Obesity Surgery Brisbane

What Obesity Surgery Brisbane does

Metabolic GI Surgery Brisbane (formerly Obesity Surgery Brisbane) is a founder-owned private specialist medical practice based at the Chermside Health Hub in Brisbane, Queensland, Australia. Founded by Dr. George Hopkins, an Upper Gastrointestinal and Bariatric surgeon with two decades of experience, the practice provides surgical and non-surgical treatment for obesity, weight-related conditions, reflux disease, and gastric cancer. Surgical offerings include gastric bypass, sleeve gastrectomy, revisional surgery, gastric band management, reflux surgery, general upper-GI surgery, and gastric cancer surgery, complemented by the non-surgical Allurion swallowable gastric balloon, dietitian counselling, bariatric psychology, exercise physiology, and oesophageal manometry and pH testing.

The business operates on a direct-to-consumer professional services model, with new patients booking online through myhealth1st.com.au and existing or specialist patients phoning the rooms directly. Surgical procedures are performed under Dr. Hopkins' visiting surgeon privileges at Royal Brisbane & Women's Hospital (public) and St Vincent's Private Hospital Northside (private), enabling the practice to serve both public and private patient pathways. The patient care team, allied health team, and additional surgeons and gastroenterologists extend the practice's capacity beyond the lead surgeon.

The practice has no external investors, no parent company, and no disclosed headcount or revenue. Its geographic scope is regional — Brisbane and North Brisbane — and its primary customer segment is individual patients seeking elective bariatric and upper-GI care. The 2025 rebrand from Obesity Surgery Brisbane to Metabolic GI Surgery Brisbane signals a strategic repositioning from a single-procedure obesity focus toward a broader metabolic and upper-GI franchise.

Name

Obesity Surgery Brisbane

Legal name

Metabolic GI Surgery Brisbane

Website

https://obesitysurgerybrisbane.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Metabolic GI Surgery Brisbane is a founder-owned private specialist medical practice in Chermside, Brisbane, founded by Dr. George Hopkins. It provides surgical and non-surgical bariatric, metabolic, and upper-GI treatments to individual patients across the Brisbane and North Brisbane region.

Ownership category

akta.pro rank

Product category

Bariatric and Metabolic Surgery

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industry

General Gastroenterology (HLAKAEAA)

Keywords

• Bariatric surgery services
• Metabolic weight loss
• Gastric bypass procedures
• Sleeve gastrectomy surgery
• Non-surgical weight management

Headquarters

HQ city

Chermside

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Consultation Services: The practice generates revenue through specialist medical consultations with Dr. George Hopkins, surgeons, gastroenterologists, and other specialists. New patient consultations and review consultations are offered.
2. Surgical Procedures: Revenue from performing bariatric and metabolic surgeries including gastric bypass, sleeve gastrectomy, revisional surgery, gastric band management, and other surgical procedures.
3. Allied Health Services: Revenue from non-surgical treatments including dietitian counselling, bariatric psychology, exercise physiology, oesophageal manometry & pH testing, and the Allurion gastric balloon.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Metabolic GI Surgery Brisbane (formerly Obesity Surgery Brisbane) is a Brisbane-based specialist medical practice that provides surgical and non-surgical obesity and metabolic treatments. Core offerings include bariatric procedures (gastric bypass, sleeve gastrectomy, revisional surgery, gastric band management, reflux surgery, gastric cancer surgery) and allied health services (dietitian counselling, bariatric psychology, exercise physiology, oesophageal manometry/pH testing, and the Allurion gastric balloon). Patients are individual consumers seeking treatment for obesity, weight-related health issues, and metabolic disorders.

Product overview

Metabolic GI Surgery Brisbane (formerly Obesity Surgery Brisbane) operates as a dedicated bariatric and metabolic surgery practice offering a coordinated portfolio of surgical and non-surgical weight management services. Surgical offerings include gastric bypass, sleeve gastrectomy, revisional surgery, gastric band management, reflux surgery, general surgery, and gastric cancer surgery. The practice also provides diagnostic services (oesophageal manometry and pH testing) and a complementary set of non-surgical allied health services including dietitian counselling, bariatric psychology, and exercise physiology. A non-surgical option — the Allurion Gastric Balloon — is available for patients seeking an alternative to invasive surgery. Together, these products form an integrated care pathway from diagnosis and non-surgical treatment through to surgical intervention and post-procedure support.

Differentiator

Problem solved

Functional benefit

Products and services

• Gastric Bypass A surgical weight loss procedure that creates a small stomach pouch and reroutes the small intestine to this pouch, reducing food intake and nutrient absorption, offered to patients seeking surgical treatment for obesity.
• Sleeve Gastrectomy A surgical weight loss procedure that removes a portion of the stomach to create a smaller sleeve-shaped stomach and limit food intake, offered to patients seeking surgical treatment for obesity.
• Revisional Surgery Surgical procedures to revise, correct, or convert previous weight loss surgeries that have underperformed or caused complications, offered to patients with prior bariatric procedures.
• Gastric Band Management Ongoing management and adjustment of laparoscopic adjustable gastric bands (LAGB), including fills and defills to optimise weight loss outcomes, offered to patients with existing gastric bands.
• Reflux Surgery Surgical treatment for gastroesophageal reflux disease (GERD), often performed laparoscopically to repair the lower esophageal sphincter, offered to patients with reflux symptoms.
• General Surgery General surgical procedures covering a range of abdominal and gastrointestinal conditions beyond bariatric and weight-loss surgery.
• Gastric Cancer Surgery Specialised upper gastrointestinal surgery for the treatment of gastric (stomach) cancer.
• Oesophageal Manometry & pH Testing Diagnostic testing to assess oesophageal function and measure acid reflux, including manometry (muscle contractions) and pH monitoring, offered to patients with suspected oesophageal or reflux disorders.
• Dietitian Counselling Nutritional counselling provided by dietitians to support patients before and after bariatric procedures, tailored to individual dietary needs and weight loss goals.
• Bariatric Psychology Psychological support services for bariatric patients addressing behavioural, emotional, and mental health aspects of weight loss and surgical preparation.
• Exercise Physiology Exercise physiology services providing tailored physical activity programmes as part of holistic weight management and post-surgical recovery.
• Allurion Gastric Balloon A non-surgical, swallowable gastric balloon device for weight loss, offered as an alternative to invasive bariatric surgery for patients with obesity-related concerns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Royal Brisbane & Women's HospitalcoreOthersDr. George Hopkins serves as a visiting Upper Gastrointestinal and Bariatric surgeon at Royal Brisbane & Women's Hospital, performing bariatric and metabolic surgical procedures at this major Queensland public hospital.
• St Vincent's Private Hospital NorthsidecoreOthersDr. George Hopkins serves as a visiting Upper GI and Bariatric surgeon at St Vincent's Private Hospital Northside, where he performs surgical procedures for private patients.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The BMI Clinic: Australian specialty weight-loss and bariatric clinic providing surgical and non-surgical weight management programs — comparable patient segment and bundled multidisciplinary offering.
• Melbourne Bariatric Group: An Australian specialist bariatric and metabolic surgery practice offering gastric bypass, sleeve gastrectomy, and revisional procedures with a multidisciplinary allied health team — directly comparable in service model, though based in Melbourne rather than Brisbane.
• Sydney Bariatric Clinic: Sydney-based specialist practice delivering the same core bariatric procedures (gastric bypass, sleeve, band) with allied health support — comparable in service mix, though operating in NSW rather than Queensland.
• Noa Bariatrics: Brisbane-based specialist bariatric clinic offering gastric sleeve, bypass, and revisional surgery with dietitian support — competes head-to-head in the same Brisbane/North Brisbane catchment.

Broad incumbents

• Ramsay Health Care: Australia's largest private hospital operator, running accredited bariatric surgery programs across multiple sites — not a direct specialist clinic competitor but a broad incumbent whose hospitals and employed surgeons compete for the same patient pool and operating capacity.
• Healthscope: Major Australian private hospital group providing bariatric and upper-GI surgical services through contracted and visiting surgeons — represents the broader hospital-system layer that the practice depends on for operating capacity.

Emerging players

• Allurion Technologies: US-listed manufacturer of the Allurion swallowable gastric balloon that this practice offers — both a supplier and a competitive emerging modality that could shift patients away from surgical bariatric pathways.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagrammgisb.com.au/instagram
• LinkedInlinkedin.com/company/obesity-surgery-brisbane

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obesity Surgery Brisbane