OKEN

What OKEN does

OKEN (OKEN EURL) is a privately held French wellness coaching and sports consulting firm headquartered at 54 rue Denuzière, 69002 Lyon, founded in 2011 by Marc Barisano. Structured as a single-member EURL with €1,000 share capital, the company operates as the exclusive regional representative for the Auvergne-Rhône-Alpes region of four equipment brands: Miha Bodytec (German whole-body EMS training systems using up to 10 electrode pairs), Fitquest (multi-parameter fitness assessment device measuring 8 parameters in 4 minutes), Aernovir (UV-C air disinfection technology), and Back Up (EMS ergonomic massage mat). OKEN also operates the Myodojo studio in Lyon Confluence as a flagship B2C training facility and reference concept.

OKEN's revenue model combines B2B equipment distribution, professional consulting for opening EMS studios and fitness facilities, training and certification delivery, and B2C personal coaching through Myodojo. The company targets three primary segments: sports coaches and fitness professionals seeking to add EMS offerings, healthcare and wellness providers (physiotherapists, osteopaths, handball medical staff) needing rehabilitation tools, and high-level athletes pursuing performance optimization. Sales is conducted via direct consulting relationships and field sales, with quote-based, non-public pricing.

The business is heavily founder-dependent, with Marc Barisano personally driving consulting, training delivery, and major athlete relationships. OKEN has a single Lyon office, no external investment, no parent company, no proprietary technology (it distributes and configures third-party German-made hardware), no mobile application, no disclosed API, and no AI capabilities. The operational footprint is essentially a micro-distributor-and-services company anchored on the founder's personal brand and credentials.

Name

OKEN

Legal name

OKEN EURL

Website

https://oken-wellness.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

OKEN is a Lyon-based French wellness consulting and EMS equipment distributor founded in 2011 by Marc Barisano. It represents Miha Bodytec, Fitquest, Aernovir, and Back Up regionally, advises coaches and healthcare providers on opening EMS studios, and operates the Myodojo training studio.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Consulting Services: Professional consulting for opening EMS studios and fitness facilities, providing project guidance and technical advice for new business setup.
2. Equipment Distribution: Distribution and representation of Miha Bodytec, Fitquest, Aernovir, and Back Up brands in Auvergne Rhones Alpes region.
3. Personal Coaching: One-on-one coaching sessions at Myodojo studio in Lyon Confluence, including EMS training and kettlebell instruction.
4. Training & Certification Programs: EMS training and certification delivery, including global body stimulation training for fitness professionals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

OKEN distributes and represents Electro-Myo-Stimulation (EMS) and related wellness equipment brands including Miha Bodytec, Fitquest, Aernovir, and Back Up in France, serving as the exclusive regional representative for the Auvergne Rhônes-Alpes region. The company provides B2B consulting services to help entrepreneurs open EMS studios and fitness facilities, including concept selection and equipment guidance. It also delivers personal coaching, nutrition coaching, and kettlebell training at its flagship Myodojo studio in Lyon Confluence.

Product overview

OKEN is a wellness coaching and sports consulting company offering a portfolio of complementary products and services. The core product is Miha Bodytec, a German whole-body EMS training system, complemented by Fitquest (fitness assessment device), Aernovir (UV-C air purification), and Back Up (EMS back massage mat). The company also provides consulting services for studio/sports facility setup, nutrition coaching, and kettlebell training. OKEN positions itself as a holistic wellness provider combining modern EMS technology with traditional fitness methods.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 15-40% increase in maximal isometric power (average 32.6%) in trained athletes
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Miha BodyteccoreChannel Partner/ Reseller/ Distributor · 1 January 2011Marc Barisano was the first to introduce, install, and develop Miha Bodytec in France starting in 2011. He serves as official representative for Auvergne Rhones Alpes region. Miha Bodytec GmbH is the German inventor and manufacturer of global dynamic EMS equipment, present in over 2000 centers worldwide.
• FitquestcoreChannel Partner/ Reseller/ DistributorOKEN represents Fitquest in Auvergne Rhones Alpes. Fitquest is a performance measurement device that assesses 8 fitness parameters including strength, endurance, cardiovascular condition, balance, and speed in just 4 minutes.
• Formasport LyonminorStrategic or Co-development PartnerMarc Barisano delivered EMS Global (Whole Body) training sessions for Formasport Lyon students, a sports and leisure training specialist. Training was conducted with DS2PS (Higher Diploma of Performance 'Physical Preparation & Health') students.
• Académie Médicale de Football de Lyon (AMFL)minorStrategic or Co-development PartnerCollaboration with FIFA-accredited medical center for sports medicine research and athlete treatment. Marc Barisano provided EMS coaching to professional footballers including Michel Bastos, with protocols developed with AMFL medical teams.
• Stéphane Dauvergne (Dogman Kettlebells)minorStrategic or Co-development PartnerPartnership with France's kettlebell pioneer for training exchange and complementary fitness approaches. Marc Barisano became kettlebell instructor under Dauvergne's guidance. OKEN and Miha Bodytec were partners of the first Girevoy Sport World Championships in 2014.
• Myodojo StudiocoreOthersMarc Barisano's own EMS studio located at Lyon Confluence, serving as the flagship demonstration and training center. Myodojo represents the company's core consulting concept and provides reference implementation for potential franchisees.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WBX Therapy: German manufacturer of EMS training equipment offering another whole-body electrostimulation alternative to Miha Bodytec. Operates in the same equipment category serving fitness studios and rehabilitation providers in European markets.
• xBody: Poland-origin manufacturer of competing whole-body EMS training equipment, with its own studio franchise model and distribution network across Europe. Targets the same fitness and wellness center customers as Miha Bodytec, making it the most direct equipment and concept competitor.
• Miha Bodytec GmbH: German manufacturer and global licensor of the Miha Bodytec EMS equipment platform that OKEN distributes in France. Both companies serve the same end customers (fitness studios, athletes, physiotherapists) with the same electrostimulation technology, making Miha Bodytec both OKEN's principal and its closest direct peer in the EMS equipment ecosystem.

Emerging players

• Dogman Kettlebells / Stéphane Dauvergne: France's leading kettlebell training brand and a documented partner of Marc Barisano. Comparable as a French specialist in complementary fitness methodologies (kettlebell/Girevoy Sport) that target the same niche of performance-focused athletes and coaches.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/oken-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKEN