Obere

What Obere does

Obere Apotheke is a licensed community pharmacy (Apotheke) operating as a sole proprietorship (e.K.) under owner Armin Salibašić at Marktstr. 44, 72458 Albstadt, Baden-Württemberg, Germany. The business serves local residents of Albstadt and surrounding areas with prescription dispensing, over-the-counter health products, pharmaceutical consultation, and a suite of digitally enabled services including online pre-ordering (Vorbestellung), electronic prescription redemption (E-Rezept), a courier delivery service (Botendienst), and nationwide mail-order shipping within Germany.

The technical architecture is commodity rather than proprietary: a WordPress-based website integrated with the IhreApotheken platform (operated by IhreApotheken GmbH & Co. KGaA) for e-commerce, customer account management, and CRM; Google Maps API for location; Meta Pixel and Revive AdServer for marketing analytics; Complianz for cookie consent; and PayPal for payment processing. A LiveChat widget powered by FRAG DIE APOTHEKE (with technical provision by Text, Inc.) provides remote expert consultation. Adjacent services include laboratory diagnostics through partner MVZ GANZIMMUN, appointment booking, medical aids prescription processing, and a free MyLife health-magazine E-Paper subscription.

The business model combines regulated prescription dispensing (pricing fixed by the Arzneimittelpreisverordnung), OTC retail, delivery fees, and professional service fees from counseling and diagnostics. Go-to-market is direct-to-consumer via physical walk-in, digital pre-ordering, and local delivery. The company holds no external funding, operates no subsidiaries, has no parent company, and serves a single regional market with no international shipping, positioning it as a stable, locally embedded German Apotheke rather than a scaling enterprise.

Name

Obere

Legal name

Obere Apotheke, Armin Salibašić e.K

Website

https://obere-apo-albstadt.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Obere Apotheke is a licensed community pharmacy in Albstadt, Germany, dispensing prescriptions and OTC products to local residents via a physical storefront, online pre-ordering, E-Rezept processing, courier delivery, and mail order within Germany.

Ownership category

akta.pro rank

Product category

Community Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)

Keywords

• Community pharmacy services
• Prescription dispensing
• Online pharmacy ordering
• Medication delivery service
• Pharmaceutical consultation

Headquarters

HQ city

Albstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Prescription medications: Dispensing of prescription-only medications (rezeptpflichtige Arzneimittel), typically covered by statutory health insurance (GKV) in Germany. Requires original prescription for pickup or mail delivery.
2. Over-the-counter (OTC) products: Sale of OTC medicines, health products, and front-of-store items directly to consumers through both in-store and online channels.
3. Botendienst (Delivery service): Home delivery of medications to customers in the local area. Contract concluded upon delivery.
4. Pharmacy services: Health counseling, medication management, diagnostic testing (via MVZ GANZIMMUN laboratory), and other professional pharmacy services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Obere Apotheke is a traditional German community pharmacy located in Albstadt that dispenses prescription and over-the-counter (OTC) medications and provides pharmaceutical consultation services. The pharmacy combines a physical storefront at Marktstr. 44 with a digital platform offering online pre-ordering, electronic prescription (E-Rezept) redemption, home delivery (Botendienst), appointment booking, and live chat consultation through the IhreApotheken and FragDieApotheke partner platforms.

Product overview

Obere Apotheke operates as a traditional community pharmacy with a digital platform. The core offering centers on the Vorbestellung (online pre-ordering) system and E-Rezept (e-prescription) services, both powered by the IhreApotheken web shop infrastructure. These primary digital services are supplemented by Botendienst delivery, a customer account system with CRM capabilities, appointment booking, laboratory diagnostics collaboration, and medical aids prescription handling. The product portfolio is rounded out by the MyLife health magazine e-paper subscription. The pharmacy also provides a live chat consultation service through FragDieApotheke for remote expert advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Vorbestellung (Online Pre-Ordering)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IhreApotheken GmbH & Co. KGaAcoreTechnology or IntegrationProvides the web shop platform, customer account infrastructure (Kundenkonto), and CRM system for the pharmacy. Operates the prescription processing and order management. Located at Mülheimer Straße 20, 53840 Troisdorf.
• MVZ GANZIMMUN GmbHminorStrategic or Co-development PartnerLaboratory partner for diagnostic testing. Located at Erich-Dombrowski-Straße 3, 55127 Mainz. Receives samples for analysis and provides results for pharmacy consultation.
• mylife media GmbH & Co. KGminorGTM or Marketing PartnerProvider of MyLife health magazine E-Paper. Customers can subscribe to receive health-related content via email notifications.
• Regierungspräsidium TübingencoreOthersRegulatory authority overseeing pharmacy operations. Located at Konrad-Adenauer-Str. 20, 72072 Tübingen. Responsible for pharmacy supervision in Baden-Württemberg.
• Landesapothekerkammer Baden-WürttembergcoreOthersProfessional chamber for pharmacists in Baden-Württemberg. Located at Villastraße 1, 70190 Stuttgart. Sets professional standards and regulations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Shop Apotheke Europe: One of Europe's largest online pharmacies, operating across multiple EU countries. Competes with Obere's online mail-order channel for OTC and increasingly for E-Rezept fulfillment, but at vastly larger scale and with a non-overlapping physical-retail model.
• DocMorris (Zur Rose Group): Major cross-border online pharmacy with strong presence in Germany. Competes directly for E-Rezept and OTC mail-order volume and exerts pricing pressure outside the regulated German prescription market.

Direct peers

• Apotal: Online-focused German pharmacy offering prescription and OTC mail-order. Comparable e-commerce-first offering to Obere's online shop, targeting similar German consumers.
• Medpex: German online pharmacy with broad OTC assortment and prescription mail-order. Competes for the same German consumer basket as Obere's mail-order service.
• EasyApotheke: German pharmacy chain combining physical stores with online mail-order. Closely comparable omnichannel model to Obere, with greater scale and standardized marketing across locations.
• Sanicare Versandapotheke: Established German mail-order pharmacy offering Rx and OTC. Comparable in product mix and E-Rezept capabilities to Obere's online channel, with greater geographic reach.
• Aponeo: Berlin-based German mail-order pharmacy offering Rx, OTC, and health products with quick shipping. Overlaps with Obere's mail-order offering on assortment and delivery convenience.

Others

• FRAG DIE APOTHEKE (FragDieApotheke GmbH): Digital health consultation platform whose LiveChat widget Obere embeds on its site. An ecosystem partner that extends Obere's service capability and is also used by many competing pharmacies.
• IhreApotheken (platform provider): Provides the webshop, customer account, CRM, and E-Rezept infrastructure that powers Obere's digital presence. An enabling/ecosystem partner rather than a competitor, but also operates the apoFinder directory that surfaces competing pharmacies to end customers.

Regional players

• Landesapothekerkammer Baden-Württemberg member pharmacies (local independents): Other independent community pharmacies in Baden-Württemberg serving local catchments with similar omnichannel structures. Most directly comparable peer set for Obere's in-store and botendienst economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/obere

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obere