Objectifs Centre for Photography and Film

What Objectifs Centre for Photography and Film does

Objectifs Centre for Photography and Film is a non-profit arts charity registered in Singapore, founded in 2003 and operated by a 16-person team from a single gallery and retail location at 155 Middle Road, Singapore. The organization's core offering combines a rotating exhibition and film screening programme with structured arts education, including Centre Workshops, Objectifs Junior, school workshops, and signature programmes such as the Singapore Documentary Festival, Short Film Incubator, Women in Film & Photography, Young Photographers' Mentorship Programme, and artist residencies. Objectifs also operates a curated retail shop selling photography and film books, zines, DVDs, art prints by named Singapore photographers, and exclusive merchandise, supported by a WooCommerce-based online storefront for domestic and quotable international shipping.

The organization serves a diverse audience of more than 40,000 people annually, spanning individual photographers and filmmakers, schools and community groups, corporate clients, and the general public. Gallery admission is free with voluntary donations encouraged, while earned revenue is generated through workshop fees, corporate training and team bonding programmes, curatorial and commissioned projects, retail sales, gift certificates, and donations. Its underlying operations rest on a physical gallery infrastructure, a curated archive of Singapore-specific and regional publications, and partnerships with the Asian Film Archive, the Singapore Memory Project, and the Singapore Film Commission, which co-fund and co-publish heritage content. The technology footprint is modest: no proprietary platform, no mobile app, no AI/ML components, and no disclosed APIs — the digital layer is limited to a WordPress/WooCommerce website, email newsletter, and social media channels (Facebook, Instagram, YouTube).

Name

Objectifs Centre for Photography and Film

Legal name

Objectifs Centre Ltd

Website

https://objectifs.com.sg

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Objectifs Centre for Photography and Film is a Singapore-registered non-profit arts charity that runs a gallery, film screenings, educational workshops, and mentorship programmes for photographers and filmmakers, serving over 40,000 people annually through free exhibitions and paid training and retail services.

Ownership category

akta.pro rank

Product category

Arts & Cultural Education

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Photography & Videography Workshops (THAJAKAD), Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Photography education programs
• Film exhibition center
• Arts charity services
• Creative workshops
• Visual arts gallery

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Shop Sales: Sales of books, zines, DVDs, prints, and merchandise through physical gallery shop and online e-commerce store
2. Workshop Fees: Fees from Centre Workshops, Objectifs Junior programs, and School Workshops covering photography and filmmaking skills
3. Corporate Training and Team Bonding: Corporate training programs and team bonding activities for businesses and organizations
4. Donations and Support: Voluntary donations and support from patrons to fund developmental and educational work; Objectifs is a registered charity
5. Gift Certificates: Sale of gift certificates in denominations from $20 to $100

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Objectifs Centre operates a free-admission photography and film gallery in Singapore with rotating exhibitions, alongside a year-round programme of workshops, mentorship, festivals, residencies, and an incubator for emerging filmmakers. It runs an on-site and online retail shop selling curated photography books, prints, DVDs, and merchandise, and offers paid corporate services including corporate training, team bonding sessions, and curatorial/commissioned projects.

Product overview

Objectifs Centre for Photography and Film is a non-profit arts charity based in Singapore dedicated to photography and film. The organization operates as a gallery space offering rotating exhibitions and film screenings, complemented by educational workshops for adults and youth. Its core programmes include the Singapore Documentary Festival, Short Film Incubator, Women in Film & Photography, Young Photographers' Mentorship Programme, Film Library, and Residencies. The organization maintains a retail shop selling books, prints, DVDs, and exclusive merchandise. Additional revenue streams include corporate training, team bonding programmes, and curatorial/commissioned projects. The shop features publications by Singapore and international authors, art prints by local photographers, and Objectifs exclusives such as apparel and drinkware.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography & Film Gallery (Free Exhibitions) Public gallery space at 155 Middle Road, Singapore, hosting rotating photography and film exhibitions with free admission for individual visitors.
• Photography & Film Workshops Paid instructional workshops in photography and film skills offered to individuals at the Objectifs centre in Singapore.
• Singapore Documentary Festival Annual documentary film festival programmed and hosted by Objectifs Centre, showcasing documentary works to the Singapore public.
• Short Film Incubator Incubator programme for emerging filmmakers to develop and produce short films with support from Objectifs Centre in Singapore.
• Women in Film & Photography Programme Dedicated programme supporting women practitioners in film and photography through programming and initiatives run by Objectifs Centre.
• Young Photographers' Mentorship Mentorship programme for emerging young photographers, providing guidance and development opportunities through Objectifs Centre in Singapore.
• Film Library Curated film library maintained by Objectifs Centre, providing access to selected film works for audiences and programme participants.
• Artist Residencies Residency programmes providing photography and film practitioners with space and support to develop work at Objectifs Centre.
• Retail Shop (Books, Prints, DVDs, Merchandise) On-site shop at 155 Middle Road selling curated photography books, prints, DVDs, and merchandise, mirrored on a WooCommerce online shop for national reach.
• Gift Certificates Fixed-denomination gift certificates (S$20, S$50, S$100) sold through Objectifs for redemption against shop purchases.
• Corporate Training Paid corporate training programmes using photography and film, delivered by Objectifs Centre to Singapore-based organisations.
• Team Bonding Sessions Paid, arts-based team bonding sessions built around photography and film, delivered to corporate groups at Objectifs Centre.
• Curatorial & Commissioned Projects Bespoke curatorial and commissioned projects undertaken by Objectifs Centre for external clients, spanning exhibitions, programming, and content commissions.

Quantifiable outcome

• 40,000+ people served annually across programmes
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Asian Film ArchivecoreStrategic or Co-development PartnerCo-publication partner for film-related books including 'Singapore – A Cinematic Portrait' and 'The State of Motion' series publications. The Asian Film Archive (AFA) is a non-profit organization founded in 2005 to preserve Singapore and Asian film heritage.
• Light Editions and GalleryminorGTM or Marketing PartnerBook purchasers can bring their Objectifs book to Light Editions and Gallery for 10% off digital imaging and fine art printing services.
• Singapore Memory Project / irememberSG FundminorStrategic or Co-development PartnerSupported by Singapore Memory Project's irememberSG Fund for publications documenting Singapore's heritage such as 'Building Memories' and 'Architecture and the Architect'.
• Singapore Film CommissionminorStrategic or Co-development PartnerSupported by Singapore Film Commission for film-related publications including 'Behind the Camera - Personal Recollection of Contemporary Singapore Cinema'.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LASALLE College of the Arts: Singapore's leading arts college offering degree programmes in photography, film, and fine art. Comparable in operating exhibitions and workshops in Singapore, but primarily an educational institution rather than a non-profit arts centre.
• National Gallery Singapore: Singapore's flagship visual arts institution housing Southeast Asian art in a national landmark setting. Comparable as a destination exhibition venue competing for the same school groups, corporate clients, and donor pool, but at a vastly larger scale.
• Singapore Art Museum: Singapore's contemporary art museum with a regional focus. Comparable as a Singapore museum presenting photography exhibitions and educational programmes, but broader in scope than Objectifs' photography-and-film niche.
• The Arts House: Multi-disciplinary arts venue at the Old Parliament in Singapore hosting exhibitions, festivals, and literary events. Comparable as a Singapore cultural venue offering exhibitions and workshops, but covers a much wider artistic remit than Objectifs.
• Centre for Contemporary Art (CCA) Singapore: NTU-affiliated contemporary art research and exhibition centre in Singapore. Comparable in presenting curated exhibitions and public programmes in Singapore, but positioned as a research institution rather than a community-focused centre.

Direct peers

• Singapore International Film Festival (SGIFF): Singapore's leading film festival screening Southeast Asian and international cinema. Highly comparable as a curated film festival and industry platform within Singapore, though SGIFF is a recurring event rather than a year-round centre.
• International Center of Photography (ICP): New York-based non-profit dedicated to photography through exhibitions, education, and community programmes. Closest international analogue to Objectifs in combining gallery exhibitions with schools, workshops, and mentorship.
• DECK Photography Centre: Singapore-based independent photography gallery dedicated to showcasing contemporary photography. Most direct local competitor in exhibition programming for photography, although with a more commercial gallery model than Objectifs.
• 72-13: Independent Singapore contemporary art and photography project space supporting emerging artists. Directly comparable as a small-scale curatorial platform in Singapore, though narrower in scope and more artist-run.
• Asian Film Archive: Singapore-based non-profit dedicated to preserving and screening Asian and Singapore film heritage. Directly comparable as a like-for-like cultural non-profit in the same city focused on film, and a current strategic co-publication partner of Objectifs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ObjectifsFilmsSG
• Facebookfacebook.com/objectifscentre
• Instagraminstagram.com/objectifscentre
• LinkedInlinkedin.com/company/objectifscentre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objectifs Centre for Photography and Film