Oddee Agency

What Oddee Agency does

Oddee Agency is a Ukrainian creative agency founded in 2014 and headquartered in Solomianskyi, Kyiv, operating with a team of approximately 17 people. The firm delivers full-service creative and production work — brand development and brandbooks, creative and advertising campaigns, photo/video post-production, motion design, CGI, 3D visuals, animated illustrations, retouching, SMM design systems, web/UI-UX design, and emerging-format content such as AR masks and TikTok/Reels productions — to enterprise, government, and nonprofit clients.

Its client roster spans multiple multinational and domestic categories, including PUMA Ukraine, British American Tobacco, AB InBev, Frosch, PUMB, Parimatch, L'Oréal, the State Agency for Tourism Development of Ukraine, food-delivery app Raketa, New Products Group's Pit Bull Energy, and the Patients of Ukraine charitable foundation. The agency operates a project-based services model, sold directly to clients via its website, email, and phone, and reaches prospects through its portfolio on the web, Behance, and Instagram. Industry recognition includes a Cannes 2023 Silver Dolphin for documentary filmmaking (the first for a Ukrainian agency), Effie Ukraine 2021 Top 6, multiple Effie Gold and Bronze awards for the Pit Bull Fight campaign, and a YouTube Silver Button.

The business is privately held, with no external funding, parent company, or subsidiaries disclosed, and collaborates strategically with TNDM Agency under the joint 'Oddee x TNDM' brand on projects including BRAZY, Raketa, and the 2022 Showreel. Key personnel include Creative Director Vladimir Kobets (also referenced as Vova Kobets), who is identified as a co-owner across both Oddee and the TNDM collaboration.

Name

Oddee Agency

Legal name

Oddee Agency

Website

https://oddee.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oddee Agency is a Ukrainian full-service creative agency of about 17 people, delivering brand development, advertising campaigns, production, SMM design, and web design to enterprise, government, and nonprofit clients across multiple industries.

Ownership category

akta.pro rank

Product category

Creative and Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative agency services
• Brand development
• Video production
• Web design
• Digital marketing campaigns

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Oddee Agency is a Ukrainian creative agency that sells end-to-end creative services to enterprise clients, including brand development and brandbook creation, creative/advertising campaign development, photo and video production (post-production, VFX, motion design, CGI, sound design), SMM design systems, and web/UI/UX design. The agency delivers across categories including branding, digital/social media, web design, production, packaging, photoshoots, and TikTok/Reels content creation. Services are scoped per project and pitched directly to brands, with case studies spanning consumer brands, sports betting, banking, government tourism, and nonprofit clients.

Product overview

Oddee Agency is a Ukrainian creative agency offering a comprehensive suite of creative services rather than a unified software product. The agency's core offerings span brand development and brandbook creation, creative/advertising campaigns, production services (photo/video/post-production), SMM design systems, and web design. Their portfolio includes case studies such as the Cannes Dolphin-winning 'The Campaign Waiting to Happen' documentary series, the Pit Bull Fight YouTube show, PUMA FIT collection launch, REVO 18+ mobile game promotion with AR masks, Parimatch brand campaigns, and L'Oréal marketplace content development. Services are delivered across various categories: Branding, Digital/SMM, Web Design, Production, Packaging, Photoshoot, and TikTok/Reels content creation. The agency also develops specialized interactive features including AR masks for social media campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Oddee x TNDM: Collaborative offering combining Oddee's creative expertise with TNDM agency's capabilities, implemented on projects like Raketa

Products and services

• Brand Development / Brandbook Strategic brand development service including naming, core marketing positioning, slogan, logo identity, design system, packaging, merch/promo materials, and comprehensive brandbook creation. Sold to enterprise clients and brands needing full brand identity systems.
• Creative / Advertising Creative and advertising campaign service including big idea development for communication, video script writing, copywriting, brand messages, key visuals, retouching, motion design, and animated video explainers. Delivered to brands seeking campaign concepts and creative assets.
• Production Production service including photo retouching, video post-production (editing, color grading, VFX), 3D/2D motion graphics, and sound design/compiling. Sold to brands and agencies needing polished visual and audio assets.
• SMM Design System Social media marketing design system service including Instagram/Facebook grid styling, copywriting, and brand messages for posts. Sold to brands seeking structured social media content design.
• Web Design Web design and development service including UI/UX site design, front/back production, landing pages (Tilda platform), app design, and digital banners (GDN) in motion and static formats. Delivered to brands and enterprises needing websites and digital properties.

Quantifiable outcome

• Cannes 2023 Silver Dolphin award for documentary filmmaking
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TNDM AgencycoreStrategic or Co-development PartnerOddee collaborated with TNDM Agency on multiple projects including the BRAZY brand identity project and the 2022 Showreel. TNDM helped a gamedev international company develop its unique name, brand positioning, visual identity and website. The agencies worked together as 'Oddee x TNDM' on various creative initiatives including the Raketa project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fedoriv: Leading Ukrainian creative and branding agency with a strong track record in brand development, creative campaigns, and digital products for clients like Novus, Foxtrot, and Kyivstar. Comparable as a domestic direct competitor with similar brand-building and integrated creative capabilities.
• ISD Group: Kyiv-headquartered creative agency delivering brand strategy, creative campaigns, and digital experiences for enterprise and government clients. Closely comparable on geography, services (brand, digital, production), and enterprise client focus.
• Banda Agency: Kyiv-based independent creative agency known for integrated brand campaigns for major Ukrainian and international brands (e.g., Дія, Google, Yandex). Directly comparable to Oddee in terms of geography, scale, full-service creative offering, and enterprise client base.
• Grape (Ukraine): Ukrainian creative agency specializing in brand strategy, creative advertising, and digital campaigns. Comparable peer offering similar integrated creative services to mid-market and enterprise clients in Ukraine and the region.

Regional players

• Scholz & Friends: German independent creative agency group with Eastern European operations. Comparable as an independent alternative offering integrated creative and brand services, competing for the same European enterprise clients but with a different geographic anchor.

Broad incumbents

• Publicis Ukraine: Publicis Groupe network presence in Ukraine offering integrated advertising, digital, and data-driven marketing. Comparable overlap on enterprise clients (PUMA, L'Oréal, BAT, AB InBev), but with significantly broader geographic and service reach.
• BBDO Ukraine: Omnicom network agency operating in Ukraine with services across advertising, brand development, and digital. Competes with Oddee for the same multinational brands but offers global network scale, multi-market delivery, and cross-border production capabilities.
• McCann Kyiv: Global network agency's Kyiv office providing advertising, brand strategy, and media services. Comparable in serving multinational clients in Ukraine, but operates as part of a much larger IPG network with broader capabilities and deeper client relationships.
• DDB Ukraine: DDB Worldwide's Kyiv office delivering creative campaigns, brand strategy, and digital services. Comparable competitor for the same multinational brand briefs, but benefits from global network infrastructure and shared IP assets.

Others

• TNDM Agency: Kyiv-based creative agency collaborating with Oddee on joint projects (BRAZY, Showreel 2022, Raketa) under the 'Oddee x TNDM' banner. Most directly comparable on creative style and team overlap, but positioned as a partner rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/oddee_agency
• LinkedInlinkedin.com/company/oddee-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oddee Agency