What retail network "Ochkarik" (optics) does

Очкарик (Ochkarik) is one of Russia's largest omnichannel optical retailers, operated by ООО «Оптик-Вижн» (Optik-Vizhn LLC, ОГРН 1027700139444), headquartered in Moscow. The company runs the ochkarik.ru e-commerce storefront alongside a national chain of physical optical salons and mobile applications for iOS and Android. Its product portfolio spans contact lenses (daily, bi-weekly, monthly, quarterly, toric for astigmatism, multifocal, colored, and pediatric myopia-control variants), prescription eyeglass frames and lenses (Seiko, Hoya, Essilor and 100+ designer brands), sunglasses (polarized, blue-blocker, prescription), care solutions, accessories, and gift cards. Customer-facing services include free vision testing, free contact lens fitting with training, custom eyeglass manufacturing with a three-year warranty, and after-sales repair, conducted under Medical License №ЛО 41-01162-50/00367977 (Moscow Department of Health, 18.01.2021).

The business model is multi-stream retail. Optical product sales (one-time purchases across frames, lenses, contact lenses, and sunglasses) are complemented by paid professional medical services delivered by licensed ophthalmologists in salons and by in-house custom eyeglass manufacturing. Pricing spans 999₽ entry-level frames to 300,000₽ luxury SKUs, with installment (рассрочка) payment plans and promotional discounts up to 70%. Go-to-market is sales-led hybrid retail: own e-commerce storefront, company-owned and partner pickup points, courier and Russian Post delivery, plus physical salons for clinical services and fitting. Marketing is content-driven via the company blog, SEO, organic social on VK and Telegram, email campaigns, and the MyACUVUE® loyalty program jointly operated with Johnson & Johnson Vision through 31.12.2030.

Ochkarik traces its origins to the Moscow Optics Association (Московское Объединение Оптика) founded over 90 years ago and was rebranded to «Очкарик» in 2001. The company self-reports over 4.5 million online orders delivered, 3.2 million vision examinations, and 4.6 million contact lens fittings across Russian cities, and claims the #1 position among Russian online optics retailers. The customer base is broad-based B2C across men, women, and children, with no disclosed enterprise, institutional, or B2B anchor accounts. No public revenue figures, funding rounds, M&A transactions, or institutional investors are disclosed in the source material.

Name

retail network "Ochkarik" (optics)

Legal name

ООО «Оптик-Вижн»

Website

https://ochkarik.ru

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Ochkarik (ООО «Оптик-Вижн») is a Russian omnichannel optical retailer operating the ochkarik.ru e-commerce platform, mobile apps, and a national chain of physical optical salons, selling contact lenses, prescription eyeglasses, sunglasses, and accessories to individual consumers across Russia while providing licensed in-salon vision testing and lens fitting.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Optical & Eyewear Store-in-Store (CRAGAHAF), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Optical retail
• Contact lenses
• Eyeglass frames
• Sunglasses retail
• Vision testing services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Optical retail sales: Sale of contact lenses, eyeglass frames, sunglasses, corrective lenses, and accessories through both online store and physical optical salons
2. Medical services: Paid medical services including eye examinations, vision correction consultations, and custom lens fitting performed by licensed ophthalmologists in salon facilities
3. Custom glasses manufacturing: In-house manufacturing of corrective eyeglasses with special coatings and custom lens installation, featuring three-year warranty

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Очкарик operates an omnichannel optical retail network selling contact lenses, sunglasses, eyeglass frames, prescription eyeglass lenses, computer/blue-light glasses, care solutions, and accessories through the ochkarik.ru e-commerce site and physical optical salons across Russia. The offering is reinforced by in-salon medical services including free vision examinations, free contact lens fitting with training, custom eyewear manufacturing with a three-year warranty, free warranty repairs, and the MyACUVUE joint loyalty program with Johnson & Johnson Vision.

Product overview

Ochkarik is a Russian optical retail network (ООО «Оптик-Вижн») offering a multi-channel platform combining an e-commerce website, mobile applications for iOS and Android, and physical optical salons. The core product portfolio centers on contact lenses (with variants for daily, bi-weekly, monthly, toric, multifocal, colored, and children's myopia control use), sunglasses (with UV protection, polarized, and blue-light filtering options), and eyeglass frames featuring over 100 luxury and premium brands including Ray-Ban, Prada, Versace, Gucci, Dolce&Gabbana, and Tommy Hilfiger. Supporting products include eyeglass lenses (Seiko, Hoya brands) with various coatings, care solutions, accessories (cases, chains, cleaning supplies), and gift cards. The ecosystem includes vision testing and fitting services, glasses repair, and the MyACUVUE loyalty program partnered with Johnson & Johnson Vision.

Differentiator

Problem solved

Functional benefit

Products and services

• Contact Lenses
• Sunglasses
• Eyeglass Frames
• Computer Glasses (Blue Blocker)
• Eyeglass Lenses
• Care Solutions
• Eyeglass Accessories
• Gift Cards
• Vision Testing Services
• Glasses Repair and Custom Installation
• MyACUVUE Loyalty Program
• Ochkarik Mobile Application

Quantifiable outcome

• Over 4.5 million orders delivered across Russian cities
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Johnson & Johnson Vision (Johnson & Johnson LLC)coreGTM or Marketing Partner · 1 November 2018Joint MyACUVUE® loyalty program operator, offering bonus points on ACUVUE® contact lens purchases. Operator: ООО «Оптик-Вижн». Program validity: 01.11.2018 - 31.12.2030. Joint promotional campaigns including discounts up to 1000₽ for new contact lens users and bonus points accumulation.
• LuxotticaminorOthersGlobal eyewear giant supplying branded sunglasses and optical frames including Ray-Ban, Oakley, Persol, and other luxury brands to the retail network
• Safilo GroupminorOthersInternational eyewear company supplying designer brands including Carrera, Polaroid, and other optical frames to the retail chain
• MondotticaminorOthersEyewear manufacturer supplying branded optical frames to the retail network
• EssilorminorOthersLeading lens manufacturer supplying optical lenses for corrective eyeglasses, mentioned as a key brand partner in the product offering
• SeikominorOthersPremium lens brand supplier for spectacle lenses, featured in promotional campaigns with special pricing for corrective eyeglasses
• AlconminorOthersContact lens and solution manufacturer, participating in promotional campaigns offering discounts up to 1000₽ on lenses after fitting
• Bausch + LombminorOthersContact lens and eye care products manufacturer, featured in promotional campaigns alongside Alcon for contact lens discounts

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SmartBuyGlasses: Global online optical retailer with designer brand selection and prescription fulfillment; operates in multiple geographies and competes for the same online prescription-eyewear customer as Ochkarik.
• Warby Parker: US-based omnichannel optical retailer combining e-commerce with physical retail stores, offering prescription eyeglasses, sunglasses, and contact lenses with strong brand positioning and home try-on — directly comparable to Ochkarik's online + salon hybrid model.
• Zenni Optical: Online-first discount eyewear retailer offering prescription glasses and sunglasses with very low price points; a direct competitor in the budget segment of Ochkarik's 990-2,990 RUB price tier.
• EyeBuyDirect: Online optical retailer carrying prescription frames, lenses, and sunglasses at low-to-mid price points with virtual try-on tools; comparable to Ochkarik's e-commerce-led assortment strategy.
• Mister Spex: European omnichannel optical retailer combining online store with partner optician network; closest international analog to Ochkarik's salon-plus-online model and multi-brand premium positioning.
• GlassesUSA: Online optical retailer offering prescription glasses, sunglasses, and contact lenses with insurance integration; comparable e-commerce playbook and customer base to Ochkarik's online channel.
• 1-800-Contacts: Leading online contact lens retailer in the US offering direct-to-consumer replacement lenses from all major brands; directly comparable to Ochkarik's #1 online contact lens position and broad multi-brand portfolio.

Broad incumbents

• LensCrafters: Large global optical retail chain (owned by EssilorLuxottica) combining prescription eyewear with in-store eye exams; comparable salon-with-medical-services concept though operating at much larger scale outside Russia.
• EssilorLuxottica: Global eyewear and lens conglomerate that both supplies Ochkarik (Luxottica branded frames) and operates competing retail banners (LensCrafters, Sunglass Hut); a key supplier-counterparty that could become a competitor if vertical integration deepens.

Others

• Johnson & Johnson Vision: Manufacturer of ACUVUE contact lenses and Ochkarik's primary partner in the MyACUVUE® loyalty program; not a direct retail competitor but a strategically embedded counterpart whose decisions shape Ochkarik's contact lens economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/retail-network-ochkarik-optics-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about retail network "Ochkarik" (optics)