What Oggy Oggy does

Oggy Oggy operates the Franchise Europe franchise directory and lead generation platform (alongside its parent Franchise Direct brand) under the legal entity McGarry Internet Limited, a privately held Irish company founded in 1998 and headquartered in Dublin. The platform functions as a B2C and B2B marketplace that connects prospective franchisees with franchisors across more than 20 industry verticals, including automotive, food and beverage, cleaning, fitness, business services, and home-based franchises. Franchise opportunities can be filtered by industry, investment level (from under €10,000 up to €500,000+), and geography.

The underlying technology is a web-based, responsive franchise directory platform supporting lead capture forms and multi-language/multi-region access across the Franchise Direct network of 15 international websites spanning 5 continents and 4 languages. The platform covers 25+ countries including the UK, Ireland, Germany, France, Spain, Italy, the Netherlands, Poland, Austria, Switzerland, Portugal, the Nordics, the Baltics, the USA, Canada, Australia, and South Africa. Distribution is driven by organic search, content marketing (blog, franchise guides, news, success stories), email newsletters, and social media presence on Twitter, YouTube, Facebook, and LinkedIn.

The business model is advertising-based lead generation: franchisors pay to list and promote their franchise opportunities on the platform, and the company forwards qualified information requests from prospective franchisees to advertiser franchisors. Pricing for advertising packages is contact-based rather than publicly disclosed. The company operates with a lean headcount of approximately 10 employees, indicating a mature, capital-efficient directory/marketplace model rather than a venture-backed growth stage business.

Name

Oggy Oggy

Legal name

McGarry Internet Limited

Website

https://oggyoggy.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Oggy Oggy operates the Franchise Europe franchise directory and lead generation platform (under McGarry Internet Limited, Dublin), connecting prospective franchisees with franchisor advertisers across 25+ countries via 15 international websites and 20+ industry verticals using an advertising-based revenue model.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Franchise Advertising / Lead Generation: Franchisors pay to advertise their franchise opportunities on the platform. The company generates leads for franchisors by collecting information requests from prospective franchisees and forwarding them to the franchisors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oggy Oggy is an online franchise directory and matching platform operated under McGarry Internet Limited (t/a Franchise Direct). The company operates 15 international franchise portal websites that connect prospective franchisees with franchisors seeking to expand via franchising. The platform enables franchisors to advertise franchise opportunities and capture qualified leads from individuals interested in buying a franchise.

Product overview

Oggy Oggy (operating as Franchise Europe / franchiseeurope.com) is a franchise directory and lead generation platform operated by McGarry Internet Limited t/a Franchise Direct. The platform connects prospective franchisees with franchisors by listing franchise opportunities across various industries and investment levels. The service includes a searchable directory of franchise opportunities, industry categorization, location-based filtering, investment range filtering, and advertising services for franchisors seeking to promote their opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Oggy Oggy Franchise Directory

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Franchise Times: Established US-based franchise trade publication with directory and lead-gen offerings. Comparable as a franchise-focused media and advertising business targeting franchisor marketing budgets.
• Yelp: Large general business directory with paid advertising products for SMBs, some of whom are franchisors. Comparable as a directory-driven advertising platform connecting local businesses with consumer demand, though not franchise-specialized.
• Entrepreneur's Franchise 500: One of the most recognized franchise rankings and lead-generation brands in the US, owned by Entrepreneur Media. Competes for franchise advertising spend and franchise buyer attention with broader media reach but no specialized European directory focus.
• International Franchise Association (IFA): The largest franchise trade association, operating its own member directory and franchisor marketing programs. Overlaps as a marketplace for franchise advertising and buyer demand, with broader membership and policy mandate.

Direct peers

• Franchise Gator: Online franchise directory and lead-generation platform that connects prospective franchisees with franchisors. Directly comparable business model and target customers, primarily serving the US market.
• 1851 Franchise: US-based franchise magazine and digital directory providing lead generation, content, and advertising services to franchisors. Directly comparable as a content-driven franchise advertising platform serving franchise buyers and sellers.
• Franchise Help: Online franchise directory that allows franchisors to advertise opportunities and prospective franchisees to search by industry and investment level. Closely aligned directory and lead-gen model.
• Franchise Direct (USA / UK / other regional sites): Operates the sister regional franchise directory sites (USA, UK, Canada, Australia, etc.) under the same parent brand as Oggy Oggy's Franchise Europe. Directly comparable as a franchise advertising marketplace monetized through lead generation and listing fees.

Others

• Home Instead (Franchisor Advertiser Example): While not a peer platform, Home Instead represents the type of mature franchisor that purchases lead-gen advertising on franchise directories — useful as an adjacent reference point for understanding the customer side of the marketplace Oggy Oggy serves.
• Glassdoor (franchise employer reviews): Major employer-review platform that increasingly captures part of the prospective franchisee's pre-purchase due diligence journey. Adjacent ecosystem participant shaping how buyers research franchise opportunities before reaching a directory like Oggy Oggy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FranEurope
• YouTubeyoutube.com/channel/UCzVGtUBpf5XcTHc2i5nEyLA/videos
• Facebookfacebook.com/franchiseeurope
• LinkedInlinkedin.com/company/oggy-oggy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oggy Oggy