Officina Naturae

What Officina Naturae does

Officina Naturae is an Italian natural cosmetics and ecological detergents company founded in 2004 and headquartered in Rimini, structured as a privately held S.R.L. (Officina Naturae di Carlini Silvia e Urbinati Pierluca S.R.L.). The company formulates and sells plant- and mineral-based personal care and household cleaning products that avoid petroleum-derived ingredients, with a distinctive emphasis on solid-format cosmetics (shampoo, conditioner, body wash, deodorant, face cleanser, toothpaste tablets) and plastic-free packaging. Its catalog spans 14 sub-brands and roughly 73 plastic-free SKUs across hair care, skin care, body care, sun care, oral hygiene, men's grooming, baby care, and home cleaning, supported by independent certifications including AIAB, Cosmos Natural, Vegan, Nickel Tested, Bio Sostenibile, Plastic-Free, and Zero Waste. Notable technical components include pH-specific solid formulations, solid toothpaste tablets with hydroxyapatite, a beard cleanser with charcoal and indigo anti-yellowing technology, and a proprietary 3D-printed PLA compostable holder for solid cosmetics.

The business operates a hybrid DTC and wholesale model. Direct revenue comes from the Italian and English e-commerce storefronts (officinanaturae.com / officinanaturae.net) with unit pricing of roughly €3-20 per item, free shipping over €49 and standard shipping at €7.99. Wholesale revenue flows through an authorized reseller network of pharmacies, organic stores, and perfumeries, complemented by an active 'become a reseller' program and a public store locator. International expansion is underway through specialized distributors in UAE, Oman, and Qatar with multilingual e-commerce in English and Arabic, supported by the PR FESR 2021-2027 European Regional Development Fund and trade fair presence at SANA Bologna and a Dubai international exhibition. Customer segments are diversified across environmentally conscious consumers, mothers and children (Biricco line), men's grooming (CO.SO. Men's Collection), specialty retailers, and international distributors, with no named anchor accounts and no disclosed enterprise concentration.

Name

Officina Naturae

Legal name

Officina Naturae di Carlini Silvia e Urbinati Pierluca S.R.L.

Website

https://officinanaturae.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Cosmetics and Ecological Detergents

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

akta.pro secondary industries

Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ), Natural & Clean Fragrance (CRABADAG), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Natural cosmetics
• Ecological detergents
• Solid personal care
• Plastic-free beauty
• Organic skincare

Headquarters

HQ city

Rimini, Emilia Romagna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through company websites (officinanaturae.com in Italian and English) to consumers, with free shipping over €49 and standard shipping at €7.99.
2. Wholesale to Authorized Resellers: Distribution through authorized retailers including pharmacies, organic stores, and perfumeries. The company maintains a store locator and recruitment program for new authorized resellers.
3. Export to International Markets: Export of organic cosmetics and detergents to Middle Eastern markets (UAE, Oman, Qatar) through specialized distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Officina Naturae formulates, manufactures, and sells natural cosmetics and ecological detergents across 15 product lines, including solid (plastic-free) personal care, hair and oral care, sun protection, baby care, men's grooming, and home cleaning products. The company sells primarily through its own Italian and English e-commerce websites and through a network of authorized resellers such as pharmacies, organic stores, and perfumeries. Products emphasize plant-based and mineral ingredients avoiding petroleum derivatives, with certifications including AIAB, Cosmos Natural, Vegan, Nickel Tested, and Made In Italy.

Product overview

Officina Naturae is an Italian natural cosmetics and ecological detergents company founded in 2004, offering a comprehensive portfolio of 14 product sub-brands including CO.SO. Cosmetici Solidi (solid plastic-free cosmetics), CO.SO. Men's Collection (men's grooming), onSUN (sun protection with reef-friendly formulations), onYOU (hair styling), Oral Care (natural oral hygiene), Biricco (baby care), Pizzicoff (insect bite protection), Solara (home cleaning), Natù and Ultradelicati (sensitive skin lines), Innovattivi/Innovattivi Skin Care (innovative active ingredients), Olipuri (deodorants), and the core Officina Naturae line. The company specializes in natural, organic, and certified products including solid cosmetics (shampoo, conditioner, body wash, deodorant, face cleanser), traditional liquid personal care (hair, face, body, oral hygiene), sun care (SPF protection, after-sun), household cleaning (laundry, dishwashing, multi-surface cleaners), and eco-friendly accessories. All products emphasize plastic-free packaging, natural ingredients, and environmental sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Biricco: Product line for mothers and babies, with delicate and safe products for children's skin
• CO.SO. Cosmetici Solidi
• CO.SO. Men's Collection
• Innovattivi
• Innovattivi Skin Care
• Natù
• Officina Naturae
• Olipuri
• onSUN
• onYOU
• Oral Care
• Pizzicoff
• Solara
• Ultradelicati

Products and services

• CO.SO. Cosmetici Solidi (Solid Cosmetics Line) Plastic-free solid cosmetic product line featuring solid shampoo, conditioner, body wash, deodorant, and face cleanser with eco-friendly packaging and pH-specific formulations, targeted at environmentally aware consumers seeking sustainable alternatives to liquid personal care products.
• CO.SO. Men's Collection Men's grooming product line including solid beard cleanser with anti-yellowing charcoal/indigo technology, solid beard balm, anti-hair-loss shampoo, anti-dandruff shampoo, and solid shower shampoo, targeted at men seeking natural grooming alternatives.
• onSUN (Sun Protection Line) Sun protection product line with physical mineral filters (zinc oxide) for face and hair, reef-friendly formulations, lip balm SPF 50, and after-sun products targeted at consumers seeking environmentally responsible sun care.
• onYOU (Hair Styling Line) Hair styling product line including liquid crystals (Cristalli Liquidi) with Triolein and organic Argan oil, heat protection sprays with Amaranth and Millet extracts, and styling products targeted at consumers seeking natural hair finishing and protection.
• Oral Care Line Natural oral hygiene product line including natural mouthwash, natural toothpaste in zero-waste tablets with hydroxyapatite and xylitol, children's toothpaste, and eco-friendly toothbrushes, targeted at consumers seeking plastic-free alternatives to conventional oral care.
• Biricco (Baby and Children's Line) Baby and children's product line with gentle bath and care products made with natural ingredients for delicate skin, including children's bath products and natural children's toothpaste, targeted at parents seeking safe, gentle, natural products for babies and children.
• Pizzicoff (Insect Bite Protection) Natural insect bite protection product line with products suitable for both children and adults using gentle and safe formulations, targeted at families seeking natural alternatives to chemical insect repellents.
• Solara (Home Cleaning Line) Home cleaning product line including solid dish soap, laundry detergent, ecological degreasers, ecological dishwashing liquid, dishwasher detergents, and laundry fragrances, targeted at households seeking eco-friendly and concentrated alternatives to conventional cleaning products.
• Natù (Sensitive Skin Line) Fragrance-free personal care product line for sensitive skin including body wash, face cleanser, and intimate cleanser, targeted at consumers with fragrance sensitivities or reactive skin seeking gentle daily hygiene products.
• Ultradelicati (Extra-Delicate Line) Extra-delicate personal care product line for sensitive skin including ultra-delicate body wash, shampoo, intimate cleanser, and conditioner, targeted at consumers with very reactive skin or specific dermatological needs.
• Officina Naturae Core Brand Line Core brand product line encompassing hair care (shampoo, conditioner, masks, oils), face care, body care, and home cleaning products made with natural and organic ingredients, serving as the company's flagship assortment.
• Innovattivi (Innovative Natural Ingredients Line) Innovative product line focused on cutting-edge botanical extracts and active compounds in natural formulations, targeted at consumers seeking advanced natural skincare and personal care with novel bioactives.
• Innovattivi Skin Care Advanced facial skincare product line with innovative active ingredients for targeted skin solutions including serums and treatments, targeted at consumers seeking natural but performance-oriented facial care.
• Olipuri (Natural Deodorant and Intimate Hygiene Line) Natural deodorant and intimate hygiene product line with eco-friendly aluminum-free formulations, targeted at consumers seeking effective natural alternatives to conventional deodorants and intimate cleansers.
• Porta Solido Compostabile (Compostable Solid Holder) 3D-printed compostable PLA holder for solid cosmetics made from renewable corn or sugar beet, designed with mesh structure to allow solid products to dry between uses, serving as a plastic-free accessory to the solid cosmetic line.
• Spazzola per Piatti (Plastic-Free Dish Brush) Plastic-free dish brush made in Italy with waxed Beech wood and Tampico bristles, suitable for non-stick coatings and delicate surfaces, sold as part of the home cleaning accessory range.
• Spazzola per Piatti con Manico (Dish Brush with Handle) Plastic-free dish brush with ergonomic handle made of waxed Beech wood with Tampico bristles, featuring a replaceable brush head and sold as part of the home cleaning accessory range.

Quantifiable outcome

• 83,393.31 kg of plastic packaging avoided through plastic-free product sales (real-time counter)
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Emirates, Oman, and Qatar DistributorscoreChannel Partner/ Reseller/ Distributor · 1 January 2023International expansion project targeting specialized distributors in pharmacies, perfumeries and organic stores in UAE, Oman, and Qatar. Funded by PR FESR 2021-2027 (European Regional Development Fund) under the internationalization support program. Activities include market assessment, Temporary Export Manager support, multilingual e-commerce development, and trade fair participation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• NaturaSì: Italy's largest organic retail chain, an authorized-reseller channel for Officina Naturae and a benchmark for the organic-store distribution model. Comparable as a channel partner and as a benchmark for organic retail scale in Italy.

Direct peers

• Dr. Bronner's: Family-owned, certified-organic personal and home care brand with strong plastic-free and sustainability narrative. Comparable as a multi-category natural products brand with soap, body care, and household cleaning offerings and an activist brand voice.
• Lush: Global handmade cosmetics brand with a flagship solid product line (shampoo bars, deodorant bars, naked products) and plastic-free ethos. Most direct peer to Officina Naturae's CO.SO. solid cosmetics line in terms of format innovation, ingredient transparency, and ethical positioning.
• Tea Natura: Italian maker of natural and ecological detergents, organic cosmetics, and zero-waste refills. Direct competitor specifically in the Solara home cleaning line and the broader plastic-free/zero-waste category.
• Davines: Italian B Corp producing natural-ingredient hair care, skin care, and home cleaning products; same country of origin, similar ingredient philosophy (organic, sustainable), and overlapping retail channels (salons, eco-stores). Direct competitor for Italian market share.
• Alkemilla Eco Bio Cosmesi: Italian natural and organic cosmetics brand with AIAB-certified hair, skin, body, and baby lines; direct head-to-head competitor in Italian pharmacies, organic stores, and online, sharing the same certification stack.
• Biofficina Toscana: Italian natural cosmetics and eco-detergents brand founded on organic Tuscan ingredients. Direct competitor with overlapping product categories (hair, skin, body, home cleaning) and similar natural-certification profile.
• Greenatural: Italian producer of natural and organic cosmetics plus eco-friendly household detergents with AIAB and similar certifications. Direct peer across personal care and ecological cleaning categories in Italian distribution.

Broad incumbents

• Weleda: Established global natural cosmetics and personal care brand with NATRUE and similar natural certifications. Comparable in certification depth and natural-product positioning across hair, skin, body, and oral care.
• The Body Shop: Global natural and ethical beauty retailer with strong sustainability messaging and broad personal care assortment. Comparable for ingredient ethics, refill/sustainability positioning, and global brand recognition in the natural cosmetics space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGv-X2QU3RBbPlc98uiJkMw
• Facebookfacebook.com/officinanaturae
• LinkedInlinkedin.com/company/officina-naturae
• Instagraminstagram.com/officina_naturae
• TikToktiktok.com/@officina_naturae
• Pinterestpinterest.it/officina_naturae

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Officina Naturae