Tourismusverband Obertauern

What Tourismusverband Obertauern does

Tourismusverband Obertauern is a private regional tourism association (Fremdenverkehrsverein) domiciled in Obertauern, Salzburger Land, Austria, mandated to promote and coordinate tourism across the municipalities of Obertauern, Untertauern, and Tweng. The association markets Austria's snowiest winter sports destination, a high-alpine resort spanning 1,740–2,526 meters alongside the lower-altitude valley towns of Untertauern (1,009 m) and Tweng (1,233 m), with documented snow reliability (264 cm average maximum snow depth per the 2016 Günther Aigner study). Its operations are organized across Marketing & PR, Social Media, Events, Front Office, Design & Online Management, Accounting, and Office Management functions, led by Managing Director Mario Siedler and Chairman Franz Huber, with approximately 13 staff.

The core technology stack centers on a TYPO3-based content platform (obertauern.com) implemented by ICC Werbeagentur, with the CapCorn Hotelclient powering accommodation reservations across the partner hotel network, skiperformance.com integration for ski pass sales, Google Analytics and Tag Manager for web analytics, PushPanda.io for browser push notifications, and embedded Google Maps, YouTube, and Facebook/Instagram plugins. The association also delivers real-time weather (sourced from ZAMG), live webcam feeds, the Guest Mobility Ticket digital mobility service, and an online merchandise shop.

Commercially, the association operates a hybrid revenue model combining statutory accommodation tax collection (€3.50 per person per night plus €0.50 mobility contribution, remitted to local government), booking commissions via the CapCorn platform, event ticket sales (including headline concerts such as Die Fantastischen Vier and Anastacia), congress center rental (235 m² Tauern Hall for 40–350 attendees), ski pass revenue share with Bergbahnen Obertauern, and branded merchandise. Its go-to-market is direct-to-consumer via the official website, the Haus des Gastes tourist office, email newsletter (sc-networks.at), and social channels (Facebook, Instagram, TikTok, YouTube), supplemented by event-driven demand generation and a regional partnership with Salzburger Land Tourismus. Customer segments span winter sports enthusiasts, summer alpine tourists, families with children, wellness seekers, and corporate/MICE clients.

Name

Tourismusverband Obertauern

Legal name

Tourismusverband Obertauern

Website

https://obertauern.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourismusverband Obertauern is a regional tourism association promoting Austria's snowiest alpine destination across Obertauern, Untertauern, and Tweng, operating booking, events, mobility, and congress services for winter and summer visitors.

Ownership category

akta.pro rank

Product category

Tourism Destination Marketing

NAICS

Skiing Facilities (71392)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

akta.pro secondary industries

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Regional tourism marketing
• Alpine destination services
• Ski resort promotion
• Accommodation booking platform
• Mountain tourism events

Headquarters

HQ city

Obertauern

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation Tax Collection: Collects €3.50 per person per night accommodation tax (from age 15) plus €0.50 mobility contribution per person per night, remitted to local government.
2. Booking Commission: Online booking system operated by Tourismusverband Obertauern with CapCorn software, bookings create commission revenue from accommodation partners.
3. Event Revenue: Ticket sales for major events including Ski Opening Week concerts (Die Fantastischen Vier, Anastacia) with VIP packages up to €299.
4. Merchandise and Online Shop: Sale of branded merchandise including water bottles, headbands, stickers, gift vouchers through obertauern-shop.at.
5. Congress Center Rental: Rental of 235m² Tauern Hall (up to 350 people) and smaller seminar room (10-60 people) for conferences and seminars.
6. Skipass Sales: Online shop for ski passes through skiperformance.com integration, providing revenue share from lift company operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tourismusverband Obertauern operates as the official destination marketing and visitor services organization for the Obertauern alpine region in Salzburg, Austria. It provides an integrated platform combining online accommodation booking (via CapCorn Hotelclient), ski pass sales, year-round event programming (Ski Opening Week concerts, Trailrunning Summit, Family Mountain Festival, wellness retreats), congress and seminar venue rental, the Guest Mobility Ticket for free regional public transport, and an online merchandise shop, supported by live webcams, weather forecasts, and digital content services.

Product overview

Tourismusverband Obertauern is a regional tourism association operating Austria's snowiest winter sports destination. The organization offers a unified platform combining accommodation booking (via CapCorn Hotelclient), ski pass services, event programming, and guest services including the Congress Center, Guest Mobility Ticket, and online shop. Summer offerings include hiking, mountain biking, and trail running, while winter features skiing, snowboarding, and related activities. The organization also manages press services, job recruitment, and the Crew Card employee benefits program. Digital services include webcams, weather forecasts, newsletter subscriptions, and the Obertauern events calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Obertauern Online Booking System (CapCorn Hotelclient)
• Ski Pass Services
• Congress Center Obertauern
• Guest Mobility Ticket
• Obertauern Events Program Year-round event programming including Ski Opening Week concerts (featuring artists such as Die Fantastischen Vier and Anastacia with standing tickets €79 and VIP packages up to €299), Trailrunning Summit, Family Mountain Festival, wellness retreats (e.g. Move & Breathe Retreat), Ö3 Silent Cinema, and seasonal festivals across both winter and summer seasons.
• Obertauern Online Shop E-commerce store at obertauern-shop.at selling branded merchandise including gift vouchers, water bottles, headbands, stickers, and other Obertauern-branded items.
• Press & Media Services Press kit downloads, high-resolution images, and media resources for journalists covering the Obertauern destination, including seasonal press kits (Winter 2025/26, Summer 2026) and dedicated PR contact.

Quantifiable outcome

• 264cm average maximum snow depth - Austria's snowiest resort (per 2016 Günther Aigner study)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Salzburg VerkehrcoreStrategic or Co-development Partner · 1 May 2025Guest Mobility Ticket partnership providing free public transport throughout Salzburg region (trains, buses, S-Bahn, shuttle services) for overnight guests during stay. Introductory phase through April 30, 2027.
• BMWminorGTM or Marketing PartnerOfficial automotive partner with logo displayed on partner section of website. Provides vehicle sponsorship for events and operations.
• Salzburger Land TourismuscoreStrategic or Co-development PartnerRegional tourism board partnership for destination marketing, visitor referrals, and collaborative promotional campaigns for Salzburg region.
• AtomicminorGTM or Marketing PartnerSki equipment brand partnership with logo displayed on website partner section. Provides equipment expertise and promotional support.
• CapCorn CompanycoreTechnology or IntegrationSoftware provider for CapCorn booking system - free booking client used by partner hotels for online reservations. System operated by Tourismusverband Obertauern.
• ÖBB-PostbuscoreStrategic or Co-development PartnerPublic transport partnership providing Postbus timetables (Line 280), shuttle buses during ski season (Village Shuttle), and free ski pass transport throughout Lungau region.
• GösserminorGTM or Marketing PartnerBeer brand sponsor for Ski Opening Week 2026 events, with logo displayed on event support section.
• Ö3 RadiominorGTM or Marketing PartnerRadio station partner for Ö3 Silent Cinema open-air cinema event, bringing Austrian Radio audience to Obertauern summer event.
• Red Bull OrganicsminorGTM or Marketing PartnerBeverage sponsor for Ski Opening Week 2026 events with logo displayed on event support section.
• ICC Werbeagentur GmbHminorImplementation/ SI/ Consulting PartnerWebsite design, programming, and implementation partner based in Innsbruck responsible for TYPO3-based obertauern.com platform.
• OMP Services GmbHminorImplementation/ SI/ Consulting PartnerOnline marketing performance agency providing overall concept and implementation support for digital marketing initiatives.
• More Than HarmonyminorImplementation/ SI/ Consulting PartnerArt direction, design, and implementation partner responsible for creative direction of website and marketing materials.
• Erste Bank und SparkasseminorGTM or Marketing PartnerBanking sponsor for Ö3 Silent Cinema 2026 event, bringing Austrian banking customers to the summer cinema experience.
• Bergbahnen ObertauerncoreStrategic or Co-development PartnerMountain railway operator providing lift infrastructure for ski operations, summer cable cars (Grünwaldkopfbahn, Hochalmbahn, Kringsalmbahn June-September), and concert venue access.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Tourismusverband Saalbach Hinterglemm: Regional Austrian ski tourism association for the Saalbach Hinterglemm Leogang Fieberbrunn ski area. Closely comparable to Obertauern as a Destination Marketing Organization promoting a single Austrian alpine ski region with year-round activities, accommodation booking, events, and partner-hotel network.
• Tourismusverband Paznaun-Ischgl: DMO for the Paznaun valley including Ischgl ski resort. Same Austrian regional tourism board model serving a major ski destination with après-ski events, music-driven marketing, and similar accommodation-tax-funded operating structure.
• Tourismusverband St. Anton am Arlberg: Tourism association for the Arlberg ski region. Directly comparable as an Austrian ski-area DMO operating booking platforms, event programming, and partner-hotel networks in a competing alpine market.
• Lech Zürs Tourismus: Tourism association for the Lech Zürs ski region in Vorarlberg. Austrian ski DMO with luxury positioning, partner-hotel network, and event calendar — comparable operating model to Obertauern's Tourismusverband.
• Tourismusverband Wilder Kaiser: Regional tourism association for the Wilder Kaiser area in Tyrol. Comparable Austrian DMO promoting a ski-plus-summer destination with booking platform, events, and partner-hotel network.
• Kitzbühel Tourismus: Tourism board for Kitzbühel in Tyrol. Comparable Austrian ski DMO with strong events calendar (Hahnenkamm), accommodation booking system, and mixed winter/summer positioning like Obertauern.
• Zell am See Tourismus: Tourism board for the Zell am See-Kaprun region in Salzburg Land. Closely comparable as a neighboring Salzburg DMO with year-round lake/mountain positioning, ski and summer activities, and similar partner ecosystem.
• Mayrhofen Tourismus: Tourism board for Mayrhofen in the Zillertal. Comparable Austrian regional tourism association operating booking systems, events, and partner-accommodation network in a competing ski region.
• Tourismus Sölden (Ötztal Tourismus): DMO for Sölden in the Ötztal. Comparable Austrian ski destination marketing organization with year-round offerings, partner hotels, and event programming at similar elevation profile.

Broad incumbents

• SalzburgerLand Tourismus: State-level tourism board for Salzburg region and an existing core partner of Tourismusverband Obertauern. Comparable as a regional tourism promotion body, but operating at a broader state level rather than a single resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TvbOT99
• Facebookfacebook.com/obertauern
• Instagraminstagram.com/obertauern_com
• TikToktiktok.com/@obertauern_com
• LinkedInlinkedin.com/company/tourismusverband-obertauern

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismusverband Obertauern