Old German Beer Hall
Old German Beer Hall is a single-location Bavarian-themed restaurant and beer hall in Milwaukee, Wisconsin, operating under a Hofbräu Munich trademark license to serve traditional Bavarian food, imported Munich beer, and event programming to walk-in diners, private party groups, and Stein Club members.
- Company typePrivate
- Founded-
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Old German Beer Hall does
Old German Beer Hall operates a single-location Bavarian-themed restaurant and beer hall at 1009 N. Old World 3rd St in Milwaukee, Wisconsin, serving traditional festival food and Hofbräu Munich beer brewed in Munich under the Reinheitsgebot (Purity Act of 1516). The venue operates under a trademark license from Staatliches Hofbräuhaus in München, allowing use of the HB Oval Crown Logo and Hofbräu Munich marks, and features replica tables and benches from the Munich "Schwemme" to reinforce the authenticity of the experience. Menu items include giant pretzels prepared from a Bavarian recipe by an 80-year-old Milwaukee bakery and proprietary bratwurst varieties developed exclusively for the venue by Usinger's Sausage Factory, which is located across the street.
The business generates revenue through four primary streams: daily walk-in food and beverage service (10:00am–10:30pm, last call for liters at 11:00pm), group and party reservations with a $200 prepaid food and beverage deposit for tables seating 14 or more, the Stein Club loyalty membership program capped at 300 members with a waiting list, and ticketed events including FC Bayern Munich matchday screenings, live music performances, and the annual Tour de Taps beer festival. There is no proprietary technology, digital platform, or AI component; operations rely entirely on in-person hospitality, organic social media marketing (Facebook, Instagram), and event-driven foot traffic. The venue is privately held with approximately 10 employees, no disclosed funding, and no parent company structure.
Old German Beer Hall firmographics
Firmographics- Name
- Old German Beer Hall
- Legal name
- Old German Beer Hall
- Website
- https://oldgermanbeerhall.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Old German Beer Hall is a single-location Bavarian-themed restaurant and beer hall in Milwaukee, Wisconsin, operating under a Hofbräu Munich trademark license to serve traditional Bavarian food, imported Munich beer, and event programming to walk-in diners, private party groups, and Stein Club members.
- Ownership category
- akta.pro rank
Old German Beer Hall industry classification
Industry- Product category
- Bavarian Beer Hall Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
- akta.pro secondary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Old German Beer Hall is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Old German Beer Hall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Food and beverage sales: Core revenue from serving traditional Bavarian food and imported Hofbräu Munich beer. Food served 10:00am to 10:30pm, last call for liters 11:00pm. Daily service model.
- Group and party packages: Revenue from pre-booked group reservations and party packages ranging from Keg Parties to Seated Dinner Service. Reservations require a $200 prepaid food and beverage deposit. Tables can seat 14 or more.
- Stein Club membership: Stein Club is a loyalty program with a limit of 300 steins, generating membership-driven repeat revenue. Members receive benefits including half-price liters, happy hour buffet, and free liters every 10th pour.
- Event ticketing: Revenue generated from ticketed events such as the Tour de Taps 2026 beer festival. Ticket sales supplement food and beverage revenue during special events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Table reservation with $200 deposit applied to food and beverage purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Old German Beer Hall product offering
Product offeringCore offering
Old German Beer Hall operates a single-location Bavarian-themed beer hall and restaurant in Milwaukee, Wisconsin, serving Hofbräu Munich beer brewed under the Reinheitsgebot (Purity Act of 1516) alongside traditional Bavarian festival food including giant pretzels imported from Munich and proprietary bratwursts from Usinger's. The venue offers group and party reservation packages, hosts live music performances and FC Bayern Munich matchday viewings, runs an annual Tour de Taps beer festival, and maintains the Stein Club membership program capped at 300 members.
Product overview
Old German Beer Hall is a single-location restaurant and beer hall in Milwaukee offering authentic Bavarian hospitality and Hofbräu Munich beer brewed under the Reinheitsgebot. The core offerings include draft beer service, traditional Bavarian cuisine featuring imported Munich pretzels and fresh Usinger sausages, and a Stein Club membership program with exclusive drink discounts and collectible steins. The venue also provides group event hosting through customizable party packages for celebrations and gatherings.
Differentiator
Problem solved
Functional benefit
Products and services
- Hofbräu Munich Beer Authentic Munich beer brewed according to the Reinheitsgebot (Purity Act of 1516), served on draft by the liter at the beer hall for individual guests and groups.
- Bavarian Festival Food & Menu Traditional Bavarian festival food served daily from 10:00am to 10:30pm, including giant pretzels made from an authentic Bavarian recipe by an 80-year-old Milwaukee bakery, Obatzter beer hall cheese spread, and world-famous Usinger's sausages including two proprietary bratwurst varieties made exclusively for Old German Beer Hall.
- OGBH Stein Club Membership Recurring loyalty membership limited to 300 numbered steins with an active waiting list. Members receive half-price liters on Tuesdays, a happy hour buffet, free drinks every 10th liter, and engraved steins at milestone liters (75 and 100), plus invitations to special member events.
- Party Packages Pre-booked group dining and event packages ranging from Keg Parties to Seated Dinner Service for celebrations, corporate gatherings, and private events. Tables seat 14 or more guests for two-hour reservations and require a $200 prepaid food and beverage deposit applied to menu purchases.
Companies that use Old German Beer Hall
Customer profileSegments4 records
Ideal customer profiles4 records
Old German Beer Hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Old German Beer Hall partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Staatliches Hofbräuhaus in MünchencoreOld German Beer Hall operates under a trademark license from Staatliches Hofbräuhaus in München, the state-owned brewery in Munich. This license grants the right to use the HB Oval Crown Logo and Hofbräu Munich internationally registered trademarks. The venue's beer is brewed in Munich according to the Reinheitsgebot (Purity Act of 1516), and the hall's design features replica tables and benches from the Munich 'Schwemme', connecting it directly to the original Hofbräuhaus experience.
- Usinger's Sausage FactorycoreUsinger's is a Milwaukee sausage manufacturer located directly across the street from Old German Beer Hall. The restaurant serves world-famous Usinger sausages made fresh daily, including two proprietary bratwurst varieties developed exclusively for Old German Beer Hall. The proximity enables daily fresh delivery of proprietary sausage products.
- 80-Year Old Milwaukee BakeryminorA Milwaukee bakery with 80 years of history produces Old German Beer Hall's giant pretzels using an authentic Bavarian recipe. The pretzels are imported to the venue daily, representing a key menu differentiator.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Old German Beer Hall competitors and assessment
Company assessmentDirect peers
- Hofbräuhaus Las Vegas: A directly comparable Hofbräuhaus-licensed beer hall in the U.S. market. Operates under the same Staatliches Hofbräuhaus München licensing arrangement, with identical brand positioning, beer supply, and on-premise Bavarian food & beverage model. This is the closest structural peer for Old German Beer Hall.
- Lakefront Brewery: Milwaukee-based craft brewery with a well-known on-site beer hall, restaurant, and event programming. Competes for the same local Milwaukee 'beer + food + events' occasions and tourist foot traffic, particularly along the Milwaukee beer trail.
- Karl Ratzsch's: Historic German restaurant in Milwaukee offering traditional German cuisine and beer in a sit-down format. Competes for the same cultural-heritage dining occasions as Old German Beer Hall in the Milwaukee market.
- Hofbräuhaus Pittsburgh: Another licensed Hofbräuhaus U.S. location with the same brand licensing, imported Hofbräu Munich beer, traditional Bavarian menu, and event programming (live music, Oktoberfest). Provides a directly comparable operating model in a mid-size U.S. city.
- Cafe Bavaria: A German-themed restaurant and bar in the greater Milwaukee area serving traditional Bavarian fare and German beer. Direct competitor for German-heritage dining occasions in the same regional market.
- Mader's Restaurant: A long-established German restaurant in downtown Milwaukee serving traditional Bavarian cuisine. Direct local competitor for German-heritage dining occasions, with similar menu positioning and target customer base within the same Milwaukee market.
- Milwaukee Ale House: Downtown Milwaukee brewpub with on-site brewing, full kitchen, and event programming. Directly comparable as a beer-focused hospitality venue with food, events, and group booking in the same Milwaukee market.
Regional players
- Indeed Brewing Company: Midwest craft brewery with taproom, food service, and event programming. Comparable as a brewery-taproom hybrid with on-premise F&B and events, though based in Minneapolis rather than competing head-to-head in Milwaukee.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Old German Beer Hall social profiles
Digital presenceOld German Beer Hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old German Beer Hall leadership team
Management profileNumber of profiles
Old German Beer Hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old German Beer Hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old German Beer Hall
What does Old German Beer Hall do?
Old German Beer Hall operates a single-location Bavarian-themed beer hall and restaurant in Milwaukee, Wisconsin, serving Hofbräu Munich beer brewed under the Reinheitsgebot (Purity Act of 1516) alongside traditional Bavarian festival food including giant pretzels imported from Munich and proprietary bratwursts from Usinger's. The venue offers group and party reservation packages, hosts live music performances and FC Bayern Munich matchday viewings, runs an annual Tour de Taps beer festival, and maintains the Stein Club membership program capped at 300 members.
Is Old German Beer Hall a public or private company?
Old German Beer Hall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Old German Beer Hall founded?
Old German Beer Hall was founded in -1. It employs 1 to 10 people.
Where is Old German Beer Hall based?
Old German Beer Hall is headquartered in Milwaukee, United States, in the North America region.
How does Old German Beer Hall make money?
Four revenue lines are on record. Food and beverage sales are the primary driver. The others are group and party packages, stein Club membership and event ticketing.
Who are Old German Beer Hall's main competitors?
Direct peers on record are Hofbräuhaus Las Vegas, Lakefront Brewery, Karl Ratzsch's, Hofbräuhaus Pittsburgh, Cafe Bavaria, Mader's Restaurant and Milwaukee Ale House. Indeed Brewing Company is listed as a regional player.
Does Old German Beer Hall have an API?
No public API is recorded for Old German Beer Hall.
What industry is Old German Beer Hall in?
Old German Beer Hall's product category is Bavarian Beer Hall Restaurant. Its primary akta.pro industry code is THAFAEAG, Craft Beer Bars & Taprooms, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 72241 and its SIC code is 5810.