Olde Towne Athletic Club

What Olde Towne Athletic Club does

Olde Towne Athletic Club is a privately held, single-site membership athletic club founded in 2004 in the East Cobb area of Marietta, Georgia. The club operates 8 clay tennis courts alongside dedicated pickleball courts, an Olympic-size swimming pool, a fitness center, an on-site Pub & Grille restaurant, and event-hosting facilities, serving families and individuals seeking tennis, fitness, and social activities in suburban Atlanta. Its programming is anchored by recurring tennis drills (e.g., Doubles Trouble Tennis Drills, Adult Drills) and a calendar that shows 35 events scheduled in July 2026 alone.

The club runs on a recurring membership-dues revenue model, with pricing not publicly disclosed and prospective members directed to inquire directly. Court reservations and event registration are managed through the YourCourts third-party platform, while membership payments are processed via CardPointe. The technology footprint is deliberately lean: standard calendar integrations (Google Calendar, iCalendar, Outlook 365, Outlook Live), Instagram and Facebook organic social channels, and a WordPress-based website — no proprietary platforms, mobile app, or AI-driven features are evident.

Go-to-market is direct-to-consumer, with no third-party distribution, no franchise, and no parent company. Marketing is organic social and content-led through the website calendar. The company employs approximately 17 people across operations, programming, dining, and events, and shows no public evidence of funding history, ownership changes, M&A, or geographic expansion beyond its single Marietta location.

Name

Olde Towne Athletic Club

Legal name

Olde Towne Athletic Club

Website

https://oldetowneathleticclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Olde Towne Athletic Club is a privately held, single-site membership athletic club in Marietta, Georgia, offering tennis, pickleball, fitness, swimming, dining, and event hosting to families and individuals in the East Cobb community, generating revenue primarily through recurring membership dues.

Ownership category

akta.pro rank

Product category

Private Athletic Club / Recreational Sports Facility

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Private athletic club
• Tennis facility
• Pickleball courts
• Fitness center
• Membership recreation

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Recurring membership fees charged to members for access to tennis courts, fitness facilities, swimming, pickleball, and dining amenities. The club operates as a private membership-based athletic facility.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Olde Towne Athletic Club is a private membership-based athletic club in East Cobb, Marietta, Georgia, providing members with access to tennis (8 clay courts), pickleball courts, an Olympic-size swimming pool, a fitness center, and an on-site pub and grille restaurant. The club also hosts special events and offers programs such as Doubles Trouble Tennis Drills and Adult Drills, with members using the YourCourts reservation system for court bookings and event registration.

Product overview

Olde Towne Athletic Club is a membership-based recreational facility offering a portfolio of sports and lifestyle services centered around tennis, fitness, and social dining. The club provides six distinct service offerings: World Class Tennis (racket sports with courts and drills), Pickleball, Fitness & Wellness, Swimming, Pub & Grille (on-site dining), and Special Events hosting. The core experience combines racquet sports programming with fitness facilities and culinary services, unified through a membership model and integrated digital tools for court reservations and event management.

Differentiator

Problem solved

Functional benefit

Products and services

• World Class Tennis

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Life Time Group Holdings: National operator of large-scale, premium athletic and recreational clubs with tennis, pickleball, fitness, pools, dining, and family programming. Comparable at the amenity-mix and membership-subscription level, but operating at vastly larger scale across many metro markets.
• The Bay Club Company: Operator of multiple premium private fitness and athletic clubs primarily in California, offering tennis, fitness, swim, and hospitality amenities. Directly comparable to Olde Towne in the multi-amenity private club model with bundled membership dues and programmed events.
• YouFit Health Clubs: Membership-based fitness center chain with broad geographic presence. Comparable to Olde Towne only on the recurring-membership fitness layer; lacks the tennis, pickleball, and F&B programming that differentiate the subject club.
• Invited (formerly ClubCorp): Largest operator of private golf, country, athletic, and city clubs in the U.S. Comparable to Olde Towne as a membership-driven multi-amenity recreational club business with F&B and event revenue layers, but at a portfolio scale.

Emerging players

• Chicken N Pickle: Growing multi-location pickleball-focused entertainment concept combining courts, casual dining, and event hosting. Comparable to Olde Towne in the overlap between racquet sport programming and on-site food & beverage / event revenue.

Direct peers

• Cherokee Town & Country Club: Private, family-oriented athletic and country club in north Atlanta offering tennis, swimming, fitness, dining, and event hosting. Comparable to Olde Towne in business model, membership D2C go-to-market, and bundled amenity mix targeting affluent Atlanta families.
• Atlanta Athletic Club: Premier private athletic club in suburban Atlanta (Johns Creek) offering tennis, fitness, aquatics, dining, and social amenities to families. Directly comparable to Olde Towne as a membership-based multi-amenity athletic club serving affluent North Metro Atlanta families, with deeper resources and a larger real estate footprint.
• The Country Club of the South: Private members-only club in Johns Creek, GA, providing golf, tennis, swimming, fitness, and dining experiences. Overlaps with Olde Towne on the multi-amenity athletic club positioning in the same wealthy North Atlanta submarket.
• Standard Club: Private social and athletic club in Atlanta offering racquet sports, fitness, aquatics, and dining. Directly comparable as a membership-based recreational club bundling tennis with hospitality amenities in the same Atlanta metro area.

Regional players

• Sea Island Athletic Club: Resort and member-based athletic facility on the Georgia coast offering tennis, fitness, pool, and dining. Comparable in amenity mix and programming, but operating in a different (coastal resort) submarket with overlap in social/rec engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oldetowneathleticclub
• Instagraminstagram.com/oldetowneathleticclub
• LinkedInlinkedin.com/company/olde-towne-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olde Towne Athletic Club