OK.go MobilitätsAG

What OK.go MobilitätsAG does

OK.go MobilitätsAG is a privately held German Aktiengesellschaft headquartered in Ellwangen-Neunheim, Baden-Württemberg, that operates public passenger transport, packaged bus travel, charter bus rental, and container services across the Ostalbkreis and Heidenheim districts in eastern Württemberg. The company was formed on September 1, 2018 through the merger of three family-owned bus operators — Omnibus Mack (founded 1935), Omnibus Schuster (1936), and Omnibus Jakob (1928) — bringing together 255 years of combined operating history under one corporate entity led by Vorstand Reiner Maria Scheiger.

The company operates a fleet spanning 3- to 5-star travel coaches, articulated shuttle buses (including three new 150-seat Setra units for the Landesgartenschau Ellwangen 2026), wheelchair-accessible city buses, small buses (5–19 seats), and a vintage 1965 bus for special occasions. Its service portfolio comprises ÖPNV (scheduled line services, StadtBus Ellwangen and Lorch, StadtLandBus on-demand service, EventBus), charter Mietbus rental for groups and corporates, packaged Reisen (wellness, cultural, city, day-trip, cycling, and youth travel to European destinations), and waste/container logistics using 3–12 m³ containers. The technology layer is light: a StadtLandBus booking platform at stadtlandbus.okgo-ag.de, a travel catalog system, and digital/mobile ticketing — no APIs, AI, or proprietary software are disclosed.

Revenue is generated through a mix of transaction-based ticket sales (ÖPNV fares under OstalbMobil tariffs, including a €2 flat-rate StadtLandBus and a €7/€10 EventBus), one-off package tour pricing (€55 day trips to €1,075 multi-day wellness trips), charter rental fees, and container service fees, plus mobility and travel voucher sales. With ~200 employees across five locations, OK.go distributes through direct website and phone sales, physical retail locations, the StadtLandBus app, and partnerships with FMO, Weis-Reisen, the OstalbMobil Verbund, and event organizers such as Landesgartenschau Ellwangen 2026.

Name

OK.go MobilitätsAG

Legal name

OK.go MobilitätsAG

Website

https://okgo-ag.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

OK.go MobilitätsAG is a regional German mobility and bus travel operator headquartered in Ellwangen-Neunheim, serving the Ostalbkreis and Heidenheim districts with public transport, charter bus rental, packaged leisure tours, and container services across five locations with roughly 200 employees.

Ownership category

akta.pro rank

Product category

Regional Bus Transportation and Mobility Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Charter Bus Industry (48551), School and Employee Bus Transportation (4854), Travel Arrangement and Reservation Services (5615)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Sanitary Services (4950)

akta.pro primary industry

Airport/Seaport Shuttle & Landside Connector Services (TLAFAJAE)

akta.pro secondary industry

Inter-Municipal & Long-Haul MSW Transport (Post-Collection Haul) (BPALAAAK)

Keywords

• Public bus transport
• Charter bus rental
• Package bus tours
• On-demand mobility
• Waste container services

Headquarters

HQ city

Ellwangen-Neunheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Public Transport (ÖPNV): Public passenger transport services including scheduled bus lines, city bus services (StadtBus Ellwangen, StadtBus Lorch), StadtLandBus on-demand service, and event transportation. Revenue from ticket sales, day passes, and time-based tickets.
2. Bus Travel Packages: Organized bus travel packages including day trips, multi-day tours, wellness travel, cultural travel, city breaks, and adventure travel. Revenue from package bookings including transportation, accommodation, and guided tours.
3. Bus Rental: Rental of buses for groups, associations, companies, and private events. Includes experienced drivers and optional special programs.
4. Container Services: Container services for waste management and construction materials with 3-12 cubic meter containers, available open or with lids, emptied regularly or on-demand.
5. Mobility and Travel Vouchers: Sale of mobility vouchers for StadtBus and travel vouchers for travel experiences, sold online and at locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

OK.go MobilitätsAG fundamentally operates scheduled public passenger transport (ÖPNV), on-demand mobility services (StadtLandBus, EventBus, StadtBus), charter bus rental (Mietbus), and organized package bus travel (Reisen) across the Ostalbkreis region. It also runs a container waste-management service for households, businesses, and construction sites. The company sells tickets, day passes, charter bookings, multi-day travel packages, and waste-container rentals through its website, app, phone, and physical locations.

Product overview

OK.go MobilitätsAG operates as a unified mobility and travel services provider formed from three family companies (Omnibus Mack, Omnibus Schuster, Omnibus Jakob) in 2018. The company offers a portfolio of interconnected transport and travel services: (1) ÖPNV public transport including scheduled line services, on-demand StadtBus/StadtLandBus services, and EventBus for special events; (2) Mietbus charter bus rental for groups; (3) Reisen package bus travel including wellness, cultural, city, day trip, cycling, and youth travel packages; (4) Container waste management services; and (5) gift vouchers for mobility and travel. The fleet includes 3-5 star travel buses, city buses, small buses, and a vintage 1965 bus. The company serves the Ostalbkreis region with approximately 200 employees across five locations.

Differentiator

Problem solved

Functional benefit

Products and services

• ÖPNV (Public Transport) Scheduled public passenger transport services for the Ostalbkreis region, including line services, school transport, StadtBus Ellwangen, StadtBus Lorch, and integration with the OstalbMobil tariff association. Targeted at local residents, commuters, and students needing reliable daily mobility.
• StadtLandBus Ellwangen/Bopfingen On-demand flexible bus service in the eastern Ostalbkreis operating on lines 330/332/334 around Ellwangen, bookable via app, phone, or online platform at a flat €2 per trip, with Saturday and Sunday morning hours added for Landesgartenschau 2026. Targeted at residents needing off-schedule and weekend mobility.
• EventBus Call-ahead on-demand bus service for events, transporting attendees to and from venues during evening and late-night hours (e.g., Biermeile Rattstadt 18:00–03:00, €7 advance / €10 at door). Targeted at event attendees and organizers needing late-night regional mobility.
• Mietbus (Bus Rental) Charter bus rental with experienced drivers for club outings, corporate events, family excursions, and transfers, using modern buses with optional customized programs. Targeted at associations, SMEs, corporates, and private groups booking group transportation.
• Reisen (Bus Travel Programs) Organized package bus travel including winter, cycling, youth, day, city, cultural, and wellness tours, with experienced drivers, qualified guides, and hotel accommodation included. Targeted at leisure travelers and tour groups seeking hassle-free, fully arranged multi-day or single-day European tours.
• Wellness Travel Packages Wellness-focused package trips to spa destinations such as Bad Füssing and Marienbad, including 5-day Marienbad packages from €899 double / €1,039–€1,083 single with half-board, 10 wellness treatments, and excursions. Targeted at wellness travelers seeking bundled spa and travel experiences.
• Cultural Travel Packages Package cultural tours to European events and destinations including Bregenzer Festspiele, Vienna, Hamburg, Prague, Rome, Venice, and Assisi, with guided tours. Targeted at travelers interested in music, arts, and cultural sightseeing.
• City Travel Packages Multi-day city break packages to European destinations including Berlin, Munich, Prague, Hamburg, Vienna, Bamberg, and Venice. Targeted at leisure travelers seeking short, curated urban getaways.
• Day Trips Single-day excursions to destinations such as Bregenzer Bucht, Ammersee, Lake Constance, Zugspitze, Eger (€55 shopping trip), and guided hiking trips (€129 including Nebelhornbahn cable car). Targeted at local residents and day-trippers seeking organized single-day experiences.
• Container Service Rental of 3–12 m³ containers for waste disposal and construction material transport across the Ostalbkreis and beyond, available open or with lid, emptied on a regular schedule or on-demand, with environmentally compliant material recovery. Targeted at residential, commercial, and construction customers needing flexible waste solutions.
• Landesgartenschau Ellwangen 2026 Shuttle Dedicated high-capacity shuttle bus service operating between the Landesgartenschau parking area, Schönenberg, and ZOB Ellwangen, using three new 150-seat articulated buses for the duration of the State Garden Show 2026. Targeted at Landesgartenschau visitors and the event organizer.
• Mobility Voucher (Mobilitätsgutschein) Gift voucher usable for StadtBus rides, including for shopping trips, doctor appointments, school transport, or general mobility, sold online and at company locations. Targeted at gifting customers and mobility users without a subscription.
• Travel Voucher (Reisegutschein) Gift voucher for OK.go bus travel experiences, available for purchase online or at company locations. Targeted at gifting customers and recipients of organized travel experiences.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Friedrich-Müller-Omnibusunternehmen GmbH (FMO)coreChannel Partner/ Reseller/ DistributorJoint operation of StadtLandBus on-demand service in Ellwangen/Bopfingen area. FMO provides additional buses and operational support for the flexible mobility service that operates on weekends and evenings.
• Weis-ReisencoreChannel Partner/ Reseller/ DistributorCollaboration partner for StadtLandBus service and regional ÖPNV operations. Contributes to integrated mobility offerings in the Ostalbkreis region.
• OstalbMobilcoreStrategic or Co-development PartnerRegional mobility association coordinating public transport tariffs, schedules, and unified ticketing across multiple transport providers in Ostalbkreis. OK.go participates as a key transport partner.
• Landesgartenschau Ellwangen 2026coreStrategic or Co-development PartnerState garden exhibition event for which OK.go provides comprehensive shuttle services, including three new articulated buses and special event bus (EventBus) transportation for visitors.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SWEG Südwestdeutsche Landesverkehrs-GmbH: State-owned regional public transport operator in Baden-Württemberg running regional bus and rail services. Directly comparable to OK.go's scheduled city bus, regional ÖPNV, and event/shuttle services in the same German state, although at materially larger scale.
• Omnibus Hetzler GmbH & Co. KG: Long-established German family tour and charter bus operator running both package bus travel (Reisen) and charter rental (Mietbus). Closely mirrors OK.go's leisure-travel and charter revenue mix with similar family-business heritage.
• RegioBus Hannover GmbH: Regional bus operator (Deutsche Bahn subsidiary) running scheduled regional, urban, and on-demand transit in the Hannover region. Comparable to OK.go across scheduled lines, school transport, and on-demand flexible services within a defined catchment.
• Schmetterling Reisen GmbH: German bus-tour operator with a wide catalog of package bus travel (city, cultural, wellness trips) similar to OK.go Reisen. Overlaps strongly on the leisure coach-travel product category and mid-market European destinations.

Emerging players

• MOIA GmbH: Volkswagen-owned on-demand shared-mobility operator running flexible-route pooled ride services in German cities. Adjacent competitor for OK.go's on-demand mobility ambitions, particularly around digital booking and dynamic routing.
• ioki GmbH: Deutsche Bahn subsidiary providing on-demand and flexible-route transit software and services to public authorities. Directly comparable to the operating model behind OK.go's app-based StadtLandBus service, though as a technology platform rather than an operator.

Regional players

• Regionalverkehr Köln GmbH (RVK): Regional bus and on-demand transit operator in the Rhineland region, including flexible Bedarfsverkehr (demand-responsive) services analogous to OK.go's StadtLandBus. Comparable on integrated scheduled + on-demand transit but in a different German region.
• Freiburger Verkehrs AG (VAG Freiburg): Municipal public transport operator for the Freiburg/Breisgau region running scheduled bus and tram services. Comparable to OK.go on the urban/regional scheduled transit business model but in a different Baden-Württemberg geography and without OK.go's leisure-travel or container services.

Broad incumbents

• Deutsche Bahn Regio AG: Incumbent regional passenger transport arm of Deutsche Bahn operating bus and rail across Germany. Overlaps broadly with OK.go's ÖPNV and on-demand services as part of a much larger nationwide portfolio including regulated tariff systems.
• FlixMobility GmbH (FlixBus): Pan-European intercity bus and mobility platform operating long-distance scheduled coach services. Adjacent competitor for OK.go's package travel and coach services, though focused on intercity rather than regional or local mobility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OKgoAG
• Instagraminstagram.com/okgoag
• LinkedInlinkedin.com/company/ok.go-mobilit%C3%A4tsag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK.go MobilitätsAG