What OLAFLEX does

OLAFLEX is a privately held Colombian polyurethane manufacturer founded in 1992 and headquartered in Bogotá, Colombia, with a workforce of approximately 34 employees. The company designs, develops, manufactures, and commercializes polyurethane-based products across multiple industrial and commercial categories, operating as an integrated manufacturer from a single facility at Carrera 127 N 22G - 15 Bodega 5 y 7 in Bogotá. Its core competency spans polyurethane chemistry — including rigid polyurethane systems, flexible molded polyurethane, integral skin polyurethane, and technopolymer-based barriers — applied to a portfolio of more than 40 SKUs.

The product portfolio is organized around four primary verticals: parking and traffic safety (wall protectors, speed reducers, road separators, tire stops, dock bumpers), furniture and industrial seating (viscoelastic pillows, industrial chairs, polyurethane puffs), cable management and industrial safety (multi-channel cable protectors, anti-fatigue mats, modular flooring, shelf protectors), and structural/construction materials (rigid polyurethane systems, industrial paints, insulation panels, waterproofing products). The company also offers custom polyurethane design and manufacturing ("Diseños a medida") as a distinct product line, serving customers with application-specific requirements across automotive, aviation, healthcare, and heavy machinery use cases.

OLAFLEX operates a sales-led, direct B2B go-to-market model, with customers engaging the company via phone, email, or a website contact form for quotes. Pricing is not publicly disclosed and is handled on a quote basis. The company holds ISO 9001:2015 certification (Certificate N. CO08/2661) under Norma Técnica Colombiana, covering design, development, production, and commercialization of polyurethane systems and pieces. Its customer base, as evidenced by logos on its corporate website, includes prominent Colombian and multinational enterprises such as Carulla, Farmatodo, Carrefour, Novartis, Javeriana, Continautos, Helm Bank, and Metrokia. Online payment processing is available through Aval Pay Center. The company serves primarily the Colombian market with no disclosed export operations.

Name

OLAFLEX

Legal name

OLAFLEX

Website

https://olaflex.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OLAFLEX is a Colombian polyurethane manufacturer founded in 1992 that designs, produces, and sells industrial and commercial polyurethane products — including parking accessories, wheel chocks, cable protectors, rigid foam systems, insulation panels, and custom parts — primarily serving B2B customers across parking safety, construction, transport, healthcare, and industrial sectors in Colombia.

Ownership category

akta.pro rank

Product category

Polyurethane Products Manufacturing

NAICS

Other Rubber Product Manufacturing (32629), Rubber Product Manufacturing (3262), Furniture and Related Product Manufacturing (337), Plastics and Rubber Products Manufacturing (326)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Miscellaneous Plastics Products (3080), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Polyurethanes (MDI/TDI, Polyols, PU Systems) (IMAEADAH)

akta.pro secondary industries

Rubber Linings, Coatings & Corrosion Protection (Tanks, Pipes, Chutes) (IMANALAH), Roof Insulation & Cover Boards (IMADAFAN)

Keywords

• Polyurethane products
• Industrial protection equipment
• Parking safety products
• Cable management solutions
• Polyurethane manufacturing

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Polyurethane Product Sales: Manufacture and sale of polyurethane products including parking accessories, furniture components, cable protectors, industrial mats, hospital solutions, vehicle blocks/wedges, protection barriers, industrial paints, panels, and waterproofing products. Revenue is generated through one-time product sales with potential for repeat orders from industrial and commercial customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

OLAFLEX designs, develops, manufactures, and commercializes polyurethane products for diverse industrial and commercial applications. The portfolio spans parking protection accessories (wall protectors, speed reducers, tire stops, road separators), furniture items (viscoelastic pillows, industrial chairs, polyurethane puffs), cable management solutions (1- to 5-channel cable protectors and stands), industrial safety equipment (anti-fatigue mats and modular flooring, shelf protectors, hospital stretcher guards), wheel chocks for vehicles and aircraft, custom parts and pieces (integral skin and flexible molding), perimeter protection barriers (flexible technopolymer and metal options), rigid polyurethane systems, industrial paints, insulation panels, and polyurethane waterproofing products.

Product overview

OLAFLEX is a Colombian company that designs, develops, manufactures, and commercializes polyurethane products for diverse industrial and commercial applications. The company operates as a multi-product manufacturer offering parking protection accessories (wall protectors, speed reducers, tire stops, road separators), furniture items (viscoelastic pillows, industrial chairs, puffs), cable management solutions (cable protectors in 1-5 channel configurations), industrial safety equipment (anti-fatigue mats, shelf protectors, hospital stretcher protectors), wheel chocks for vehicles and aircraft, parts and pieces (integral skin and flexible molding), protection barriers (technopolymer and metal options), rigid polyurethane systems, industrial paints, insulation panels, and waterproofing products. The portfolio spans applications in furniture, construction, decoration, industrial buildings, commercial areas, infrastructure, transportation, machinery, public spaces, and home products.

Differentiator

Problem solved

Functional benefit

Products and services

• Parking Protection Accessories (Accesorios para Parqueadero)
• Viscoelastic Polyurethane Pillows (Almohadas Viscoelásticas)
• UFO Polyurethane Puff (Puff Ovni)
• Industrial Polyurethane Chairs (Sillas Industriales)
• Single-Channel Cable Protector (Pasacables de un canal)

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BASF: Diversified chemical giant with a major polyurethane systems business. Overlaps with OLAFLEX in rigid PU foams, PU panels, and coatings; differs in scale and product breadth.
• Stepan Company: Specialty chemicals manufacturer producing polyurethanes and PU systems for industrial, construction, and consumer applications. Comparable chemistry and end-market overlap with OLAFLEX.
• Huntsman Corporation: Produces MDI, polyols, and polyurethane systems serving automotive, construction, and industrial markets. Comparable in PU systems manufacturing with broader global scale.
• Wanhua Chemical: One of the world's largest MDI producers with extensive polyurethane systems portfolio. Comparable chemistry focus; competes indirectly with OLAFLEX via global supply chains into LatAm.
• Covestro: Global leader in polyurethane raw materials (MDI/TDI, polyols) and PU systems. Comparable as a polyurethane systems manufacturer, though Covestro operates at vastly larger scale and broader chemistry footprint.
• Dow: Global materials science company producing polyurethane systems and PU-based insulation and construction products. Comparable in PU chemistry and end-use overlap (construction, infrastructure).

Direct peers

• Proquinal: Colombian polyurethane systems manufacturer (part of Grupo Bavaria / SABIC-affiliated supply chains) producing flexible foams, rigid foams, and integral skin PU for furniture and industrial markets. Most direct regional comparable to OLAFLEX.
• Woodbridge Group: North American manufacturer of molded polyurethane foam products for automotive, furniture, and industrial markets. Directly comparable in flexible molded PU and integral skin technology areas.
• Recticel: European polyurethane specialist producing flexible and rigid PU foams for automotive, construction, and industrial applications. Most directly comparable business model and product mix to OLAFLEX, though operating at larger scale.

Emerging players

• Hexpol Compounding: Polymer compounder with a polyurethane and rubber compounding business serving industrial customers. Comparable in custom compounding and tailored formulations for industrial end-uses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/olaflex

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLAFLEX