Old Custom House

What Old Custom House does

Old Custom House, Inc. operates a single-location fast casual dining restaurant at 404 Front Street in Avila Beach, California, under the trade name "Custom House." The restaurant is differentiated primarily by its oceanfront setting on California's Central Coast, serving both local residents and tourists seeking scenic dining. Core offerings include a food menu, a full beverage menu (alcoholic and non-alcoholic), and a Happy Hour menu available Sunday through Thursday from 3:00pm-5:00pm and 7:00pm-close. Operating hours span 10:00am-9:00pm Sunday-Thursday and 10:00am-10:00pm Friday-Saturday. Menus are delivered to customers via QR-code links rather than printed materials.

The business operates as part of the Custom House Restaurant Group, a network of six affiliated Central Coast restaurants that also includes Wooly's (Pismo Beach), Ventana Grill, OysterLoft, Mr. Rick's, Mission Pizza (Avila Beach), and Westerly Shell Beach. The company generates revenue from three streams: dine-in food sales, beverage sales, and gift card sales. Gift cards are sold both in-store at the restaurant and online through a centralized e-commerce platform at customhouserestaurantgroup.com, which is shared across the restaurant group.

The legal entity is a privately held California corporation (OLD CUSTOM HOUSE, INC.) with no identified parent company, holding structure, or institutional investors. Headcount stands at 11 employees. The company maintains a CCPA/CPRA-compliant privacy notice for employees and applicants and uses a Paylocity-hosted recruiting portal under the Custom House Restaurant Group employer brand. No proprietary technology, AI/ML systems, patents, or external funding rounds are associated with the business.

Name

Old Custom House

Legal name

OLD CUSTOM HOUSE, INC.

Website

https://oldcustomhouse.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Custom House, Inc. operates a single-location fast casual oceanfront restaurant in Avila Beach, California, serving food, beverages, and gift cards to locals and Central Coast tourists as part of the multi-brand Custom House Restaurant Group.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Fast casual dining
• Oceanfront restaurant
• Happy hour specials
• Restaurant gift cards
• Beachfront dining

Headquarters

HQ city

Avila Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food Sales: Revenue from food menu items sold to dine-in customers at the Avila Beach restaurant location.
2. Beverage Sales: Revenue from alcoholic and non-alcoholic beverages, including dedicated beverage menu and happy hour promotions.
3. Gift Cards: Plastic and digital gift cards sold in-store and online, generating float revenue and driving future customer acquisition.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Old Custom House is a single-location fast casual restaurant in Avila Beach, California, providing dine-in food and beverage service with ocean views at 404 Front Street. Its core offering consists of a curated food menu, a full beverage program (alcoholic and non-alcoholic), and a discounted Happy Hour menu available Sunday through Thursday, complemented by branded gift cards sold in-store and online for use at the restaurant.

Product overview

Old Custom House is a single-location fast casual dining restaurant in Avila Beach, California, offering dine-in service with ocean views. The core offering consists of a food menu and beverage menu (both accessible via QR codes), complemented by a Happy Hour menu featuring discounted offerings on Sundays through Thursdays. The restaurant also sells gift cards as an ancillary product through a centralized restaurant group website.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service fast casual dining experience with ocean views at 404 Front Street, Avila Beach, CA, offering dine-in meals during operating hours (Sunday-Thursday 10am-9pm; Friday-Saturday 10am-10pm). Targets individual diners and walk-in customers.
• Food Menu Curated food menu featuring the restaurant's signature dishes, accessible via QR code link (qrco.de/bc2eOI). Available to dine-in customers at the Avila Beach location.
• Beverage Menu Full beverage menu including alcoholic and non-alcoholic drinks, accessible via QR code link (qrco.de/bbvicr). Available to dine-in customers at the Avila Beach location.
• Happy Hour Menu Special discounted food and beverage offerings available Sunday through Thursday from 3:00pm-5:00pm and 7:00pm-close, accessible via QR code link (qrco.de/bfuAO5). Targets diners seeking value-driven social dining during off-peak hours.
• Gift Cards Old Custom House branded gift cards available for purchase in-store and online through customhouserestaurantgroup.com, marketed for holidays, birthdays, graduations, employee appreciation, and other special occasions. Generates float revenue and drives future customer acquisition.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Wooly's (Pismo Beach)minorOthersAffiliated restaurant under the Custom House Restaurant Group. Located in Pismo Beach, CA. Referenced on Old Custom House website's related restaurants section.
• Ventana GrillminorOthersAffiliated restaurant under the Custom House Restaurant Group. Referenced on Old Custom House website's related restaurants section.
• OysterLoftminorOthersAffiliated restaurant under the Custom House Restaurant Group. Referenced on Old Custom House website's related restaurants section.
• Mr. Rick'sminorOthersAffiliated restaurant under the Custom House Restaurant Group. Referenced on Old Custom House website's related restaurants section.
• Mission Pizza (Avila Beach)minorOthersAffiliated restaurant under the Custom House Restaurant Group. Located in Avila Beach, CA. Referenced on Old Custom House website's related restaurants section.
• Westerly Shell BeachminorOthersAffiliated restaurant under the Custom House Restaurant Group. Located in Shell Beach, CA. Referenced on Old Custom House website's related restaurants section.
• Custom House Restaurant GroupcoreOthersParent company operating Old Custom House and affiliated restaurants. Manages corporate hiring through Paylocity recruiting portal and gift card operations through customhouserestaurantgroup.com.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Mermaid Restaurant: Long-running casual dining restaurant in Cambria, CA on the Central Coast. Comparable as a similarly-sized, similarly-positioned coastal casual dining concept serving a mix of locals and drive-to tourists.
• Wooly's Beach Bar & Grill: Sister restaurant in Custom House Restaurant Group located in Pismo Beach, CA. Directly comparable as a casual beachside dining concept within the same parent group's Central Coast portfolio.
• Ventana Grill: Affiliated sister restaurant within Custom House Restaurant Group on the California Central Coast. Comparable as another casual-dining concept operating under the same parent brand portfolio, sharing back-office and gift card infrastructure.
• Westerly Shell Beach: Sister restaurant in Custom House Restaurant Group located in Shell Beach, CA. Directly comparable as a beachside casual dining concept within the same Central Coast parent portfolio.
• OysterLoft: Sister restaurant under Custom House Restaurant Group. Directly comparable as a casual seafood-leaning dining concept sharing the same parent group's operational and marketing platform.
• Olde Port Inn: Independent oceanfront casual dining restaurant in Avila Beach, CA. Directly comparable as a competing beachfront casual concept in the same small town, competing for the same tourist and local diner base.
• Mission Pizza (Avila Beach): Sister restaurant under Custom House Restaurant Group located in the same town (Avila Beach). Most directly comparable as a co-located casual dining concept sharing the same customer base and parent platform.
• Sea Chest Restaurant: Casual seafood restaurant in Cayucos, CA on the Central Coast. Comparable as a small, independent ocean-adjacent casual dining concept serving the same regional tourist and resident customer base.
• Mr. Rick's: Sister restaurant within Custom House Restaurant Group. Comparable as another casual Central Coast dining concept sharing group-level brand, gift card, and recruiting infrastructure.
• Cayucos Sunset Grill: Casual oceanview restaurant in Cayucos, CA on the California Central Coast. Comparable as a single-location beachfront casual dining concept with a similar 'ocean view' value proposition and tourist-driven demand pattern.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/old-custom-house

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Custom House