gas supply, fiber connectivity, and smart energy management solutions for residential and business customers.
• TiscalicoreChannel Partner/ Reseller/ DistributorReseller partnership for Tiscali's fixed line internet (ADSL, fiber), radio connectivity solutions for remote areas, and telephony services.
• FastwebcoreChannel Partner/ Reseller/ DistributorPartnership for Fastweb's ultra-fast fiber connectivity (FTTH, FTTC), mobile services, and renewable energy supply with integrated customer management through digital channels.
• WindTrecoreChannel Partner/ Reseller/ DistributorWind3 partner locations offering fixed line (fiber, radio), mobile SIM services, combined energy and gas packages, and integrated utility management.
• GBC (Kon.El.Co. Spa)coreChannel Partner/ Reseller/ DistributorGBC Electronic Store franchise operating within OB Elettronica locations. Kon.El.Co. Spa is a qualified electronics distributor with approximately 550 commercial entities including distributors, wholesalers, and franchise stores nationwide.
• Professional GroupcoreStrategic or Co-development PartnerProfessional Group is a network of over 30 associated businesses providing comprehensive technical services. OB Elettronica is an associated member, leveraging collective expertise in technology forecasting, R&D, and local support across the territory.
• LinkemminorChannel Partner/ Reseller/ DistributorLinkem store partnership at Parma location for wireless internet services without fixed line requirement, targeting areas with limited connectivity options.
• Compass (Mediobanca Group)minorOthersFinancing partner providing device financing options (smartphones, Wi-Fi modems) at Wind3 partner stores through consumer credit solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Expert Italia: Italian network of independent consumer electronics and appliance retailers affiliated under the Expert brand. Directly comparable as a multi-store Italian electronics retailer with overlapping categories and customer segments.
• Comet: Italian consumer electronics and appliance retail chain operating physical stores and online. Comparable as a competitor in the same electronics retail category with overlapping product mix and customer base.
• Unieuro: Italy's largest consumer electronics and appliance retail chain with national omnichannel coverage. Directly comparable as a multi-store Italian electronics retailer competing in the same categories (TVs, audio, computing, accessories) and increasingly multi-utility services.
• Euronics Italia: Italian branch of the Euronics buying group operating a national network of independent consumer electronics stores. Directly comparable as a multi-store Italian electronics retailer offering similar product categories and consumer/install services.
• MediaWorld: Major Italian big-box consumer electronics retailer with a national footprint and a strong e-commerce platform. Directly comparable as a competitor in the same electronics retail category targeting similar consumer and SMB segments.
• GBC Electronic Store (Kon.El.Co. Spa): Italian franchise network of ~550 electronics retail points under the GBC brand; OB Elettronica itself operates as a GBC franchisee. Directly comparable because franchisees sell similar product categories, share procurement, and overlap geographically.
• Trony: Italian consumer electronics retail chain with nationwide stores and e-commerce. Comparable as a multi-store Italian electronics retailer serving similar consumer and installer demand for components, audio, and home electronics.

Broad incumbents

• Sky Italia (direct retail/service): Principal pay-TV operator in Italy that operates its own direct service and retail channels. Comparable because OB Elettronica is one of its authorized service partners and competes for the same installation/subscription revenue, but Sky has vastly broader scale.
• Amazon Italia: Dominant Italian e-commerce platform for consumer electronics and accessories. Comparable as a major online competitor pressuring pricing and assortment for the same SKUs OB Elettronica sells via Prontoelettronica.it and physical stores.
• WindTre retail points: Telecom operator (and Iliad-adjacent MVNO) operating its own branded retail network in Italy. Comparable because OB Elettronica hosts WindTre partner stores inside its locations and shares the same consumer/SMB telecom customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gruppo.ob.elettronica
• Instagraminstagram.com/obelettronica
• LinkedInlinkedin.com/company/ob-elettronica-pg-italy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OB Elettronica