What Oijo does

Oijo is a Delhi-based boutique strategic consultancy founded by three media and policy veterans — Pragya Tiwari, Kavi Bhansali, and Rishi Majumder — operating as a firm of approximately 20 employees (researchers, writers, editors, designers, strategists, plus an extended network of external collaborators and retainers). The company offers bespoke 360-degree solutions spanning public relations, crisis and internal communications, social media strategy, archiving, podcasting, filmmaking, partnerships, events, design, marketing, and product and policy advisory, positioning itself as an external strategic engine that launches brands, resolves organizational fissures, and takes established entities to their next stage. Its client base spans Indian government entities (including multiple Chief Ministers' Offices, Lieutenant-Governor's Secretariat Delhi, Ministry of Petroleum and Natural Gas), major media and publishing houses (NDTV, MTV, Sony Music, Huffington Post, VICE Media, Penguin, HarperCollins), luxury and hospitality groups (DLF including The Camellias, Pernod-Ricard India, Soho House, Sujan Hospitality, Lufthansa), cultural institutions (Mehrangarh Museum Trust, Aga Khan Trust for Culture, Jawaharlal Nehru Memorial Fund, Prithvi Theatre, Jaipur Literature Festival), and start-ups and growth-stage companies.

The company's product surface combines consulting engagements with a portfolio of proprietary intellectual properties and recurring content platforms, including Radio Kalkatta (a podcast division covering public policy, international relations, cinema, and culture), The Archivists (an archival and knowledge-preservation division), and IPs such as The Nehru Archives, BalconyTV India, The Big Indian Picture, and the Indian History Collective. There is no software or platform layer described in the source data — the underlying "technology" is the firm's editorial and archival IP, founder expertise, and network access across media, government, luxury, and cultural ecosystems.

Oijo makes money through professional-services fees on project-based and likely retainer engagements with enterprise, government, and institutional buyers; a second revenue stream stems from the development and rights associated with state-of-the-art intellectual properties such as The Nehru Archives. Pricing is bespoke, quote-based, and not publicly disclosed. Distribution is single-country (India) direct sales, supplemented by thought-leadership marketing through founder columns (NYT, Al Jazeera, Elle, Times of India, Bloomberg Quint), the Radio Kalkatta podcast, owned-media platforms, and an active events and festival circuit, and there is no indication of institutional investment, external funding, or plans for an IPO or exit.

Name

Oijo

Legal name

Oijo

Website

https://oijo.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Delhi-based boutique strategic consultancy founded by three media veterans, offering bespoke 360-degree solutions in PR, crisis communications, policy advisory, content creation, and archival services to government, media, luxury brands, cultural institutions, and growth-stage companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Bespoke consulting engagements providing 360-degree solutions across culture, digital technology, governance, policy, luxury and business domains. Services include public relations, crisis communications, internal communications, social media strategy, product and policy advisory.
2. Intellectual Property Development: Creation and development of state-of-the-art intellectual properties such as The Nehru Archives, Balcony TV, The Big Indian Picture, and Indian History Collective. This represents a distinctive revenue stream involving building long-term digital assets.
3. Content Production: Podcasting (Radio Kalkatta), filmmaking, archiving, design, and multimedia content creation services for clients.
4. Events and Partnerships: Event conceptualization, execution, and partnership development services including festivals, launches, and cultural events.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Oijo is a strategic consultancy that delivers bespoke, 360-degree solutions spanning culture, digital technology, governance, policy, luxury, and business. Its services cover public relations, crisis communications, internal communications, social media strategy, brand launching and development, event conceptualization, archival development, podcasting, filmmaking, design, marketing, and product and policy advisory. The firm also builds proprietary intellectual properties including The Nehru Archives, Balcony TV, The Big Indian Picture, and the Indian History Collective, and operates the Radio Kalkatta podcast division and The Archivists archival division.

Product overview

Oijo is a strategic consultancy offering bespoke 360-degree solutions with emphasis on editorial content and communications. The company operates multiple divisions and intellectual properties: Radio Kalkatta (podcast division covering public policy, international relations, cinema, and culture); The Archivists (historical archive-building for knowledge-sharing and legacy preservation); and branded IP including The Nehru Archives, Balcony TV, The Big Indian Picture, and the Indian History Collective. Core services span public relations, crisis communications, internal communications, social media strategy, archiving, podcasting, filmmaking, partnerships, events, design, liaising, marketing, and product and policy advisory.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Kalkatta: Oijo's podcast division that produces podcasts on public policy, international relations, cinema and culture and arts.
• The Archivists

Products and services

• Strategic Consulting (360-degree bespoke advisory) Bespoke strategic consulting spanning public relations, crisis communications, internal communications, social media strategy, brand launching and development, marketing, design, product and policy advisory, liaising, and event conceptualization for governments, institutions, museums, publishing and media houses, multinational corporations, start-ups, individuals, and brands.
• Radio Kalkatta Oijo's podcast division that produces podcasts on public policy, international relations, cinema, culture, and arts, used both as a standalone content offering and as a thought-leadership/marketing engine for client engagements.
• The Archivists Historical archive-building division that creates cutting-edge archives with the singular goal of knowledge-sharing and legacy preservation for cultural institutions, trusts, and memory-focused clients.
• The Nehru Archives Proprietary intellectual property built by Oijo — a state-of-the-art digital archive on Jawaharlal Nehru created for the Jawaharlal Nehru Memorial Fund and as a long-term digital asset/licensing property.
• Balcony TV Award-winning media initiative/IP created by Oijo that produces and distributes video content (music and performance) in India.
• The Big Indian Picture Award-winning webzine and intellectual property covering Indian culture, politics, and current affairs, originally founded and led within the Oijo team.
• Indian History Collective Intellectual property focused on Indian history content and knowledge-sharing, operated under The Big Indian Picture's online umbrella.

Named customers27 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MTVcoreStrategic or Co-development PartnerKavi Bhansali led Oijo's content partnerships with MTV, commissioning and creating online and video content. The partnership involves multimedia content creation and distribution.
• NDTVcoreStrategic or Co-development PartnerOijo has developed partnerships with NDTV for content production and media ventures, leveraging the media company's distribution reach.
• Mehrangarh Museum TrustcoreStrategic or Co-development PartnerOijo led partnerships with the museum trust for cultural content, archival projects, and multimedia storytelling initiatives.
• Prithvi TheatrecoreStrategic or Co-development PartnerPartnership with renowned theatre institution for cultural programming and content development.
• Aga Khan FoundationcoreStrategic or Co-development PartnerOijo led partnerships with Aga Khan Foundation for cultural heritage and development initiatives.
• British CouncilcoreStrategic or Co-development PartnerPartnership with British Council for arts, culture, and cultural exchange programming and events.
• Goethe InstitutecoreStrategic or Co-development PartnerPartnership with German cultural institute for arts and cultural programming.
• LufthansaminorGTM or Marketing PartnerBrand partnership and communications consulting for the airline's Indian market activities.
• DLFcoreStrategic or Co-development PartnerPartnership with DLF for luxury real estate branding and communications, including The Camellias project.
• Huffington PostcoreStrategic or Co-development PartnerContent partnership with HuffPost for editorial content and media collaborations.
• Jaipur Literature FestivalcoreStrategic or Co-development PartnerConsulting and advisory partnership with India's premier literary festival.
• Flint CulturecoreStrategic or Co-development PartnerPragya Tiwari previously served as Regional Director, India for global arts, culture and heritage consultancy Flint Culture, indicating close working relationship.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Weber Shandwick India: Global communications consultancy with strong India presence across PR, brand strategy, and content. Overlaps with Oijo on integrated communications briefs for media, luxury, and public-sector clients.
• Edelman India: Global PR giant operating in India across corporate communications, brand, and policy advisory. Compares as a much larger incumbent offering overlapping services in crisis communications, brand strategy, and content for similar client segments.
• FleishmanHillard India: International communications consultancy with India presence focused on integrated marketing, public affairs, and content. Comparable in serving multinational clients seeking India-market brand and policy advisory.
• Hill+Knowlton Strategies India: Global strategic communications firm with India operations serving corporate, government, and cultural clients. Directly comparable services include crisis communications, public affairs, and brand storytelling.
• Ketchum Sampark: India arm of global PR network Ketchum, offering corporate communications, brand strategy, and public affairs. Directly comparable on multi-vertical communications work for corporate and government clients.

Direct peers

• Value 360 Communications: Indian integrated communications firm offering PR, digital, content, and crisis advisory. Comparable boutique-to-mid-scale positioning serving similar enterprise and government clients with bespoke campaigns.
• Adfactors PR: India's largest independent public relations firm offering strategic communications, crisis management, and policy advisory. Directly comparable as an Indian-headquartered comms and advisory peer serving enterprises and government-adjacent clients.
• Flint Culture: Global arts, culture, and heritage consultancy where founder Pragya Tiwari previously served as Regional Director, India. Direct peer in cultural strategy, heritage advisory, and institution-focused consulting across international markets.

Emerging players

• Landor & Fitch: Global brand strategy and design consultancy with strong luxury and cultural-institution practice. Comparable for luxury brand strategy, cultural positioning, and high-end identity projects for premium clients.
• Vector Consulting Group: India-based boutique management and operations consultancy with founder-driven model. Adjacent peer in the Indian boutique advisory space offering specialized expertise to enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oijodelhi
• LinkedInlinkedin.com/company/oijo-media-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oijo