ObjectifCode

What ObjectifCode does

ObjectifCode is a French government-approved ("opérateur agréé") digital platform operated by SGS AUTOMOTIVE SERVICES, a wholly-owned subsidiary of Swiss-based SGS Group, for booking and administering standardized theoretical license exams across France. The platform serves two principal user groups: individual "candidats libres" who self-book their theory exam directly via the website, and partner driving schools (auto-écoles), motorcycle schools (moto-écoles), and boat schools (bateau-écoles) that register students through a dedicated B2B Pro portal. Exams are conducted in person at more than 1,000 approved centers across metropolitan France, covering the ETG (code de la route), ETM (code moto, mandatory since March 2020), and boat license theory exams (Option Côtière and Option Eaux Intérieures) — the latter two regulated respectively by the French Ministry of Interior and the Ministry of Maritime Affairs.

The underlying technology is a web-based booking and exam-management platform integrated with French state systems: ANTS for NEPH (driver candidate) number validation, OEDIPP for boat license candidate validation, France Connect for government-grade identity authentication, and Printel for driving-school account linkage. Candidate registration, payment processing (credit card, Apple Pay, Google Pay, and SNU vouchers for eligible 16–18 year-olds), and digital result delivery (within 24 hours for road exams, 1 hour for boat exams) are handled through the platform, while exam administration itself remains in-person at approved centers. No proprietary technology stack, AI capabilities, or SDK/API offerings are disclosed.

The business model is a transactional fee per exam session at €30 TTC — a price fixed by French ministerial decree and therefore identical across all exam types and customer segments, with no ability to compete on price. The platform reports 4M+ cumulative candidates and a 95% satisfaction rate. The operating entity, SGS AUTOMOTIVE SERVICES (RCS 528 520 083), is headquartered in Le Mans, France, and the platform is supported by a lean team of approximately 10 employees, reflecting a highly automated, asset-light operating model under SGS Group's diversified testing, inspection, and certification conglomerate structure. There are no independent external investors and no public listing; revenue is not publicly disclosed.

Name

ObjectifCode

Legal name

SGS AUTOMOTIVE SERVICES

Website

https://objectifcode.sgs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Driver Licensing and Examination Services

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Licensing Exam Management Platforms (EDAFADAG)

Keywords

• Driving license exams
• License testing services
• Exam booking platform
• Motorcycle theory exams
• Boat license exams

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Exam Session Booking Fees: The primary revenue stream comes from candidates paying 30€ TTC per exam session for theoretical driving (ETG), motorcycle (ETM), or boat (coastal/coastal and inland waterways) license exams. This is a one-time transaction fee per session, regulated by French state decree. Both individual free candidates and school-registered candidates pay the same fixed price.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ObjectifCode is a state-approved French operator that delivers theoretical license exams for cars (Code Auto/ETG), motorcycles (Code Moto/ETM), inland waterways boats (Code Bateau Fluvial/OEI), and coastal boats (Code Bateau Côtier/OC). Candidates book and pay for a session online at 30€ TTC and take the exam at one of more than 1,000 partner centers across France, with results issued through the Printel system and integrated with government platforms such as France Connect and ANTS. A dedicated Espace Pro portal serves driving schools managing candidate registrations.

Product overview

ObjectifCode is a government-approved platform operated by SGS AUTOMOTIVE SERVICES for organizing and proctoring theoretical driving, motorcycle, and boat license exams across France. The platform offers four core exam products: Code Auto (driving theory/ETG), Code Moto (motorcycle theory/ETM), Code Bateau Fluvial (inland waterways), and Code Bateau Côtier (coastal), each requiring registration via government systems (NEPH or OEDIPP) and booking at one of 1000+ approved exam centers. An additional Espace Pro module serves driving and boat schools for bulk registration management. The platform also integrates with the Service National Universel (SNU) program to offer free exams for eligible young people.

Differentiator

Problem solved

Functional benefit

Products and services

• Code Auto (ETG)

Quantifiable outcome

• 95% of candidates report satisfaction with the service
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core.

• Auto-écoles (Driving Schools)coreChannel Partner/ Reseller/ DistributorDriving schools partner with ObjectifCode to register their students for theoretical driving license exams (ETG). Schools access the Pro portal for bulk bookings, group inscriptions, and simplified billing options including monthly direct debit.
• Moto-écoles (Motorcycle Schools)coreChannel Partner/ Reseller/ DistributorMotorcycle schools partner with ObjectifCode to register their students for theoretical motorcycle license exams (ETM). Partners access the same Pro portal as auto-écoles with identical booking and billing features.
• Bateau-écoles (Boat Schools)coreChannel Partner/ Reseller/ DistributorBoat schools partner with ObjectifCode to register students for theoretical boat license exams (coastal option and inland waterways). Separate Pro accounts are provided for boat exams as they fall under the Ministry of Maritime Affairs.
• Ministry of Interior (Ministry of the Interior)coreOthersObjectifCode is officially agréé (approved) by the French Ministry of Interior to organize theoretical driving license exams (ETG for auto) and motorcycle license exams (ETM). This regulatory approval is essential for operating the exam booking service.
• Ministry of Maritime Affairs (Ministry of the Sea)coreOthersObjectifCode is approved by the Ministry of the Sea (Ministère de la Mer) to organize theoretical boat license exams for the coastal option and inland waterways option. This regulatory approval enables the company to offer boat license theory exams.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bureau Veritas: Global testing, inspection, and certification company and direct SGS competitor; historically involved in French driving exam services and operates mature TIC infrastructure that mirrors SGS's enterprise capabilities. Comparable as a peer in TIC services and adjacent to driving exam administration.
• DEKRA: Leading German-headquartered TIC (testing, inspection, certification) firm with deep involvement in driver testing and licensing in multiple European countries. Comparable as a strategic peer in TIC and mobility credentialing to SGS/ObjectifCode.
• Pearson VUE: Global computer-based testing and certification platform operating large-scale exam center networks analogous to ObjectifCode's 1000+ centers. Comparable as a peer in regulated/licensing exam delivery at scale.
• Prometric: Global credentialing exam provider with secure test center network, frequently used for licensing and certification exams worldwide. Comparable in business model and category to ObjectifCode.

Regional players

• ECF (École de Conduite Française): One of France's largest driving school networks; a major channel partner for ObjectifCode's Pro portal and an indirect competitor in the driver training journey. Comparable as a B2B customer/influencer in the French driving license value chain.
• CER (Centres d'Education Routière): Large French driving school franchise network and active Pro portal user; comparable as a sizable B2B distribution counterpart and indirect competitor in exam scheduling.

Emerging players

• Ornikar: Online driving school platform in France with a candidate-focused preparation and registration offering; not an opérateur agréé but competes for the same candidat libre flow that drives a portion of ObjectifCode's volume.
• Codengo (Code de la route en ligne): French online code de la route preparation platform; not a direct agréé but adjacent in the driving license learning journey, competing for the same candidate attention pre-exam.

Direct peers

• La Poste (Code de la Route platform): La Poste operates one of the other agréé French driving theory exam platforms (via its subsidiary), offering the same regulated booking and proctoring for ETG/ETM. Directly competes with ObjectifCode for the same candidate and auto-école pool under the same ministerial framework.
• Point Permis / AUTF-affiliated agréés: Other opérateurs agréés certifying French drivers through the AUTF (Association des Usagers des Transports de France) ecosystem; compete for the same regulated exam administration mandate across France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sgsobjectifcode
• LinkedInlinkedin.com/company/objectifcode

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ObjectifCode