Objectif Pour l'Emploi

What Objectif Pour l'Emploi does

Objectif Pour l'Emploi (OPE) is a French non-profit association (association loi 1901) founded in 1995 and headquartered in Lyon, with a second office in Grenoble and program delivery across the Auvergne-Rhône-Alpes region. Its mission is to promote equal opportunity in employment by supporting career orientation for middle and high school students — particularly girls — and by providing professional insertion services for job seekers, the majority of whom are RSA (Revenu de Solidarité Active) beneficiaries. The organization runs multiple distinct programs: ELL'O WEB (week-long digital bootcamps for high school girls during school holidays), ITD and Mixité-Orientation Familles (gender-stereotype deconstruction interventions in schools), Women Want Web and DIGIJOB (career-transition support into digital professions for women and job seekers respectively), OEN/Objectif Emploi Numérique (digital-sector insertion pathway with six-month retention follow-up, co-financed by the Métropole de Lyon and Fond de Transition Juste for 2024–2027), Voix Mêlées (audiovisual creation for teenage girls), Cordées de la Réussite (mentorship with INSA Lyon and Institut Gaston Berger), and alternant follow-up services that have accompanied over 500 students and organized more than 1,000 follow-up interviews with higher-education partners since 2019.

OPE does not develop proprietary technology; its offering is fundamentally a human-mediated services model delivered by a small paid team (~19 employees) supplemented by a volunteer network of mentors, coaches, and professional witnesses, and by corporate partners (Econocom, Schneider Electric, CGI, Norsys, Sofraden Industrie, AXA) that host bootcamps on their premises. Beneficiary-facing services are free of charge; the association's funding comes from public co-financing (Métropole de Lyon, Région Auvergne-Rhône-Alpes, DREETS, Fond de Transition Juste, Ministère de l'Éducation nationale, Direction régionale aux droits des femmes), private foundation grants (SNCF, Renault, Afnic, BNP Paribas, EDF, Caisse d'Épargne), apprenticeship tax (taxe d'apprentissage) receipts via the SOLTÉA platform, and individual membership fees. Distribution is direct and institutionally-referred: beneficiaries arrive via France Travail, RSA case workers, and school administrations, with self-registration also available for programs such as ELL'O WEB.

Name

Objectif Pour l'Emploi

Legal name

Association Objectif pour l'emploi

Website

https://objectifpouremploi.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Objectif Pour l'Emploi is a French non-profit association founded in 1995 in Lyon that promotes equal opportunity in employment by delivering free career orientation programs for students and professional insertion services for job seekers, especially women and RSA beneficiaries transitioning into digital careers.

Ownership category

akta.pro rank

Product category

Career Orientation Services

NAICS

Educational Services (611), Employment Placement Agencies (561311), Professional and Management Development Training (611430), Vocational Rehabilitation Services (6243)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro industry

PRIMARYEDAFAMAD

Essay, Resume & Portfolio Coaching Platforms

Education/Education Technology (EdTech) & Digital Learning/Career Guidance, College Admissions & Student Success Platforms

SECONDARYBPACAJAJ

DEI, Equity & Inclusion Advisory

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYEDAAAKAM

Entrepreneurship & Freelance Employability (Self-Employment Readiness)

Education/Adult & Continuing Education/Career Readiness & Employability Skills (Resume, Interview, Workplace Skills)

Keywords

• Career orientation services
• Professional integration programs
• Gender diversity initiatives
• Digital skills training
• Youth employment support

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public grants and institutional funding: OPE receives co-financing from public bodies including the Métropole de Lyon, the Fond de Transition Juste, DREETS, and regional governments for specific programs such as the OEN (Objectif Emploi Numérique) program. Funding period for OEN is 2024-2027.
2. Apprentissage tax (Taxe d'apprentissage): Companies can designate a portion of their mandatory apprenticeship tax to OPE through the SOLTéA platform. OPE is habilitated to receive the solde (balance portion) of the tax, representing 0.09% of payroll, to fund orientation and insertion activities.
3. Volunteer and member contributions: Volunteers contribute time and expertise as coaches, mentors, and professional witnesses. Annual membership fees (25 euros with 66% tax deduction) fund operational costs including office space and equipment.
4. Private foundation and corporate partnerships: Corporate sponsors and private foundations (Fondation SNCF, Fondation Renault, Fondation Afnic, Fondation BNP Paribas, Fondation EDF, Fondation Caisse d'épargne) provide financial and in-kind support for specific programs such as ELL'O WEB and Women Want Web.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Objectif Pour l'Emploi (OPE) is a non-profit association founded in 1995 in Lyon that provides free career orientation and professional integration services to students, job seekers, RSA beneficiaries, and parents, with a particular focus on gender mixity and equal opportunities in STEM and digital careers. It operates structured programs such as OEN, ELL'O WEB, Women Want Web, ITD, DIGIJOB, Cordées de la Réussite, Mixité-Orientation Familles, and mentor pairing, delivered from its Lyon and Grenoble sites through employee and volunteer staff.

Product overview

Objectif Pour l'Emploi (OPE) is a non-profit association founded in 1995 that operates as a unified service organization focused on career orientation and professional integration. The organization offers multiple interconnected programs: OEN (Objectif Emploi Numérique) provides professional integration in digital technologies for job seekers; ELL'O WEB offers digital immersion for high school girls; Women Want Web supports women in digital career transitions; ITD and Mixité-Orientation Familles address gender stereotypes in career guidance; DIGIJOB facilitates professional reconversion into digital fields; and Voix Mêlées provides audiovisual training for young girls. The association also coordinates the Cordées de la Réussite partnership with INSA Lyon and provides conference animation and alternant follow-up services. These programs collectively promote equal opportunities, professional mixity in technical/numerical sectors, and employment support.

Differentiator

Problem solved

Functional benefit

Brands

• ELL'OWEB: A free week-long program during school holidays for high school girls to discover digital careers through hands-on workshops (coding, graphic design, AI, video editing, web creation, video games).
• ITD (Ingénieur·e Technicien·ne Demain)
• OEN
• Women Want Web
• Voix Mêlées
• Mixité-Orientation Familles

Products and services

• OEN — Orientation Emploi Numérique Digital career orientation and employment integration program for job seekers, including RSA beneficiaries, focused on digital skills and online job-search techniques.
• ELL'O WEB Web-based digital workshops aimed at attracting women into digital careers and counteracting self-censorship.
• Women Want Web Awareness and empowerment program dedicated to women pursuing web and digital careers.
• ITD — Identification Technique des Dossiers Technical identification and processing of individual beneficiary files, supporting case management for professional integration.
• Mixité-Orientation Familles Family-oriented awareness sessions that bring parents into the gender-mixity and career-choice conversation.
• DIGIJOB Digital job matching and placement service supporting job seekers in their transition to employment.
• Cordées de la Réussite Educational mentoring program that links students to higher-education and professional pathways, supporting academic success.
• Parrain/Marraine Mentoring One-to-one mentor pairing program that connects individual beneficiaries with volunteer mentors for career guidance.
• Conférence Animation Services Conference and animation services delivered to schools, higher-education institutions, and corporate partners (e.g., AXA).
• Alternant Follow-up Services Follow-up service for apprentices (alternants) supporting them throughout their apprenticeship pathway.

Quantifiable outcome

• More than 500 students supported since 2019; more than 1,000 follow-up interviews organized with partner higher education institutions
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and secondary.

• Métropole de LyoncoreStrategic or Co-development Partner · 1 January 2024The Métropole de Lyon is a co-funder of the OEN (Objectif Emploi Numérique) program, alongside the Fond de Transition Juste, on the 2024-2027 period. The program supports job seekers — predominantly RSA beneficiaries — in transitioning to digital technology careers on Lyon's metropolitan territory.
• Ministère de l'Éducation nationale, de la Jeunesse et des SportscoreStrategic or Co-development Partner · 1 January 2022The French Ministry of Education is a funder and institutional supporter of the ELL'O WEB program, which organizes holiday bootcamps for high school girls to discover digital careers. Ministry backing provides credibility and access to the school network.
• OPCO AtlassecondaryStrategic or Co-development Partner · 1 January 2022OPCO Atlas partnered with OPE to provide free professional training sessions (9-10 November 2022) for educators and orientation professionals on encouraging young women to pursue engineering and digital careers. OPCOs manage apprenticeship tax funding.
• Région Auvergne-Rhône-AlpescoreStrategic or Co-development Partner · 1 January 2021The regional council is a key institutional partner funding OPE's orientation and insertion programs, including ELL'O WEB sessions and the Women Want Web program for women's professional reorientation into digital careers.
• Direction régionale aux droits des femmes et à l'égalitécoreStrategic or Co-development Partner · 1 January 2021The regional directorate for women's rights and equality co-funds ELL'O WEB and other mixité programs, reinforcing OPE's institutional positioning on gender equality in career orientation.
• EconocomcoreStrategic or Co-development Partner · 1 January 2021Econocom hosts ELL'O WEB bootcamp sessions at its Villeurbanne offices (12 bis Av. Albert Einstein), providing physical space for hands-on digital workshops. Several OPE follow-up interviews with higher education institutions have been organized through this partnership since 2019.
• Schneider ElectriccoreStrategic or Co-development Partner · 1 January 2021Schneider Electric hosted ELL'O WEB sessions in Normandy (Le Vaudreuil) and provides a workplace environment for young women to explore digital professions during the week-long bootcamp programs.
• CGI (Consulting, Groupement d'Intérêt Public)secondaryStrategic or Co-development Partner · 1 January 2021CGI hosted ELL'O WEB sessions at its Clermont-Ferrand offices (23 all. Alan Turing), providing workspace for digital workshops as part of OPE's regional expansion of the program.
• NorsyssecondaryStrategic or Co-development Partner · 1 January 2021Norsys hosted ELL'O WEB sessions at its Grenoble offices (12 rue Ampère), supporting OPE's delivery of digital orientation bootcamps in the Grenoble area.
• Sofraden IndustriesecondaryStrategic or Co-development Partner · 1 January 2021Sofraden Industrie hosted ELL'O WEB sessions at its Saint-Étienne facility (70 rue de la Montat), enabling OPE to reach young women in the Loire department through hands-on digital discovery activities.
• AXAsecondaryStrategic or Co-development Partner · 1 January 2021AXA hosted OPE stereotyping deconstruction workshops for 3rd-grade students during workplace discovery days, providing a corporate environment for students to engage with professional role models.
• Université Lumière Lyon 2secondaryStrategic or Co-development Partner · 1 January 2021OPE participated in the Objectif Stage Emploi program organized by Université Lumière Lyon 2 (November 2021), contributing a conference on 'Métiers pour toutes et tous! Les métiers ont-ils un sexe?' with OPE staff and partner academics as speakers.
• Institut Gaston BergersecondaryStrategic or Co-development Partner · 1 January 2021Institut Gaston Berger co-leads a Cordées de la Réussite partnership with INSA Lyon and OPE, targeting four Lyon's high schools to support students — particularly those from disadvantaged backgrounds — in building aspirations for higher education in science and technology.
• France Travail (formerly Pôle Emploi)coreStrategic or Co-development Partner · 1 January 2021France Travail is the primary referral channel for OEN program participants. Job seekers enrolled with France Travail are directed to OPE's digital career transition program, and OPE reports outcomes back to France Travail as part of program accountability.
• INSA Lyon (Institut National des Sciences Appliquées)coreStrategic or Co-development Partner · 1 January 2019INSA Lyon is a key educational partner for OPE's orientation programs. OPE participates in the Cordées de la Réussite program alongside INSA Lyon and Institut Gaston Berger, conducting interventions in four Lyon's high schools. INSA student volunteers also animate coding workshops (Arduino, She Codes) for visiting high school girls, supporting the goal of encouraging female students toward scientific and technological studies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Article 1: French non-profit focused on equal-opportunity orientation and professional insertion for young people from disadvantaged backgrounds. Closely comparable mission around orientation, mentoring, and employer connections, with broader national footprint.
• Simplon.co: France-based non-profit providing free digital training and professional insertion for underemployed populations, including RSA beneficiaries. Directly competes with OPE for the same public insertion contracts and digital-career-transition cohorts.
• Force Femmes: French non-profit supporting women over 45 back into employment through mentoring and training. Comparable mission on women's professional reinsertion and gender-equality-in-the-workforce outcomes, complementing OPE's Women Want Web program.
• Women in Tech France: French non-profit promoting women in technology careers through events, mentoring, and visibility. Directly comparable on the gender-mixity-in-tech thesis that underpins OPE's ITD and Women Want Web programs.
• Nos Quartiers ont du Talent (NQT): French non-profit providing mentoring-based professional insertion for graduates from priority urban neighborhoods. Comparable volunteer-driven mentoring model and RSA/underemployed beneficiary profile, with national reach.
• Cordées de la Réussite: French government-backed program connecting lycées prioritaires with higher education institutions. OPE is itself a Cordées operator alongside INSA Lyon, so the program itself is a peer framework with comparable beneficiaries and outcomes logic.

Broad incumbents

• Wild Code School: Larger commercial digital training school with strong French footprint, including reorientation programs for women. Comparable digital career-transition content but for-profit and tuition-funded rather than grant-funded.
• France Travail: France's national employment agency and OPE's primary referral partner. As the dominant public insertion platform, it defines the ecosystem in which OPE operates and competes for specialized insertion mandates.
• FACE (Fondation Agir Contre l'Exclusion): Established French foundation tackling professional exclusion through corporate partnerships, mentoring, and territorial insertion. Comparable employer-engagement and insertion model with broader multi-region presence.

Emerging players

• Afpols / Alliance Française pour l'Orientation et la formation: Regional French non-profit providing career orientation, mentoring, and insertion services to youth and job seekers. Comparable hybrid orientation-plus-insertion model operating in French territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ope_itd
• YouTubeyoutube.com/channel/UCWFcTUDtxC7lT8FAwCD9zvg
• Facebookfacebook.com/opelyon
• LinkedInlinkedin.com/company/objectif-pour-l-emploi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objectif Pour l'Emploi