Oh Na Mi
Oh Na Mi Korean Kitchen is an Amsterdam-based, founder-operated artisan food brand producing handmade Korean kimchi and Korean-inspired sauces and condiments, sold direct-to-consumer via Shopify across the EU and wholesale through Dutch supermarkets, meal kits, and foodservice distributors.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oh Na Mi does
Oh Na Mi Korean Kitchen is an Amsterdam-based specialty food brand that produces handmade Korean kimchi and Korean-inspired sauces, condiments, and chili pastes for the European market. Founded around 2014 by Alexander Kim Boyce, an American with Korean heritage, the company manufactures its products locally in Amsterdam using a traditional Korean family recipe refined over a decade under the guidance of his Korean mother Seong. The core product line centers on unpasteurized fresh kimchi (Original and Bio/organic variants) containing live probiotic bacteria, supplemented by an expanding portfolio of pourable sauces — Kimchi Sauce, Korean BBQ Sauce, Seaweed Sesame Soy, Gochujang, Kimchi Mayo, and Kimchi Ketchup — all positioned for everyday Western cooking rather than complex Korean recipes. The products contain no artificial flavor enhancers and the fresh kimchi is vegan (no fish sauce).
The company operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through a Shopify storefront (ohnami.kim) with EU-wide shipping via PostNL, a 10% newsletter signup incentive, and local pickup at Kitchen Republic in Amsterdam. Wholesale and foodservice revenue flows through Dutch supermarket chains (Albert Heijn, Jumbo, Ekoplaza), meal kit provider Hello Fresh, and three foodservice distributors (VHC Jongens, ChefCentraal, Dunyong). A three-year co-development with Amsterdam pickle maker Oos Kesbeke has produced an ambient (shelf-stable) co-branded kimchi that achieves nationwide distribution through Albert Heijn and Jumbo, circumventing the cold-chain and active fermentation constraints that limit fresh kimchi to Amsterdam-only pickup. Marketing relies on Instagram, an email newsletter with a recipe e-book incentive, two recipe/culture blogs, and earned media coverage in Dutch and Korean press. The company is privately held by the founder with no external funding, no parent entity, and a 5-person operational team.
Oh Na Mi firmographics
Firmographics- Name
- Oh Na Mi
- Legal name
- Oh Na Mi
- Website
- https://ohnami.kim
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Oh Na Mi Korean Kitchen is an Amsterdam-based, founder-operated artisan food brand producing handmade Korean kimchi and Korean-inspired sauces and condiments, sold direct-to-consumer via Shopify across the EU and wholesale through Dutch supermarkets, meal kits, and foodservice distributors.
- Ownership category
- akta.pro rank
Oh Na Mi industry classification
Industry- Product category
- Artisan Korean Fermented Foods
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)
- akta.pro secondary industries
- Soy Sauce, Tamari & Asian Condiments Manufacturing (AFAKADAF), Ethnic & international prepared meals manufacturing (AFAKAHAG)
Keywords
Where Oh Na Mi is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Oh Na Mi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales of kimchi, sauces, and condiments through the Shopify storefront. Products shipped within the EU via PostNL (1–4 business days). Kimchi is available for local pickup at Kitchen Republic in Amsterdam only due to active fermentation.
- Retail & Wholesale Distribution: Products sold through Dutch supermarket chains (Jumbo, Albert Heijn, Ekoplaza), Hello Fresh meal kits, and specialty foodservice distributors (VHC Jongens, ChefCentraal, Dunyong).
- Wholesale & Foodservice: B2B supply of Korean flavors to restaurants, catering, and foodservice operators. Custom ambient kimchi line with Kesbeke distributed via Albert Heijn and Jumbo supermarkets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product retail pricing (B2C) |
| Unit Pricing | Pay-as-you-go | Wholesale MOQ (B2B) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Oh Na Mi product offering
Product offeringCore offering
Oh Na Mi Korean Kitchen is an Amsterdam-based artisan food producer that handcrafts Korean kimchi and Korean-inspired sauces and condiments using a traditional Korean family recipe refined over more than a decade. The product line centers on fresh, unpasteurized Original and Organic Bio Kimchi, complemented by Korean BBQ Sauce, Kimchi Sauce, Gochujang, Seaweed Sesame Soy Sauce, Kimchi Mayo, and Kimchi Ketchup sold via a Shopify DTC store and Dutch retail and foodservice channels.
Product overview
Oh Na Mi Korean Kitchen is a single-brand specialty food company producing Korean-inspired sauces, fermented products, and condiments. The core product line centers on fresh, handcrafted kimchi (Original and Organic variants) made from traditional Korean family recipes in Amsterdam, supplemented by an expanding range of Korean sauces including Kimchi Sauce, Korean BBQ Sauce, Seaweed Sesame Soy Sauce, Gochujang, Kimchi Mayo, and Kimchi Ketchup — all positioned for everyday use rather than complex recipes. Products are available in B2C retail (Shopify e-commerce, pickup at Kitchen Republic, Amsterdam) and wholesale through distributors (VHC Jongens, ChefCentraal, Dunyong) to retailers (Albert Heijn, Jumbo, Ekoplaza) and foodservice operators. The company also maintains a recipe blog (Let's Cook) and an inspiration blog (Get Inspired) to drive product usage.
Differentiator
Problem solved
Functional benefit
Products and services
- Oh Na Mi Original Kimchi A fresh, unpasteurized kimchi made with fermented Napa cabbage based on a traditional Korean family recipe. Lightly spicy, vegan (no fish sauce), and locally produced by the owner in Amsterdam. Sold in 320g jars for pickup at Kitchen Republic, Amsterdam.
- Oh Na Mi Bio Kimchi An organic kimchi made with 100% certified organic ingredients, including Oh Na Mi's own chili peppers. Made on-demand in 300g jars with the same fermentation profile as the Original Kimchi.
- Oh Na Mi Kimchi Sauce
Quantifiable outcome
- Kimchi available in Dutch supermarkets Albert Heijn and Jumbo nationwide via Kesbeke co-brand partnership
Companies that use Oh Na Mi
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Oh Na Mi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Oh Na Mi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Kesbeke Kimchi (Oos Kesbeke)core3-year collaboration to co-develop an ambient kimchi recipe combining Oh Na Mi's Korean fermentation expertise with Kesbeke's Dutch pickle expertise. The resulting product is now available nationwide in Albert Heijn and Jumbo supermarkets as a separate co-branded product line.
- Kitchen RepubliccoreKitchen Republic in Amsterdam serves as the local pickup point for Oh Na Mi products including Korean BBQ Sauce. Pickup is typically ready within 2–4 days.
- JumbocoreJumbo supermarket chain stocks Oh Na Mi products and the Kesbeke co-branded ambient kimchi, providing nationwide retail distribution across the Netherlands.
- Albert HeijncoreAlbert Heijn stocks the Kesbeke co-branded ambient kimchi and Oh Na Mi product line, providing nationwide retail distribution.
- EkoplazaminorDutch organic/specialty food retailer stocking Oh Na Mi products.
- Hello FreshminorMeal kit company uses Oh Na Mi Korean flavors in recipe boxes.
- VHC JongensminorDutch foodservice distributor supplying Oh Na Mi products to restaurants and hospitality businesses.
- ChefCentraalminorDutch foodservice wholesale distributor for specialty food products, carrying Oh Na Mi Korean flavors.
- Dunyong Food ServicesminorDunyong Food Services distributes the Oh Na Mi Kimchi Okaya 2.2kg product for foodservice.
- LAB111minorAmsterdam restaurant featuring an Oh Na Mi Kimchi toast on their menu as part of a brand collaboration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Oh Na Mi competitors and assessment
Company assessmentBroad incumbents
- Lee Kum Kee: Global Chinese sauce brand with deep EU supermarket presence in soy sauces, chili sauces, and condiments. Comparable everyday-use Asian sauce positioning and similar target buyer (mainstream Western home cooks).
- Kikkoman: World-leading soy sauce producer with broad EU distribution and an everyday-condiment positioning. Direct overlap with Oh Na Mi's seaweed sesame soy sauce SKU and the broader 'Asian everyday flavor' category.
- CJ CheilJedang: South Korean food conglomerate and parent of Bibigo, with global kimchi, sauce, and prepared-food operations. Sets the competitive bar on scale, distribution, and Korean-food category investment in Europe.
- Sempio: Korean fermented-foods manufacturer best known for doenjang and gochujang. Directly overlaps with Oh Na Mi's gochujang and Korean sauce range and competes for the same EU retail and foodservice listings.
- Bibigo: Global Korean food brand owned by CJ CheilJedang, offering kimchi, sauces, dumplings, and frozen meals across Europe and the US. Comparable product breadth (kimchi + gochujang + Korean sauces) and overlapping retail and foodservice channels.
Emerging players
- Yutaka: UK-based Japanese and broader Asian food brand supplying supermarkets with sauces, noodles, and condiments. Comparable scale, channel mix (mainstream European grocery + DTC), and everyday-use positioning aimed at Western home cooks.
Others
- HelloFresh: Listed as both an existing customer (Oh Na Mi flavors in recipe boxes) and a category comparable for foodservice/meal-kit distribution. Adjacent peer because it is a downstream buyer and operates in the same EU home-cooking demand environment.
Direct peers
- Kesbeke: Amsterdam-based artisan pickle maker and Oh Na Mi's co-development partner on the ambient kimchi line. Both brands share a Dutch artisan production ethos, fermented/preserved vegetable category, and premium positioning in Dutch retail and foodservice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Oh Na Mi social profiles
Digital presenceOh Na Mi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oh Na Mi leadership team
Management profileNumber of profiles
Profiles1 record
Oh Na Mi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oh Na Mi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oh Na Mi
What does Oh Na Mi do?
Oh Na Mi Korean Kitchen is an Amsterdam-based artisan food producer that handcrafts Korean kimchi and Korean-inspired sauces and condiments using a traditional Korean family recipe refined over more than a decade. The product line centers on fresh, unpasteurized Original and Organic Bio Kimchi, complemented by Korean BBQ Sauce, Kimchi Sauce, Gochujang, Seaweed Sesame Soy Sauce, Kimchi Mayo, and Kimchi Ketchup sold via a Shopify DTC store and Dutch retail and foodservice channels.
Is Oh Na Mi a public or private company?
Oh Na Mi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oh Na Mi founded?
Oh Na Mi was founded in 2014. It employs 1 to 10 people.
Where is Oh Na Mi based?
Oh Na Mi is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Oh Na Mi make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail & Wholesale Distribution and wholesale & Foodservice.
Who are Oh Na Mi's main competitors?
Broad incumbents on record are Lee Kum Kee, Kikkoman, CJ CheilJedang, Sempio and Bibigo. Yutaka is listed as an emerging player. HelloFresh is listed as an others. Kesbeke is listed as a direct peer.
Does Oh Na Mi have an API?
No public API is recorded for Oh Na Mi.
What industry is Oh Na Mi in?
Oh Na Mi's product category is Artisan Korean Fermented Foods. Its primary akta.pro industry code is AFAKADAO, Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces), with a secondary code of AFAKADAF, Soy Sauce, Tamari & Asian Condiments Manufacturing. Its NAICS code is 311941 and its SIC code is 2090.