Oklahoma City Spark
Oklahoma City Spark is a professional women's softball franchise competing in the Athletes Unlimited Softball League (AUSL). The team plays home games at Tom Heath Field in Oklahoma City and generates revenue from ticket sales, merchandise, sponsorships, and national ESPN broadcasts.
- Company typePrivate
- Founded-
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Oklahoma City Spark does
Oklahoma City Spark is a professional women's softball franchise and one of six teams competing in the Athletes Unlimited Softball League (AUSL), a U.S.-based professional softball league. Founded in 2022 and headquartered in Oklahoma City, the team plays its home games at Tom Heath Field on the campus of Oklahoma Christian University and operates with a headcount of approximately 13 employees. The franchise is structurally embedded within the AUSL governance framework, with the league functioning as a strategic operating parent.
Oklahoma City Spark firmographics
Firmographics- Name
- Oklahoma City Spark
- Legal name
- Oklahoma City Spark
- Website
- https://okcspark.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oklahoma City Spark is a professional women's softball franchise competing in the Athletes Unlimited Softball League (AUSL). The team plays home games at Tom Heath Field in Oklahoma City and generates revenue from ticket sales, merchandise, sponsorships, and national ESPN broadcasts.
- Ownership category
- akta.pro rank
Oklahoma City Spark industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
Keywords
Where Oklahoma City Spark is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oklahoma City Spark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels3 records
Marketing channels4 records
Oklahoma City Spark product offering
Product offeringCore offering
Oklahoma City Spark is a professional women's softball franchise that plays home games in the Athletes Unlimited Softball League at Tom Heath Field at Oklahoma Christian University. The franchise sells individual game tickets and season ticket deposits, and distributes official Spark-branded merchandise (jerseys, tees, pullovers) through the AU Pro Sports online shop. Games are also distributed nationally through ESPNU and ESPN2 broadcasts.
Product overview
Oklahoma City Spark is a professional softball organization and one of six teams in the Athletes Unlimited Softball League (AUSL). The organization operates as a single product offering centered on professional softball competition, with home games played at Tom Heath Field at Oklahoma Christian University. Related offerings include merchandise (Spark-branded apparel sold through the AU Pro Sports shop) and game broadcasting through ESPNU. The AUSL as a league provides the competitive framework within which the Spark operates.
Differentiator
Problem solved
Functional benefit
Products and services
- OKC Spark Home Game Tickets
Companies that use Oklahoma City Spark
Customer profileSegments1 record
Ideal customer profiles2 records
Oklahoma City Spark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oklahoma City Spark partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Oklahoma City Spark competitors and assessment
Company assessmentEmerging players
- Athletes Unlimited Lacrosse: Another Athletes Unlimited-operated league targeting a niche professional sport. Comparable league-level structure, central-operator economics, and growth-stage profile to the AUSL softball franchise.
- Athletes Unlimited Volleyball: Sister league operated by Athletes Unlimited alongside softball. Shares the operator's broadcast, sponsorship, and merchandise platform; provides a useful comp for women's pro sport league economics within the same parent portfolio.
- Athletes Unlimited Basketball: Sibling league under the same Athletes Unlimited operator, applying the same player-centric league model to women's basketball. Comparable centralized league operator economics, broadcast strategy, and digital fan-engagement model.
Others
- National Pro Fastpitch (legacy): Predecessor U.S. women's professional softball league that ceased operations. Provides relevant historical reference for the structural and economic risks facing a six-team women's professional softball league.
Direct peers
- Carolina Blaze: Sister AUSL softball franchise sharing identical league structure, central sponsorship arrangements, and national broadcast distribution. Same product, customer base, and operating model as OKC Spark.
- Utah Talons: AUSL franchise sharing the same league governance, ESPNU broadcast exposure, and centralized merchandise operation as OKC Spark. Direct peer on product, market position, and revenue model.
- Chicago Bandits: One of the other five franchises in the Athletes Unlimited Softball League, operating under the same league economics, scheduling, broadcast (ESPN), and merchandise platform as OKC Spark. Directly comparable on product, business model, and audience.
- Texas Volts: Round Rock, TX-based AUSL franchise operating under identical league structure, broadcast deals, and merchandise platform as OKC Spark. Closest geographic peer and direct competitive comparable.
- Portland Cascade: Another AUSL franchise operating with the same league-level broadcast, merchandise, and sponsorship agreements as the Spark. Directly comparable professional women's softball team in a similarly sized regional market.
Broad incumbents
- WNBA (league-level): Established U.S. women's professional sports league and the benchmark for women's pro sports economics, media rights, and franchise valuations. Useful comparable for the addressable upside of women's professional sports leagues broadly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Oklahoma City Spark social profiles
Digital presenceOklahoma City Spark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oklahoma City Spark leadership team
Management profileNumber of profiles
Oklahoma City Spark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oklahoma City Spark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oklahoma City Spark
What does Oklahoma City Spark do?
Oklahoma City Spark is a professional women's softball franchise that plays home games in the Athletes Unlimited Softball League at Tom Heath Field at Oklahoma Christian University. The franchise sells individual game tickets and season ticket deposits, and distributes official Spark-branded merchandise (jerseys, tees, pullovers) through the AU Pro Sports online shop. Games are also distributed nationally through ESPNU and ESPN2 broadcasts.
Is Oklahoma City Spark a public or private company?
Oklahoma City Spark is a private company. It is classified as corporate owned and is currently operating.
When was Oklahoma City Spark founded?
Oklahoma City Spark was founded in -1. It employs 11 to 50 people.
Where is Oklahoma City Spark based?
Oklahoma City Spark is headquartered in Oklahoma City, United States, in the North America region.
Who are Oklahoma City Spark's main competitors?
Emerging players on record are Athletes Unlimited Lacrosse, Athletes Unlimited Volleyball and Athletes Unlimited Basketball. National Pro Fastpitch (legacy) is listed as an others. Direct peers are Carolina Blaze, Utah Talons, Chicago Bandits, Texas Volts and Portland Cascade. WNBA (league-level) is listed as a broad incumbent.
Does Oklahoma City Spark have an API?
No public API is recorded for Oklahoma City Spark.
What industry is Oklahoma City Spark in?
Oklahoma City Spark's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues. Its NAICS code is 711211 and its SIC code is 7997.