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Oklahoma City Spark

Full company profile

uuid0051cbq

Namestring
Oklahoma City Spark
Legal namestring
Oklahoma City Spark
Websiteurl
okcspark.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Oklahoma City Spark is a professional women's softball franchise and one of six teams competing in the Athletes Unlimited Softball League (AUSL), a U.S.-based professional softball league. Founded in 2022 and headquartered in Oklahoma City, the team plays its home games at Tom Heath Field on the campus of Oklahoma Christian University and operates with a headcount of approximately 13 employees. The franchise is structurally embedded within the AUSL governance framework, with the league functioning as a strategic operating parent.

Short descriptiontext

Oklahoma City Spark is a professional women's softball franchise competing in the Athletes Unlimited Softball League (AUSL). The team plays home games at Tom Heath Field in Oklahoma City and generates revenue from ticket sales, merchandise, sponsorships, and national ESPN broadcasts.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersOklahoma City, United States
HQ citystring
Oklahoma City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
professional softball team, live sports entertainment, team merchandise sales, professional sports league, game ticket sales
Industry1 code
1Baseball & Softball Leagues
CodeMPAKAAACPrimaryYes
NAICS code2 codes
  • Sports Teams and Clubs711211
  • Spectator Sports71121
SIC code1 code
  • Services-Membership Sports & Recreation Clubs7997
Product category
Professional Sports Entertainment
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Oklahoma City Spark is a professional women's softball franchise that plays home games in the Athletes Unlimited Softball League at Tom Heath Field at Oklahoma Christian University. The franchise sells individual game tickets and season ticket deposits, and distributes official Spark-branded merchandise (jerseys, tees, pullovers) through the AU Pro Sports online shop. Games are also distributed nationally through ESPNU and ESPN2 broadcasts.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Oklahoma City Spark is a professional softball organization and one of six teams in the Athletes Unlimited Softball League (AUSL). The organization operates as a single product offering centered on professional softball competition, with home games played at Tom Heath Field at Oklahoma Christian University. Related offerings include merchandise (Spark-branded apparel sold through the AU Pro Sports shop) and game broadcasting through ESPNU. The AUSL as a league provides the competitive framework within which the Spark operates.

Product and service1 record
1OKC Spark Home Game Tickets
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Athletes Unlimited Lacrosse
TypeEmerging player
Description

Another Athletes Unlimited-operated league targeting a niche professional sport. Comparable league-level structure, central-operator economics, and growth-stage profile to the AUSL softball franchise.

2National Pro Fastpitch (legacy)
TypeOthers
Description

Predecessor U.S. women's professional softball league that ceased operations. Provides relevant historical reference for the structural and economic risks facing a six-team women's professional softball league.

3Carolina Blaze
TypeDirect peer
Description

Sister AUSL softball franchise sharing identical league structure, central sponsorship arrangements, and national broadcast distribution. Same product, customer base, and operating model as OKC Spark.

4WNBA (league-level)
TypeBroad incumbent
Description

Established U.S. women's professional sports league and the benchmark for women's pro sports economics, media rights, and franchise valuations. Useful comparable for the addressable upside of women's professional sports leagues broadly.

5Athletes Unlimited Volleyball
TypeEmerging player
Description

Sister league operated by Athletes Unlimited alongside softball. Shares the operator's broadcast, sponsorship, and merchandise platform; provides a useful comp for women's pro sport league economics within the same parent portfolio.

6Utah Talons
TypeDirect peer
Description

AUSL franchise sharing the same league governance, ESPNU broadcast exposure, and centralized merchandise operation as OKC Spark. Direct peer on product, market position, and revenue model.

7Chicago Bandits
TypeDirect peer
Description

One of the other five franchises in the Athletes Unlimited Softball League, operating under the same league economics, scheduling, broadcast (ESPN), and merchandise platform as OKC Spark. Directly comparable on product, business model, and audience.

8Athletes Unlimited Basketball
TypeEmerging player
Description

Sibling league under the same Athletes Unlimited operator, applying the same player-centric league model to women's basketball. Comparable centralized league operator economics, broadcast strategy, and digital fan-engagement model.

9Texas Volts
TypeDirect peer
Description

Round Rock, TX-based AUSL franchise operating under identical league structure, broadcast deals, and merchandise platform as OKC Spark. Closest geographic peer and direct competitive comparable.

10Portland Cascade
TypeDirect peer
Description

Another AUSL franchise operating with the same league-level broadcast, merchandise, and sponsorship agreements as the Spark. Directly comparable professional women's softball team in a similarly sized regional market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Oklahoma City Spark

Professional Sports Entertainmentokcspark.com

Oklahoma City Spark is a professional women's softball franchise competing in the Athletes Unlimited Softball League (AUSL). The team plays home games at Tom Heath Field in Oklahoma City and generates revenue from ticket sales, merchandise, sponsorships, and national ESPN broadcasts.

What Oklahoma City Spark does

Oklahoma City Spark is a professional women's softball franchise and one of six teams competing in the Athletes Unlimited Softball League (AUSL), a U.S.-based professional softball league. Founded in 2022 and headquartered in Oklahoma City, the team plays its home games at Tom Heath Field on the campus of Oklahoma Christian University and operates with a headcount of approximately 13 employees. The franchise is structurally embedded within the AUSL governance framework, with the league functioning as a strategic operating parent.

Oklahoma City Spark firmographics

Firmographics
Name
Oklahoma City Spark
Legal name
Oklahoma City Spark
Website
https://okcspark.com
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
Oklahoma City Spark is a professional women's softball franchise competing in the Athletes Unlimited Softball League (AUSL). The team plays home games at Tom Heath Field in Oklahoma City and generates revenue from ticket sales, merchandise, sponsorships, and national ESPN broadcasts.
Ownership category
akta.pro rank

Oklahoma City Spark industry classification

Industry
Product category
Professional Sports Entertainment
NAICS
Sports Teams and Clubs (711211), Spectator Sports (71121)
SIC
Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry
Baseball & Softball Leagues (MPAKAAAC)

Keywords

  • Professional softball team
  • Live sports entertainment
  • Team merchandise sales
  • Professional sports league
  • Game ticket sales

Where Oklahoma City Spark is headquartered

Location

Headquarters

HQ city
Oklahoma City
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Oklahoma City Spark business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Oklahoma City Spark product offering

Product offering

Core offering

Oklahoma City Spark is a professional women's softball franchise that plays home games in the Athletes Unlimited Softball League at Tom Heath Field at Oklahoma Christian University. The franchise sells individual game tickets and season ticket deposits, and distributes official Spark-branded merchandise (jerseys, tees, pullovers) through the AU Pro Sports online shop. Games are also distributed nationally through ESPNU and ESPN2 broadcasts.

Product overview

Oklahoma City Spark is a professional softball organization and one of six teams in the Athletes Unlimited Softball League (AUSL). The organization operates as a single product offering centered on professional softball competition, with home games played at Tom Heath Field at Oklahoma Christian University. Related offerings include merchandise (Spark-branded apparel sold through the AU Pro Sports shop) and game broadcasting through ESPNU. The AUSL as a league provides the competitive framework within which the Spark operates.

Differentiator

Problem solved

Functional benefit

Products and services

  • OKC Spark Home Game Tickets

Companies that use Oklahoma City Spark

Customer profile

Segments1 record

Ideal customer profiles2 records

Oklahoma City Spark technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Oklahoma City Spark partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Oklahoma City Spark competitors and assessment

Company assessment

Emerging players

  • Athletes Unlimited Lacrosse: Another Athletes Unlimited-operated league targeting a niche professional sport. Comparable league-level structure, central-operator economics, and growth-stage profile to the AUSL softball franchise.
  • Athletes Unlimited Volleyball: Sister league operated by Athletes Unlimited alongside softball. Shares the operator's broadcast, sponsorship, and merchandise platform; provides a useful comp for women's pro sport league economics within the same parent portfolio.
  • Athletes Unlimited Basketball: Sibling league under the same Athletes Unlimited operator, applying the same player-centric league model to women's basketball. Comparable centralized league operator economics, broadcast strategy, and digital fan-engagement model.

Others

  • National Pro Fastpitch (legacy): Predecessor U.S. women's professional softball league that ceased operations. Provides relevant historical reference for the structural and economic risks facing a six-team women's professional softball league.

Direct peers

  • Carolina Blaze: Sister AUSL softball franchise sharing identical league structure, central sponsorship arrangements, and national broadcast distribution. Same product, customer base, and operating model as OKC Spark.
  • Utah Talons: AUSL franchise sharing the same league governance, ESPNU broadcast exposure, and centralized merchandise operation as OKC Spark. Direct peer on product, market position, and revenue model.
  • Chicago Bandits: One of the other five franchises in the Athletes Unlimited Softball League, operating under the same league economics, scheduling, broadcast (ESPN), and merchandise platform as OKC Spark. Directly comparable on product, business model, and audience.
  • Texas Volts: Round Rock, TX-based AUSL franchise operating under identical league structure, broadcast deals, and merchandise platform as OKC Spark. Closest geographic peer and direct competitive comparable.
  • Portland Cascade: Another AUSL franchise operating with the same league-level broadcast, merchandise, and sponsorship agreements as the Spark. Directly comparable professional women's softball team in a similarly sized regional market.

Broad incumbents

  • WNBA (league-level): Established U.S. women's professional sports league and the benchmark for women's pro sports economics, media rights, and franchise valuations. Useful comparable for the addressable upside of women's professional sports leagues broadly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Oklahoma City Spark social profiles

Digital presence

Oklahoma City Spark financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Oklahoma City Spark leadership team

Management profile

Number of profiles

Oklahoma City Spark funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Oklahoma City Spark M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oklahoma City Spark

What does Oklahoma City Spark do?

Oklahoma City Spark is a professional women's softball franchise that plays home games in the Athletes Unlimited Softball League at Tom Heath Field at Oklahoma Christian University. The franchise sells individual game tickets and season ticket deposits, and distributes official Spark-branded merchandise (jerseys, tees, pullovers) through the AU Pro Sports online shop. Games are also distributed nationally through ESPNU and ESPN2 broadcasts.

Is Oklahoma City Spark a public or private company?

Oklahoma City Spark is a private company. It is classified as corporate owned and is currently operating.

When was Oklahoma City Spark founded?

Oklahoma City Spark was founded in -1. It employs 11 to 50 people.

Where is Oklahoma City Spark based?

Oklahoma City Spark is headquartered in Oklahoma City, United States, in the North America region.

Who are Oklahoma City Spark's main competitors?

Emerging players on record are Athletes Unlimited Lacrosse, Athletes Unlimited Volleyball and Athletes Unlimited Basketball. National Pro Fastpitch (legacy) is listed as an others. Direct peers are Carolina Blaze, Utah Talons, Chicago Bandits, Texas Volts and Portland Cascade. WNBA (league-level) is listed as a broad incumbent.

Does Oklahoma City Spark have an API?

No public API is recorded for Oklahoma City Spark.

What industry is Oklahoma City Spark in?

Oklahoma City Spark's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues. Its NAICS code is 711211 and its SIC code is 7997.

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SiFormer Oklahoma Softball Infielder Named Inaugural AUSL Rawlings Gold Glove Award WinnerThe Athletes Unlimited Softball League (AUSL) and Rawlings Sporting Goods Company announced Sydney Romero as the inaugural winner of the AUSL Rawlings Gold Glove Award for her defensive excellence during the 2026 season. Romero, a shortstop for the Oklahoma City Spark, led all league shortstops with 45 assists and a .974 fielding percentage while playing every inning for her team. This marks the first time Rawlings has recognized a professional softball player since the National Pro Fastpitch league ended in 2019.Si2026 AUSL Pitcher of the Year’s Season Cut Short Due To InjuryUtah Talons pitcher Montana Fouts has been ruled out for the remainder of the 2026 Athletes Unlimited Softball League season due to a lower-body injury. Oklahoma City Spark pitcher Maya Johnson will replace Fouts on Team Klingler's roster for the upcoming All-Star Cup week two.Mississippi State#StateToTheShow: Sacco-Ferrie's Streak Lifts Cascade To PostseasonThe Portland Cascade secured the final spot in the 2026 AUSL Playoffs after Oklahoma City Spark lost their final regular-season game, setting up a one-game playoff against the Chicago Bandits. The winner of this matchup will advance to face the reigning champion Utah Talons in the championship series.YahooMegan Grant’s Two-HR Game Ties Another Former Bruin for AUSL RecordRookie Megan Grant hit two home runs in two innings against the Texas Volts to match Oklahoma City Spark outfielder Maya Brady's Athletes Unlimited Softball League single-season record of 10 home runs. Brady had broken the record earlier the same day during the Spark's 12-4 win over the Blaze. Grant previously set the NCAA single-season record with 42 home runs at UCLA and is also the Bruins' all-time home run leader with 91 career homers.GoducksUniversity of Oregon AthleticsAmari Harper and Sydney Romero are contributing to the OKC Spark's push for a postseason spot in the final week of the AUSL regular season, while Paige Sinicki recorded her first career hits for the Portland Cascade. The Cascade currently hold a 2.5-game lead over the Spark for the final playoff berth and sit two games behind league-leading Utah.ALLSPORTSTUCSON.comUpdate of Arizona standouts in AUSL (6/25)The Athletes Unlimited Softball League (AUSL) reported several roster updates and player achievements for June 2026, including Grace Jenkins signing with the Oklahoma City Spark and Tayler Biehl hitting her first professional home run for the Utah Talons. Former Arizona standout Alyssa Denham returned to play for the Texas Volts before being placed on the injured list, while Taylor McQuillin recorded a save for the Chicago Bandits shortly after being hired as an assistant coach at Utah.kgw.com'Excited to be a part of it': Portland Cascade draws sellout crowd, delivers first home winThe Portland Cascade women's professional softball team secured their first home victory by shutting out the Oklahoma City Spark 3-0 at a sold-out Hillsboro Ballpark. The event marked the team's inaugural home opener in the Athletes Unlimited Softball League, with ESPN broadcasting 50 games this season to expand national reach.GoducksUniversity of Oregon AthleticsUniversity of Oregon senior softball player Amari Harper was selected by the Oklahoma City Spark in the third round of the 2026 Athletes Unlimited Softball League Draft. She will join assistant coach Sydney Romero on the team as one of two recent Duck alumni playing in the league this season.The Times of IndiaTom Brady’s niece Maya Brady selected first overall by OKC Spark in AUSL Expansion DraftThe Oklahoma City Spark selected UCLA shortstop Maya Brady with the first overall pick in the Athletes Unlimited Softball League (AUSL) Expansion Draft ahead of their 2026 debut. This selection coincides with the league's expansion to six teams, as the Cascade franchise was also added for the upcoming season.Sports Business JournalOklahoma City Spark, Cascade join AUSL as 2026 expansion teamsThe Athletes Unlimited Softball League announced it will expand from four to six teams for the 2026 season, adding the Oklahoma City Spark and Cascade as expansion teams. The Oklahoma City Spark transferred its intellectual property from the Association of Fastpitch Professionals to AUSL in what Commissioner Kim Ng described as a clean transaction, with the team continuing to operate locally under new leadership including Tina Floyd as executive director and Amber Flores returning as head coach. The league plans to announce permanent home sites for all six teams in the coming months and will hold an expansion draft on December 1 ahead of a 25-game schedule.