Odpiù S.p.A.
Odpiù S.p.A. is an Italian B2B distributor of 25,000+ workplace products, supplying Italian resellers via a 25,000 m² automated warehouse, a nationwide agent network, and recurring digital services (e-commerce, EDI, MePA).
- Company typePrivate
- Founded2006
- HeadquartersTribiano, Milano, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Odpiù S.p.A. does
Odpiù S.p.A. (trading as OD+), founded in 2006 and headquartered in Tribiano (Milano), is a wholly-owned subsidiary of GDN S.p.A. and the principal national B2B distributor of workplace articles in Italy. The company supplies a catalog of more than 25,000 product references — spanning office supplies, safety/PPE, warehouse and shipping materials, hygiene and cleaning, HoReCa/break-area, furniture and ergonomics, stationery, paper, and printing consumables — to a network of Italian resellers including web dealers, office suppliers, general retailers, stationery shops (Cartolerie), and wholesalers. Distribution is supported by a nationwide commercial agent network covering all 20 Italian regions, plus an in-house 25,000 m² automated warehouse at San Cipriano Po (PV) using a goods-to-persons robotics system (~50 robots, 10,000+ baskets, 15,000 pallet locations) that achieves a stated 99.9% order fulfillment rate and 24-hour delivery across Italy. The company operates two registered private-label brands: TiTanium (premium office automation equipment) and Starline (value-oriented office and printing supplies, in market over 20 years).
Revenue is generated through three interconnected streams: (1) B2B product distribution on a transactional basis to resellers; (2) recurring digital subscriptions — SubitOnline.2 e-commerce platform (€120-€320/month tiers), EDI data interchange, MePA Tool for public-administration procurement, Velocimail and Magnews (AI-assisted) email marketing — sold to resellers and other SMBs; and (3) logistics services including drop shipment (Consegna diretta), consignment (Conto Deposito and Conto Estimatorio), and toner/cartridge disposal (Zero Zero Toner). The company holds ISO 9001 and ISO 14001 certifications, FSC Chain of Custody certification, and is publicly committed to sustainability, with approximately 10% of revenue attributed to sustainable products and a biodiversity oasis installed at its main warehouse. Customers are served exclusively through the B2B channel — no direct-to-consumer sales — with the agent network and SubitOnline portal as primary touchpoints. Geographic scope is Italy-only.
Odpiù S.p.A. firmographics
Firmographics- Name
- Odpiù S.p.A.
- Legal name
- Odpiù S.p.A.
- Website
- https://odplus.it
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Odpiù S.p.A. is an Italian B2B distributor of 25,000+ workplace products, supplying Italian resellers via a 25,000 m² automated warehouse, a nationwide agent network, and recurring digital services (e-commerce, EDI, MePA).
- Ownership category
- akta.pro rank
Odpiù S.p.A. industry classification
Industry- Product category
- Office Supplies and Workplace Products Distribution
- NAICS
- Office Equipment Merchant Wholesalers (42342), Stationery and Office Supplies Merchant Wholesalers (424120), Stationery and Office Supplies Merchant Wholesalers (42412), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Other Warehousing and Storage (493190), Other Commercial Equipment Merchant Wholesalers (42344), Business Support Services (5614)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Public Warehousing & Storage (4220), Services-Facilities Support Management Services (8744), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Office Supplies Wholesale Distribution (CRAOALAF)
- akta.pro secondary industries
- Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG), Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)
Keywords
Where Odpiù S.p.A. is headquartered
LocationHeadquarters
- HQ city
- Tribiano, Milano
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Odpiù S.p.A. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Distribution of Office and Workplace Products: OD+ operates as the principal national distributor of articles for workplace environments, offering over 25,000 products from exclusive brands and selected manufacturers to a network of resellers, dealers, and retailers across Italy.
- Logistics and Drop Shipment Services: Drop shipment services where OD+ processes and ships orders directly to end customers on behalf of resellers, eliminating their warehouse costs. Also includes Conto Deposito (deposit account) and Conto Estimatorio (consignment) services.
- Digital Services Subscriptions: Subscription-based digital services including SubitOnline e-commerce platform (€120-320/month), MePATOOL licensing, EDI data exchange, and email marketing platforms (Velocimail, Magnews).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Info E-commerce: Basic e-commerce site with catalog, 1 default price list, Identiprint, GDPR compliance, and Google Analytics integration |
| Subscription | Monthly | Lite E-commerce: Basic e-commerce plus 3 default price lists and full shopping cart/checkout functionality |
| Subscription | Monthly | Full E-commerce: Complete e-commerce with agent module and cost center organization |
| Subscription | Monthly | Velocimail Light: Email marketing platform with 48,000 sends per year |
| Subscription | Monthly | Velocimail Full: Email marketing platform with 120,000 sends per year |
| Subscription | Monthly | Velocimail Plus: Email marketing platform with 240,000 sends per year |
| Subscription | Monthly | Magnews Base: Email marketing automation for up to 2,500 contacts with AI capabilities |
| Subscription | Monthly | Magnews Pro: Email marketing automation for 2,501-5,000 contacts with AI capabilities |
| Subscription | Monthly | Magnews Enterprise: Email marketing automation for 5,001-10,000 contacts with AI capabilities |
| Subscription | Monthly | Magnews Xpro: Email marketing automation for 10,001-15,000 contacts with AI capabilities |
| Subscription | Monthly | EDI Documenti: Data exchange for order documents (DDT, invoices, tracking) |
| Subscription | Annual | EDI Anagrafica: Product catalog data exchange |
| Subscription | Monthly | EDI Ordini: Order submission automation to OD+ |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Odpiù S.p.A. product offering
Product offeringCore offering
Odpiù S.p.A. is the principal national Italian B2B distributor of workplace articles, offering more than 25,000 product references spanning office supplies, safety/PPE, warehouse materials, cleaning, furniture, and printing consumables to a nationwide reseller network. The distribution offering is reinforced by integrated digital services (SubitOnline e-commerce, EDI data exchange, MePA Tool, Identiprint, Magnews and Velocimail email marketing) and logistics services (Conto Deposito, Conto Estimatorio, drop shipment, Zero Zero Toner disposal), backed by a 25,000 sqm automated warehouse with goods-to-persons robotics enabling 24-hour nationwide delivery.
Product overview
Odpiù S.p.A. operates as a national B2B distributor of workplace products serving resellers and dealers across Italy. The product portfolio consists of three interconnected pillars: (1) Digital Services — SubitOnline.2 e-commerce platform (with Info/Lite/Full tiers), EDI data exchange, MePA Tool for public administration markets, Identiprint Web for consumables search, and email marketing platforms (Magnews with AI-powered automation, Velocimail); (2) Logistics Services — Conto Deposito consignment, Conto Estimatorio, Consegna diretta drop shipment, and Zero Zero Toner cartridge disposal; and (3) Private Labels — TiTanium premium office automation and Starline value-oriented supplies. The core offering is backed by a 25,000 sqm automated warehouse handling over 25,000 products with 24-hour delivery capability.
Differentiator
Problem solved
Functional benefit
Brands
- TiTanium: Complete and structured range of office automation machines and accessories including shredders, laminators, binding machines, cutters, calculators, warehouse solutions, shipping and ergonomics products.
- Starline
Products and services
- OD+ Workplace Product Catalog Wholesale distribution catalog with over 25,000 product references for workplace environments, covering office supplies, safety/PPE, warehouse materials, cleaning, hygiene, furniture, food/catering, paper, printing consumables, stationery, and creative/educational products. Distributed exclusively to B2B resellers across Italy.
- TiTanium Private Label Exclusive premium private-label brand for office automation including document shredders, laminators, binding machines, cutters, calculators, warehouse solutions, shipping, and ergonomics products, available to OD+ resellers.
- Starline Private Label Exclusive value-oriented private-label brand for office supplies and printing consumables, with over 20 years of market presence, recognized for quality/price ratio, reliability, and durability, distributed through OD+ resellers.
- SubitOnline.2 B2B E-commerce Platform Ready-to-use B2B e-commerce platform for resellers with full OD+ catalog integration (20,000+ references), personalized pricing, agent modules, multi-language support, and logistics management, sold via monthly subscription tiers starting from €120/month.
- EDI (Electronic Data Interchange) Electronic data interchange system for automatic and secure management of daily data flows between resellers and OD+, including product data, pricing, warehouse availability, orders, DDT/invoices, and tracking. Integrates with all major ERP systems and e-commerce platforms.
- MePA Tool Licensed software connected to Italy's Acquisti in Rete platform for managing product catalogs on the Public Administration Electronic Market, with automatic catalog updates and RdO (Request for Quotation) participation features.
- Identiprint Web Web-based tool enabling customers to identify toner or cartridge compatibility by printer brand and model, with over 7,000 consumable codes available.
- Velocimail Email Marketing Drag-and-drop email marketing platform with pre-designed templates, contact segmentation, advanced reporting, and ready-to-send campaigns provided by OD+ for reseller marketing activities, offered on monthly subscription tiers.
- Magnews Marketing Automation Marketing automation platform for orchestrating customer journeys across email and SMS, featuring AI-powered personalization, Journey Lab, Profile Studio, and Insight modules, offered on tiered monthly subscriptions based on contact list size.
- Consegna Diretta (Drop Shipment) Drop shipping service in which OD+ processes and ships orders directly to end customers on behalf of resellers, eliminating their warehouse and inventory costs.
- Conto Deposito (Consignment Service) Consignment service allowing businesses to store products in OD+'s warehouse while retaining ownership, with OD+ handling picking, packaging, and shipping to customers on demand.
- Conto Estimatorio (Consignment Sales) Consignment sales service where goods are sold to OD+ at the time of shipment and reinvoiced to customers, particularly beneficial for purchasing groups and structured reseller networks.
- Zero Zero Toner Disposal Service Cartridge and toner disposal service that handles all regulatory compliance and certification, with environmental offset via the Print Releaf reforestation partnership that plants trees based on measured paper consumption.
- Logistics and Warehouse Operations
Quantifiable outcome
- 99.9% order fulfillment rate on available stock
- +4 more outcomes
Companies that use Odpiù S.p.A.
Customer profileSegments8 records
Ideal customer profiles3 records
Odpiù S.p.A. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Odpiù S.p.A. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Fondazione LibellulaminorPartnership to support 'Storie Spaziali per Maschi del Futuro - Scuola Edition' project by Francesca Cavallo, promoting affective education in primary schools to overcome gender stereotypes. The Group has brought the project to 5 primary schools nationwide.
- Medici Senza FrontiereminorSupport for humanitarian medical organization providing emergency medical care, psychological support, surgery, pregnancy assistance, clean water access, and essential goods distribution in crisis contexts.
- 3BeecoreScientific partnership for biodiversity protection and regeneration initiatives. 3Bee provides Hive-Tech technology for monitoring beehive biometric data (temperature, humidity, sound). OD+ has created a biodiversity oasis at San Cipriano Po with 200 nectariferous plants and 2 hives with Hive-Tech monitoring. The partnership also includes school education programs on biodiversity for primary schools in Pavia province.
- FAI - Fondo Ambiente ItalianocoreCorporate Golden Donor membership program. OD+ supports FAI's mission to protect and manage 66 heritage sites across Italy, including art, nature, and cultural preservation. Partnership reflects commitment to cultural heritage and sustainable development.
- 511 Racing TeamminorOfficial sponsor of Italy's first primarily female motorcycle racing team, participating in Women's European Cup and ELF CIV 300 Italian speed championship. The team includes drivers Sara Sanchez (Spain) and Jessica Howden (South Africa). Partnership promotes gender equality values.
- Incas-SSI SCHAFERcoreStrategic partnership for warehouse automation revamping project. Incas-SSI SCHAFER is a leader in advanced logistics solutions, providing technological and structural modernization of OD+'s production line as part of the Logistics 4.0 transformation.
- Errevi Elettric SrlcorePartnership for automated warehouse system implementation. Errevi Elettric specializes in industrial automation and logistics solutions, contributing to the goods-to-persons robotics system with approximately 50 robots and 10,000+ baskets.
- GDN S.p.A.coreParent company exercising direction and coordination over OD+. ODPIÙ SPA IS A COMPANY OF THE GDN SPA GROUP. GDN S.p.A. provides corporate governance and strategic direction.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Odpiù S.p.A. competitors and assessment
Company assessmentOthers
- ACCO Brands: ACCO Brands is a global manufacturer and marketer of branded office products (binding, laminating, presentation, paper-based supplies). Comparable as a supplier-side counterpart whose products flow through OD+ and competing distributors, and a relevant benchmark for exclusive brand strategies.
- Hamelin (Hamelin Brands / Oxford): Hamelin is a major European manufacturer and distributor of stationery, school, and office products (notably the Oxford brand), operating across multiple European countries. Comparable as an upstream supplier/competitor in the stationery and paper-based categories that anchor OD+'s catalog.
Emerging players
- Amazon Business: Amazon Business is the B2B procurement arm of Amazon serving businesses with broad catalog, transparent pricing, and integrated purchasing workflows. It is an emerging competitive threat to traditional Italian office distributors by enabling direct end-customer digital sourcing.
Direct peers
- Lyreco: Lyreco is a leading European B2B distributor of workplace and office products with operations across multiple countries including Italy. It competes head-to-head with OD+ in catalog breadth, multi-channel sales (catalog, e-procurement, field sales), and private-label offerings.
- Comet Office (Italian distributors group): Comet is an Italian purchasing group/distributor of office and school products serving affiliated resellers nationwide. It mirrors OD+'s core model of aggregating demand from SMB Italian resellers and distributing exclusive-brand and multi-brand office supplies.
- Errekappa (ErreKappa S.r.l.): Errekappa is an Italian B2B distributor specializing in office supplies, school products, and stationery, operating through a reseller network similar to OD+. It is one of the closest Italian-headquartered comparables in product mix and channel model.
- Maxi Officio (Maxi Group): Maxi Officio is an Italian B2B distributor of office, school, and workplace supplies operating through both e-commerce and traditional channel partners. Comparable in product mix, target reseller base, and Italian-only geographic focus.
- RGP Distribution (RGP S.r.l.): RGP is an Italian distributor of office products, furniture, and school supplies serving resellers, retailers, and the HORECA channel. Comparable to OD+ in product breadth, B2B channel focus, and emphasis on logistics service levels to Italian customers.
Broad incumbents
- Viking (Office Depot Europe): Viking is a long-established European B2B office supplies brand under Office Depot, providing catalog, e-commerce, and direct sales to businesses across Europe. It serves the same SMB and mid-market customers as OD+ with comparable product breadth and B2B portal capabilities.
- Staples Solutions (Staples Italy / Office Depot Italy): Staples Solutions is a major pan-European office products distributor (operating as Office Depot in Italy until rebranding), offering workplace supplies, furniture, and break-room solutions to businesses. It is comparable to OD+ in product range but operates at much larger multinational scale with broad procurement contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Odpiù S.p.A. social profiles
Digital presenceOdpiù S.p.A. compliance and trust
Trust signalCompliance2 records
Odpiù S.p.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odpiù S.p.A. leadership team
Management profileNumber of profiles
Profiles19 records
Odpiù S.p.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odpiù S.p.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odpiù S.p.A.
What does Odpiù S.p.A. do?
Odpiù S.p.A. is the principal national Italian B2B distributor of workplace articles, offering more than 25,000 product references spanning office supplies, safety/PPE, warehouse materials, cleaning, furniture, and printing consumables to a nationwide reseller network. The distribution offering is reinforced by integrated digital services (SubitOnline e-commerce, EDI data exchange, MePA Tool, Identiprint, Magnews and Velocimail email marketing) and logistics services (Conto Deposito, Conto Estimatorio, drop shipment, Zero Zero Toner disposal), backed by a 25,000 sqm automated warehouse with goods-to-persons robotics enabling 24-hour nationwide delivery.
Is Odpiù S.p.A. a public or private company?
Odpiù S.p.A. is a private company. It is classified as corporate owned and is currently operating.
When was Odpiù S.p.A. founded?
Odpiù S.p.A. was founded in 2006. It employs 51 to 100 people.
Where is Odpiù S.p.A. based?
Odpiù S.p.A. is headquartered in Tribiano, Milano, Italy, in the Europe region.
How does Odpiù S.p.A. make money?
Three revenue lines are on record. B2B Distribution of Office and Workplace Products are the primary driver. The others are logistics and Drop Shipment Services and digital Services Subscriptions.
Who are Odpiù S.p.A.'s main competitors?
Others on record are ACCO Brands and Hamelin (Hamelin Brands / Oxford). Amazon Business is listed as an emerging player. Direct peers are Lyreco, Comet Office (Italian distributors group), Errekappa (ErreKappa S.r.l.), Maxi Officio (Maxi Group) and RGP Distribution (RGP S.r.l.). Broad incumbents are Viking (Office Depot Europe) and Staples Solutions (Staples Italy / Office Depot Italy).
Does Odpiù S.p.A. have an API?
No public API is recorded for Odpiù S.p.A..
What industry is Odpiù S.p.A. in?
Odpiù S.p.A.'s product category is Office Supplies and Workplace Products Distribution. Its primary akta.pro industry code is CRAOALAF, Office Supplies Wholesale Distribution, with a secondary code of CRAOALAG, Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper). Its NAICS code is 42342 and its SIC code is 5040.