What Obiettivo50 does

Obiettivo50 is a non-profit professional association (Associazione di Promozione Sociale, APS) headquartered in Milan, Italy, founded in 2004 by experienced senior managers and registered with the Province of Milan since 2008. The association's core function is to connect experienced managers — typically over 50 years old and transitioning from corporate careers — with Italian small and medium enterprises that require management expertise for consulting engagements, temporary management roles, internationalization, digital transformation, and generational transitions. Obiettivo50 serves two interlocking customer segments: senior managers seeking a credible platform to monetize their expertise post-corporate career, and SMEs that lack resources for full-time executives. Its core "products" are association membership services, the Obiettivo50 Academy with its "Pillole di Sapere" educational sessions, structured Competence Groups (Digital Marketing, Internationalization, Digital Manufacturing, Circular Economy and Sustainability), and manager-SME matching services delivered via a member-only portal.

The organization has no proprietary technology stack; it operates as a community-led professional services network. Its business model is non-commercial — the association itself generates no product or licensing revenue — but it has facilitated over 5 million EUR in cumulative consulting revenue for its member managers through direct outreach, partnerships with business associations (Manageritalia, PROSPERA), academic collaborations (Politecnico di Milano), and access to public tender opportunities. Distribution is anchored in Lombardy and Northern Italy, with European coordination via the O50 Europa network linking Italian, French (Objectif50), and Spanish (Objetivo50) sister associations. The association is governed by an elected Board of Directors, most recently renewed in June 2025 for the 2025-2027 biennium with Gianpaolo Rolando as President and Gabriella Grazianetti as Vice President.

Name

Obiettivo50

Legal name

Obiettivo50

Website

https://obiettivo50.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Obiettivo50 is a Milan-based non-profit association founded in 2004 that connects experienced senior managers with Italian SMEs for consulting and temporary management engagements, supported by the Obiettivo50 Academy and structured Competence Groups.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)

Keywords

• Management consulting services
• Temporary management
• Professional association
• SME advisory services
• Executive networking

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Member-generated consulting revenue: Obiettivo 50 functions as an association that facilitates consulting and temporary management engagements for its members. The association itself is non-profit (APS - Associazione di Promozione Sociale), but member activities generate significant business volume - documented at over 5 million euros in cumulative consulting revenue among members. The association generates no direct revenue but creates opportunities for members to earn consulting income through the network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Obiettivo50 is a non-profit professional association (Associazione di Promozione Sociale - APS) that connects experienced senior managers with Italian small and medium enterprises (SMEs) needing consulting, temporary management, and specialized expertise. The association facilitates consulting engagements, temporary management placements, knowledge sharing through its Academy, and member-to-member referrals in areas such as internationalization, digital transformation, innovation, and generational transition.

Product overview

Obiettivo50 is a non-profit association (Associazione di Promozione Sociale) founded in 2004 that connects experienced managers with SMEs. The organization's core offerings center on its association membership services, which facilitate professional networking and business matching between managers and companies. The Obiettivo50 Academy and Pillole di Sapere educational programs provide ongoing training. Obiettivo50 is not a software or technology product company but rather a professional services organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Obiettivo50 Association Membership Core membership-based offering for senior managers and former executives seeking to transition into consulting or temporary management roles. Members gain access to consulting opportunities, an internal job board, networking events, peer support, and the Obiettivo50 Academy for professional development.
• Manager Matching Services for SMEs Service that matches Italian SMEs with experienced senior managers from the Obiettivo50 network for project-based consulting, temporary management engagements, internationalization support, digital transformation, and generational transition advisory.
• Obiettivo50 Academy The educational and training division of Obiettivo50, organizing courses, seminars, and professional development programs for member managers on topics such as leadership, digital transformation, networking, and business innovation.
• Pillole di Sapere (Knowledge Sessions) Recurring educational seminars and knowledge sessions delivered under the Obiettivo50 Academy, covering topics such as AI, networking, inter-generational leadership, digital transformation, and management best practices for member managers.

Quantifiable outcome

• Over 5 million EUR in cumulative member consulting revenue generated through the association network
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• PROSPERAminorStrategic or Co-development Partner · 14 June 2012Protocol of understanding signed with PROSPERA (PROgetto SPERAnza), an association focused on helping young people enter the workforce. The agreement was signed at Politecnico di Milano before presenting the CONCRESCO mentoring project.
• ManageritaliacoreStrategic or Co-development PartnerObiettivo 50 and Manageritalia signed a collaboration agreement to conduct joint research on Enterprise Networks (Reti di Imprese). Obiettivo 50 members conduct interviews while Manageritalia analyzes questionnaire results and organizes presentation events. This partnership leverages O50's field experience with Manageritalia's institutional reach.
• European Obiettivo Network (Objectif50 + Objetivo50)minorOthersEuropean network connecting Italian Obiettivo50 with French Objectif50 and Spanish Objetivo50 through a shared European website (www.o50europa.eu) to promote the temporary/fractional management model across Europe.
• Politecnico di MilanocoreStrategic or Co-development PartnerOngoing collaboration with Politecnico di Milano for startup support programs and spin-off validation projects. O50 members have conducted evaluations of Politecnico spin-offs and participated in university events. The collaboration enables members to engage with innovative startups needing management expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SDA Bocconi School of Management: Italian executive education institution at Bocconi University offering MBAs and management development. Overlaps with Obiettivo50's Academy in providing advanced training for senior managers, though at much larger institutional scale and with degree programs.
• Confindustria: Main Italian business confederation representing manufacturing and service companies. Provides SME access, policy advocacy, and territorial networks that intersect with Obiettivo50's SME consulting base, though operating at much larger scale and broader scope.
• Manageritalia: Italian federation of managers and executives representing employed manager interests through advocacy, services, and training. Strategic partner to Obiettivo50 but broader in scope, serving actively employed managers rather than the post-corporate consulting niche.
• Eurochambres (Association of European Chambers of Commerce and Industry): European umbrella association for national chambers of commerce. Provides SME ecosystem access and policy advocacy at European level, relevant to Obiettivo50's European network ambitions and SME consulting market.
• AIDP (Associazione Italiana Direzione Personale): Italian association of HR directors and managers providing networking, training, and advocacy for HR professionals. Overlaps with Obiettivo50 in providing management training and professional development for senior personnel.

Direct peers

• Objetivo50 (Spain): Spanish counterpart operating the same professional association model for experienced managers entering consulting, with the same "over 50" focus. Joined Obiettivo50 and Objectif50 in the European cross-border network established in 2019.
• Objectif50 (France): French counterpart of Obiettivo50 operating the same professional association model for experienced managers transitioning into consulting and temporary management work. Member of the European Obiettivo Network alongside the Italian and Spanish organizations.
• Associazione Italiana Temporary & Interim Management (AITEM): Italian industry association specifically dedicated to the temporary/interim management profession. Directly competes with Obiettivo50 in the same niche of placing senior managers into time-bound or project-based SME engagements.

Others

• MIP Politecnico di Milano (Graduate School of Management): Executive education institution at Politecnico di Milano offering MBA, executive MBA, and management training. Strategic partner of Obiettivo50 for startup spin-off validation; complementary in providing structured management education versus association-based networking.
• PROSPERA - Progetto SperaAnza: Italian association focused on helping young people enter the workforce. Partner of Obiettivo50 since 2012 under the CONCRESCO mentoring project, sharing workforce-development mission though focused on youth rather than senior transition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/obiettivo_50
• LinkedInlinkedin.com/company/obiettivo50

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obiettivo50