Ocean Surf Shop

What Ocean Surf Shop does

Ocean Surf Shop is a privately held brick-and-mortar surf retailer based at 31 Center St., Folly Beach, South Carolina, serving local surfers, beach tourists, and the broader Charleston-area surfing community. The shop operates a single storefront with a 1-10 employee headcount, offering a wide assortment of board-sport equipment and apparel including surfboards (Rusty, Pyzel, Roberts, WRV, Torq, Stewart, and Gary Wilson's Kinetic line), stand-up paddle boards, skim boards, skateboards, body boards, wetsuits, sunglasses, footwear, and jewelry.

The business combines three revenue streams under one roof: (1) retail sales of boards, apparel, and accessories; (2) equipment rentals on a daily or weekly basis, with the rental fleet hand-built by master shaper Gary Wilson across longboard, funboard, fat fish, stubby, and beginner soft-board models; and (3) expert ding repair services for surfboards and SUPs using polyester, epoxy, and PVC-based Epoxy resins, with a granular repair price menu ranging from $35 to $100+ and typical one-week turnaround. The shop also publishes a daily Folly Beach surf report (730+ archived posts), which serves as its primary content-marketing engine to drive walk-in traffic.

Distribution is purely physical and local, with all rentals handled first-come, first-served in-store and no e-commerce or app-based sales channel documented. The company is founder/operator owned with no institutional funding, no parent company, no subsidiaries, and no documented M&A or external investment activity. Ownership commentary describes the business as "owned and operated by surfers, for surfers" with combined surfing experience "well over a century" among owners and staff. There is no disclosed founding year, no formal corporate entity designation, and no management team bios in the input data.

Name

Ocean Surf Shop

Legal name

Ocean Surf Shop

Website

https://oceansurfshop.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ocean Surf Shop is a privately held, single-storefront surf retailer in Folly Beach, SC that sells boards, apparel, and accessories, rents surfboards and body boards, and offers ding repair services for surfers and beach visitors in the Charleston area.

Ownership category

akta.pro rank

Product category

Surf Shop Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRAMAIAE

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMABAI

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAIAJ

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAB

Marine Parts, Accessories & Maintenance Supplies Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Surfboard retail
• Board equipment rentals
• Surfboard ding repair
• Wetsuits and apparel
• Beach lifestyle store

Headquarters

HQ city

Folly Beach, South Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Surfboard Sales: Retail sales of surfboards, stand-up paddle boards, skim boards, skate boards, body boards along with accessories, apparel, and wetsuits.
2. Equipment Rentals: Surf board and body board rentals on a daily or weekly basis. SUP rentals no longer offered.
3. Repair Services: Expert ding repair services for surfboards and SUPs with pricing based on repair type and parts. Emergency repairs available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ocean Surf Shop is a brick-and-mortar surf retail store in Folly Beach, SC that sells surfboards, stand-up paddle boards, skim boards, skateboards, body boards, wetsuits, apparel, sunglasses, footwear, jewelry, and surf accessories. In addition to retail, the shop offers surfboard and body board rentals on a daily/weekly basis and provides expert ding repair services for surfboards and SUPs using polyester, epoxy, and PVC-based epoxy resins.

Product overview

Ocean Surf Shop is a retail surf shop offering a comprehensive range of board-sport products and services. The core product offerings include surfboards (featuring brands like Rusty Surfboards USA, Pyzel, Roberts, WRV, Torq, Stewart, and Gary Wilson Kinetic), stand-up paddle boards (SUP), skim boards, skateboards, and body boards. The shop provides related accessories including wetsuits (O'Neill, Billabong), sunglasses (Costa Del Mar, Smith, Spy), apparel (Volcom, Billabong, Vissla), jewelry, and footwear. Beyond retail, the company offers equipment rentals including surfboards, body boards, and SUPs, plus expert ding repair services for surfboards and SUPs. The shop also publishes daily surf reports for the Folly Beach area.

Differentiator

Problem solved

Functional benefit

Products and services

• Surfboards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ossFOLLY
• Facebookfacebook.com/oceansurfshop
• Instagraminstagram.com/oceansurfshop
• LinkedInlinkedin.com/company/ocean-surf-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Surf Shop