Old Town Tortilla Factory

What Old Town Tortilla Factory does

Old Town Tortilla Factory is a single-location, full-service Southwestern restaurant with Mexican influences, operated since September 17, 2001 by owners Jim and Chad Flaum at 6910 East Main Street in Old Town Scottsdale, Arizona. The restaurant occupies a historic 75-85 year old adobe home and features a 1,400 square foot flagstone patio shaded by 100-year-old pecan trees, a separate gazebo bar, and a climate-controlled outdoor area (heated in winter, mist-cooled in summer). Core products include a dinner-only Southwestern menu with appetizers, soups and salads, house specialties, and desserts priced from $7 to $32; a bar program with over 140 premium 100% Blue Agave tequilas, craft cocktails, beer, and wine; and event planning and catering services for weddings, corporate functions, rehearsal dinners, and private parties of 20 to 350 guests, handled by an in-house event coordinator.

The business serves two primary customer segments: individual diners and couples seeking an intimate Southwestern fine-dining atmosphere, and event hosters (weddings, corporate, rehearsal dinners) booking private functions. Distribution is direct-to-consumer via on-premise dining at the single Scottsdale location and on-site plus off-site catering within the Scottsdale/Phoenix metro area. Supporting technology is limited to conventional restaurant and hospitality operations, with marketing-grade digital touches including a Matterport 3D walkthrough and a high-resolution VR-capable digital twin of the venue to enable remote event planning, alongside an active Facebook and Instagram presence. Revenue is generated through a la carte food sales, beverage sales (including margaritas priced $16-$25 and tequila flights up to $100), and quote-based catering contracts; no revenue figures are publicly disclosed. The business is privately held, has no parent company, no subsidiaries, no institutional funding, and operates with approximately 15 employees.

Name

Old Town Tortilla Factory

Legal name

Old Town Tortilla Factory

Website

https://oldtowntortillafactory.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Single-location Southwestern/Mexican full-service restaurant in Old Town Scottsdale, Arizona, operating from a historic adobe home since 2001, serving individual diners, couples, and event groups of 20 to 350 guests with on-site and off-site catering.

Ownership category

akta.pro rank

Product category

Southwestern Casual Dining Restaurant

NAICS

Limited-Service Restaurants (722513), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Southwestern restaurant dining
• Mexican fusion cuisine
• Private event catering
• Tequila bar program
• Historic venue events

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Food Service: Traditional restaurant revenue from serving Southwestern/Mexican cuisine to dine-in customers. Menu includes appetizers, soups/salads, house specialties, regional favorites, and desserts with price points ranging from $7-$32.
2. Beverage Sales: Bar revenue from extensive tequila collection (140+ premium tequilas), craft cocktails, wine, beer, and non-alcoholic beverages. Margarita pricing from $16-$25.
3. Event Catering: On-site and off-site catering services for private events including weddings, corporate functions, rehearsal dinners, and large parties (20-350 guests). Custom menu creation available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Old Town Tortilla Factory is a single-location full-service Southwestern restaurant with Mexican influences serving dinner nightly in Old Town Scottsdale, Arizona, from a historic adobe home. The restaurant offers an a la carte menu (appetizers, soups, salads, house specialties, regional favorites, desserts priced $7-$32), a separate gazebo bar with 140+ premium tequilas and craft margaritas, and on-site/off-site event catering and event planning services for groups of 20-350 guests.

Product overview

Old Town Tortilla Factory is a single-location Southwestern restaurant with Mexican influences located in Old Town Scottsdale, Arizona. The restaurant operates as a unified hospitality business offering: in-person dining (appetizers, soups/salads, house specialties, regional favorites, desserts), a full bar with extensive tequila selection (140+ varieties), event planning and catering services for groups of 20-350, and virtual venue experiences (3D Walkthrough and High-Resolution Virtual Experience). The products are interconnected: the restaurant and bar constitute the core dining experience, while the event planning services leverage the venue's 1,400 sq ft flagstone patio and indoor/outdoor seating capacity, and the virtual experiences enable remote previews for event planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Southwestern/Mexican Cuisine Restaurant Full-service Southwestern restaurant with Mexican influences serving dinner nightly, located in a historic 75-85 year old adobe home in Old Town Scottsdale's art district, offering an a la carte menu of appetizers, soups, salads, house specialties, regional favorites, and desserts priced from $7 to $32.
• Full Bar & Tequila Selection Separate gazebo bar offering 140+ premium 100% Blue Agave tequilas (over 120 premium varieties plus expanded selections), craft margaritas ($16-$25), tequila flights ($12-$100), domestic and craft beer, and wine ($10-$95), open during restaurant hours to dine-in and bar guests.
• Event Planning & Catering Services Custom catering and event planning for weddings, rehearsal dinners, corporate functions, and large private parties of 20-350 guests, offering seated, buffet, and bar menu options both on-site at the restaurant and off-site within the Scottsdale/Phoenix metro area, coordinated by a dedicated Event Planning Coordinator.

Quantifiable outcome

• Named 'One of the best' restaurants in Greater Phoenix by Arizona Fairways magazine
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Tonto Bar & Grill: Upscale Southwestern restaurant in Cave Creek, AZ, set in a historic building with a strong bar program. Comparable on Southwestern cuisine and historic-venue positioning, though in a different sub-market.

Direct peers

• The Mission Old Town: Modern Latin cuisine upscale-casual restaurant in Old Town Scottsdale offering Latin-influenced small plates and a notable tequila/cocktail program. Closest direct comparable in category, geography, and price point.
• Rancho Pinot: Chef-driven Southwestern/regional American restaurant in Scottsdale known for premium casual dining. Comparable on cuisine style and Phoenix-area fine-dining positioning.
• The House Brasserie: Upscale brasserie-style restaurant in Old Town Scottsdale with craft cocktails and a destination atmosphere. Comparable in geography, full-service dining, and high-end cocktail program.
• Tarbell’s: Upscale Southwestern restaurant by chef Mark Tarbell in the Phoenix/Scottsdale market. Comparable on Southwestern cuisine, premium positioning, and full-service bar program.
• El Chorro Lodge: Historic Arizona restaurant in Paradise Valley with a long operating history, scenic patio, and event/wedding business. Comparable as a heritage venue destination dining concept with similar event revenue mix.
• Chelsea’s Kitchen: Upscale Southwestern/Modern American restaurant in the Phoenix/Arcadia area with patio dining. Comparable on Southwestern cuisine category and full-service patio-driven dining experience.
• Blanco Tacos + Tequila: Mexican-focused restaurant with an extensive tequila list in the Phoenix metro area. Comparable on Mexican-leaning cuisine, tequila-driven beverage program, and casual-upscale positioning.
• Different Point of View (DPOV): Fine dining restaurant at the Scottsdale Princess with strong Southwest-influenced cuisine and upscale event/private dining. Comparable on premium Southwestern cuisine and event-hosting capability.
• Lon’s at the Hermosa: Upscale Southwestern fine dining set in a historic adobe-style property in Paradise Valley. Highly comparable on cuisine category, historic venue positioning, and premium pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Old-Town-Tortilla-Factory-123021347769181
• Instagraminstagram.com/oldtowntortillafactory
• LinkedInlinkedin.com/company/old-town-tortilla-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Town Tortilla Factory